Creative Online

New Products Report
February/March 2010


Gillette Introduces Fusion ProGlide

Procter & Gamble has introduced the Gillette Fusion ProGlide shaving system. Building on the breakthrough technology in Gillette Fusion, Gillette Fusion ProGlide incorporates a series of unique technologies that address critical areas for a better shave and deliver incredible comfort and performance.

Chip Bergh, Group President, Global Male Grooming, Procter & Gamble, said, “By taking the world’s number one selling razor and making it better we are defining a new standard for the more than 600 million men around the world who trust their faces to Gillette.”


Method Revolutionizes Laundry Detergent

Method has introduced Method Laundry Detergent with Smartclean Technology. Packaged in a sleek, pump bottle, Method requires 1/4th the dose of other national brands. With a precision-dosing pump top replacing the traditional laundry jug cap, Method’s new design allows for accurate dispensing of detergent.


LYSOL Introduces No-Touch Hand Soap System

Despite elevated concerns about illness-causing germs, most families don't suspect that their household soap pumps might actually be transferring bacteria to their hands. LYSOL, has introduced the No-Touch Hand Soap System - a revolutionary way to help keep hands healthy. For use in the kitchen or bathroom, it helps stop the spread of germs by automatically sensing hands and dispensing antibacterial soap that kills 99.9% of bacteria.


FLIRT! Launches Rock-n-Rebel Fragrance

FLIRT! Cosmetics has teamed up with twin-sister pop-rock duo, “The Veronicas” as style ambassadors for its latest fragrance launch, FLIRT! Rock-n-RebelTM Perfume Spray. Julie Howard, Sr. VP Marketing, FLIRT! Cosmetics, said, “We are thrilled to be working with The Veronicas as style ambassadors as they represent everything that FLIRT! Rock-n-RebelTM is all about - edginess, femininity, individuality, energy and fun.”


Coty Promotes Beyonce Heat Fragrance

Beyoncé has launched her debut fragrance, Beyonce Heat. A captivating scent that exudes passion and unleashes a spirited fire within, Beyoncé Heat embodies Beyonce’s sexy aura and unique sensual appeal.


Apple Launches iPad

Apple has introduced iPad, for browsing the web, reading and sending email, enjoying photos, watching videos, listening to music, playing games, reading e-books and more. iPad is just 0.5 inches thick and weighs just 1.5 pounds- thinner and lighter than any laptop or netbook. Steve Jobs, Apple’s CEO, said, “iPad creates an entirely new category of devices that will connect users with their apps and content in a more intimate, intuitive and fun way than ever before.”


adidas Launches Real-Time Audible Coaching

Adidas has launched the miCoach training platform, which verbally coaches an individual during a run. The miCoach interactive training platform features: The miCoach Pacer - a small, lightweight device that delivers real-time audible coaching as a user exercises and The miCoach Zone - an easy to read color-code LED display on a wristband device.


GE Launches Hybrid Water Heaters

GE’s new Hybrid Water Heater, which is up to 62% more efficient than a traditional electric water heater, is now available at Lowe's stores. By utilizing heat pump technology in combination with traditional electric resistance elements, the GE Hybrid Water Heater pulls heat from surrounding air and transfers it to the tank to heat the water.


Broan Introduces Solar-Powered Attic Fan

The new Broan® Solar-Powered Attic Ventilator (SPAV) is the premium solution for attic ventilation. The Broan SPAV is completely solar powered, requires no electricity or fuel, emits no pollution and costs nothing to maintain. Its high-end, whisper-quiet direct current (DC) motor is highly efficient and emits no ambient noise. The Broan SPAV's highly sensitive solar panels are able to power the ventilator even in times of low light.


Dow Debuts PowerHouse Solar Shingles

The DOW™ POWERHOUSE Solar Shingle installs and performs like a standard asphalt shingle while harnessing the power of the sun to offset a portion of a home’s energy usage. Jane Palmieri, Managing Director, Dow Solar Solutions, said, “The system intentionally mimics asphalt shingles in appearance, form and function, making it compatible with the vast majority of new and existing residential rooftops.”


Auto-Finder Wireless Car Locating Device Launched

Finder Technologies has introduced the Auto-Finder to help consumers locate their vehicle from up to a half mile away. The Auto-Finder is the first of a new category of family safety products featuring Finder Technologies' micro antenna system. The Fynder(TM) technology platform is superior to GPS or mobile device apps because there is no requirement of open sky for satellite signals or having to preset your location every time you park.


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