Schick Launches Intuition
Schick is introducing Intuition, the first all-in-one wet shaver that lathers and shaves in one step. It has a patented ALL-IN-ONE cartridge that contains pivoting triple blades surrounded by a Skin Conditioning Solid.
Lynne Macchiarulo, Brand Manager, said, “Women are looking for an easy, hassle-free way to achieve a close, comfortable shave.”
Intuition will be supported by a $75 million marketing campaign.
LEGO Launches CLIKITS
LEGO has entered the arts and crafts category with the introduction of CLIKITS, a fashion design system that encourages girls ages 6 and up to piece together jewelry, room decor, and fashion accessories.
Andrew Black, President, LEGO Americas, said, "We’re confident this unique product, combined with the marketing programs we have planned, will generate excitement among fashion-forward girls.”
Coca-Cola Launches Sprite Remix
Coca-Cola Co. has launched Sprite Remix, a line extension of its lemon-lime soft drink. Sprite Remix will feature a new tropical version of Sprite and will be launched with a unique graphic treatment of the signature Sprite logo.
“Sprite Remix gives people another way to enjoy their Sprite,” said Chris Lowe, Chief Marketing Officer, Coca-Cola.
Pepsi Announces ‘Mountain Dew LiveWire’
From Memorial Day through Labor Day, Pepsi-Cola will offer Mountain Dew LiveWire, combining the citrus taste of Mountain Dew with a bold orange flavor.
Dave Burwick, Chief Marketing Officer for Pepsi-Cola, said, “Consumers have been clamoring for more flavor options under the Mountain Dew trademark, so we've developed LiveWire as a summer-only proposition.”
Mountain Dew LiveWire will be supported with an aggressive marketing plan, including broadcast and point-of-sale advertising.
New Snapple Elements Line Is Launched
Snapple is introducing a sleeker, silver Elements in an aluminum bottle. The aluminum bottle allows people with action-packed lives to take Elements on all of their adventures. The bottle chills fast and stays cold.
“We wanted to create a bottle that matches the lifestyle of our consumers,” said Michael Sands, Chief Marketing Officer, Snapple Beverage Group.
Dualstar & Coty Launch New Fragrances
Dualstar Consumer Products and Coty Inc., have introduced mary-kateandashley brand fragrances and body mists.
The two new fragrances, mary-kateandashley one and mary-kateandashley two, are available at Wal-Mart stores.
“Mary-Kate and Ashley are popular icons for ‘tweens and teens and they know what their age group aspires to,” said John Galantic, President, Coty Beauty US.
Skyy Spirits Introduces Flavored Vodkas
Skyy Spirits has added SKYY Spiced, SKYY Berry, and SKYY Vanilla to its line of super premium vodkas.
SKYY Spiced is a blend of spice flavors including cinnamon and nutmeg that taste perfect with Coke. SKYY Berry is a blend of berry flavors perfect for mixing with 7-UP. SKYY Vanilla has a taste perfect for SKYY Vanilla Martinis.
Aggressive on premise and off premise promotional support is planned.
Folgers Introduces Cappuccino
Folgers has introduced Cappuccino to the creamy coffee segment.
According to Information Resources, the creamy coffee segment has grown 10% over the past two years, while the overall coffee category grew at 2%.
Max Rangel, Folgers Marketing Director said, “Folgers is committed to offering coffees that meet consumers’ busy lifestyles. The great thing about creamy coffees like new Folgers Cappuccino is that you simply add hot water and enjoy.”
Nokia Combines Music & Mobile Phone
Nokia has introduced the Nokia 3300, which combines a digital music player, FM stereo radio and mobile phone. The 3-in-1-music device is also optimized for messaging with a QWERTY keyboard and text, multimedia and instant messaging capabilities.
“The Nokia 3300’s focus on music, messaging and wireless communication will appeal to music enthusiasts and youth,” said Nada Usina, G.M., Entertainment & Media for Nokia Americas.
Duracell Introduces Prismatic Battery
Duracell has debuted Duracell LP1, the first alkaline prismatic battery designed specifically for portable digital audio devices. With a flat profile, only 6.1 millimeters thick, Duracell LP1 meets the size requirements of today’s thinner audio devices.
“Duracell LP1 provides the long-lasting performance associated with the Duracell brand in a new, thin form factor,” said Mark Bertolami, V.P., Business Development, Duracell.
Prestone Introduces Exterior Car Care Line
Prestone has introduced The Prestone Protection Series, to help drivers clean and protect their vehicles from the environment.
Jim Brown, Director, New Product Marketing, Prestone, said, “Vehicles are a serious investment and people want the products they use on their cars and trucks to offer real protection from everyday wear and tear.”
The line includes Prestone Tire Shine, Prestone Car Wax, Prestone Car Wash, and Prestone Wheel Cleaner.
Briggs & Stratton Launches ‘Affordable Boating’
Briggs & Stratton has introduced the Briggs & Stratton 5 horsepower 4-cycle Outboard at a retail price of $729, dramatically lower than other leading brands. “We see an opportunity to create an entirely new market category: affordable boating,” said Tom Rugg, Briggs & Stratton Marketing Manager. “Research suggests there are many consumers who would like to get into boating, but haven’t been able to because of the high cost.”
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