Gillette Announces Fushion Shaving Systems
The Gillette Co. has announced the launch of Gillette Fushion and Gillette Fushion Power. Both shaving systems feature a breakthrough 5-blade Shaving Surface technology on the front of the cartridge, resulting in less irritation and more comfort.
Gillette Fushion brand will be supported by advertising, in-store promotions, and point-of-sale displays. The Company will also launch a new line of Hydrating Shave Gels and After-Shaves specially formulated to work with the new shaving systems.
Chattem To Launch Ice Hot Pro-Therapy
Chattem, Inc. is introducing Ice Hot Pro-Therapy, which combines support-brace technology and Cold and Hot therapeutic inserts to provide a new one-system pain management solution. Zan Guerry, Chattem’s CEO said, “Nearly half of U.S. consumers suffer from knee or back pain or a combination of both, presenting a market opportunity and allowing us to expand our applications beyond topical analgesics.”
The introductory marketing campaign will feature star athletes Shaquille O’Neal and Mia Hamm.
Starbucks Launches Ethos
Starbucks Coffee Co. has launched Ethos Water in nearly 5,000 of its U.S. company operated stores as part of an effort to help children around the world get clean drinking water. Five cents from the sale of each bottle of Ethos Water will support Starbucks goal of donating $10 million over the next five years to non-profit organizations working to alleviate the world water crisis.
Kraft Launches Supermac Whole Grain Pasta
Kraft Foods is introducing Supermac & Cheese pasta and sauce. Providing a good source of whole grain and vitamins B1, C, D& E and an excellent source of calcium in each serving, Supermac offers the cheesy flavor and fun kids want, while providing a more nutritious meal option, said Lance Friedman, SVP, Kraft Health & Wellness.
Parlux Launches Sharapova Fragrance
Parlux Fragrances has announced Maria Sharapova’s fragrance. Ilia Lekach, Parlux CEO, said, “It is a great omen that Maria's fragrance launch coincides with her achieving the number one world ranking in women’s tennis.”
Ashanti Launches Precious Jewel Fragrance
Grammy Award-winning recording artist, Ashanti, is launching her signature fragrance, Precious Jewel.
The Precious Jewel line includes an Eau de Toilette, Fragrance Mist and Fragrance Shimmer Stick, available at Wal-Mart and other mass retailers.
Nintendo To Launch ‘Revolution’ Controller
Nintendo has unveiled the controller for its next home video game console, code-named Revolution.
The one-handed wireless controller, senses motion, depth, positioning and targeting. It can be joined to a second analog unit for more traditional control, and to give gamers an unprecedented sense of immersion, particularly in 3-D environments.
Kodak Ships Wi-Fi Digital Camera
Eastman Kodak has lauched the EasyShare-One zoom digital camera, the world’s first Wi-Fi consumer digital camera.
“Only the EasyShare-One camera has the ability to send e-mail from the camera to connect to the Kodak EasyShare Gallery at home and on-the-go from thousands of hot spots worldwide, to store up to 1,500 favorite pictures and to optimize viewing and operation via its unique touch screen and graphical menus,” said Greg Westbrook, General Manager, Digital Capture, Digital and Film Imaging Systems.
Disney Unveils Portable Digital Audio Player
Disney Consumer Products is launching the Disney Mix Stick digital audio MP3/WMA player, which allows kids to download music, copy CDs or listen to digital music on plug-and-play memory cards. For easy entertainment without a PC, kids can use the built-in SD/MMC card slot to listen to Disney Mix Clips, plug-and-play add-on memory cards with popular albums from Walt Disney Records. Disney Mix Sticks come in: Disney Chrome, Forever Princess and Tinker Bell.
Royal Launches Hot Shots Digital Key Chain
Royal Consumer Information Products has introduced the Royal Hot Shots key chain for sharing digital pictures. The 1.2-ounce Royal Hot Shots is a sleek, digital accessory that carries up to 56 digital pictures for on-the-go consumers of all ages.
Motorola & Apple Launch Mobile Phone With iTunes
Motorola and Apple have joined forces to offer the world’s first mobile phone with iTunes, enabling music lovers to transfer up to 100 of their favorite songs from the iTunes jukebox on their Mac or PC to their mobile phone.
The Motorola ROKR features easy navigation and playback and the ability to switch from listening to music to talking on the phone and back again with the push of a dedicated music key.
Garmin Introduces nuvi
Garmin International has introduced the nuvi, a Personal Travel Assistant that combines a GPS navigator, language translator and travel guide capability, an MP3 player, an audio book player, a currency and measurement converter, a world clock, and a digital photo organizer, all in one slim, sleek, and easy-to-use device.
“The nuvi represents the pinnacle in integrated consumer electronics for travelers,” said Gary Kelley, Garmin’s V.P., Marketing.
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