CDA South, Inc. presented ABB, Inc. with a new rental exhibit system that would match ABB’s marketing efforts in branding its company with a high-tech image. CDA’s CRPLUS 2000 System was used to help facilitate better exposure of ABB’s Automation software products, and lower their ancillary service costs. CRPlus 2000 incorporated the latest in materials and construction techniques that has reduced ABB’s shipping and handling costs by 30%. For more information on the CRPLUS 2000 System, contact CDA South Inc., 1600 Distribution Drive, Duluth, GA 30097; (Tel) 770-622-0224, (Fax) 770-622-9730, (web site) www.cda-inc.com.
Mostre Design, Inc. of Carlsbad, CA, has acquired Exhibit Design Systems, Inc. of Minneapolis, MN. With operations in both cities, Mostre Design, Inc. will maintain its headquarters in Carlsbad, CA and both offices will retain the name Mostre Design. Mostre provides turnkey trade show exhibit design and production services. Mark Bendickson of Exhibit Design Systems will oversee the Minneapolis office and will serve as CIO of Mostre Design, Inc. Chris Wilson and Wayne Mason of Mostre Design, remain CEO and COO, respectively. Mostre also announced that it has hired Don Ames as a Corporate Account Executive.
Technology will drive exhibition marketing in the future, predicts Joseph Wilhelm, President of Exhibitgroup/Giltspur, Atlanta.. “The companies with the vision to take advantage of new technologies will be able to take the exhibit experience to new levels.” Wilhelm foresees a consolidation and shifting of shows. The return on investment will be much more important. He says attendees will be more focused on which shows they actually attend, and who they see, getting a large amount of help from the ubiquitous Internet. Exhibit graphics will make tremendous changes, said Wilhelm. The use of plasma screens and electronic inks will enable exhibitors to change graphics instantly and focus messages to attendees’ preferences. Wilhelm said this could be based on electronic transmissions between an exhibit and tiny identifier chips worn by attendees. The information stored in an attendee’s chip will prompt the exhibit to display the information of greatest interest. Wilhelm predicts a continuing trend in exhibit materials becoming much more flexible and lighter in weight. In the near term, there will be an explosion in the use of plasma screens. Computer animation and virtual experiences will play a larger role.
Display Products, Inc. offers RasterPrint, a full-color photographic fabric imprinting process. With RasterPrint, Display Products can permanently transfer photographic images to banners, table runners, throw covers, and wall murals. The backwall of an exhibit booth can be covered with striking full-color graphics instead of the standard draping supplied at the trade show. Because the image is on fabric, it can be easily stored and transported without fear of damaging wrinkles, tears or folds that plague graphics on paper or other substrates. For more information on RasterPrint, contact Display Products, Inc., 800 Fabric X-Press Way, Dallas, TX 75234: (Tel) 214-350-4085; (Fax) 214-385-4085; (web site) www.dproducts.com.
Exhibit Dynamics and Cyclonics, a full-service exhibit designer/producer, has announced the following staff promotions. Loren Ellis has been promoted to Vice President Sales and Denise Trouten has been promoted to Chief Financial Officer of the Medina Ohio-based Cyclonics division of Exhibit Dynamics/Cyclonics. Steve Bessel has been promoted to Vice president Operations, of the Dallas/Ft. Worth Exhibit Dynamics division.
PeopleVision has produced this animated eye, named “Patty Patanol” for Alcon Pharmaceuticals. The six-foot-tall eye is a three-dimensional video projection with robotic arms. The eye scans the audience while the character’s right arm waives a red banner. The left arm is positionable so that the figure can “pose” for pictures with visitors to the Alcon exhibit. The character promotes Alcon’s Patanol product, an eye allergy medication at trade shows. For more information, contact People Vision, 324 West Westfield Ave., Roselle Park, NJ 07204; (Tel) 908-298-876.
Time Square Lighting specializes in pattern projection for display and retail applications. Custom patterns as well as 35mm slides can be projected to enhance products or display areas. For more information, contact Times Square Lighting, 5 Kay Fries Drive, Stony Point, NY 10980; (Tel) 914-947-3034, (Web site) www.tslight.com.
Nimlok Display and Exhibit Systems presents Roll-Up, a portable instant presentation display for trade shows and promotional presentations. It’s easy to carry and graphics are easy to change. For more information, contact Nimlok Display and Exhibit, 7420 N. Lehigh Ave., Niles, IL 60714; (Tel) 847-647-1012; (Fax) 847-647-2044 (web site) www.nimlok.com.
Interior Products has introduced Flexboard, a low-cost , light weight alternative to bending plywood for radius fabrication. Flexboard provides 10-inch radius fabrication quickly and easily with no sanding, patching, multiple layers, or special installation. It is available in 4’x4’, 4’x8’ and 8’x4’ sizes with a particleboard, MDF or plywood core and a 0.08 thick hardboard face. For more information, contact Interior Products, 2630 Sidney Lanier Drive, Brunswick, GA 31525; (Tel) 800-637-3539, (Web site) www.interiorproducts.com.
Top Image is a retractable banner stand that works as a window shade and allows for the graphic to be pulled in and out. Top Image is available in 3 sizes, black color aluminum base with carrying case and light accessory. Also available is the new Top Tem banner display, offering the flexibility of a double-sided stand with adjustable height. For more information, contact Top Image, 519 Eighth Avenue, New York, NY 10018; (Tel) 212-904-1551, (Fax) 212-695-4657.
Mark Bric Group has introduced the BannerUp for quick graphic presentations. Two or more BannerUp units can be combined to create large graphic messages or exhibit backwalls. Lightweight and portable, the retractable Mark Bric BannerUp assembles in less than a minute. The aluminum banner stand is available in a durable chrome and powder-coated finish, supporting a banner that raises to a height of 81 inches from the floor. For more information, contact Mark Bric Display Corp., 4740 Chudoba Parkway, Prince George, VA 23875; (Tel) 800-742-6275, (Web site) www.markbric.com
Cabbage Cases Inc. has introduced a Plasmavision 42 shipping case for safely shipping large plasma screens to trade shows. The case comprises an exterior shell with a “floating” interior case. For more information, contact Cabbage Cases Inc., 1166-C Steelwood Road, Columbus, OH 43212; (Tel) 800-888-2495, 614-486-2495, (Fax) 614-486-2788.
Bell+Howell Publishing Services recently retained StrayLight Corp. to produce “Evolution,” and a 6 person virtual reality theater at a recent trade show. “Evolution” immersed viewers inside a 3-D ride. StrayLight’s Virtual Reality systems use pulsating shaker chairs so guests can feel the vibrations and 3-D helmets, so they can see the story “jump” off the screen. Downing Enterprises of Copley, OH, designed the Theater enclosure. For more information, contact StrayLight Corp., 150 Mount Bethel Road, Warren, NJ 07059; (Tel) 908-580-0086.
FASTENation, Inc. has introduced self-adhesive, molded polyurethane Bumpers, which apply quickly to wherever protection is needed against nicks, scratches, scuffs, vibration, or noise. Bumpers can be used as spacers, cushions, shock absorbers or as feet on the bottom of any item. They are available in many different shapes, sizes and colors. For more information, contact FASTENation, 245 Fourth Street, Bldg. #2, Passaic, NJ 07055; (Tel) 800-876-9922, (Web) www.fastenation.com.
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