Wise Foods Launches Natural Snacks
Wise Foods has introduced Wise Choice, the Company’s first line of all natural healthy snacks. All of the products in the Wise Choice line are baked, have 70% less fat than traditional potato chips and have just 110 calories per serving. The Wise Choice line is available in four flavors.
Maddock Douglas, Elmhurst, IL, designed the packaging and created an integrated launch program for the Wise Choice line, which includes in-store merchandising and product sampling.
Betty Crocker Launches First ‘Pourable’ Frosting
General Mills has introduced Betty Crocker Pour & Frost, the first “pourable” frosting, creating a new segment in frosting category. The only frosting developed specifically for the microwave, Pour & Frost allows a warm cake just 15 minutes out of the oven to be frosted.
“In addition to regular cake-and-frosting bakers, this new frosting’s spreadable qualities will attract consumers who previously weren’t as likely to bake cakes,” said Mike Paul, Marketing Manager.
Scentstories By Febreze Home Fragrance Debuts
Procter & Gamble has introduced a new way to experience scent in the home. With the touch of a play button, Scenstories by Febreze enlivens the home with the multiple scent experience of a real environment (like a garden or beach). This specially designed disc player lets the consumer select a Scentstories disc just like they would choose a music CD.
Like a CD, each Scentstories disc includes different tracks that rotate to refresh and reawaken the senses.
New Iron City Beer Debuts Nationally
Pittsburgh Brewing and Alcoa have launched Iron City beer, the first beer to be introduced nationally in an aluminum bottle.
The aluminum beer bottle delivers many benefits. The product is unbreakable and the beer stays colder longer, up to 50 minutes, versus glass containers, according to Joseph Piccirilli, Vice Chairman of Pittsburgh Brewing.
KitchenAid Debuts ‘Pink’ Products For Cook For Cure Initiative
As part of its Cook for the Cure initiative, KitchenAid has created four pink kitchen essentials that generate a donation for the fight against breast cancer with each purchase.
The products include the pink KitchenAid Blender, Coffee Mill, Tea Kettle and Stand Mixer, available at retailers nationwide. To date, Cook for the Cure has raised more than $2 million for the Susan G. Komen Breast Cancer Foundation.
Snob Hill Winery Launches Le Snoot Wines
The Snob Hill Winery, a division of Access Beverage LLC, has launched Le Snoot Wines.
With varieties including Cheeky Chardonnay, Classy Cab, and Merry-Making Merlot, the brand is represented with labels depicting the black-tie Snoots and party-piggy citizens. Le Snoot’s consumer-driven branding is helping the brand live up to its motto, “A Premium Performing Wine With A First-Class Sense Of Humor.”
Fisher-Price Launches InteracTV
Fisher-Price has introduced InteracTV, a learning system that enables children to interact with their favorite characters from popular preschool shows on their TVs using their home DVD players. Using the InteracTV controller and DVDs featuring existing episodes from Barney, Blue’s Clues, Dora the Explorer, Sesame Street and SpongeBob Square Pants, children can interact with the characters on these shows.
P.O.P. displays in the learning aisle will support the product launch.
Disney Introduces Dream Desk PC
Walt Disney has joined with leading technology firms to introduce the Disney Dream Desk PC. Children represent the fastest growing segment of personal computer users.
Designed by Disney and frog design and built by Medion AG, the Disney Dream Desk PC features a 14.1” Mickey-shaped flat panel monitor with embedded speakers, a DVD player, a CD writer and player, and kid-sized mouse.
XM Satellite Radio Launches Audiophase SkyBox
XM Satellite Radio has introduced the Audiophase SkyBox, the industry’s first integrated portable satellite radio boom box.
The SkyBox is the first product to include an XM Satellite Radio receiver, AM/FM tuner and CD/MP3 player in a single device.
Hillerich & Bradsby Launches Bionic Golf Club
Hillerich & Bradsby, Inc., the maker of Louisville Slugger, has introduced the Bionic Golf Glove, which provides performance and benefits beyond ordinary golf gloves. Designed by a world renowned orthopedic hand surgeon, its patented anatomical and ergonomic design equips golfers with comfort, control, durability and it can even aid golfers who have arthritic hands.
The gloves will be available at selected pro shops, golf specialty stores and sporting goods retailers.
Logitech Introduces BuddyCam Web Camera
Logitech has introduced the Logitech BuddyCam, a two-pack of webcams made for giving and receiving. Customers can keep one and give one to a friend or to a child heading off to college.
“Every day, more people are discovering how much fun it is to stay in touch through video instant messaging,” said Collette Bunton, Logitech V.P. Marketing. “The Logitech BuddyCam makes it easy and affordable for a pair of friends to stay connected, whether they’re nearby or miles apart.
GameRacer Indoor Racing Simulator Comes To U.S.
GameRacer, the Indoor Racing Simulator that is highly successful in Europe, is now available in the U.S.
With a racing seat mounted to a highly adjustable frame that enables users to connect a steering wheel and pedal set, GameRacer delivers a perfect driving position for the ultimate racing experience in the home. The Simulator comes in 3 versions: the top of the line GameRacer PRO, the GameRacer Club and the GameRacer Sport.
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