Frito-Lay Launches Low-Carb Chips
Frito-Lay has launched Doritos Edge and Tostitos Edge, with less than half the carbohydrates of its regular tortilla chip brands. The new products have a total of 6 carbohydrates, 10 grams of protein, and 3 grams of fiber.
Stephen Quinn, Chief Marketing Officer, Frito-Lay, said, “Innovation fuels our business and we’re committed to delivering this type of innovation.”
Unilever Introduces Carb Options Line
Unilever has introduced Carb Options, a complete line of low-carb products designed to create a carb-friendly franchise including sub-brands such as Wishbone, Lipton, Lawrys, Skippy, Ragu, and Imperial.
Smith Design, the Glen Ridge, NJ-based branding and design firm, developed the brand identity design for the new line.
New Diet Coke With Lime Hits Store Shelves
Coca-Cola Co. has launched Diet Coke with Lime. “Consumer research indicated a preference for lime as the next Diet Coke flavor, as it’s a flavor combination many people already are enjoying,” said Ed Klein, V.P., Diet Coke.
Promotional support for the launch includes p.o.p., broadcast and print advertising and sampling.
New Soymilk Targets Carb-Conscious Women
8th Continent has launched Light soymilks, which contain 50% fewer carbohydrates and 25% fewer calories than skim milk.
“8th Continent Light soymilk is perfect for people who want fewer carbs, fewer calories, great taste and the important health benefits of soymilk,” said Liz Nordlie, Marketing Director.
Del Monte Nature’s Food Is Introduced
Del Monte is launching Nature’s Goodness Baby Food under the Del Monte brand name. The line will be available in varieties to meet an infant’s complete nutritional needs, including cereals, jarred foods, juices and toddler favorites. The launch will be backed with advertising, trade and consumer promotions.
“We expect to become a leader in infant nutrition," said Marc Haberman, Director, Del Monte Brands.
General Mills Introduces Yu-Gi-Oh! Products
General Mills has partnered with 4Kids Entertainment to introduce Yu-Gi-Oh! products in food categories including cereal, cereal bars, yogurt and fruit snacks.
Steve Vekich, Marketing Manager for promotional cereals at General Mills, said, “We’ve captured the essence of Yugi in both our cereal and its packaging to deliver a product Yu-Gi-Oh! fans will love.”
Gillette Launches M3Power Shaving System
Gillette has announced M3Power, a powered wet shaving system for men that combines new blade and razor technologies. Peter Hoffman, President, Blades and Razors, said, “Building on the success of the MACH3 franchise, we expect this new system to fuel the blade and razor category, in the same way that MACH3Turbo has driven growth the past two years.”
Gametrac Mobile Game Device Introduced
Tiger Telematics and its subsidiary, the Gametrac Group, have announced a new mobile entertainment device called Gametrac. The gaming device includes in-built music, video, messaging and picture functions. Additional in-built entertainment functions include a capability to play movies, and MP3s, as well as a high-resolution digital camera.
JAKKS Pacific Launches SpongeBob TV Games
JAKKS Pacific has introduced SpongeBob SquarePants TV Games, a plug and play gaming unit that contains five SpongeBob games. The all-inclusive controller, based on the sea sponge from Nickelodeon’s SpongeBob SquarePants TV show, houses a combination of videogames with all of the hardware built right into the controller.
SpongeBob SquarePants TV Games will retail for approximately $20.
P&G Launches Mr. Clean AutoDry Carwash
Procter & Gamble has introduced the Mr. Clean AutoDry Carwash system, which guarantees spot-free results with no hand drying. The system combines proprietary polymer soap, a pure-rinse water filter and a sprayer that delivers the soap and filtered water without the need for a bucket.
“Mr. Clean AutoDry Carwash is the product of four years of research into what makes an automobile finish look great and last,” said Bob Gilbreath, Brand Manager.
HiStar Introduces Hands-Free Binoculars
HiStar has introduced a line of hands-free binoculars. The headset features an adjustable headband and focus-free, wide-angle binoculars. Optional radio headphones are also available.
“Our new T-8000 Series, with its hands-free capability reveals a new genre of binocular technology. This feature-rich binocular will be an asset to sports enthusiasts, nature buffs and surveillance users,” said Tristram Himmele President of HiStar.
Shell HomeGenie Debuts At Retail
The Shell HomeGenie is a new, easy-to-use integrated home management system, which allows any web-ready computer or cell phone to be used to control a home’s lights, small appliances, and thermostat. The HomeGenie comes with a wireless camera to view and capture full-color images and video of select areas in the user’s home.
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