Gillette Launches Fusion Chrome Collection
Gillette & The Art of Shaving have launched Fusion Chrome Collection, a premium assortment of shaving instruments consisting of two razors, a manual version and a powered version, a shaving brush and two shaving stands.
“The Fusion Chrome Collection is the culmination of a partnership between Gillette and The Art of Shaving,” said Matthew Wohl, General Manager, Gillette’s Global New Products and Shave Care.
Dawn Simple Pleasures Cleans & Freshens Air
Procter & Gamble has launched Dawn Simple Pleasures, the first dish care product to combine with an air freshener in one dual-compartment bottle.
This allows consumers to have both the cleaning power of Dawn and a means to keep their kitchens smelling fresh in one convenient unit.
Peak Spirits Releases Certified Organic Gin
Peak Spirits is rolling out its CapRock Organic Dry Gin, the first USDA-certified organic gin distilled in the United States.
CapRock Organic Dry Gin is infused in a base spirit made with organic apples. Pure mountain water drawn from Peak’s CapRock source is also used in the small-batch distillation process.
New Cherry Chocolate Diet Dr Pepper Flavor Launched
Cadbury Schweppes Americas Beverages is rolling out Cherry Chocolate Diet Dr Pepper, the third flavor extension in the brand's history.
The new beverage combines the taste of Diet Dr Pepper with a sweet cherry dipped in chocolate and has zero calories and zero carbs. Cherry Chocolate Diet Dr Pepper will be available for a limited time.
Gatorade & Tiger Woods To Develop Sports Performance Beverages
Gatorade and Tiger Woods are collaborating to develop Tiger-inspired sports performance beverages.
Gatorade Tiger is the first-ever licensing deal for the brand and Tiger Woods’ first-ever endorsed sports beverage.
BeeCeuticals Launches Earth Friendly Packaging
BeeCeuticals Organics has launched an earth friendly way to package its Hive Five Kits. The new case, which contains five travel size products, is made from 100% U.S. grown corn, not petroleum.
“This package offers us an opportunity to support fellow U.S. farmers while offering our customers a beautiful package that is good for the environment,” said Richie Gerber, President, BeeCeuticals Organics.
Halo Ultraviolet Vacuum Kills Germs
The Halo UV-ST is a new chemical-free vacuum that combines powerful pick-up and ultraviolet technology to clean dirt and kill germs that lurk in carpets.
Ultraviolet light disables the DNA of household pests, such as dust mites, destroying their ability to multiply. Activating the ultraviolet technology while running the vacuum, instantly kills germs living between carpet fibers.
Duracell Introduces Portable Power Products
Duracell is introducing 11 products for consumers who want power on-the-go. The new product lines range from small DC to AC pocket inverters to heavy-duty portable emergency power units. The product introductions fall into three categories - power packs, inverters, and automotive chargers.
“Duracell continues to offer innovative power solutions that extend beyond our core CopperTop battery business,” said Dan McCarthy, Director, Global Marketing, Duracell.
Green Earth Introduces G-OIL Biodegradable Motor Oil
Green Earth Technologies has introduced G-OIL, a green biodegradable motor oil guaranteed to protect engines as well as the leading brands, but without the environmental hazards or dependence on foreign oil.
G-OIL is the first bio-based high endurance motor oil to provide superior performance during the maximum oil change interval recommended by vehicle manufacturers.
An estimated four gallons of foreign oil can be saved with each G-Oil five quart oil change.
D-Link Offers Xtreme Gaming Router
D-Link has began shipping the next generation of its successful gaming router, the Draft 802.11n Xtreme N Gaming Router with GameFuel technology and built-in Network Activity Display.
The D-Link Xtreme N Gaming Router’s intelligent packet processing engine boosts gaming to maximum speeds to provide the ultimate “no lag” gaming experience.
Whirlpool Offers CEIVA Digital Photo Frame
Whirlpool’s centralpark connection with the CEIVA Digital Photo Frame, provides a place for consumers to display thousands of pictures without a single magnet.
“With the CEIVA Digital Photo Frame, consumers can have fresh pictures and food each day, while keeping the refrigerator door free of clutter,” said Mark Hamilton, Director, Centralpark System New Business Development.
Energizer Introduces Portable Power For iPod
The Energizer Energi To Go Portable Power for iPod is the first iPod charger to combine the power of Energizer e2 Lithium AA batteries and the portability of a compact, cord-free design. It features an intelligent control chip that maximizes power transfer to the iPod.
Mike Rivard, Energizer G.M., New Products, said, “The Energizer Energi To Go Portable Power for iPod features the kind of design that iPod owners appreciate and expect.”
Back to Top
To See previous issues of New Products Report, click here
To See other Creative Online Newsletters, click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
