New Enviga Tea Burns Calories
Enviga, a sparkling tea created to burn calories, is being launched by Beverage Partners Worldwide, a joint venture of Nestle and Coca-Cola. John Hackett, Sr. V.P., Coca-Cola, Marketing said, “Enviga invigorates your metabolism to burn calories and it’s a positive step people can take as part of a balanced lifestyle.”
Enviga will be available in green tea, berry and peach flavors in the ready-to-drink tea section at retailers.
Skins Footwear To Launch
Skins Inc. is launching Skins footwear, a two-part footwear structure consisting of outer collapsible “Skins” and an inner support section called the “Bone.” This allows consumers to purchase one inner section, and numerous outer Skins, for easy style variations.
Skin's objective is to create a new attire concept that allows and encourages consumers to frequently change their footwear.
Anheuser-Busch Launches 180 Blue With Acai
Anheuser-Busch has launched 180 Blue, made from the Acai berry. Discovered in Brazil, the Acai berry is rich in B vitamins, minerals, fiber, and antioxidants. In addition, 180 Blue contains guarana, red grape and blueberry juices and vitamins B-6 and B-12.
180 Blue will be available in 8-ounce and 16-ounce cans.
Gap RED Collection To Combat AIDS In Africa
Gap’s new Gap RED collection of clothing and accessories for men and women is designed to help eliminate AIDS in Africa. As part of Gap's global partnership with RED, half of the profits from sales of the Gap Red Collection will go to The Global Fund to finance programs that help women and children affected by HIV/AIDS in Africa.
Ben & Jerry's Expands Fair Trade Line
Ben & Jerry's is expanding its Fair Trade Certified ice cream flavors to include Vanilla and Chocolate flavors. Fair Trade Certified Coffee flavors are already available.
Ben & Jerry's co-founder Jerry Greenfield, said, “Expanding from our Fair Trade Certified Coffee flavors to Fair Trade Vanilla and Chocolate is another step forward in our values-led sourcing decisions.”
Ellio’s Introduces Microwave Cheese Pizza
Ellio’s, a leading manufacturer of frozen pizza, is introducing a new microwave cheese pizza that satisfies pizza lovers in just three minutes. Ellio's New Microwave Cheese Pizza is round, features a new hand-tossed style crust that cooks on a unique pop and lock heating tray and is crisp every time.
Melitta Smart Mill & Brew Features MSN Direct
The Melitta Smart Mill & Brew with MSN Direct is the first coffee maker to display real-time weather information. Incorporating Microsoft’s Smart Personal Objects Technology (SPOT), the coffee maker detects weather conditions through MSN Direct and brews coffee from either whole beans or ground coffee.
“This is a fun, new way to get weather with a quick glance,” said Eric Lang, General Manager of the SPOT initiative at Microsoft.
Tulip Ego Laptop Debuts at Barneys NY
The Tulip Ego luxury laptop from Dutch company Ego-Lifestyle, is now available through Barneys New York and select stores nationwide.
The laptop’s curved handles, round shape and interchangeable “skins” that come in a variety of designer fabrics, colors and finishes, make this an ideal luxury laptop for the fashion conscious consumer.
Boost Mobile Launches Female-Friendly Phones
Boost Mobile has introduced the Motorola i835 handsets in purple and white, to appeal to female customers.
The purple handset comes preloaded with feminine wallpapers such as “Sweet Lilac” and music and voice ringtones featuring a personal butler. The Motorola i835 in white is candy striped and has an exterior screen that lights up with vibrant disco lights that move to the beat of a MIDI ringtone.
ProForm Elliptical With GameFit Console Launched
ProForm has introduced fitness equipment that integrates games, enabling game play to be controlled by exercise intensity. With the GameFit consoles on ProForm Ellipticals, the games get easier to play the harder you exercise. The ProForm 20.0 CrossTrainer Elliptical with the special GameFit console features two proprietary games-Fat Blocker and Calorie Destroyer.
Sony Expands Handycam Camcorder Line
To meet the growing popularity of video web sites, Sony has expanded its line of hard disk drive camcorders. The Sony Handycam camcorder line includes five models, with such features as 60GB of hard disk drive storage, high-definition recording, and Dolby Digital surround recording.
Linda Vuolo, Marketing Director, Camcorders, Sony, said, “Our PC-friendly hard disk drive camcorders have helped us grow the market.”
Breville Kitchen Appliances Launched In U.S.
Breville, a worldwide leader in high-end home appliances, is launching the brand in the U.S., backed by a $5 million “Counter Thinking” themed marketing campaign. The line will include the Breville Espresso Machine, and the Breville Citrus Press.
In addition to a “Counter Thinking” themed print and TV campaign, developed by Kastner & Partners, Santa Monica, CA, “Counter Thinking” images will be featured on point-of-sale materials.
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