Yankee Candle Extends Brand To Bath Line
The Yankee Candle Company, Inc. is extending its candle brand to personal care products with “fragrances you can feel.”
The new line, called Yankee Candle Bath, is being introduced in all Yankee Candle retail stores throughout the country this fall. The new product line includes liquid hand soap, hand lotion, body lotion, shower gel and milled soap. Each Yankee Candle bath product is scented to match favorite Yankee Candle fragrances.
Ocean Spray Introduces
White Cranberry Drinks
Ocean Spray has introduced the first-ever line of White Cranberry Juice Drinks including White Cranberry, White Cranberry & Strawberry and White Cranberry & Peach.
Harvested just a few weeks earlier than red cranberries, white cranberries are inherently lighter in color and deliver a smoother, milder taste.
Guinness Draught In Bottle
Utilizes ‘Rocket Widget’
Guinness Bass Import Co. has launched Guinness Draught in a Bottle. The new Guinness package contains a ‘Rocket Widget’ that allows, for the first time, drinkers to enjoy authentic Draught Guinness straight from the bottle.
“Guinness Draught in a Bottle will now allow consumers to enjoy a cold Guinness anytime, anywhere, without having to worry about a pint glass,” said James Thompson, V.P. of Marketing at Guinness.
U.S. Smokeless Tobacco
Introduces Revel
U.S. Smokeless Tobacco Co. has introduced Revel, which enables users to enjoy tobacco, anytime, anywhere they can’t smoke cigarettes. Users simply place a pack in their mouth to enjoy full tobacco satisfaction. P.O.S. promotions will support the launch.
Odwalla Introduces
Glorious Morning Blend
Odwalla, Inc., makers of Odwalla and Samantha natural juices, has introduced Glorious Morning, a blend of pure squeezed orange juice and tart cranberries, fortified with Larch Arabinogalactan, Calcium, Magnesium, and Vitamin D. Arabinogalactan has been used for centuries as a source of fiber and an immune system enhancer.
Simmons PetCare Bed Launched
Simmons Co. and its licensee Pet Goods Mfg. & Imports, have launched the Simmons PetCare bed. According to Tracy Underwood, Simmons Program Manager for the PetCare line, “The Simmons PetCare line will provide a comfortable bed for the pet and allow the owners to sleep undisturbed.” The PetCare beds are unique among pet bedding, featuring Simmons’ patented Pocket Coil technology and dual density foam-the same design that helps human consumers sleep better.
Magical Jell-O Gelatin Introduced
Jell-O has introduced Magical Jell-O gelatin, a fruity, shimmery gelatin that will make eating gelatin even more fun. The new fruit-flavored Jell-O gelatins are clear and have the wonder of blue-star and yellow-moon mix-ins suspended throughout them. Two new flavors, Surprisin' Strawberry and Grape Sensation, have this cosmic new look.
SimCycle Introduces
Digital Athletics
Eloton, Inc. brings a new era of digital athletics to the home fitness market with its portable SimCycle exercise bike and Eloton Theater family of digitally-simulated outdoor exercise environments that can be viewed on PCs. The SimCycle is a sleek, stationary cycle that works like a ‘joystick,’ allowing riders to control their speed, distance and calories burned, while cycling through the Eloton Theater photo-realistic environments.
The system includes Eloton Theater disks and connects to a PC via a serial port.
McCormick Launches
Gourmet Collection
McCormick & Co. has introduced McCormick Gourmet Collection, a line of 22 gourmet herbs, spices and blends. “More consumers are tasting ethnic dishes with great flavors at restaurants,” said Laurie Harrsen, Director, Consumer Affairs, McCormick. “With the new McCormick Gourmet Collection, consumers are able to add ethnic flavors to every day meals.”
Unique items in the line include wasabi, garam masala, and chipotle chile pepper.
Wild Earth Introduces Inara Organic Products
The Wild Earth Co., Lake Bluff, IL, has introduced Inara, a new line of organic products including lip balm, bath oil, sugar rub, body cream, milk bath powder, soap and candles. The Gams Group, a marketing and design agency, developed the name for the line as well as the logo, packaging and p.o.p. displays.
Birds Eye Simply Grillin’
Is Introduced
To help football fans spice up their tailgating festivities, Birds Eye has introduced Simply Grillin’. Perfect for movable feasts, Simply Grillin’ is a convenient way to prepare and serve grilled vegetables. Packaged in a foil tray, the frozen vegetables go from the cooler to the grill in one simple step. Birds Eye Simply Grillin’ is available in four varieties.
Alka-Seltzer Debuts
Morning Relief
Bayer Consumer Care, has introduced Alka-Seltzer Morning Relief, the first nationally available effervescent product promoted specifically for morning headache and fatigue associated with a hangover.
Alka-Seltzer Morning Relief packs a maximum strength pain reliever and caffeine into a citrus effervescent product that is gentle on the stomach.
Back to Top
To See previous issues of New Products Report, click here
To See other Creative Online Newsletters, click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
