Liz Claiborne Cosmetics Introduces Bora Bora
Liz Claiborne Cosmetics introduces Bora Bora For Men and Bora Bora For Women, inspired by the tropical isle in the South Pacific. Sue Hochman, V.P. Sales, said, “The time is right for Bora Bora. The fragrance takes you on a journey, be it real or imaginary. Now more than ever there is a need to escape reality.”
A $20 million marketing campaign supports the launch.
Mott’s Launches Fruit Blasters
Mott’s new Fruit Blasters, flavored apple sauce packaged in individual tubes for portable kid-snacking, has launched with colorful, kid-friendly graphics and characters on the packaging. The brand identity and packaging were designed by Smith Design Associates, Glen Ridge, NJ.
Mott’s Fruit Blasters will be promoted as a healthy, fun to eat, portable, snack alternative.
Starbucks & Pepsi Launch DoubleShot Espresso
Starbucks and PepsiCo have introduced Starbucks DoubleShot. “Starbucks DoubleShot-the consummate ‘get-you-going’ morning beverage, will be available in the cold drink case,” said Keith Reimer, General Manager of the North American Coffee Partnership.
Starbucks DoubleShot targets young adults. Aggressive in-store merchandising supports the launch.
Sam Adams Debuts Utopias
Samuel Adams has introduced what it calls the world’s strongest beer, Sam Adams Utopias MMII, with 24% alcohol by volume or 48 proof.
Sam Adams Utopias MMII is packaged in a unique collectible copper-finished brew kettle. Priced at approximately $100 a bottle, Sam Adams Utopias MMII is an ideal after-dinner drink.
Mrs. Pauls Shrimp Bowls Debut From Aurora Foods
Mrs. Pauls Shrimp Bowls Debut From Aurora Foods
Aurora Foods has introduced single-serve Mrs. Paul’s Shrimp Bowls in four varieties including Shrimp Alfredo, Shrimp Stir Fry, Thai Peanut Shrimp and Sweet & Sour Shrimp.
Bowl products, which are growing in popularity, have not offered many seafood options until now. The new product also capitalizes on the growing trend in seafood consumption.
Mrs. Smith’s Debuts Soda Shoppe Cream Pie Line
Mrs. Smith’s has introduced a new line of nostalgic cream pies to augment its fruit pie holiday sales, while attracting year round customers. Leading the market launch were Coconut Cream and Chocolate Cream pies as well as Sweetened Condensed Lemon Meringue.
DePersico Creative Group, West Chester, PA, created packaging for the new product that struck a balance between 1950’s diner imagery and a contemporary look.
Philips & Nike To Launch Portable Audio Products
Philips Electronics and Nike have announced an alliance to develop technology solutions to enhance the athletic experience. The initial co-branded product offerings are portable audio products designed for sport. Over time, the line will include apparel and equipment that combine communications, connectivity and information to motivate athletic activity.
Gatorade Xtremo Caters To U.S. Hispanics
Gatorade has launched Gatorade Xtremo, created for Latino consumers with an exotic blend of fruit flavors and a bilingual label. Gatorade Xtremo is available in three exotic fruit flavors-Mango, Tropical and Citrico.
Mary Dillon, V.P., Global Product Offerings, at Gatorade, said, “The growth of the Latino population, now estimated at 35 million people, gave us the opportunity to create Gatorade Xtremo.”
Cascadian Farm Unveils New Organic Entrees
Cascadian Farm, a unit of General Mills, has unveiled a new line of Organic ‘comfort foods,’ available in such flavors as Macaroni & Cheese, Chicken Alfredo, and Chicken Enchiladas.
These Organic Entrees will be merchandisded in natural food stores and mainstream grocery stores.
Bushnell Introduces Speedster Speed Gun
Bushnell Performance Optics is introducing Speedster, a versatile speed gun designed to track pitching speeds, cars at the racetrack or serves on the tennis court.
“The Speedster is easy to use and perfect for coaches, parents and sports fans alike,” said Phil Gyori, Bushnell’s Vice President of Marketing. “It’s ideal for the ballpark, racetrack or in your backyard.”
Snyder’s Launches EatSmart Organic Snack
Snyder’s Of Hanover has launched EatSmart organic snack items. “This new brand is intended to satisfy consumers’ craving for snack food choices that taste good and are good for them,” said Claude O’Connor, V.P. Marketing for Snyder’s of Hanover.
The first three EatSmart snack items are: Veggie Crisps, Organic Blue Corn-Tillas, and Organic Blue Corn-Tillas with Sesame Seeds.
New adidas ClimaCool Invigorates Sweaty Feet
Adidas has introduced ClimaCool, which increases performance by reducing heat and moisture up to 20%. Featuring a 360-degree ventilation system that maximizes airflow, ClimaCool running, tennis and basketball shoes are available at retailers worldwide.
Promotions for ClimaCool feature tennis star Anna Kournikova, Olympic Gold Medalist Ian Thorpe and soccer star David Beckham.
Back to Top
To See previous issues of New Products Report, click here
To See other Creative Online Newsletters, click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
