Disney Launching Consumer Electronics Line
Disney Launching Consumer Electronics Line
Disney plans to market a broad range of consumer electronics products that combine Disney’s design language with state-of-the-art technology. The first products will be manufactured by Motorola, and will include a two-way radio and a cordless telephone.
Andy Mooney, President, Disney Consumer Products, said, “We will continue to work with premier companies to expand the Disney consumer electronics portfolio to specifically meet the needs of children and families.”
General Mills Introduces Sunkist Fruit Snacks
General Mills has partnered with Sunkist to introduce Sunkist Fruit Snacks. “General Mills is pleased to bring the heritage of Sunkist to the fruit snack aisle,” said Annie Zipfel, Marketing Manager, Sunkist Snacks. “Knowing that at least one-fourth of fruit snacks are eaten by people older than 13, we’re thrilled to bring an all-family fruit snack to consumers.”
Dixie Introduces ‘Hunt For Billy’ Cups
Dixie’s new Hunt for Billy disposable cups feature a hunt and find activity that kids can enjoy. Hidden within 16 intricate cup designs is Billy the Puppy. The challenge is to find Billy and his favorite things on each cup.
“Hunt for Billy cups serve more than just your favorite beverage,” said Bill Schultz, President of Georgia-Pacific’s Dixie business. “They also challenge young minds with additional activities.”
Crayola Introduces Crayon Maker
Crayola’s new Crayon Maker gives new life to those waxy bits and pieces of crayon that have worn down through coloring.
The tabletop crayon factory enables kids to use the little crayon nubs to create new crayons.
Colgate-Palmolive Launches Aromatherapy Dish Liquids
Colgate-Palmolive is introducing Palmolive Aromatherapy Dish Liquids. There is a lavender Anti-Stress formula and a green Energy variant. “Palmolive aromatherapy will give consumers the aromatic fragrances they desire at a popular price,” said Peter Ryan, V.P., Household Surface Care. Marketing support, including coupons, and in-store promotions is planned.
Snausages Scooby Snacks Are Launched
Snausages, through a licensing agreement with Warner Bros., has launched Snausages Scooby Snacks, which invite kids to play a mystery game, just like Scooby-Doo and his friends. Krista Sahnd, Sr. Brand Manager, Snausages, said, “Pairing Snausages and Scooby-Doo is a natural for fun-loving families and their dogs.”
Suave Hair Vibe For Tweens Introduced
Unilever has introduced Suave Hair Vibe, a hip collection of shampoos, conditioners and styling gels created for tweens. Packaging graphics reflect the interests and attitudes of tweens and practical-minded parents.
Big Blue Dot, a Watertown, MA-based kid-focused creative firm, worked with Suave to develop a naming system, logo and package design for this new product.
Centrum Nutrition Bar Introduced
Wyeth Consumer Healthcare, Inc. has launched its new Centrum Performance Energy Nutrition Bar. Complementing the Centrum Performance brand of multivitamins, the new energy bars are specially formulated with energy-boosting carbohydrates and protein, as well as vitamins and minerals.
Centrum Performance Energy Nutrition Bar is targeting energy-minded consumers through a tour of high-profile sporting and music events throughout the United States.
Iams Travel Meals For Cats And Dogs Introduced
Procter & Gamble has licensed Travel Meals to market Travel Meals travel packs featuring Iams Dog and Cat Foods. For pet owners on-the-go who enjoy taking their dog or cat with them, Travel Meals come in a plastic container that transforms into food and water feeding bowls. The packages also contain Iams Biscuits and special scoop bags (for dogs) and disposable litter box with litter (for cats).
Heinz Organic Ketchup Introduced
Heinz has introduced the first nationally branded organic ketchup, spurred by increasing consumer demand for organic products, with sales of organic condiments rising 15% in the past year.
Heinz is confident its new organic variety will attract consumers who are currently using other organic products.
Dutch Boy Introduces ‘Twist & Pour’ Container
Dutch Boy Paint has introduced the “Twist & Pour” paint container, an all-plastic gallon featuring a twist-off lid, side handle and pour spout. The new container eliminates the need for screwdrivers or other tools used to open paint cans while extending the shelf life of unused paint.
Retailers also benefit from the new paint container. “The new ‘Twist & Pour’ container can mean an eight percent increase in shelf holding power by accommodating more product in the same space,” said Adam Chafe, Dutch Boy Paint Director of Marketing.
Starbucks To Sell New Board Game
A new board game, Hear Me Out!, has been created exclusively for Starbucks stores. Jay Deutsch, CEO of merchandise agency Bensussen Deutsch & Associates, which created the game for Starbucks said, “When we look at Hear Me Out!, we see a natural extension of the coffeehouse culture, which is all about fun, family and friends.”
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