Lexus packed plenty of performance in its 20,000-sq. ft. exhibit at the recent 2011 Chicago Auto Show, with displays dedicated to sporty accessorization and unbridled horsepower. The new CT 200h had a prominent place in the exhibit, encompassed in a “Darker Side of Green” interactive studio. Lexus had a kiosk dedicated to its gravity-defying “Hard Way” television advertisement, featuring a crane and several Lexus vehicles linked in midair. Visitors could view a video showing the pain-staking preparation and engineering know-how that brought this much talked-about TV spot to life.
Premier Home Shows, the portfolio of leading independent home and garden shows and a division of USA Expositions, announced that DISH Network has signed on as a national sponsor of its 2011 National Home & Garden Show Series. DISH Network will exhibit at all 30 home and garden shows nationwide. “Our participation in this year’s National Home & Garden Show Series™ allows us to clearly demonstrate the unmatched products and services DISH Network can offer,” said Amir Ahmed, Sr. VP Sales for DISH Network.
Hill & Partners, a Quincy, MA-based exhibit firm, recently created a custom rental linear exhibit program for Polartec. Polartec has used the exhibit at three national shows on the East and West coasts in addition to two international shows in Prague and Paris. The 10 x 20 exhibit conveys a sense of depth through the creative use of frosted Plexiglas panels with dimensional branding elements and product display areas for Polartec garments. A trapezoid-shaped front reception desk doubled as a conference table and demo counter with storage space. The booth is capped by a ceiling, providing additional structure and dimension. (Web site) www.hillpartners.com
Nomadic Display has released its HangTen Series of DesignLine hybrid displays, a seamless, curved fabric wall that scales to serve multiple business opportunities. Affordably priced, one 8' HangTen system converts to a 4' graphic kiosk and to a table top model for ultimate display versatility. In addition, HangTen can expand into a 20' hybrid display and support the latest state-of-the-art functional accessories. The 3-in-1 display sets-up swiftly and it ships in one case to save on escalating shipping expenses. For more information, contact Nomadic Display; Tel. 800-732-9395; (Web site) www.nomadicdisplay.com
GP Exhibits, division of Gyford Productions, has introduced the GP6TT Tabletop Display for small space displays and exhibits. The GP6TT’s fabric covering easily accepts graphics with repositionable hook-and-loop attachment. GP Exhibits can produce graphics from supplied art or provide complete graphic design in-house. For more information, contact GP Exhibits, 891 Trademark Dr.,Reno, NV 89521; Tel. 775-284-3405 (Web site) www.gpexhibits.com
Above All offers the InstaFab® a stylish back wall exhibit. The Instafab is easy to set-up and dismantle. A fabric/graphic stretches over the frame structure to create a seamless, eye catching display. Graphics are digitally dye sublimated, which allows the colors to really pop. For more information, contact Above All Advertising, 6980 Corte Santa Fe, San Diego, CA 92121; (Tel.) 866-552-2683;
(Web site) www.abovealladvertising.com
Ford Motor Co. debuted its largest exhibit to date at the 2011 North American International Auto Show in Detroit. The Ford area was 25% larger than last year and included 75 vehicles, 22 interactive exhibits and 67 product specialists on hand to answer questions. Visitors were able to learn about new Ford technologies through digital interactions, live games and shows, vehicle simulators and even electric vehicle rides on a specially created, 208-foot-long, elevated track. “For several years now, Ford has been driving the evolution of auto shows. We’ve moved from one-way communication to full-blown two-way communication and total engagement with visitors,” said Jim Farley, Ford Group V.P., Global Marketing, Sales & Service. “Futuristic concept cars and simple narrations about products have been augmented by or replaced with product interaction, hands-on technology displays, conversations with knowledgeable hosts and even games that help visitors understand how Ford is delivering smart, safe, green, high-quality products to fit a wide range of needs.” Ford created an innovative major attraction for the show called “Living Electric.” Hands-on technology displays, digital tutorials and conversations with experts helped people learn how the different types of electric vehicles will fit various lifestyles. Visitors could even take a ride in two electric vehicles - Focus Electric and Transit Connect Electric - on an elevated track on the Ford stand that is 20 feet high, stretched 208 feet in length and is 71 feet in diameter. Additional highlights included: An Explorer Theater where visitors could take a virtual ride in an articulating Explorer and The Focus Experience - an immersive, in-car theater experience that highlights the breakthrough driver connectivity of the all new Ford Focus. (Web site) www.ford.com
TPR Enterprises
Hisense recently debuted its Hi-Touch TV at the Consumer Electronics Show. Hisense’s Hi-smart TV, Hi-Touch TV, Internet-connected TV, OLED TV and large-size cinema TV demonstrate the company's major breakthroughs in technical pre-research and new product development. Hisense demonstrated its Internet-connected TV at CES through partnership with major portals such as Yahoo!, Vudu and Opera. Hisense's new Hi-Touch TV frees consumers from the traditional touch-operation and allows them remote control within a certain distance through gesture moving, bringing them the fun of human-machine interaction and convenience from fashionable technology.
(Web site) www.hisense-usa.com
Milos Concepts has introduced x.Truss, an intelligent line of accessories compatible with QuickTruss® systems, allowing simple mounting of diverse materials - visibly or invisibly, horizontally or vertically, sustainably and effectively. Brackets, clamps, fabric profiles, and panel clips offer clever, simple solutions to increase QuickTruss’ versatility and aesthetic appeal. For more information contact Milos Concepts, Tel. 800-411 0065; (Web site) www.milosgroup.com
Outwater Plastics offers LED RGB Lighting, which can be programmed to create all types of lighting effects. The RGB lighting is available in a kaleidoscope of different colors. The lighting can be static or programmed to change colors at variable speeds. The lighting is flexible and easy to install. A length of up to 20 feet of lighting can run on one power supply. The lighting is energy efficient; it uses only 8.8 watts of power per 39” length. For more information, contact Outwater Plastics, P.O. Box 500, Bogota, NJ 07603; (Tel) 800-631-8375; (Web site) www.outwater.com
Moss Groove is a simple framing system designed to showcase fabric graphics. Perfectly patterned fabric slides into the extrusion's groove for a clean and evenly tensioned fit, minimizing visible framework. Once the extrusion is built and mounted, graphic replacement is easy. Moss Groove can be hung on the wall, suspended from the ceiling or floor-supported. Create a light box by adding one of Moss’ many LED lighting options. Light Boxes are available in a variety of profiles from approximately 1/2 in. to 4 in. and can be portable or permanently mounted to a wall. For more information, contact Moss Inc., 248 Northport Ave., Belfast, ME 04915, (Tel) 800.341.1557; (Web site) www.mossinc.com
Nimlok’s new “fast solutions” portable modular exhibit systems include a redesigned and expanded Velocity product line. The Velocity product line was expanded to 16 kits, which include Velocity Lite, a lighter-weight extrusion-based display system. For more information, contact Nimlok Inc., 7420 N Lehigh Ave., Niles, IL 60714; Tel. 847-647-1012; Fax: 847) 647-2044; (Web site) www.nimlok.com
Testrite Visual Products offers a 1 X 3 Kit for its Collage Pop-Up display and exhibit system. Each collage Pop-Up Kit includes a frame, graphics and padded roller bag. The compact 1 X 3 Kit is approximately three feet wide, making it useful for all types of display and exhibit applications. For more information, contact Testrite Visual Products, 216 South Newman St., Hackensack, NJ 07601; (Tel) 201-543-0240; (Web site) www.testrite.com
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