Display Products offers the Radius® Pole Panel System, a custom hybrid booth combining Pole Panel and Pop-Up systems. A 20’ X 20’ Island display packs into one 4’W X 8’L X 3’H wooden crate and 2 Pop-Up cases. This patented panel system assembles without tools and is available in 2 styles of panel and frame design. For more information, contact Display Products, 800 Fabric Xpress Way, Dallas, TX 75234; (Tel) 800-322-7429, (Fax) 972-406-1321; (Web) www.dproducts.com.
Events continue to grow in importance among corporate marketers globally, according to EventView ‘05, an annual study of face-to-face marketing trends sponsored by The George P. Johnson Co., Auburn Hills, MI, and the MPI Foundation. Some 96% of corporate marketing executives utilize events and 93% view the importance of event marketing to be constant or increasing. For the first time, “enhancing the customer relationship” rose to the top as event marketing’s predominant criteria for success, compared with brand preferences, awareness, product knowledge and leads indicated in previous years. More than 80% of respondents said that coordinating with a broader marketing campaign significantly heightens event success.
SignFlash# Dynamic Digital Signage informed attendees at a recent builders show. Noventri, a Specialized Communications Co., installed large screen LCD displays throughout the show and used SignFlash# digital signage solutions to power the displays. The SignFlash# Dynamic Digital Signage system, offers “zones” of MPEG video, animations and live video. For more information, contact Noventri, 20940 Twin Springs Dr., Smithsburg, MD 21783-1510; (Tel) 800-359-1858, (Web) www.noventri.com.
n Crate by Modular Framing Systems, is an aluminum framed display table/shipping container. Once loaded, the Convention Crate is locked and shipped to the show location. After unloading, the crate may be covered with a slip cover for use as a display table. For more information, contact Modular Framing Systems, P.O. Box 40794, Houston, TX 77240; (Tel) 713-983-7999, (Web) www.modularframing.com.
Xtra Lite Display Systems, Inc., has introduced the Nautilus Display, a Roll-up banner stand engineered for simplicity and affordability. The Nautilus retractable banner stand has a Titanium finish for a contemporary look. It is lightweight and portable and comes with a rugged travel bag. An optional lighting package is available for greater impact. For more information, contact Xtra Lite Display Systems, 3451 West Burnsville Parkway, Burnsville, MN 55337; (Tel) 952-894-6622; (Web) www.xtralite.com.
TPR Enterprises
Stonyfield Farms has used this 20’ x 30’ exhibit at food industry trade shows. The exhibit is designed to resemble a barn, instantly conveying to trade show attendees Stonyfield’s farm-fresh appeal. The exhibit’s rustic wood materials help to reinforce this message. The exhibit also features Stonyfield’s colorful graphics to convey a strong brand message. This exhibit was created for Stonyfield Farms by Exhibit A, Inc., (www.nicebooth.co ) a Providence, RI-based trade show exhibit firm.
Intellix Media offers the Intellix Media Card, a molded CD-ROM for distribution at trade shows and promotional events. Intellix can author CDs and has the technology to update and track optical media after distribution using its exclusive software. This enables marketers to collect real time data on their marketing campaign. Intellix Media offers fast turnaround times and reliable disk replication services. For more information, contact Intellix Media, 209 East Alameda Ave. #202, Burbank, CA 91502; (Tel) 866-715-5691 ext. 103; (Fax) 818-566-7736 (Web Site) www.intellixmedia.com.
Graco Exhibits At AWFS
Graco Inc., a designer and manufacturer of industrial and commercial systems to measure, dispense and spray fluids, sought a stand out exhibit among the 900 vendors at the Association of Woodworking & Furnishing Suppliers AWFS Fair in Las Vegas.
Megan Diamond, President, nParallel, the Minneapolis, MN-based display agency hired to create the Graco exhibit, said, “We envisioned differentiating Graco with a dramatic display that brings the look and feel of their products into the design of the elements of the booth.”
“The 20’x20’ booth had a high profile, prominent presence at the show, accentuated by the striking black and silver colors,” said Lori Clouse, Worldwide Marketing Specialist, Graco. “And the booth showcases our full range of products and concisely communicates our brand image.”
Globotech Displays Introduces ECO System
Globotech Displays produces ECO, a portable billboard for heavy duty jobs. ECO is very easy to assemble and includes kits for protection against rain or wind.
Specially designed for outdoor use, ECO offers great stability and durability. It is built with a metallic tubing structure, in different dimensions and angles, with hook-and-loop attachments.
For more information, contact Globotech Displays, 8465 Regents Road, San Diego, CA 92122; (Tel) 858-682-7088; (Fax) 858-558-8851; (Web) www.globotechdisplays.com
Outwater Plastics Industries Inc.
HolograFX Inc., has introduced a patented holographic technology, which projects free-floating moving 3D images into mid-air with no special 3D glasses required. HolograFX envisions entertainment promotions, trade shows, corporate events, shopping malls, kiosks, sporting events and p.o.p. displays utilizing this technology. For more information, contact HolograFX Inc., 27 Bland St., Emerson, NJ 07630; (Tel) 800-599-0370, (Web) www.holografxinc.com.
Outwater offers a colorful modular display system. The metal system is durable and fully collapsible. It features universal slotting on all sides for fast assembly and versatility. For more information about this colorful modular display system, contact Outwater Plastics Industries, Inc., 24 River Road, Bogota, N.J. 07603; (Tel) 888-OUTWATER; (Fax) 800-888-3315; (Web) www.outwater.com.
UltraForm System Cabinetry has designed a less costly version of its popular round computer pedestal for exhibitors with limited budgets. This money-saving/space-saving design features a 23" round pedestal cabinet, 36" high with keyboard tray. The 16" round, 6" high monitor riser attaches to an aluminum stand-off giving the cabinet a unique design. The interior of the pedestal base provides ample space for the computer and other essential hardware. For more information, contact UltraForm System Cabinetry, P.O. Box 1, Scottsville, NY 14546; (Tel) 585-889-8200, (Fax) 585-889-8209, (Web) www.ultraform.com.
Mostre Design offers the affordable “Xpressions-Snap” exhibit line, which sets up instantly with fabrics already attached. The system can be set up in many different sizes and configurations. Magnetic connectors lock the frame automatically. The graphics are easily changed for different shows. For more information, contact Mostre Design, 5940 Darwin Court, Carlsbad, CA 92008; (Tel) 888-594-4248; (Web) www.mostre.com.
Pangolin has introduced Interactive Messaging Unlimited (IMU), using SMS text to facilitate audience participation at trade shows. The software allows text or picture messages from cell phones, Blackberrys and other wireless devices to be displayed immediately on video screens, allowing trade show guests to interact with a featured speaker or the entire group. Built-in voting capability makes it easy to involve audiences. For more information, contact Pangolin at (Tel) 407-299-2088, (Fax) 407-299-6066, (E-mail) info@pangolinSMS.com.
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