New Carpe Diem Functional Beverage Line Introduced
Carpe Diem Beverages, a natural functional beverage line, the brain child of Red Bull founder Dietrich Mateschitz, has joined the AMI Brands portfolio. “Just as Red Bull opened up a new beverage category, Carpe Diem will offer a new healthier drinking experience,” said Dietrich Mateschitz. “Based on the knowledge of botany and homeopathy we selected a blend of 25 botanical ingredients, with a taste profile unlike any other beverage.”
Carpe Diem’s Botanic Waters are made with a blend of herbs, each offering a concrete functionality: Relaxing, Vitalizing and Harmonizing.
I Can’t Believe It’s Not Butter Launches Mediterranean Blend
Unilever has introduced I Can’t Believe It’s Not Butter! Mediterranean Blend to its line of spreads.
Made with olive oil, which is a key component of a Mediterranean diet, the new I Can't Believe It's Not Butter! Mediterranean Blend is naturally cholesterol free and contains no trans fat.
Kajmir Introduced By Centerra Wine Company
Kajmir, a unique blend of premium brandy, vodka and warm vanilla has been introduced by Centerra Wine Co., based in Canandaigua, NY.
From its alluring bottle design to its exotic color and flavor, Kajmir is on trend with the expectations of the image conscious, trend-setting consumers (ages 25-45) who have more than doubled the volume of the flavored spirits category in the last four years.
La-Z Boy Launches Outdoor Furniture
La-Z-Boy Inc., Monroe, MI, has partnered with Brown Jordan International to launch its first line of luxury outdoor furniture.
The collection will debut in Sam's Clubs with plans to further expand to other retailers in the future.
As part of the initial product launch, Brown Jordan will introduce the first fully functional recliner intended for outdoor use.
Glow After Dark By JLo Is Launched
Jennifer Lopez’s new fragrance, Glow After Dark by JLo, epitomizes all things night.
The new fragrance, a sexier side to the Glow By JLo portfolio, is inspired by the possibilities of a “girls night out.” The Glow After Dark by JLo fragrance is part of the Coty Prestige brand portfolio.
Kellogg’s Special K Launches Chocolatey Delight Cereal
Kellogg Co. has introduced Special K Chocolatey Delight cereal, targeted to women as a great tasting evening snack option without the guilt associated with evening snacking.
A serving of Special K Chocolatey Delight and a half cup of fat-free milk contains only 160 calories.
Apple Introduces iPhone
Apple has introduced iPhone, combining three products-a revolutionary mobile phone, a widescreen iPod with touch controls, and a breakthrough Internet communications device with desktop-class e-mail, web browsing, searching and maps-into a compact handheld device. iPhone introduces a new user interface based on a large multi-touch display and pioneering new software, letting users control iPhone with just their fingers.
iPhone redefines what users can do on their mobile phones.
Rayovac Launches Hybrid Batteries
Rayovac’s new Hybrid batteries delivers the benefits of rechargeable batteries but eliminates common user frustrations. Hybrid batteries come already charged, unlike other rechargeable batteries, which often need to be charged for hours before use. The new batteries also stay charged for up to one year after charging.
Nintendo Launches Hotel Dusk: Room 215
Nintendo has launched Hotel Dusk: Room 215 for Nintendo DS, an interactive “video game novel” that puts players in the middle of a mystery. It has more in common with a crime novel than a video game, and appeals to mystery lovers.
“Hotel Dusk: Room 215 could be considered a new genre for both video games and storytelling,” said George Harrison, Nintendo’s Sr. V.P., Marketing. “Just as audio books brought the printed word to a new medium, so does this new ‘video game book.’”
Dell Launches Ruggedized Notebook
Dell has introduced its Latitude ATG, a semi-rugged notebook designed for people working in tough environments.
“We have heard from customers loud and clear that a tougher, highly protective notebook with a screen that is easy to see outdoors is necessary in many lines of work,” said Jeff Clarke, Sr. V.P., Dell Product Group.
Jabra Debuts Convertible Bluetooth Stereo Headset
Jabra has launched the Jabra BT8010 convertible Bluetooth stereo headset, designed for consumers that demand a high performance Bluetooth headset but also want the ability to adapt their headset into a Bluetooth stereo headset.
With the addition of an attachable stereo unit, the Jabra BT8010 becomes a high performance stereo headset, enabling users to switch seamlessly between their phone and listening to music.
V-Moda Unveils VIBE Modaphones
Music lifestyle brand V-Moda has unveiled Vibe, a revolutionary noise-isolating modaphone for music enthusiasts.
The elegant all-metal design of Vibe puts the earphones on par with high fashion jewelry, while the lightweight micro-size and ultra-soft silicon fittings provide a secure, comfortable fit during the most rigorous activities.
Vibe is designed to coordinate with the iPod, as well as modern apparel and fashion accessories.
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