Pepsi Rolls Out Tava Brand
Tava, a new zero-calorie sparkling beverage inspired by distinctive fruit flavors, is hitting stores nationwide. Frank Cooper, V.P., Flavored Carbonated Soft Drinks, Pepsi-Cola, said, “Tava allows consumers to say YES to a flavorful, vitamin enhanced beverage while they say NO to calories and caffeine.”
Tava is enhanced with Vitamins E, B6, Niacin and Chromium. Tava is targeted to “primetimers,” men and women between the ages of 35 and 49.
Frito-Lay Launches Pinch of Salt Line
Frito-Lay has launched Pinch of Salt, a low-sodium version of some of its most popular brands.
“The number one request from our consumers is for low sodium versions of the products they love most,” said Jaya Kumar, Chief Marketing Officer, Frito-Lay North America. “The Pinch of Salt line still gives consumers great-tasting snack chips they want, but with less sodium.”
Clif Bar Family Winery Releases Wines Nationally
Clif Bar Family Winery, maker of high quality wines with a focus on sustainably farmed and organic grapes, has released its wines to a national audience.
Clif Bar Family Winery is owned and operated by Gary Erickson and Kit Crawford, founders of Clif Bar Co., a leading maker of organic energy and nutrition foods and drinks.
Tom’s Of Maine Introduces Clean & Gentle Care
Tom’s of Maine has introduced Natural Clean & Gentle Care and Natural Sensitive Care Toothpastes.
Tom Chappell, CEO, Tom’s of Maine, said, “The natural ingredient glycyrrhizin, from purified licorice root, creates a natural foaming experience for dispersing ingredients in the mouth. Glycyrrhizin is gentle on gums-great news for those looking for a gentle brushing experience.”
Tropicana Launches Pure Valencia
Tropicana Products has unveiled Tropicana Pure Valencia 100 percent orange juice, the most premium juice Tropicana has ever offered. Tropicana Pure Valencia contains only the juice from the top 3% of Tropicana’s Florida orange harvest.
“Our craftsmanship in creating Tropicana Pure Valencia gives consumers what they seek in a juice,” said Ellie Halevy, Marketing Director, Tropicana.
Celestial Seasonings Debuts Organic, Fair Trade Coffee
Celestial Seasonings recently launched a line of USDA Organic and Fair Trade Certified gourmet whole bean coffee.
David Ziegert, General Manager, Celestial Seasonings, said, “Our research found that tea drinkers enjoy coffee several times each week, so we are providing them with another great-tasting option.”
Kohler Launches VibrAcoustic Bath
Kohler Co. has launched the Fountainhead VibrAcoustic bath. Four VibrAcoustic experiences envelop the bather in a multi-sensory environment that synchronizes music, vibration and light with water. The bather hears the music and also feels it streaming in from one of the four preset Fountainhead experiences.
Philips Debuts Power-Saving Eco TV
Philips has introduced the Eco TV, a high-definition LCD television that minimizes power consumption. The Eco TV is designed with several power saving features such as a proprietary dimming technology that is designed to lower the LCD panel backlight to reduce power consumption without compromising the picture quality.
The Eco TV incorporates lead-free components and flame retardant materials, which are safe to the environment.
Zoombak Launches GPS Dog Locator
Zoombak LLC has introduced its Advanced GPS Locator. Zoombak puts the location power of advanced GPS into the hands of dog owners. Once attached to a dog’s collar, owners can receive text messages and/or emails alerting them to the location of the dog, making finding a missing dog simple.
Maytag Bravos Introduces Steam In Dryer
The new Maytag Bravos top-loading laundry pair introduces steam in the dryer to relax wrinkles, remove odors and refresh clothing.
“It’s a new way of thinking about laundry,” said Blane Buckingham, Maytag Marketing Director. “Many clothing items, like sweaters or skirts that have only been worn once, may not need a wash and dry cycle. The Maytag Bravos steam dryer quickly refreshes and deodorizes these items so they can be worn again.”
Poggenpohl Presents Porsche Kitchen For Men
Porsche Design Group and Poggenpohl are presenting their first co-designed P'7340 kitchen in the U.S. The Porsche Design kitchen, designed especially for men, responds to trends that show an increasing number of men are interested in cuisine and entertaining.
The kitchen will be sold in Poggenpohl studios around the world.
Clarity Debuts New Amplified Telephone
Clarity has introduced the C4230 amplified phone, featuring an ice cream scooper-shaped sound chamber ear piece, which makes telephone conversations clearer and more comfortable for the millions of people with hearing or mobility challenges.
Carsten Trads, President of Clarity, said, “We looked at how we could get the loudest, most comfortable conversations out of a cordless amplified telephone that also interacted in the best way possible with our end users. We discovered that an ice cream scooper provides an interface that is easy to hold and use.”
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