Coca-Cola Zero To Launch
Coca-Cola N.A. will introduce Coca-Cola Zero, a new zero-calorie cola. “Coca-Cola Zero is exactly what young adults told us they wanted-real Coca-Cola taste, zero calories and a new brand they can call their own,” said Dan Dillon, V.P., Diet Portfolio, Coca-Cola. “Young people today do not want to compromise on flavor or calories.”
Coca-Cola Zero will be supported by an extensive marketing campaign including p.o.s. and sampling programs.
Dark Chocolate M&M’s Are Introduced
New Dark Chocolate M&M’s have been introduced, available in both plain and peanut varieties, in celebration of the release of Star Wars: Episode III Revenge of the Sith. The limited edition Dark Chocolate M&M’s feature special Star Wars-themed colors and packaging.
“We look for innovative approaches to launch products and know that dark chocolate is in great demand from consumers,” said Martyn Wilks, V.P. at Masterfoods USA.
Starbucks Coffee Liqueur Is Launched
Jim Beam Brands and Starbucks Coffee Co. have launched Starbucks Coffee Liqueur, the first liqueur to feature 100% Starbucks coffee.
“Extending our brand into new channels outside of Starbucks stores is part of our long-term growth strategy,” said Jim Donald, Starbucks CEO designate.
Gatorade Launches Endurance Formula
Gatorade Endurance Formula is a new sports drink for athletes during their longer and more intense occasions. Gatorade Endurance Formula contains a specialized electrolyte blend, including nearly twice the sodium and three times the potassium of Gatorade Thirst Quencher.
Gatorade Endurance Formula is available in three flavors: Lemon-Lime, Fruit Punch and Orange.
L’Oreal Introduces Men's Anti-Aging Line At Mass
L’Oreal Paris is launching the first comprehensive men’s anti-aging line to hit mass market retailers.
The 8-product line, named Men’s Expert, features the L’Oreal technological breakthrough Active Defense System, which increases the skin’s resiliency.
Wheaties & Total Brands Debut Multivitamins
General Mills and Leiner Health Products have launched Wheaties and Total brand nutritional supplement products. The four new products include Wheaties Multivitamins, Wheaties Daily Performance Vitamin Packs, Total Multivitamins and Total High Potency Daily Vitamin Packs.
The vitamins are manufactured and distributed by Leiner Health Products and will be available at a variety of retail outlets.
Samsung Debuts Music Smartphone
Samsung Electronics has unveiled the world’s first 3GB HDD embedded music smartphone, the SGH-i300. The 3GB handset is the first phone featuring “Plug & Play”Files-to-go, which allows the phone to function as a removable hard disk drive.
Capable of storing up to 1,000 music files and featuring scroll-wheel navigation, this handset enables users to easily search files. The device supports 3D-sound through its stereo speakers.
PuR Launches 3-Stage Water Filter
Procter & Gamble, maker of the PuR water filters, has launched the first 3-stage water filter. Stage 1 cleans the water by filtering sediment, such as dirt and rust. Stage 2 reduces 31 potentially harmful contaminants. Stage 3 filters water over a natural bed of minerals for a crisp, refreshing taste.
The new PuR 3-stage filters are merchandised at most mass home improvement and club stores.
VTech Premieres Integrated VoIP Phone
VTech Communications, has introduced the first fully integrated Voice over Internet Protocol (VoIP) broadband cordless telephone, expandable to four handsets, configured with Vonage’s broadband service. The phone offers the benefits of cordless handsets with the added cost-savings of talking over the Internet. The new VTech 4106 VoIP Terminal Adapter converts corded or cordless telephones into a VoIP phone system.
Firefly Mobile Phone Targets Parents & Tweens
Firefly Mobile has launched the Firefly phone, a mobile phone for tweens aged eight to 12-years-old.
With just five keys instead of a regular dial pad, parents use a PIN to program up to 22 outgoing numbers into the phone, including speed-dial keys for mom and dad. The patented phone lights up like a firefly when in use.
Sony Unveils Digital Music Players
Sony is expanding its selection of portable music devices with new MiniDisc Walkman digital music players. The new MiniDisc line includes a hip, Psyc Net MD model and several high capacity Hi-MD players. With Hi-MD technology, users can record up to 45 hours of music on one disc utilizing USB high-speed transfer.
All the models are compatible with Sony’s Connect online music store.
Weber Gas Grills Expands Outdoor Product Line
Weber-Stephen Products has extended its outdoor product line to the fireplace category for 2005.
The Weber Flame combines the ambience and warmth of a high-end outdoor fireplace with the ease and convenience of gas. For patios, large decks and backyards, the Weber Flame includes lava rock and eight movable fiber/ceramic logs to provide a beautiful, natural looking flame.
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