Ben & Jerry’s Milk Shakes To Launch
Ben & Jerry’s new Milk Shakes are offered in three classic flavors including Cherry Garcia, Chunky Monkey and Chocolate Fudge Brownie.
The milkshakes are available in eight-ounce glass bottles. In support of Ben & Jerry's ongoing efforts to address global warming, the Company will donate 1% of the net sales of Ben & Jerry’s Milk Shakes to Clean Air-Cool Planet.
New Tropicana Pure 100 Percent Juice Line
Tropicana Products is going beyond the juice aisle into the produce section with the introduction of Tropicana Pure 100% fruit juices. Tropicana Pure debuts four nutrient-rich blends in clear one liter bottles.
Jim McGinnis, V.P., Marketing, Tropicana, said “Consumers across many categories are trading up to higher quality and better taste, and Tropicana Pure will provide that enhanced juice experience.”
Cadbury Adams Launches Long-Lasting ‘Stride’ Gum
Cadbury Adams has introduced Stride, The Ridiculously Long Lasting Gum.
Stride is backed by a $50 million year one integrated marketing campaign, including an extensive sampling campaign at major movie theater and bookstore chains. A Stride-branded stretch Hummer limousine will also tour college campuses and major events throughout the year.
Havana Club Re-launched
Havana Club, based on the original premium rum that was one of Cuba’s most treasured exports, is being re-launched in the U.S. by Bacardi U.S.A.
John Gomez, V.P., Bacardi U.S.A., said, “A great rum like Havana Club is poised to take advantage of the current classic cocktail trend for drinks like the Daiquiri and Mojito which are associated with the glitter of Hollywood past and sultry Havana nights.”
Hiram Walker Debuts Pomegranate Schnapps
Hiram Walker Liqueurs has launched Pomegranate Schnapps, signaling an increased emphasis on Hiram Walker by the brand’s owner, Pernod Ricard USA.
Ron Zussman, Brand Director, said, “We’re offering a real pomegranate solution versus juice that spoils quickly and other pomegranate liqueurs that are more expensive.”
Hiram Walker Pomegranate Schnapps will be supported by an array of p.o.p. materials.
Mott’s Expands Products For Adult Tastes
Mott’s is extending its lineup of products for nutrition-conscious women with the introduction of Mott’s Plus Light juices and Healthy Harvest Blueberry Delight apple sauce.
Mott’s Plus Light juices, in Apple Cranberry and Apple Blueberry flavors have half the calories and sugar of regular 100% apple juice.
Sony Launches mylo Communication Device
Sony is launching its first WiFi broadband communication device to capitalize on the growth of wireless Internet access. The new mylo personal communicator operates in any open wireless network.
The name mylo stands for “my life online” and the communicator lets you use instant messaging, browse the Internet, listen to music, send emails and view photos.
The device features a 2.4 inch color LCD with a slide out keyboard. It comes embedded with popular instant messaging services which are free. The product does not require initial computer setup or a monthly service contract.
The Pod Safe Portable Security Case Debuts
Secure-it has introduced The Pod Safe, a portable locking security case for iPods.
The Pod Safe provides a convenient and stylish solution to help prevent loss or theft of iPod music, photos or videos. The Pod Safe protects the iPod while allowing the user easy access to controls and playing features when locked.
Energizer e2 Easy Charger Targets Moms
The new Energizer e2 Rechargeable Easy Charger delivers form and function for the household “battery manager” mom.
“We considered lifestyle when designing this new charger targeted at the battery manager-mom,” said Joe Fisher, V.P., Global Rechargeable. “She values this device that is easy-to-use and visually-appealing.”
Glade PlugIns Launches Scented Oil Light Show
SC Johnson has introduced Glade(R) PlugIns(R) Scented Oil Light Show. Combining fragrance and colorful light, Glade PlugIns Scented Oil Light Show creates a multi-sensory experience for tweens and teens. The sleek, continuous action unit dispenses scent while the light show washes changing colors of light over a wall, creating a personal ambiance that helps girls express their individuality.
Marvin Windows Introduces Venting Picture Window
Marvin Windows and Doors’ new Venting Picture Window offers the difficult-to-achieve combination of unobstructed views and ventilation.
The window projects outward to reveal a screened-in opening that helps vent stagnant air, reduce condensation and keep insects out-all without disrupting the view.
Weber Introduces Outdoor Gas Fireplace
Weber-Stephen combines all the ambience of a roaring fire with the convenience of gas with its Weber Flame outdoor gas fireplace. The fireplace features a heavy-duty base, wheels for easy movement and a push button ignitor that lights the fireplace as effortlessly as a Weber grill.
“People are looking for products such as the Weber Flame to make their outdoor rooms as beautiful and inviting as possible,” said Brooke Jones, Weber Brand Manager.
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