Anheuser-Busch To Import Premium Asian Tiger Beer
Anheuser-Busch Inc., has become the U.S. importer of Tiger Beer, a leading premium brew from Singapore, expanding the American brewer's portfolio in the growing U.S. import category.
“Tiger Beer is recognized as one of Asia’s finest beer exports,” said August Busch IV, President of Anheuser-Busch. “Tiger Beer is a premium brand that is a perfect complement to our growing portfolio of import beers.”
Minute Maid Just 10 Debuts
Coca-Cola NA has introduced Minute Maid Just 10, a low calorie kids beverage. Made with 5% real fruit juice, it is a good source of calcium and fortified with 100% of the daily value of Vitamin C.
The launch will be supported with print advertising, in-store merchandising and extensive couponing.
Bandit Launched In Tetra Prisma Package
The Three Thieves Bandit, a wine with an environmental conscience, is coming packaged in a new 250ml Tetra Prisma container comprised of 70% paper with an easy-open pull-tab.
The Bandit 250ml 4-Pack is the first domestic wine packaged in eco-friendly Tetra Prisma. Tetra containers are efficient, safe and lightweight packages that are recyclable.
'all' small & mighty Debuts
Unilever has introduced 'all' small & mighty, a new 3x concentrated laundry detergent, that cleans as many loads-32-as a regular 100-ounce bottle of all. At only 10 inches high, ‘all’ small & mighty fits easily on the shelf, and is easy to pour and carry.
‘all’ small & mighty uses less than half the plastic of a 100-ounce bottle, which means less waste to recycle.
Frito-Lay Launches 100 Calorie Mini Bites Line
Frito-Lay has introduced its 100 Calorie Mini Bites, a new portion control line of Cheetos and Doritos snacks.
Jeff Swearingen, V.P., Shopper Marketing, Frito-Lay, said, “Our 100 Calorie Mini Bites gives consumers their favorite brands in convenient portion packaging that takes the guess work out of calorie control.”
Dr Pepper Introduces Berries & Cream Flavor
Cadbury Schweppes America Beverages is rolling out Dr Pepper Berries & Cream, part of the brand’s Soda Fountain Classics line created to meet consumers’ desire for nostalgic flavors. “Consumers like a full flavor experience,” said Jim Trebilcock, Sr. V.P., Consumer Marketing for CSAB.
Nearly 3 million free samples will be distributed nationally, as a convoy of Berries & Cream ice cream trucks begin a nationwide tour.
SanDisk Launches Mobile Flash Memory Cards
SanDisk has introduced the SanDisk Ultra II Mobile line of flash memory cards for multi media-enabled mobile phones.
“Network operators and phone manufacturers are increasing the availability of premium content-such as music, movies, games and broadcast TV-that can be downloaded and stored on flash memory cards in the mobile phone,” said David Smurthwaite, Product Marketing Manager for SanDisk’s Mobile Card line.
Toshiba Introduces RoHS Compatible Notebook
Toshiba has made available at Wal-Mart its first RoHS-compatible notebook. RoHS (Restriction on Hazardous Substance) is an environmental directive to restrict use of hazardous substances in electronic equipment.
Jeff Barney, V.P., Marketing, Toshiba, said “Toshiba believes in ensuring all our notebooks are compatible with the RoHS standard. It’s part of our goal to double product and business process eco-efficiency from 2000 to 2010.”
BEHR Premium Plus Line Uses Nanotechnology
BEHR Paints has introduced a new Premium Plus Interior Sateen Kitchen and Bath Enamel, which utilizes Nanotechnology making for superior physical and aesthetic qualities.
The paint doubles as an impenetrable safeguard against mildew and stains in those high-traffic areas of the home that are most susceptible-kitchens and bathrooms.
American Standard Launches Lifetime Whirlpools
American Standard has introduced Lifetime whirlpools, featuring first-ever designs that give consumers a quieter and affordable hydrotherapy experience in their own homes.
Gray Uhl, American Standard, Director of Design, said “With the Lifetime whirlpool, consumers can add spa luxury into their bathroom with a tub that is affordable, attractive and easy to maintain.”
Samsung Debuts Washing Machine With SilverCare Technology
Samsung Electronics has introduced the first washing machine to employ advanced SilverCare technology. The new washer uses Silver Ions in its wash and rinse cycles to kill 99.9% of tested bacteria and sanitize laundry, all in cold water without the use of bleach. An increased consumer demand for energy-saving products prompted Samsung to develop a system to use silver, widely known for its anti-microbial properties.
Brita Introduces Disposable Faucet Filtration System
Brita Products has introduced the first disposable faucet mount systems for the bathroom and kitchen.
The new Brita Disposable Systems make it easier to enjoy great tasting Brita water throughout the house. The disposable faucet systems last up to one year without changing the filter, saving consumers time and money.
Back to Top
To See previous issues of New Products Report, click here
To See other Creative Online Newsletters, click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
