Mountain Dew Voltage Is Introduced
Mountain Dew Voltage, charged with raspberry citrus flavor and ginseng, has won a DEWmocracy election between three Mountain Dew flavors. The DEWmocracy candidates were available for a limited time and consumers were fully engaged throughout the election process.
Frank Cooper, VP, Portfolio Brands, Pepsi-Cola, said, “Voltage is the ‘People’s Dew.’ Consumers designed every aspect of the product and elected it the next line extension.”
Diamond Renew Cutlery Offers ‘Green’ Choice
For a “greener” choice, Diamond Renew plastic dinnerware is made from 100% recycled plastic, and features a unique cut-out design on the fork, knife and spoon handle that enables the cutlery to be made with 10% less plastic overall. Renew is packaged in a recycled paperboard box.
Coca-Cola Launches Full Throttle® Coffee®
Coca-Cola has launched Full Throttle Coffee, a creamy coffee and energy blend. Full Throttle Coffee is available in mocha, vanilla and caramel flavors. Rafael Acevedo, Sr. Brand Manager, Energy Drinks, Coca-Cola, said, “Full Throttle Coffee combines the smooth, rich taste of coffee with the intensity that you can only get from a Full Throttle Energy Drink.”
Introductory marketing materials for the Full Throttle Coffee launch are themed, “Coffee. Fully Charged.”
Unilever Introduces Promise SuperShots
Unilever is introducing Promise SuperShots for lowering blood pressure. Each 3-ounce Promise SuperShots contains 350 mg of potassium.
According to the American Heart Association, a daily intake of 4,700 mg of potassium is an effective dietary change to lower blood pressure.
Honda To Offer Affordable Insight Hybrid Vehicle
Honda has announced plans to introduce a new small hybrid vehicle, to be named Insight. The new Insight Concept shares styling cues with the Honda FCX Clarity fuel cell vehicle and will come to market at a price significantly below hybrids available today.
The Insight will advance the affordability and accessibility of hybrid technology to a new generation of buyers.
Leapfrog Launches Web-Connected Video Game Systems
LeapFrog Enterprises has launched a new web-connected video game system tied to the proprietary LeapFrog Learning Path. The Leapster2 Learning Game System expands the gameplay online with fun activities and rewards that encourage continued play while allowing parents to see what their child is learning.
Christian Cocks, V.P. Gaming at LeapFrog, said, “Kids want to play video games, and as parents we want them to get the most from that experience:”
Master Lock Helps Protect iPods
Master Lock recognizes the personal and financial investment iPod users have made in their media players, and has now made protecting these devices more convenient with the introduction of the iCage. The iCage includes a durable, lightweight protective skin, set-your-own 3-digit combination lock for keyless convenience, flexible cable for lock-down security, and three invisible shrink wraps for screen and body scratch protection. The device remains fully functional in the locking skin with access to all ports for the user.
Vers iPod 2X Sound System Now Available in Bamboo
Vers is introducing a sustainably-designed Bamboo sound system line for the iPod. “Bamboo grows incredibly fast and looks beautiful,” said David Laituri, co- founder of Vers. “It is the most sustainable, renewable wood material on the planet.”
The Vers 2X is designed with a sustainable mind-set, with wood selected from managed plantation sources, 100% post-consumer recycled packaging materials and energy-efficient components.
ADT Launches SafeWatch SafePass Security System
ADT's exclusive new SafeWatch SafePass eliminates the need to remember pass codes each time users interact with their home alarm system. With just a simple wave of a small key-tag at the touch pad, an ADT home security system can be activated or disarmed, helping to minimize false alarms and providing more convenience. ADT is the first security company in the U.S. to launch the new technology.
HP Partners With Designer Vivienne Tam For PC
HP and world-renowned designer Vivienne Tam have created the HP Vivienne Tam Special Edition notebook, offering style and power. This represents the first time a computer company has partnered with a globally renowned fashion designer.
The notebook features a storage sleeve that helps keep the exterior protected while being carried as a clutch.
Nestle Launches Glowelle Beauty Drink
NESTLE has introduced GLOWELLE, a beauty drink dietary supplement formulated with high antioxidant vitamins, phtyo-nutrients, botanical and fruit extracts to help fight the signs of aging by nourishing skin from within.
GLOWELLE is available in glass bottles and powder packs.
Activate Beverage Offers Ingredients Stored Inside Cap
ACTIVATE is a new functional beverage that stores ingredients inside an innovative cap, which keeps them fresh until the moment they're released, for maximum potency and effectiveness.
When the patented cap is twisted clockwise, a small plastic blade cuts the seal in the chamber. Simultaneously, a small armature opens the chamber allowing the ingredients to drop into the water.
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