SoBe Life Water Debuts Five Low Cal Flavors
SoBe Life Water is blitzing the national retail marketplace with its new five flavor line. Each of the five low calorie flavors, Blackberry Grape, Pomegranate Cherry, Orange Tangerine, Strawberry Kiwi, and Passionfruit Citrus, are infused with a unique mix of antioxidant vitamins C & E, essential B vitamins, and healthy herbal ingredients.
SoBe Life Water will be supported by a major marketing initiative.
New SNICKERS Charged Provides Energy
Snickers has introduced SNICKERS Charged, the first candy bar from the brand that provides a boost of energy with added caffeine (60 mg), taurine and B-vitamins. This new product satisfies two need states craved by consumers who seek hunger satisfaction and a boost of energy.
“SNICKERS Charged offers consumers a bar of substance and a delicious and satisfying way to tackle the afternoon hours when one needs to ‘re-power,’ said Michele Kessler, V.P. Marketin,g, Mars Snackfood US.
Budweiser & Clamato Chelada Beers Launch
Budweiser & Clamato Chelada and Bud Light & Clamato Chelada have launched nationwide. Latinos have been mixing beer with Clamato for decades. Budweiser & Clamato Chelada and Bud Light & Clamato Chelada honor that tradition by combining Budweiser with Clamato Tomato Cocktail, made by Cadbury Schweppes.
“This recipe combines cultures and flavors,” said Ana Vitrano, Product Manager, Anheuser-Busch.
Newman’s Own Wines Are Unveiled
Newman’s Own has unveiled Newman’s Own California Chardonnay and California Cabernet Sauvignon. The Newman's Own Foundation will donate all profits and royalties after taxes to educational and charitable purposes.
To realize his winemaking vision, Newman worked with the Rebel Wine Co., a collaboration of Three Thieves and Trinchero Family Estates.
Kellogg’s Animal Planet Wild Animal Crunch Debuts
Kellogg’s new Animal Planet Wild Animal Crunch is a nutritious cereal that ties in with the Animal Planet brand.
In four different collector’s packages with real animal photographs, Wild Animal Crunch provides interesting facts and games about wildlife and the environment.
Clorox Co. Introduces Green Works
Clorox Co. has introduced Green Works cleaners, made from plant-based ingredients. Green Works is made from ingredients derived from coconuts and lemon oil. The products are formulated to be biodegradable, non-allergenic, and packaged in bottles that can be recycled. The Green Works line includes five natural cleaning products for use in the home, kitchen and bathroom.
Barbie Golf Gear Debuts
Barbie® has teamed up with Cougar Golf, to provide girls ages 4-9 with innovative Barbie™ golf gear. The stylish, high performance Barbie™ Golf sets, available in two different sizes, incorporate shorter shafts and girl-favorite features in their design.
“Golf continues to grow in popularity among girls and it is a great way for girls to get active,” said Juan Gutierrez, Director, Mattel Brands Consumer Products.
Master Lock smartTOUCH Recognizes Users By Touch
bioMETRX and Master Lock Co., have launched the Master Lock smartTOUCH garage door opener at Home Depot stores. The garage door opener recognizes its users through the simple touch of a finger.
“The Master Lock smartTOUCH Garage Door Opener offers consumers the convenience of opening their garage door without keys, remotes or keypads,” said Steve Hedlund, V.P., Growth & Innovation for Master Lock.
Ace Bayou Unveils Wireless Audio Recliner
Ace Bayou has unveiled its Wireless Audio Recliner. With a high-quality sound system and innovative design to maximize comfort, the Wireless Audio Recliner optimizes the home theater experience.
The recliner connects wirelessly with the most popular media devices, including home theater systems, mp3 players and gaming consoles.
SanDisk Brings Online Backup To USB Flash Drives
SanDisk Corp. has introduced Cruzer® Titanium Plus, a USB flash drive that offers automatic online backup for every file copied to the drive, giving users true peace of mind.
Cruzer Titanium Plus, with a capacity of four gigabytes offers users the best of both worlds, with access online and offline: Data is always available when Cruzer Titanium Plus is plugged into any computer. Users also get quick access to their backed-up files through any computer connected to the Internet, should they forget to bring the drive with them, or if the drive is lost or stolen.
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