General Mills Introduces Total Protein Cereal
General Mills has introduced a lower-carb cereal, Total Protein, in response to consumer demand for reasonably-priced, lower-carb, higher-protein products that offer the nutrition and taste of traditional cereals. Total Protein cereal is an easy way for consumers to moderate their carbohydrate intake, while enjoying the taste and nutritional benefits of a familiar brand.
OT Launched For Tween And Teen Guys
OT, is a new line of personal care products developed for tween and teen guys.
OT, a licensed trademark of The Procter & Gamble Co., is based on two years of research, which revealed that 90% of America’s 22 million boys age 9-16 play sports and these boys are an underserved market in the personal hygiene department. The OT (OverTime) products are tailored to this interest in sports.
Absolut Spirits Launches Level Vodka
The Absolut Spirits Company, Inc. has launched Level Vodka, a super-premium vodka combining two distillation methods for the perfect balance of smoothness and character.
The $10 million launch campaign includes TV advertising, print advertising, on-premise promotions and events.
Coors Launches Aspen Edge Low-Carb Light Lager
Coors Brewing Co. has introduced Aspen Edge, a super-premium, low-carb light lager. “In qualitative research, guys told us if there was a low-carb beer that also tasted great, they’d try it,” said Ron Askew, Coors Chief Marketing Officer. Aspen Edge received high marks for taste, full flavor, and aroma in consumer focus studies.
The launch is supported by a full media campaign, including TV, outdoor, radio, print, sponsorships and point-of-sale materials.
Wrigley Launches Eclipse Brand Mints
Eclipse Mints are the first mint product to be released in the U.S. under the Wm. Wrigley Company banner. In its portable, sleek and fast dispensing packaging, Eclipse Mints are available in Peppermint and Winterfrost flavors.
David Kroll, Director U.S. Consumer Marketing, Wm. Wrigley Jr. Co., said, “Eclipse Mints were specifically developed to resolve consumer frustrations with the current mint category.”
Goldfish Cracker Line To Contain Zero Transfat
Goldfish crackers is transitioning its entire cracker product line to become free of transfatty acids (TFA). “Many of our Goldfish consumers told us they preferred snacks without transfat, so we converted our entire cracker line to zero-transfat recipes,” said Jay Gould, President, Pepperidge Farm.
The launch will be supported by a $10 million marketing campaign.
Duracell Launches New Flashlight Line
Duracell has launched a line of flashlights consisting of eight models segmented into outdoor, home/auto and personal use.
Duracell will be co-merchandising the flashlights as part of its ongoing promotions with NASCAR. The line will be supported with FSIs and in-store displays.
Delta Faucet Debuts Michael Graves Collection
Delta Faucet Co. recently debuted the Michael Graves Collection, a line of faucets and accessories for the bathroom designed by one of the most influential names in architecture and design. The Michael Graves Collection allows for a complete designer look in the bathroom with matching lavatory, tub-shower, Roman tub faucets, accessories and lighting.
Lowe’s is the first retailer to sell the Michael Graves Collection by Delta Faucet.
Lysol Ready Brush Toilet Cleaning System Launched
Lysol has introduced the Lysol Ready Brush Toilet Cleaning System, which combines the cleaning power of Lysol with a self-dispensing toilet brush system. Alex Whitehouse, V.P., Marketing, Lysol, said, “The new Lysol Ready Brush makes it easy, and fast to clean the toilet.”
New Batwave Toy Uses VEIL Technology
Warner Bros. Consumer Products has partnered with Mattel, and VEIL Interactive Technologies to merge action figure and vehicle play with interactive television. VEIL (Video Encoded Invisible Light) technology transmits encoded digital data directly from the recently announced “Batman” animated series. The encoded data, captured exclusively by Mattels new Batwave toys, unlocks new capabilities in the toys and provides more information about the show.
P&G Introduces Home Cafe Single-Cup Brewing System
Procter & Gamble has introduced Home Cafe, a single-cup coffee brewing system, in a collaboration with Applica (Black & Decker), Krups, Sunbeam (Mr. Coffee) and Hamilton Beach. Home Cafe will exclusively feature P&G's Folgers coffee brand and Millstone coffees, and the appliances will be marketed under the Black & Decker, Krups, Mr. Coffee and Hamilton Beach brands.
Home Cafe’s introduction will be supported by a $50 million marketing campaign including in-store displays.
New Kenmore Refrigerators Feature PUR Water Filters
Kenmore and Kenmore Elite refrigerators filtered with the PUR Ultimate water filter, have been introduced at Sears, Roebuck & Co. stores. PUR ultimate filtration reduces contaminants more than any other refrigerator.
A filter indicator light eliminates guesswork, turning from green to red when the filter needs to be replaced.
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