DASANI Plus Enhanced Water Beverages Launched
DASANI has launched DASANI Plus vitamin-enhanced flavored water beverages in three varieties: Refresh + Revive: Kiwi Strawberry Flavor with Vitamins B3, B6 and B12; Cleanse + Restore: Pomegranate Blackberry Flavor with Vitamins E, B3, B6 and B12; and Defend + Protect: Orange Tangerine Flavor with Vitamin E and Zinc.
Gloria Garrett, Coca-Cola, V.P., Hydration, said, “DASANI enhanced water beverages are a real ‘Plus’ for consumers seeking great taste, zero calories, and added nutrients.”
Aluminum Bottle Art Series
Mountain Dew has launched Green Label Art, a limited-edition series of aluminum bottles featuring designs created by a variety of artists. This series marks the first time a carbonated soft drink will be packaged in an aluminum bottle in the U.S.
“Green Label Art is about Mountain Dew facilitating creativity and self-expression,” said Frank Cooper, VP, Marketing, Mountain Dew.
Smirnoff Source Debuts
Smirnoff Source, is a new premium malt beverage from Diageo North America, which combines pure spring water with alcohol. At 3.5 percent alcohol by volume, this premium malt beverage, with a hint of citrus, has fewer calories and lower alcohol by volume than most popular domestic beers.
Smirnoff Source is the first malt beverage in the U.S. to contain pure spring water and a malt-based alcohol.
Bacardi Silver Mojito Is Introduced
BACARDI Silver Mojito, from Anheuser-Busch,the first Mojito-flavored premium malt beverage, offers the classic, mint-and-lime taste of a Mojito cocktail.
Cindy Trusler, Brand Manager, Anheuser-Busch, said, “BACARDI Silver Mojito offers the delicious taste of a Mojito cocktail in a time-saving, portable package.”
Chicken Of The Sea Launches Gourmet Tuna
Chicken of the Sea has introduced a new Genova brand of premium, Italian-style tuna and salmon. The Genova gourmet brand of all-natural yellowfin and albacore tuna, and sockeye salmon is rich in omega-3 and low in fat and calories A Chicken of the Sea spokesman said, “This new line adds to the health benefits of tuna and salmon by being packed in antioxidant-rich olive oil. In addition to its many health benefits, the new line offers gourmet taste and flavor that consumers want.”
Hyatt Launches New Wine Label, Canvas
Hyatt Hotels has launched its new signature wine brand, Canvas, developed in partnership with Folio Fine Wine Partners, a Napa Valley-based company owned by the Michael Mondavi family. Hyatt is offering its guests three new handcrafted, artisan varietals - Cabernet Sauvignon, Merlot and Chardonnay.
The new Hyatt wines will bring added variety and excellence to the Hyatt dining experience, said Paul Daly, V.P. food & beverage, Hyatt Hotels.
Vita Foods & Cadbury Schweppes Launch Line Of Sauces & Marinades
Vita Foods and Cadbury Schweppes have launched a new line of soda-flavored sauces and marinades.
The barbeque sauce and meat marinades feature the popular sodas Dr Pepper, 7UP and A&W Root Beer.
P&G Launches PUR Flavor Options
Procter & Gamble is introducing PUR Flavor Options, which allows consumers to choose flavored or unflavored water from their home water filter. By simply inserting a flavor cartridge into the new pitcher or faucet mount and pushing the button, consumers can add as much or as little fruit flavor as they like to a glass, providing a convenient, calorie-free beverage option.
PUR Flavor Options are available in Raspberry, Strawberry and Peach.
Playstation Eye Brings Advanced Communication To Playstation 3
Sony Computer Entertainment is launching the next-generation PLAYSTATION Eye camera.
PLAYSTATION Eye will permit voice and video chat to revolutionize the experience of both interactive gaming and online communication on the PLAYSTATION Network.
Verizon Wireless Launches V Cast Song ID
With Verizon Wireless’ exclusive new V CAST Song ID, a music lover can now hear a song, hold the phone toward the music, capture a sample of what they are listening to and within seconds V CAST Song ID will identify the music, and allow them to purchase a matching full-track song, Ringtone or Ringback tone.
V CAST Song ID is being supported with media and in-store advertising, and with Verizon Wireless Street Team promotions.
Polar Debuts Activity Watch
Polar has launched its newest Activity Watch, which tracks the quality and quantity of daily activity. The Activity Watch measures movement and caloric consumption based on personalized settings to motivate and guide people to get the most from their daily activities. The new watch features a custom calorie counter, a timed active step sensor that gauges five levels of activity ranging from slow walking to jogging and running.
Fuego Grill Serves Upscale Consumer Market
Fuego is tapping into the trend in grilling and outdoor entertaining with the launch of the Fuego 01 Grill.
The Fuego 01 transforms the traditional grill to a stylish focal point for the outdoor kitchen. Features include: crafted of brush stainless steel with natural teak and slate; two separate cast iron grilling surfaces; retractable weather lid; quick change drawer system with multiple fuel options (charcoal, gas and radiant infrared); and wheels for easy mobility.
Dacor Dishwashers With Colored Glass
Dacor has responded to the increasing demand for color in kitchen appliances with the first 24" dishwasher in an array of striking colors for the brand’s Preference Collection.
The dishwashers have a floating glass front panel in six attractive hues: Anthracite Gray, Sterling Gray, Titanium Silver, Blue Water, Slate Green and Black.
Back to Top
To See previous issues of New Products Report, click here
To See other Creative Online Newsletters, click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
