Packaged Dunkin’ Donuts Coffee Is Launched
Procter & Gamble, through a licensing agreement with Dunkin’ Donuts, will provide Dunkin’ Donuts coffee to grocery stores and mass merchandisers. With the new Dunkin’ Donuts packaged coffee at retail, consumers can enjoy Dunkin’ Donuts coffee conveniently at home.
Procter & Gamble will support the launch with a multifaceted marketing campaign that amplifies the “America Runs on Dunkin” advertising theme.
Unilever Unveils Promise Activ SuperShots
Unilever has developed Promise activ SuperShots(TM); the first mini-drink with added natural plant sterols, ingredients clinically proven to help actively remove cholesterol.
Promise activ(TM) SuperShots(TM) contains two grams of plant sterols per serving in a convenient mini-drink giving consumers an easy way to get natural plant sterols for effective cholesterol reduction. The mini-drink also contains Heart Health Essentials(TM) Omega 3 alpha linolenic acid and Omega 6- and it is a good source of vitamin E.
Anheuser-Busch Distributing Vermont Spirits Vodkas
Anheuser-Busch will become the master U.S. distributor for Vermont Spirits including the Vermont Gold, Vermont Gold Vintage and Vermont White super-premium vodkas, which are sold in the Northeast.
Vermont Gold and Vermont Gold Vintage are the only vodkas on the market that are distilled from maple sugar.
Ozarka Launched In EcoFriendly Bottle
Ozarka’s half liter bottle has thirty percent less plastic than the average half liter plastic beverage container. The new Eco-shape bottle is the lightest half liter plastic beverage container on the market.
“Ozarka is committed to reducing the amount of plastic in our bottles,” said Ty Brannen, of Ozarka Brand Natural Spring Water.
Green Toys™ Launches Plastic Toys Made From Corn
Green Toys™ has launched a line of classic toys made from a new generation of environmentally friendly bioplastic material derived from renewable, sustainable resources like corn. “We’re offering a real alternative for consumers looking for earth-friendly toys,” said Robert von Goeben, co-founder of Green Toys.
The raw material used to make Green Toys brand toys is produced by Cereplast, a leading manufacturer of proprietary bio-based plastics.
Kroger Launches Cholesterol Reducing Milk
Kroger Co. is launching a cholesterol reducing, fat-free milk, which will be sold under its expanding Active Lifestyle(TM) in-house brand.
This new milk product contains CoroWise(TM) plant sterols, an all-natural ingredients. Plant sterols are recognized by the FDA for cholesterol lowering attributes.
New 80GB PLAYSTATION
Sony Computer Entertainment America (SCEA)has introduced a new 80GB model of its PLAYSTATION(R)3 (PS3(TM)) computer entertainment system.
By featuring an expanded hard disk drive (HDD), the new 80GB PS3 is designed to appeal to the online gaming and entertainment enthusiast, providing ample storage space to download more games and entertainment content from PLAYSTATION(R)Network.
Timex Launching iControl Watch
Timex is launching the iControl ™ watch, an advanced sports watch that serves as a wireless operating device for Apple’s iPod and also works with Apple's iPhone. The newest addition to Timex's Ironman collection wirelessly syncs with a user’s iPod.
“The days of fumbling for your iPod in mid-stride are over,” said Heberto Calves, Timex V.P., Sports Marketing.
Nikon Debuts COOLPIX S50c Wi-Fi Enabled Camera
Gone are the days of waiting to go home to plug a camera into the computer to send pics to friends and family.
Nikon’s new COOLPIX S50c Wi-Fi enabled camera allows consumers to share the fun as soon as it happens and free up space on their digital cameras so they can keep capturing the moments. The new technology allows photos to be instantly uploaded and saved to flickr as well as e-mailed.
Dell Notebooks Unveiled In Eight Color Choices
Dell has unveiled Inspiron notebooks in eight color choices including Sunshine Yellow and Flamingo Pink.
Dell has also premiered its new integrated consumer marketing campaign, themed “Yours is Here.”
“We’ve packed these new Inspiron and XPS systems with features like mobile broadband, widescreen displays and colors choices to help customers experience the high definition lifestyle they seek,” said Alex Gruzen, Sr. V.P., Dell Consumer Products.
ShowHouse By Moen Debuts Hands-Free Faucet For Homeowners
ShowHouse® by Moen® has unveiled its first hands-free electronic faucet designed exclusively for the home. Modern in design, Destiny™ marries a minimalist look with the benefits of touchless activation.
“In the past, hands-free technology was designed primarily for commercial restrooms,” said Patti LaPorte, Moen Brand Manager. “With Destiny, we are able to give homeowners the benefits of an electronic faucet, with the distinctive styling to match their home décor.”
Kanguru Introduces Eco Drive
Kanguru Solutions has released the Kanguru Eco Drive, an environmentally friendly and energy efficient computer hard drive. With three Power Saving modes, the Kanguru Eco Drive reduces power consumption by up to 75%.
“With energy costs and environmental concerns on the rise Kanguru is setting the environmental standard,” said Nate Cote, V.P., Product Management.
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