Celine Dion Parfums Are Launched
Coty Beauty and Celine Dion, have announced the launch of Celine Dion Parfums, a collection of eau de toilette, body lotion and shower gels. “Celine Dion has an immediate emotional connection with consumers,” said Eric Thoreux, President, Coty Beauty.
Celine Dion Parfums will be launched in bridge department stores such as JC Penney, Sears and Kohl’s, as well as in specialty retailers.
Dr Pepper Launches Raging Cow
Dr Pepper has launched Raging Cow, a milk-based product sold in single serve plastic bottles. “Raging Cow is a very different way of looking at flavored dairy drinks,” said Dr Pepper/Seven Up President, Mike McGrath. “We describe it as a milk-based drink ‘gone wild’ because there are outrageous, flavor combinations such as Pina Colada Chaos, Jamocha Frenzy, and Chocolate Insanity.”
Snapple Launches Snapple A Day
Snapple is introducing a meal replacement beverage, Snapple-a-Day, in three fruit flavors.
“We are providing an alternative to the medicinal taste associated with meal replacements, not to mention the stigma of dieting,” said Sheryl Adkins-Green, Sr. V.P., Marketing, Snapple. “Our resealable bottle allows people to enjoy Snapple-a-Day on-the-road for breakfast or lunch.”
Reckitt Benckiser Launches Neutra Air
Reckitt Benckiser, the maker of LYSOL products, has introduced Neutra Air Air Treatment, which goes beyond ordinary air fresheners that simply mask odors. The product eliminate odors caused by germs by eliminating odor molecules.
“Neutra Air eliminates the odors in the air leaving a fresh, clean scent behind,” said Steve Rosenberg, V.P., Marketing, Lysol.
Colgate Announces Simply White Night
Colgate-Palmolive is launching Colgate Simply White Night, which consumers brush-on at night. There is no need to brush or rinse anything off in the morning because there is no residue left on the teeth.
“Simply White is an opportunity for enormous growth as penetration in the at-home whitening category is low. With Simply White Night, Colgate will reach more consumers who are looking for an easy way to whiten their teeth at home,” said Suzan Harrison, V.P,. U.S. Oral Care.
Swiffer Dusters Launched
Procter & Gamble has introduced Swiffer Dusters, hand-held disposable dusters in a fluffy form to quickly capture dirt and dust. Swiffer Dusters are designed for hard-to-reach areas, and for large items such as tables and blinds. “Swiffer Dusters are the latest innovation in the Swiffer family of products,” said Maurice Coffey, Swiffer Brand Manager.
Fossil Introduces Spot Watch
Fossil has introduced a watch featuring Microsoft Smart Personal Objects Technology (SPOT).
SPOT-based watches have enhanced timekeeping features such as automatic time-adjustment based on location. In addition, the watches display personalized Web content using Microsoft’s new DirectBand wireless technology.
Lowrey’s Sausage Sticks Are Introduced
Oberto Sausage Co. has launched a new line of Sausage Sticks and Beef Jerky for kids. Lowrey’s Sausage Sticks in Pizza, Taco, BBQ, and Beef Jerky in Brown Sugar Honey flavors offer an alternative to sweet treats.
“These are new flavors to the meat snack category, and kids that participated in our extensive taste tests gave the products rave reviews,” said Tom Campanile, President.
Hershey Foods Introduces Sugar Free Line
Hershey Foods, for the first time in its 109-year history, is introducing Hershey’s and Reese’s Sugar Free chocolate candies.
For the estimated 17 million people in the U.S. who are calorie-conscious, or on a restricted diet, Hershey's Sugar Free offers great taste, without the sugar and about 19% fewer calories.
Hershey is supporting the launch with extensive marketing and promotional efforts.
Krylon Fusion Is Launched
Krylon is introducing a revolutionary new spray paint for consumers that, with no priming, bonds securely to plastic materials, including outdoor furniture, children’s toys, and vinyl fencing. Available in 16 colors, Krylon Fusion is available in 12-oz. aerosol cans.
Krylon will support the introduction of Krylon Fusion with a comprehensive consumer awareness campaign including dramatic in-store displays.
Siemens Creates Fashion Phone Category
To stimulate growth in the mobile phone market, the Siemens Mobile Group has created a collection of personal communication devices in radically different wearable designs.
XELIBRI accessories will be sold over new channels such as department stores and fashion retailers. They will be marketed as fashion items with two collections per year.
Nicotine-Free Cigarettes Are Launched
Vector Group Ltd. has introduced Quest, the first cigarette brand that allows consumers to gradually step down nicotine consumption to nicotine-free smoking. Quest is available in three different varieties, each with decreasing amounts of nicotine - Quest 1, 2 and 3.
A significant point of purchase campaign will support the launch.
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