Miller Lite and Texas Adelante Fund are taking education on the road with the “Texperience,” an interactive mobile unit that will travel across Texas raising money for college scholarships and showcasing Miller’s involvement with sports and music across the state. The Miller Lite and Texas Adelante Texperience is comprised of two semi-trucks and form one large tented pavilion encasing the “experience,” which includes interactive sports games, a music theater, boxing ring, replica racing car and mini-brewery tour. As an official fundraiser for the Texas Adelante Fund, a scholarship program for Hispanic college students, the Texperience includes career information as well as scholarship information. The Texperience is approximately 7,225 square. feet. and also features spin your own music kiosks, photo opportunity cutouts and music listening stations. “It takes a Texas-size exhibit to showcase Miller’s pride and involvement in sports and music programs in this state,” said Marcela Fajardo, Miller’s Texas Marketing Director. “We are excited to provide a truly interactive experience for consumers and give them an opportunity to join us in supporting Adelante’s mission to provide scholarships to Hispanic students.”
Idea Development Company, parent of Intex Exhibit Systems, LLC has announced its acquisition of the TigerMark Exhibits product line. TigerMark Exhibits will take advantage of IDC's 22 years of manufacturing expertise and focus its full energy on continuing to provide its clients with leading edge design solutions. Idea Development/TigerMark will maintain its sales and design office in the Boston, MA area. Production and operations will be moved to the Intex Exhibit Systems manufacturing facility in Vancouver, WA along with key personnel.
Airstar Space Lighting specializes in illumination technology, helping clients create a visual impact that remains with attendees long after the tradeshow ends. Airstar offers exhibitors self-inflating arches that add a new dimension to exhibitor booth entryways. Available in a variety of solid colors or in a rainbow, they can be customized with permanent digital printing or temporary translucent vinyl. Attendees are sure to notice the company’s name or message, even if they don’t enter the booth. For more information on the self-inflating arches for trade show exhibits, contact Airstar Space Lighting, based in Orlando, FL, (Tel) 407-851-7830.
Exhibit Enterprises, Inc. (EEI) recently unveiled the Dodge "Truckville" exhibit at the 2002 North American International Auto Show (NAIAS). Truckville, a 27,000 sq. ft. two-level display, is an entire cityscape, including roads, trees and a park. Truckville brings to life the new Dodge marketing campaign, “Grab Life By The Horns,” by featuring the winning Dodge 2001 NASCAR Winston Cup Series race cars on an overhead racetrack and the legendary rock band, Aerosmith, performing their latest hit, “Just Push Play” on a massive video wall. EEI, headquartered in Dearborn, MI, worked with DaimlerChrsyler’s Global Shows & Events Department to create the two-level display in time for the NAIAS.
Hewlett-Packard (HP) has selected DisplayWorks, headquartered in Irvine, CA, to provide exhibit marketing, design, fabrication and logistic management services for approximately 125 North America consumer and industry trade shows in 2002. Marcy Key, Hewlett-Packard’s Tradeshow & Events Manager, said DisplayWorks will play a key role in delivering HP’s branding messages through a variety of tradeshow marketing strategies.
Gyford Productions offers the StructureLite System, a collection of interconnecting modular building elements for producing the ideal trade show exhibit. StructureLite is a construction system that uses the StructureLite Profile or Bar combined with various Hubs and Corner Assemblies to produce and build an infinite variety of exhibit designs. Hinge Clamp-Panel Clamps and Foot Assembly components may be used to design infinite plan configurations. For more information, contact Gyford Productions; (Tel) 775-829-7272, (Fax) 775-829-1331, (Web site) www.standoffsystems.com.
GKI/Bethlehem Lighting is a manufacturer of creative lighting enhancements for exhibits. Its broad product line comprises unique lighting components and treatments, as well as pre-lit foliage. For more information, contact GKI/Bethlehem Lighting, 1000 Washington St., Foxborough, MA 02035; (Tel) 800-248-1434, (Web) www.gkibethlehem.com.
Poretta & Orr, Inc. specializes in global exhibit marketing and event management including complete concept, development and management. Services include: strategic marketing and planning; exhibit design and fabrication; field services; multimedia production; graphic design and production; and international services. For more information, contact Poretta & Orr, 450 East St., Doylestown, PA 18901; (Tel) 215-345-1515, (Fax) 215-345-6459; (Web) www.porettaorr.com.
Clear Channel Entertainment, a leading producer and marketer of live entertainment, has acquired BBH Exhibits, a leading producer of touring museum exhibits and family-oriented events, based in San Antonio, Texas. Clear Channel Exhibitions Group staff will move from Aurora, OH to BBH's 45,000 square-foot headquarters facility in San Antonio. John Norman and Stacy King of BBH will serve as the unit’s co-President/COO and co-President/CEO, respectively. “The acquisition represents our commitment to capturing a substantial share of the Family Entertainment market, including exhibitions and large-scale events,” said Brian Becker, Clear Channel Entertainment CEO.
E-Z UP International markets a line of “Instant Shelters” that set up in seconds on any surface without tools. The portable E-Z UP P.O.P. Stand is available in 5' x 5' and 7.5' x 5' sizes and 22 designer colors. E-Z UP also offers photo-realistic customized graphics with images digitally imprinted onto the shelter top, sidewall or railskirt fabric. For more information, contact E-Z UP International, 1601 Iowa Ave., Riverside, CA 92507; (Tel) 800-625-3607, (Web) www.ezup.com.
The SoloPanel panel exhibit system is available as a 10' backwall with 2' square counter, lights, carrybag, and header frame. A slotted frame can accept inserts or shelving. Options include color choices, door panels, lightboxes and shelving. For more information, contact SoloPanel, 3548 Empleo, San Luis Obispo, CA 93401; (Tel) 805-781-3711, (Web) www.solopanel.net.
Concept Design Productions, offers the O-Zone series, a family of integrated exhibition systems. Series A features a 16' tall curved and shaped I-Beam in red enamel holding a 10" diameter Silver ring filled with textured natural open weave textile and a shaped client graphic or other element on one or both sides. A curved silver aluminum-grating base provides the footing with through lighting possibilities. Series B is a 10' tall curved and shaped I-Beam in cool blue enamel holding a 6' diameter black ring and Series C is an 8' tall curved and shaped I-Beam in a rich amber yellow enamel holding a 4' diameter black ring. The Series C is a fully integrated interactive single or double kiosk station. Concept also provides counter level touch screen or product presentations shelving, standing bar level interaction, eye level monitor or plasma screen displays and even larger projection screens or flat screen displays up to 36" diagonal mounted within the large ring. For more information, visit the Concept Design Productions web site at www.conceptdesigninc.com.
ExhibitPro, Inc., headquartered in Columbus, OH, has announced the opening of ExpoMall, a new e-commerce site specializing in trade show displays and accessories. This site will provide high quality portable exhibits and accessories at significant cost savings. In addition, ExhibitPro is expanding into the Phoenix, Arizona marketplace to efficiently service its clients on the West Coast.
Ohio Displays has recently added the staff and resources of ArtForms, a full-service exhibit firm located in Cleveland, OH. “The addition of ArtForms is a continuing strategy to expand Ohio Displays and strengthen our position in the market,” said Tom McKay, President of Ohio Displays.
Beaver Exhibits offers the versatile Beaver Portable Pop-Up display system. Packed in rotomolded cases on wheels, the Beaver Portable Pop-Up is easy to transport. The cases convert into a podium. The system unfolds without effort into a complete display station. The channel bars snap into the hubs of the frame and support the panels, shelves and lights. Velcro compatible fabric panels are available in a wide range of colors. For more information, contact Beaver Exhibits, 51-A Caldari Road, City Of Vaughan, Ontario, Canada L4K 4G3; (Tel) 416-490-0166.
Illuma Display has introduced the Illuma-Graphic Stand. The unit is available in a two or three tier arrangement with each tier consisting of one double-sided 22" x 28" graphic panel. Each panel incorporates a unique curved and frameless design. For more information, contact Illuma Display; P.O. Box 1531, Brookfield, WI 53008; (Tel) 800-501-0128, (Fax) 262-446-9260, (Web) www.illumadisplay.com.
Trykor Rolling Media, recently teamed with Microsoft to create an unforgettable exhibit presence at Comdex. Highlights of the exhibit included the Microsoft Ice Cream Give-Away and Stretch Hummer demonstrations to promote Microsoft'’s new Pocket PC 2002. Microsoft wrapped a Stretch Hummer that was used to offer rides to any attendee of the conference provided the passenger also agreed to a demonstration of the new Pocket PC 2002. Microsoft also wrapped two ice cream trucks giving away 10,000 fudgesicles and creamsicles as well as offering free demos of the Pocket PC.
FSI Products produces unique exhibit elements quickly and affordably to create excitement and attract customers. Create everything from 11-foot Bionicle Toys to 4-foot schnozes. Made of lightweight materials, shipping costs are greatly reduced and set-up and tear-down are easy and efficient. The Company's durable Armor coat resists the dings and dents that would otherwise occur in shipping, handling and assembling. For more information, contact FSI Products, 4670 Schantz Road, Allentown, PA 18104; (Tel) 1-800-711-3626, (Fax) 610-481-9445, (Web site) www.fsi-products.com.
Jack Morton Worldwide has been named the event marketing agency for J.D. Edwards & Company. The contract, which extends through 2002, designates Jack Morton the lead agency for all event consulting and management for the Denver, Colorado-based collaborative commerce applications provider. Jack Morton is part of the Advanced Marketing Services group of The Interpublic Group of Companies, Inc. As part of the agreement, Jack Morton will design and execute a program of integrated marketing events including trade show marketing, road shows and other targeted communications experiences.
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