Testrite Instrument Co., Inc. has announced the availability of the new Excel Banner Infinite Exhibit System. Start with basic units and add on infinitely to make Banner Stands, Partitions, Towers and Tradeshow booths. All metal units feature adjustable telescopic aluminum tubing. For more information, contact Testrite Instrument Co., Inc., 135 Monroe Street, Newark, NJ 07105-1794; (Tel) 973-589-6767, 888-873-2735, (Web site) www.testrite.com.
StrayLight Corp. has developed a Virtual Reality (VR) trade show promotion for UCB Pharma’s KEPPRA epilepsy medication. “Seizure Control” is an interactive VR game, which virtually transports doctors inside the brain to explore the action of KEPPRA and epileptic flare-ups. The custom VR promotion utilizes three of StrayLight’s VR platforms and has appeared at multiple shows. UCP Pharma needed to attract doctors into their booth to educate them about three key KEPRA points while generating excitement on the show floor. During each event, three of StrayLight's VR platforms are rented and the real-time game action is visible to bystanders through four large plasma screens, each connected to a VR station. Each player has the freedom to look around the computerized world, by wearing StrayLight’s Virtual Reality helmet.
Air Dimensional Design, Inc. (AirDD), has introduced the Flame Wall, a new product, which expands on AirDD's popular Air Flames. Instead of one cylindrical column of fabric, the Flame Wall is a long wall of sheer metallic fabric anchored to multiple fans that blow the fabric into the air, simulating the movement and flickering of fire. The wall is especially effective when used indoors for special events, displays, exhibits and visual merchandising. For more information on the Flame Wall, contact AirDD, 14141 Covello Street, Van Nuys, CA 91405; (Tel) 818-988-9901; (Web site) www.airdd.com.
Entolo, a Minneapolis-based exhibit firm, recently completed a 90' x 110' booth for Homestore. Homestore needed effective cross-divisional brand consistency, functionality, unique design and a grand show presence. Said Remy Frank, Homestore's Manager of Events Marketing, “We decided to purchase a custom tradeshow booth just six weeks before our biggest show of the year. The directive was to integrate all of our divisions into one cohesive presence.” Entolo has consequently added a second level to the booth, part of the original design that needed additional time to engineer and construct. The exhibit debuted at the National Homebuilders Show.
Drytac Corp. based in Richmond, VA, and Interlam Inc. of Tacoma, WA, have merged. Prior to the merger, both companies supplied graphic finishing products such as laminates and adhesives. With the merger, Drytac will operate a specialty division, Interlamexpo, to market portable display systems throughout North America. Headquartered in Tacoma, WA, Interlamexpo will market display systems through a network of dealers that are capable of producing specialized graphics and working with clients in their local markets.
Orbus Inc. offers a wide range of products for the display and exhibit fields. It offers portable banner stands, fold down literature racks, strong molded graphic shipping cases and several graphic presentation systems including Trappa, a snap edge poster frame. For more information, contact Orbus Inc., 329 South Michigan Avenue, Chicago, IL 60616; (Tel) 312-326-6695, (Fax) 312-326-6858, (Web site) www.orbusinc.com.
TPR Enterprises
Octanorm USA, Inc. has introduced the Vario d5 String portable banner display. The unit measures 600mm x 2140mm and weighs only 4.5 pounds. It is also available in a 800mm x 2140mm size. The unit can be assembled in seconds. For more information, contact Octanorm USA, 701 Interstate West Pkwy., Lithia Springs, GA 30051; (Tel) 770-732-1520.
Mandex Motion Displays provides programmable LED for the exhibit, movie and commercial industries. Products include all LED configurations, indoor/outdoor message boards, 9 ft. adjustable floor stands, LED van mobile advertising and the new “Eye Ball” programmable message sphere with optional hidden security camera. For more information, contact Mandex Motion Displays, 5401 Sunvalley Ct., Agoura Hills, CA 91301; (Tel) 818-889-5623, (Fax) 818-889-4569, (Web) www.ledsignage.com.
Procedes Chenel International has expanded its range of patented products with Drop Net. An ink jet substrate available in two weights, depending on the degree of transparency required. Drop Net is specially designed for digital ink jet printing. It is available in standard ink jet widths with a removable film protection making the printing on digital machines easier. For more information, contact Procedes Chenel, 70, rue Jean Bleuzen, 92170 Vanves, France; (Tel) (011.33) 1 41 08 76 76, (Web) www.chenel.com.
Milos Structural Systems, manufacturer of the QuickTruss Aluminum Trussing system, has introduced a new ValueLine Range of trussing featuring TriTruss. TriTruss is 9.84" in size and constructed from 2" x 1/16" tubing and ½" braces. It is universally compatible with Bolt and Spigot Truss Systems. TriTruss can be curved and powder coated with a wide array of colors and specialty finishes. For more information, contact Milos Structural Systems, 10409 Dow-Gil Road, Ashland, VA 23005-7639; (Tel) 800-411-0065, (Fax) 800-411-0165, (Web) www.milosamerica.com.
Marketech Inc., a Westboro, MA-based exhibit marketing and consulting firm, and Lorimer Consulting Group, have partnered in launching Future Results, offering comprehensive measurement options that enable exhibitors to reduce their exhibiting risk, make intelligent strategic program changes, review budgets and enhance their ability to evaluate successes. Future Results focuses on such key areas as Performance Auditing, On-Site Measurement, Measurement Training and Calculating Your Measure Of Success. Marketech audits trade shows and events, based on the client's stated objectives and provides critiques and recommendations designed to strengthen exhibit and staff performance for the future. For more information, visit Marketech’s Web site at www.stafftraining.com.
PrimaLoft wanted a 400 sq. ft. exhibit that would incorporate two selling stations, two demo areas and storage space. The solution was to create maximum visibility with two sixteen-foot workstation columns on either side of the booth, which hold up the primary corporate logo sign. An arched fabric structure connects the columns to an eight-foot graphic panel. The exhibit was created by Hill & Partners, an exhibit design firm based in Quincy, MA.
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