P&G Debuts Folgers Gourmet Selections
Procter & Gamble has introduced Folgers Gourmet Selections, marking the brand's first foray into the gourmet coffee segment. “As consumers become increasingly sophisticated on the culinary front, they are seeking a broader array of gourmet experiences, including their morning coffee selection,” said Doug McGraw, V.P., Global Coffee for P&G.
Folgers is supporting the launch with advertising, promotional activities, and in-store material.
Lipton Introduces Line Of Pyramid-Shaped Teas
In response to an increasing consumer demand for premium products at accessible prices, Lipton is introducing a new line of premium teas. Lipton Pyramid Teas are made with innovative pyramid-shaped, gossamer tea bags that allow the long leaf tea and real pieces of fruit more room to infuse for greater aroma, color and taste. Lipton Pyramid Tea is the first premium tea of its kind offered in mass market grocery stores, according to the Company.
GuS Introduces Pomegranate Soda Flavor
GuS, Grown-up Soda, an all-natural line of less-sweet sodas, is launching its seventh flavor, Dry Pomegranate.
“Our Dry Pomegranate has a sophisticated taste that appeals to grown-up palates,” said Steve Hersh, GuS President. It has real pomegranate juice and only 98 calories per 13-ounce bottle.
Breyers Introduces Organic Ice Cream
Breyers is introducing All Natural Organic Ice Cream, in Vanilla Bean, Chocolate, Coffee and Vanilla Fudge Swirl. The line will be available in the freezer and organic freezer section at supermarkets.
“We know people want more organic food options,” said Dan Hammer, V.P., Marketing, Unilever Ice Cream. “Breyers Organic Ice Cream demonstrates our commitment to offer the widest variety of options to fit changing lifestyles.”
Hershey’s Debuts Premium Chocolate & Cocoa Products
Hershey Co. is launching Cacao Reserve, a new, premium line of all-natural chocolates and drinking cocoa.
“Consumers are searching for new, premium experiences,” said Chris Baldwin, Sr. V.P., U.S. Commercial Group. “Cacao Reserve meets this demand by offering consumers an indulgent chocolate made with carefully chosen cacao beans.”
Abbott's New NutriPals Provide Nutritious Snacks
Abbott, maker of PediaSure is introducing NutriPals Balanced Nutrition Bars and Drinks, convenient snacks created for children, making snack time delicious and nutritious.
NutriPals alleviate parents’ worries about their child's snacking by supplying protein and more than 20 vitamins and minerals in convenient bars and drinks.
Nintendo Debuts Wii
Nintendo’s Wii home video game console will launch as an affordable, game system at a suggested retail price of $249.99. The price includes one wireless Wii Remote Controller, a Nunchuk Controller and a collection of five different Wii Sports games on one disc. Wii also features a first-of-its-kind controller whose position can be detected in a 3-D space.
Reggie Fils-Aime, President, Nintendo, said, “Wii breaks the wall separating players from non-players by delivering the best game experiences for the most affordable price. The next leap is games for the masses-young and old, gamer or non, alone, with a friend or with the family.”
Microsoft Releases Zune
Microsoft has unveiled its Zune brand to create new ways for consumers to share entertainment experiences.
Zune includes a 30GB digital media player, and the Zune Marketplace music service. The Zune device features wireless technology and 3” screen that allows users to show off music, picture and video, and to customize the experience with personal pictures or themes.
Sony Launches eBook
Sony is debuting the Sony Reader Portable Reader System in conjunction with the premiere of its Connect eBook store, making available more than 10,000 eBook titles to download to the Reader via the companion PC software. The Sony Reader couples an innovative electronic paper display with simple on-screen controls and stylish design. Travelers can carry as much as they want to read and with a battery life equivalent to roughly 7,500 continuous page turns.
Ron Hawkins, Sony Electronics’ V.P., Portable Reader Systems Marketing, said, “The Reader fulfills the promise of electronic reading.”
Bella & Birch Debuts Designer Wall Finish
Procter & Gamble is testing Bella & Birch, a designer wall finish that comes in a variety of patterns and colors. The Bella & Birch Designer Wall Finish offers professionally designed patterns so the consumer knows what it looks like before they start. Unlike wallpaper, Bella & Birch is designed to go on the wall dry, so the consumer doesn’t have to worry about matching seams.
Polaris Introduces ATVs Designed for Girls
Polaris is coupling its best-selling line of youth all-terrain vehicles (ATVs) and its entry-level Phoenix model to be the first major ATV manufacturer to offer ATVs geared specifically for girls. The “Pink Power” models are available in several models, replete with matching pink helmet so girls can ride in style.
Fossil & Sony Ericsson Launch Bluetooth Watches
Fossil and Sony Ericsson are integrating watches and mobile phones by teaming up to roll out several lines of Bluetooth wireless technology-enabled watches.
Fossil will be introducing the Abacus Mobilewear and Fossil Caller ID watches and Sony Ericsson will be introducing its own line of jointly developed products.
All watches will seamlessly link to most Sony Ericsson Bluetooth-enabled mobile phones.
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