Procter & Gamble wanted its presence at the World Congress of Dermatology in Buenos Aires, Argentina to bring to life their expertise in beauty, technology and innovation. Inter-Global Exhibitions, an Englewood, CO-based exhibit firm, collaborated with P&G’s agency design partner, Anthem Worldwide, Cincinnati, OH to develop the theme “Beauty on the Outside, Innovation Within.” Designed as a three-part experience, visitors to the 3,000 sq. ft. exhibit were immersed in the Pre-Show Gallery that included Beauty Interactive Stations featuring P&G’s beauty products. Each station was staffed by consultants who explained the science of P&G Beauty’s innovation. Semi-transparent wall panels separated the Pre-Show Gallery from the Theater in the center of the exhibit, which had seating for 50 with plasma monitors that created a video wall landscape to further position P&G Beauty as the leader in delivering meaningful consumer benefits. Upon exit, guests passed the gift bar, where they received full-size gift products. “It was incredible to see the new P&G Beauty Equity come to life for the first time in a medium, such as this at the WCD,” said Beth Harlor, Principal Design Manager, Beauty & Health, Procter & Gamble Co.
Exhibit Resources Midwest offers a wide variety of modular and portable display systems and accessories. Also available is an on-line management system to streamline management of exhibit programs. For more information, contact Exhibit Resources Midwest, 6371 NE 14th Street, Des Moines, IA 50313; (Tel.) 515-331-0439 (Web Site) www.exhibit-resources.com.
Orbus Inc., has introduced “Orbital Express” Twist & Lock Truss Kits, which require no tools for set up. Orbus offers more than 41 kits for a variety of booth sizes and configurations, including 10'x10', 10' x 20' and 20'x 20' designs. A full line of accessories are available including lcd & plasma screen mounting brackets, laminated tabletops, straight or curved shelving, and clamp on literature racks. For more information, contact Orbus Inc., 380 Veterans Parkway, Bolingbrook IL 60440; (Tel.) 630-226-1155; (Web Site) www.orbusinc.com.
Media giant NBC Universal used this exhibit at the recent CES Show.The exhibit, which featured a broadcasting studio, presented various NBC properties, including iVillage, CNBC and SciFi channel in one space. The exhibit also featured special kiosks from Mediaport. The kiosks enabled CES attendees to download popular NBC programs such as 30 Rock, Project Runway and 12 Corazones from one of the many Mediaport kiosks located throughout NBC Universal’s CES booth. “Mediaport is helping us reach out to the digital savvy community. The company’s kiosks are providing the perfect channel for us to reach and influence new target markets,” said Frank Radice, Exec. V.P. at NBC.
This linked 10 ft display was created by Coloredge Visuals of New York for a promotional drive for the latest Honda Odyssey in conjunction with Parenting Magazine. The very eye-catching 60’s influenced graphics were produced on a vinyl mesh substrate using Vutech printers. The exhibit was created by using linked D4 Banner Displays from Dimensions Displays, 220 Royal Crest Court, Markham, Ontario L3R 9Y2; (Tel.) 866 D4 STAND; 905 307 2202; (Web Site) www.d4displays.ca.
TPR Enterprises
Media giant NBC Universal used this exhibit at the recent CES Show.The exhibit, which featured a broadcasting studio, presented various NBC properties, including iVillage, CNBC and SciFi channel in one space. The exhibit also featured special kiosks from Mediaport. The kiosks enabled CES attendees to download popular NBC programs such as 30 Rock, Project Runway and 12 Corazones from one of the many Mediaport kiosks located throughout NBC Universal’s CES booth. “Mediaport is helping us reach out to the digital savvy community. The company’s kiosks are providing the perfect channel for us to reach and influence new target markets,” said Frank Radice, Exec. V.P. at NBC.
Testrite Visual Products, Inc., offers this Fabric Graphic Faces exhibit system. The system features graphics attached to Testrite’s Presto™ Pop-Up exhibit frame with Hook & Loop. No magnets are involved. The graphic faces are interchangeable. The display features 720 dpi Dye Sub Printing on a “wrinkle free” stretch fabric. For more information, contact, Testrite Visual Products, 216 South Newman Street, Hackensack, NJ 07601; (Tel) 888-873-2735; (Web) www.testrite.com.
Cyclonix, a Morgan Hill, CA-based exhibit firm, recently delivered exhibits for Capcom Entertainment for two key trade shows held two weeks apart; E3 Media and Comic-Con. For E3, Capcom’s goal was to reach a controlled audience of 5,000 buyers, media and press. To fulfill the attendees' objectives of evaluating games for their stores or creating game reviews, Cyclonix designed semi-private game demonstration alcoves. For Comic-Con, a consumer show, Capcom wanted to get its titles into the hands of the 125,000 gamer attendees. To achieve this, Cyclonix designed an elevated boxing ring where gaming tournaments were held. Instead of re-using the semi-private gaming alcoves from E3, Cyclonix created wide-open stations with elevated monitors that drew large crowds at each demo.
Outwater Plastics Industries Inc.
E&E Exhibit Solutions, Tempe, AZ, has announced a reseller relationship with Eco-Systems, the Grand Rapids, MI-based manufacturer of the Eco-Systems Sustainable exhibit line. Eco-Systems’ Sustainable exhibit line is benchmarked to the Leadership in Energy and Environmental Design (LEED) Green Building Rating System of the U.S. Green Building Council. “E&E Exhibit Solutions recognizes the need of our clients to seek out eco-friendly exhibit materials,” said E&E President Daniel Chaddock. For more information, contact E&E Exhibit Solutions, (Tel.) 480-966-9873; (Web) www.exhibitsusa.com.
Outwater Plastics has introduced new, low cost, energy efficient LED Low Voltage Under Cabinet Puck Lights. These lights are similar in illumination to a 20 watt halogen bulb, yet they consume only 1.25 watts per fixture. Low heat emissions and no generated UV radiation render Outwater’s LED Low Voltage Under Cabinet Puck Lights safe for a variety of recessed or surface mounted applications. For more information contact Outwater Plastics, P.O. Box 500, Bogota, NJ 07603; (Tel) 800-631-8375; 201-498-8750, (Web) www.outwater.com.
Subaru recently unveiled its new auto show exhibit at the North American International Auto Show in Detroit. “We wanted to convey how dynamic the Subaru brand is,” said Tim Mahoney, Subaru’s Chief Marketing Officer. “The choice of materials, layout and messaging communicate movement and action in the spirit of authentic outdoor adventure and driving performance.” Consumers will be welcomed by a new white sweeping archway that flows throughout the exhibit. A blue metal mesh backwall lines the display incorporating a turntable, technology area and a large videowall. Natural and earth-tone elements on display illustrate the active lifestyle of Subaru customers. The new exhibit will also feature a three-piece cutaway of the 2009 Forester.
Impact Unlimited, a Dayton, NJ-based exhibit firm has completed the first phase of a 70,000-sq.-ft. expansion bringing its headquarters facility in Dayton, N.J. to over 200,000 sq. ft.. Impact added approximately 57,000 sq. ft., enabling the company to consolidate its entire local inventory in-house and under one roof. The expansion allows Impact to maintain control of all warehousing, fabrication, and logistical operations on-site.
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