Lay’s Stax Introduced
Frito-Lay is rolling out Lay’s Stax, potato crisps in a portable, resealable, container. “Lay’s Stax potato crisps offer the great taste that consumers expect,” said Stephen Quinn, Chief Marketing Officer, Frito-Lay.” It’s convenient packaging also expands the Lay’s brand’s appeal to a new audience.”
Lay’s Stax crisps are a neat-to-eat snack when on the go or at home and their shape makes them great for dipping.
Crest Debuts Whitening Expressions
Crest Whitening Expressions, a line of uniquely flavored whitening toothpastes, has been launched by Procter & Gamble.
Crest Whitening Expressions combines the whitening power of Crest with a choice of three refreshing flavors: Cinnamon Rush, Extreme Herbal Mint, and Fresh Citrus Breeze.
Coca-Cola Debuts Milk Drink Brand
The Coca-Cola Company has introduced Swerve, its first nationally available milk-based beverage. Swerve brings a new dimension to the variety of beverages that teenagers have to choose from in their schools. Swerve will be available in the school channel.
Made with non-fat milk, Swerve is available in Chocolate; “Vanana,” a combination of vanilla and banana, and “Blooo,” a mix of blueberry and strawberry in 11-ounce cans.
StarKist Tuna Creations Is Launched
StarKist Tuna Creations is a new line of marinated tuna products that can be enjoyed fresh out of the pouch or as an ingredient in sandwiches, salads and other recipes. StarKist Tuna Creations features a fresher-tasting tuna that doesn’t require draining or a can opener.
“StarKist Tuna Creations promises to make a splash by adding natural flavor to traditional tuna,” said John Sicher, Brand Manager.
Estee Lauder Launches Beyond Paradise’ Fragrance
Estee Lauder has launched Beyond Paradise, a floral fragrance. Its concept is rooted in high sensuality and fantasy with its magical, rainbow-inspired bottle.
The new TV/cinema advertising campaign includes an exclusive cut of the song, “Love Profusion,” from the latest album of iconic music artist Madonna.
Schick Launches Quattro
Schick is introducing the world’s first four-bladed razor, Schick QUATTRO. The most technologically advanced razor for men, Schick QUATTRO has been proven to deliver the closest, smoothest shave ever.
It contains two conditioning strips before and after the blades to minimize nicking and cutting and has an ergonomically designed handle for advanced precision and control.
Timex Thermometers Now Available
MEDport, LLC and Timex Licensing Corp. have introduced ergonomically designed fever thermometers, the Timex Accu-Curve, Timex Acrobat and Timex Illuminator.
The thermometers have a curved design to allow the thermometer’s temperature taking tip to comfortably rest and stay on the ‘hot spot’ under the tongue, which is the best place for recording a person’s body temperature.
Vialta Introduces Beamer TV Videophone
Vialta, Inc. has launched Beamer TV Videophone, giving consumers a convenient, way to see family and friends by phone. Beamer TV works with any home phone and television over any home phone line, to add live, color motion video to phone calls. This enables each party to see the person they are talking to, directly on their television screen. Beamer TV does not require any additional equipment or special wiring.
New AriZona Water Infused With Flavor
Ferolito Vultaggio & Sons has introduced AriZona Infused Water, a line of four lightly sweetened and lightly flavored waters. AriZona Infused Water has been introduced as a 0 calorie, flavored alternative for the heavy consumer of bottled waters.
“We created this product for the bottled water drinker who wants a break from plain water,” said Don Vultaggio, Chairman of F & V.
Healthy Beverage Launches Organic Green Tea Soda
The Healthy Beverage Co. has introduced Steap Green Tea Soda in six flavors: Cola, Raspberry, Lemon Dew, Orange, Key Lime and Root Beer. Steap is the first soda brand stamped with the USDA Certified Organic seal.
Eric Schnell, Co-founder of The Healthy Beverage Co., said, “Steap Green Tea Soda is healthy and nutritive. Fun and healthy-a double bonus!”
Weber Q Portable Gas Grill Is Introduced
Weber-Stephen has introduced the Weber Q portable gas grill. “The Weber Q is the hippest thing to hit grilling,” said Christina Schroeder, Weber’s V.P., Marketing.
While other portable grills are griddles (a flat surface), Q is a true grill that sears and smokes food. Weighing just 41 pounds, it is compact enough to take to the park, beach or tailgating party.
Mary-Kate & Ashley Toothpaste Is Launched
Dualstar Consumer Products has joined forces with Aquafresh to launch mary-kateandashley brand toothpaste. This is the first time a children’s toothpaste will be co-branded with live celebrities, rather than fictional characters.
Aquafresh Brand Manager Michele Petruccelli, said, “Our co-branding with Mary-Kate and Ashley Olsen is a great opportunity to break new ground in the kids toothpaste market.”
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