Axe Male Deodorant Comes To North America
Unilever is introducing the world’s No. 1 male deodorant brand, Axe deodorant body spray, to North America, targeting the $7.7 billion male grooming segment. Axe is a deodorant spray that is used by young men all over their bodies to keep them smelling great. There are six masculine fragrance varieties.
“Young men are spending more money and time on their appearance than ever before and this trend is expected to increase,” said Alan Jope, COO of Unilever Home & Personal Care NA.
Hershey’s Portable Snacks Are Introduced
ConAgra Foods has introduced Hershey’s Portable Pudding in refrigerated single-serve tubes. Through a licensing agreement with Hershey Foods, ConAgra is entering the refrigerated tube-snacks category.
“We’ve packaged the famous Hershey’s chocolate taste in fun, easy-to-eat tubes for a totally new sweet snack and dessert alternative,” said Charlene Lee, Brand Manager at ConAgra Foods.
Jack Daniel’s Hard Cola Is Launched
Brown-Forman and Miller Brewing are introducing a flavored malt beverage called Jack Daniel’s Original Hard Cola, a refreshing, malt beverage made with natural flavors.
The companies believe the brand will have a year-round appeal as opposed to many of the seasonal-flavored brands in the category because of its unique positioning and the Jack Daniel’s name.
Mentadent Tooth Whitening System Debuts
Mentadent is introducing the White & Clean Toothbrush and Tooth Whitening System. With three easy steps, Mentadent’s Tooth Whitening System whitens teeth safely, in as little as seven days.
Mentadent’s new Tooth Whitening System will be available at grocery stores, drug stores and mass merchandisers.
Diageo Introduces Captain Morgan Gold
Diageo has introduced Captain Morgan Gold, a ready-to-drink premium malt beverage inspired by the Captain Morgan Original Spiced Rum brand. Captain Morgan Gold is supported with a $65 million marketing campaign.
Paul Clinton, CEO, Diageo NA. “The RTD format allows us to bring our premium brands to adults in a package that fits their lifestyle.”
USA Detergent Introduces Wash’N Go Singles
USA Detergents is launching Wash’N Go Singles, a convenient alternative to lugging heavy bottles of laundry detergent and fabric softener to the laundromat. Wash’N Go Singles are pre-measured cups containing 3.2 oz. of Xtra laundry detergent or Nice’n Fluffy fabric softener, making them ideal for the busy-lifestyles of Americans on the go.
Wash’N Go Singles are available at mass merchants, drug and convenience stores and college campus stores.
Colgate Introduces Simply White
Colgate-Palmolive Company has launched an at-home teeth whitening product called Colgate Simply White.
Colgate Simply White clear whitening gel is easy to use, clinically proven to deliver whiter teeth and affordably priced at $14.99.
New Soy7 Pasta Offers Heart-Healthy Soy
Archer Daniels Midland Co. introduces Soy7 Pasta, which lets pasta lovers savor their favorite Italian dishes while getting the heart-healthy benefits of soy protein.
“As part of our commitment to helping Americans lead a heart-healthy lifestyle through our NutriSoy soy protein branding program, we are excited to announce the addition of Soy7 Pasta to the NutriSoy family of products,” said Tony DeLio, V.P., Marketing. Soy7 Pasta is available in six varieties.
Dr Pepper Launches Red Fusion
Red Fusion is the first new flavor addition to the Dr Pepper line-up in its 117-year history. It will sport an alluring red color and a variety of fruit flavors. “While we looked at different flavor profiles, Red Fusion consistently ranked at the top with a diverse audience,” said Cindi Clark, Dr Pepper Sr. V.P., Marketing.
Marketing support includes p.o.s. materials, cold drink programs and sampling.
ComfortCare Introduced For Painful Discomforts
Med Gen Inc. is introducing ComfortCare elastic compression supports with magnets, for painful discomforts associated with everyday strain and repetitive action activities.
The ComfortCare line includes six support products including back, knee, ankle, wrist, elbow and feet.
Pernod Ricard USA Introduces Mojito Club
Pernod Ricard USA, has introduced Mojito Club, inspired by the traditional Cuban recipe. The Latin cultural sensation sweeping America provides an opportunity for Mojito Club to take a strong position in the flavored rum market.
P.o.s. items include shelf talkers and wire display racks.
Heinz Introduces Easy Squeeze Ketchup
Heinz debuts Easy Squeeze, an upside down squeezable container offering consumers quicker access to their ketchup. “Our 'No Wait…No Mess” easy-dispensing bottle means America’s favorite ketchup comes out more quickly than ever” said Casey Keller, Managing Director, Ketchup, Condiments & Sauces at Heinz.
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