General Motors had a 121,000 sq. ft. exhibit at the recent North American International Auto Show. The exhibit was supported by high-tech overhead and vehicle lighting; open spaces, and minimalist architecture to allow visitors to experience GM’s eight distinctive brands in gallery-type settings within a unified, GM-themed environment. Individual GM brand displays surrounded GM’s advanced technology-themed corporate display. The exhibit featured a dramatic center entrance featuring a stainless steel ribbon 261 feet wide and 26 feet high, sporting a jeweled GM corporate logo. More than 600 linear feet of LED lighting suspended above visitors’ heads bathed the vehicles in light. Each of the brand areas had back wall video projection. “We wanted the exhibit to reflect the corporation’s design-driven direction in a way that complemented each vehicle and the overall GM brand,” said Ed Welburn, GM V.P., Global Design.
Display Products, a pioneer of fabric trade show exhibits, will now be known as Radius Display Products. “The new name draws from the 30 years of equity in both the Display Products and Radius portable display brands, and allows us to market more effectively as one company,” said Tim Lightfoot, President, Radius Display Products. The firm’s new web site is www.radiusdp.com.
Pascale Engineering has introduced the XRline exhibit system. The XRline system provides a clean, modern look to help exhibitors convey a distinctive, contemporary image. The system features round and square profiles and curved and straight cross bars, to allow endless design capabilities. The system is easy to set-up and take down. For more information, contact Pascale Engineering, 72 Cascade Drive, Rochester NY 14614; (Tel) .800-750-7552; (Web Site) www.XRline.com.
Showstopper! Exhibits introduces unique configurations, featuring concave or convex exhibit units that can be combined with a straight wall unit. The combined units help exhibitors create distinctive 20’ linear exhibits. For more information, contact Showstopper! Exhibits, 7301 Boulders View Lane, Richmond, VA 23225; (Tel) 888-547-0377, 804-643-4044; (Fax) 804-643-4043; (Web Site) www.showstopperexhibits.com.
Cyclonix, Morgan Hill, CA-based exhibit firm, created this 11,200-sq. ft. exhibit for Varian Medical Systems. Large-format graphics were combined with circular shapes, soft colors and theatrical lighting to reinforce Varian’s Image. Soft fabric drapes led the eye outward from the central header to the corners of the exhibit where specific product displays and demonstrations were located.
TPR Enterprises
McGill Digital Solutions, (www.mcgill.com), recently launched an interactive digital signage program for DaimlerChrysler Canada. The system, which recently premiered at the Montreal Auto Show, utilizes two immersive 50" high definition plasma panels as the interactive interface between the consumer and Chrysler, Jeep and Dodge products. The goal is to bring prospective buyers closer to a purchase decision by allowing them to learn more about the key features of selected vehicles, specify a model of interest and select packages, options and colors.
Heritage Sign & Display is offering this lightweight, versatile kit for trade shows, including a large banner display wall, large illuminated counter and two stools. The wall is 118" wide yet remains foldable and portable with ample space to display high resolution graphics. The illuminated counter offers plenty of space for demonstrations. The units are portable and rollup into sturdy canvas bags. For more information, contact Heritage Sign & Display, 344 Industrial Road, Nesquehoning, PA 18240; (Tel) 570-645-8701, (Fax) 570-645-2178, (Web Site) www.popsigns.com.
Environmental Recycling Technologies used this exhibit at the recent Fence Technology show in Orlando, FL. The exhibit portrayed the benefits of AERT Lifecycle Fencing, which is manufactured from recycled plastic.
Unislat offers this Three-Sided Table Top Display, constructed with its lightweight Unislat panels. The 6’ Table Top display includes 2 Reversible felt panels (black/gray), 1 Slatwall panel, and Carrying Case. No assembly is required. The durable display provides 15 sq. ft. of usable space and weighs just 22 lbs. For more information, contact Unislat Wall Systems, 13662 172nd Avenue, Grand Haven, MI 49417; (Tel) 866-846-6450; (Web Site) www.unislat.com.
Outwater Plastics Industries Inc.
Outwater Plastics offers FauxStone Panels, innovative 2'x4' high-density polyurethane panels designed to visually and texturally replicate the original building materials from which they have been modeled with exacting realism. The panels help designers achieve the look of Stone; Brick; Natural Rock; Slate; Concrete; Asphalt, etc. for a fraction of the cost with these lightweight panels. The durable panels may be used indoors or out. For more information, contact Outwater Plastics Industries, 24 River Road, P.O. Box 500, Bogota, NJ 07603, (Tel) 800-631-8375; (Fax) 800-888-3315; (Web Site) www.outwater.com.
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