Devotion Vodka recently selected Austin, TX-based Xtreme Xhibits to oversee its debut at The Nightclub & Bar Convention and Trade Show in Las Vegas. From planning and design to implementation, installation, and dismantling, Xtreme Xhibits worked closely with Devotion Vodka to organize the ideal trade show experience, giving the public the chance to learn more about the product. Devotion is billed to be America's smoothest liquor, and is the only vodka in the world infused with casein, a protein product. The product's slogan was important to Xtreme Xhibits to integrate into their trade show booth design: “It’s what's inside that counts.” (Web site) www.xtremexhibits.com
HP recently opened the HP Mobile Park, a pop-up experience that housed a community of creative influencers from around the world at the South by Southwest (SXSW) 2011 Conference and Festival. The HP Mobile Park was a temporary live-in community for artists, bloggers and trendsetters from the fields of technology, music, film and pop culture and was open to all SXSW attendees, allowing them to create, share and print their experiences from the festival. Visitors could join the conversation with HP Mobile Park residents online at the HP SXSW portal, where they could share experiences, track mobile trends and easily print information using HP ePrint mobile printing technology, which enables people to securely send files to print directly from their mobile devices to a printer’s unique email address. “The HP Mobile Park is a content incubator where people share and create new ideas in real time across multiple platforms,” said Tariq Hassan, VP, Marketing & Communications, Imaging and Printing Group, HP. The HP Mobile Park, inspired by Austin’s funky culture and vintage Route 66 themes, featured15 custom-designed trailers loaded with HP home and mobile products Trailers were positioned around a central courtyard that included a stage for live performances.
Tesla Motors recently unveiled an inside look at its Model S, electric car, showcasing Tesla’s revolutionary approach to vehicle engineering at its exhibit at the 2011 North American International Auto Show. The Model S expanded view on display detailed how Tesla engineers have designed Model S for superior aerodynamics, stability and handling, crash safety, performance and range. (Web site) www.teslamotors.com
D4 Displays, Mississauga, ON, has launched Chameleon, a changeable portable banner display that has the ability to alter its shape, and change its skin style. Chameleon combines with an integral suite of add on feature components allowing the Chameleon display to evolve from a banner stand into a stand alone MultiMedia display, Kiosk or POP display. Chameleon displays vary in size from 32 - 38" wide and are 84" tall. For more information, contact D4 Displays, (Tel) 905-608-2202; (Web site) www.d4displays.com
ExpoSystems Canada offers the MatriX Pop Up Booth, an economical, light weight exhibit that is durable and sets up instantly. MatriX Pop Up Booths feature a strong gauge aluminum frame. The end panels are backlit. A hard shell case with wheels makes the unit easy to transport. For more information, contact ExpoSystems Canada, 3640 B McNicoll Ave., Scarborough, ON, CAN M1X 1G5; (Tel) 800-263-3976; (Web site) www.exposystems.com
Testrite Visual Products offers Creo Towers, which make dramatic displays and exhibits. Creo Towers are easily constructed using Testrite’s Creo system, by combining straight crossbars or angled pivoting crossbars. The Towers can be constructed without tools. For more information, contact Testrite Visual Products, 216 South Newman St., Hackensack, NJ 07601; (Tel) 201-543-0240; (Web site) www.testrite.com
Biomet 3i launched its new exhibit design at AAOMS' 92nd Annual Meeting. The company wanted to create an interactive booth experience with a global design to ensure a consistent look and feel across the company’s international trade show program. Biomet 3i’s custom-exhibit, built with lightweight, durable materials, features interactive kiosks, digital dentistry demonstration areas and animated media. Grey booth structures and plush sofas, touches of white, and soft lighting effects create a sophisticated, yet comfortable, atmosphere. The flexible, modular design allows Biomet 3i to easily change product and service displays using different components and booth configurations ranging in size from 10'x20' to 20'x100'. The company can customize the booth for each event without compromising brand consistency. The exhibit was created for Biomet 3i by MC2, a Chestnut Ridge, NY-based exhibit firm. (Web site) www.mc-2.com
TPR Enterprises
At the DC Auto Show, Novozymes, a world leader in bioinnovation and POET, a leading ethanol producer, celebrated being one mile closer to their destination -- the commercialization of cellulosic biofuels. With recent breakthroughs in enzyme technology and advancements in corn stover/cob collection processes, this waste to fuel solution is closer than ever to commercial reality. “A large part of our success to date with corn cobs and stover is the improved efficiency of the enzymes used in the fuel production process and the reduced costs of the enzyme production process,” said Novozymes President Adam Monroe. “Together with partners like POET, we have developed a renewable fuel that is better for our country, better for our environment and cost competitive to gasoline.”
Outwater offers a highly efficient LED Crystal Light Box incorporated within its Cable Shelving Hardware system, a great way to backlight graphics, without a visible power supply. Outwater’s Crystal Light Box for Cable Shelving Hardware includes suspended floor to ceiling cables, acrylic doubled sided acrylic sign holders with hardware and transformer. For more information, contact Outwater Plastics, P.O. Box 500, Bogota, NJ 07603; (Tel) 800-631-8375; (Web site) www.outwater.com
Moss Inc., has introduced EZ Engage, a 39" W x 93" H wall from Moss’ EZ Fabric Wall System with a monitor and an electronics package including eight sensors and a computer. Each EZ Engage wall includes eight LED-lit proximity sensors so users can select from eight media files that are preloaded into the system. Users wave a hand in front of the sensors to select the media they want to see. For more information, contact Moss Inc., 2600 Elmhurst Rd., Elk Grove Village, IL 60007; (Tel) 800-341-1557; (Web site) www.mossinc.com
ViridiSTOR LLC and Go Green Expo LLC recently joined forces to introduce the Green Box™ Solution for replacing distribution of paper-based marketing materials and collateral at the Go Green Expo. The ViridiSTOR Green Box™ Solution provides trade shows with a way to reduce the volume of waste created from the distribution of paper-based handouts, catalogs, and other literature. Electronic distribution of marketing materials gives exhibitors far greater latitude for creation of marketing collateral that can be distributed at lower cost. The Green Box Solution stores exhibitor materials electronically on a “green box” within each booth. Each attendee receives a complimentary USB device they plug into an exhibitor's green box to download materials. For more information, visit (Web site) www.viridistor.com
The Alphaform Group, (TAG), a Toronto, Ontario-based exhibit firm, recently created this exhibit for Zeno, which has developed a new technology for graphics animation. An impressive presence with its 40 foot black and blue exhibit; a 16 foot long Zeno panel captivated visitors with its incredibly engaging, pedestrian controlled animation. (Web site) www.alphaform.com
Above All offers custom printed circular hanging displays which attract attention to an exhibit booth from every angle. Due to their light weight and compact design, circular hanging displays are easy to setup and install. These display mediums are easy to collapse so they can be transported from one place to another. For more information, contact Above All Advertising, 6980 Corte Santa Fe, San Diego, CA 92121; (Tel) 866-552-2683; (Web site) www.abovealladvertising.com
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