General Mills Offers Favorite Kids’ Cereals With 75% Less Sugar
In response to changing consumer needs, General Mills is offering reduced-sugar versions of Trix, Cinnamon Toast Crunch and Cocoa Puffs, with 75% less sugar then the original cereals. The reduced-sugar cereals were developed using a blend of sugar and Splenda, a non-caloric sweetener made from sugar. Reduced-sugar Trix, Cinnamon Toast Crunch and Cocoa Puffs contain just two grams of sugar a serving.
“We’re thrilled to offer parents the option of choosing popular kids’ cereals with 75% less sugar,” said Abbie Willing, Marketing Manager, General Mills.
Kleenex Launches New Anti-Viral Tissue
Kimberly-Clark has introduced a new Kleenex facial tissue designed to kill viruses that cause colds and the flu. Kleenex Brand Anti-Viral tissue is the only facial tissue that offers these benefits.
Kleenex Anti-Viral tissue relies on a patented, super premium 3-ply tissue design with a moisture-activated middle layer that is treated with an anti-viral formula.
Sanfaustino Calcium Water Introduced In U.S.
Sanfaustino is a lightly effervescent mineral water with calcium. Sanfaustino comes from a natural mountain spring in Italy. The spring generates a natural mineral water that is a uniquely good source of calcium. In addition to calcium, Sanfaustino also provides natural bicarbonate for easy digestion. While Sanfaustino has been sold in Italy since 1894, it is now available in the U.S. for the first time, imported by CCW Holdings.
Mott’s Magic Mix-Ins Debut
New Mott’s Magic Mix-Ins feature Mott’s applesauce cups with packets of “magic” color-changing flavor crystals that kids can mix into the applesauce. The flavors include Mystery Fruit, Strawberry Kiwi Ka-Pow, Wizard’s Watermelon and Poppin’ Berry.
The package design was created by Smith Design, a brand firm specializing in strategy based visual solutions.
Nabisco Introduces 100 Calorie Packs
Nabisco is introducing pre-portioned, 100 Calorie Packs of some of its most popular, great tasting brands. Each package of Oreo Thin Crisps, Chips Ahoy! Thin Crisps, Wheat Thins Minis, Kraft Cheese Nips Thin Crisps and Nabisco Mixed Berry Fruit Snacks contain 100 calories.
According to Nabisco, 100 Calorie Packs are a great “grab and go” option for people who want to snack and still stay on track with their sensible eating habits.
JossClaude Targets U.S. Latina Consumers
JossClaude Products has introduced Formula Latina, professional hair care products designed exclusively for U.S. Latinas and the first line launched in the U.S. with Spanish-dominant packaging and advertising.
Formula Latina is working with international celebrity hairstylist Oliver Ifergan to serve as a product spokesperson.
Microsoft Launches Portable Media Centers
Microsoft has introduced Portable Media Centers, a new category of multimedia players that allow people to enjoy all the digital entertainment they store on their PC, (recorded television, music, movies and pictures), on one device.
Using any personal computer running Microsoft Windows XP and the new Windows Media Player 10, people can quickly transfer music, photos and video to their Portable Media Center.
Harman Debuts Portable Audio System
Harman Multimedia has introduced the JBL On Tour portable audio system for digital music players, personal CD players, or laptop computers.
“The popularity of digital music players has exploded and what has been missing is a portable, attractive, and great-sounding set of speakers to complement any digital music player” said Joe Milano, Harman’s Director, Strategic Accounts.
Moen Introduces ‘ShowHouse’ Luxury Brand
ShowHouse by Moen marks Moen’s entry into the luxury kitchen and bath products market.
“Moen has always been known for its service, quality and mainstream appeal,” said Richard Posey, President &CEO. “With the new ShowHouse brand, we expect to be associated with the more cutting-edge styles that appeal to leading designers and fashion-conscious homeowners.”
Virgin Electronics Unveils Wearable MP3 Player
Virgin Electronics has unveiled a MP3 player that weighs just half an ounce. The Wearable 128MB MP3 Player holds roughly 40 songs and delivers one of the best MP3 player values on the market today at $99.
Said Joe Sipher, Sr. V.P. of Marketing, Virgin Electronics, “The Virgin brand stands for value, quality, innovation and fun. The Wearable MP3 Player is exactly the type of product that you’d expect from a brand like Virgin.”
Alpine Introduces Interface Adapter For iPods
Alpine Electronics of America has introduced an interface adapter that enables consumers to control their iPod music library from their in-vehicle sound system.
“There is clearly an eager market of users who want a better sounding and easier to use solution for enjoying their iPod music in the car,” said Stephen Witt, Alpine’s V.P. of Brand Marketing.
GE Bug Lite Eliminates Bugs From Summer Entertaining
GE Consumer & Industrial has introduced the GE Bug Lite, which contains a special coating that makes light invisible to flying bugs, so they aren’t drawn to it. Ideal for outdoor gatherings, GE Bug Lites are available in both incandescent and post light bulbs.
They are available in 40, 60, and 100 watt packs and have a life of 1,000 hours.
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