Eclipse Gum & Mints With MBE Now Kill Bad Breath
The Wm. Wrigley Jr. Company has added magnolia bark extract (MBE), a natural ingredient proven to help kill the germs that cause bad breath to its Eclipse Gum and Mints.
“Now people will get the best of both worlds in their favorite Eclipse gum and mints -- great taste and the ability to help kill germs that cause bad breath,” said Paul Chibe, Wrigley’s V.P., North American Gum Marketing.
Engobi Launches Caffeine-Infused Chips
Rudolph Foods Co. has introduced Engobi caffeine-infused snack chips. Engobi, code for Energy Go Bites(R), is being launched in two flavors; Cinnamon Surge and Lemon Lift. A 1.5-ounce, single-serving bag contains approximately 140 milligrams of caffeine, roughly the same as a cup of brewed coffee.
Engobi will be merchandised nationwide through convenience stores and select grocery stores.
Aquafina Alive Launches With Nutrients & Fiber
PepsiCo is responding to consumers’ search for great-tasting beverages that multi-task with four reformulated versions of Aquafina Alive Nutrient Enhanced Water, including a new option with 10% of the daily recommended value of fiber.
The new products pair ingredients like caffeine, electrolytes, antioxidants, fiber and vitamins with great tasting water.
Bud Light Lime Is Launched
Anheuser-Busch has introduced Bud Light Lime, a , light lager beer with a splash of 100% natural lime flavor.
“Bud Light Lime is about pure outdoor refreshment,” said Rick Leininger, Bud Light director. “With its distinct lime aroma and taste, Bud Light Lime makes it feel like summer- no matter what season it is.”
Coty Introduces Home Skin Lab
Coty Inc. has launched Home Skin Lab by Dr Pastorek Institute, a new original skin care brand inspired by Dr. Norman Pastorek, a renowned plastic surgeon, and his wife Janice, a skin care expert.
“Home Skin Lab by Dr Pastorek Institute is an opportunity for Coty Prestige to enter the cosmeceutical segment which is growing at a tremendous pace in the U.S.,” said Michele Scannavini, President, Coty Prestige.
Campbell Unveils V8 Soups
Campbell Soup Co. has unveiled Campbell’s V8 soups, a marriage of Campbell’s soups and the V8 brand, which is known for delivering vegetable nutrition.
The line of satisfying, pureed soups are made from farm-fresh ingredients and will be available in five flavors - Golden Butternut Squash, Garden Broccoli, Southwestern Corn, Sweet Red Pepper and Tomato Herb.
Disney Debuts New Line Of Toy Robots
Disney Consumer Products has entered into the robotic toy market in collaboration with Pixar Animation Studios, Thinkway Toys and WowWee. The robotic toys are inspired by WALL·E, from this summer’s Disney·Pixar theatrical release, and Tinker Bell, the beloved Disney Fairy.
Chris Heatherly, V.P., Technology & Innovation, Disney Consumer Products, said, “With robotics, we have an opportunity to bring our characters to life in a realistic new way.”
LawnBott 3500 Is New Robotic Lawnmower
The LawnBott 3500 is a new robotic lawnmower that uses a flat blade to mulch grass as it cuts it, thereby mowing and fertilizing the lawn all at once.
This model features Bluetooth compatibility that allows it to be conveniently controlled by any Bluetooth enabled device, including cell phones and PDA’s.
Bissell Unveils Little Green Multi-Purpose Cleaner
BISSELL Homecare has launched the Little Green Compact, Multi-Purpose Cleaner. The Little Green is engineered to help consumers make their world cleaner and greener with sustainable design features. It has PVC-free tanks and hose, and has parts made from 100% post-consumer recycled plastic. The cleaner uses earth- friendly formulas.
“BISSELL understands our customer’s desire for meaningful green products,” said Jim Krzeminski, BISSELL’s Exec. V.P., Marketing.
ESPN Remote Offers Internet Connectivity
ESPN Consumer Products, in conjunction with tvCompass has released ESPN The Ultimate Remote, an internet-connected Wi-Fi device that combines advanced home theater control and one-touch access to internet sports news.
Steve Cipolla, V.P., ESPN Consumer Products, said, “Our Wi-Fi remote control is the ultimate enhancement to our fan’s at-home sports experience.”
Iomega Rolls Out Luxury Portable Hard Drive
Iomega has launched the new Iomega eGo Leather Portable Hard Drive, a 250GB leather-bound portable hard drive that provides tech enthusiasts and the in-fashion crowd with a new way to express themselves.
The USB-powered portable hard drive, brings elegance to the task of backing up computer data. The eGo Leather Portable Hard Drive holds up to 1 million photos, over 4,625 hours of music or 375 hours of video.
HoMedics Blood Pressure Units Offered With HealthVault Web Tool
HoMedics has launched Thera-P Blood Pressure Monitors that are compatible with Microsoft HealthVault, a Web-based platform designed to put consumers in control of their health data.
“As medical costs skyrocket, the demand for user friendly self-care products that deliver superior wellness benefits has never been more greater,” said Barb Westfield, HoMedics’ CMO.
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