This exhibit was created for Colgate Total toothpaste at the American Dental Association’s recent Exhibition. The Colgate exhibit included an integrated experience “The Living Proof,” that took attendees through a blood vessel-like tunnel to learn how the active ingredients in Colgate Total promote good systemic health. LED lighting contributed a glowing red ambiance while gobo lighting created the illusion of blood cells moving through the passage. The Colgate exhibit and experience was developed by 3D Exhibits, Elk Grove Village, IL, and marketing agency RK Associates.
The Las Vegas Monorail has developed a short term ad program to help trade show exhibitors cost-effectively reach event attendees on their way to and from the Las Vegas Convention Center. The Monorail’s newest opportunities include weekly advertising rights to Monorail train wraps and interior imaging, Monorail station domination packages, on-ticket advertising, and/or audio commercial messaging. The concept was developed by Promethean Partners, the exclusive ad broker of the Las Vegas Monorail Co.
Testrite Visual Products has introduced Collage™ Pop-UP Frames. Collage Frames feature a magnetic connection for easy, rapid set-up. The aluminum frame is durable and lightweight. The system allows unlimited design configurations. A portable case comes with each exhibit. For more information, contact Testrite Visual Products, 216 South Newman St., Hackensack, NJ 07601; (Tel) 888-873-2735 (Web) www.testrite.com.
Rololight has introduced the Rololight Stand™, which is lighter, more portable and less expensive than traditional backlit modules. The “Roll and Carry” portable lightbox allows for easy graphics changes. Sizes available include 2'x32", 4'x32" and 6'x32". Complete kits include the Rololight on Canvas, Carrying Case and Tripod. For more information, contact Rololight Corp., 945 Newton Ave, Quebec, Canada G1P 4M3; (Tel) 866-297-3252, (Web Site) www.rololight.com.
The Rocawear exhibit created by Pinnacle Exhibits, Hillsboro, OR, (www.pinnacle-exhibits.com) was recently awarded the Best Overall Booth Design at the World Shoe Association trade show. The exhibit was recognized for its creative integration of LED video into the wall surrounding the entrance and the integration of open space in the perimeter wall. The exhibit was also praised for the chic urban style, use of rich-looking finishes and integration of brand-defining graphics.
TPR Enterprises
The Joan Rivers Beauty exhibit, designed by Berm Studios, Yeadon, PA, was created for a live event-The QVC Beauty Bash, attended by QVC's top 200 customers. Styled like a high-end retail environment, the Joan Rivers Beauty display included a backlit portrait of Ms. Rivers, two cosmetic application and demonstration stations, and tiered shelving for product display. This exhibit was created using the DesignLine Modular System from Nomadic Display, Springfield, VA., (Web Site) www.nomadicdisplay.com.
Eco Systems Sustainable Exhibits has introduced Breeze, an environmentally friendly Green Pop Up display system. The display frame, struts, fabric and graphic panels are 100% recyclable. The molded shipping case is produced from 100% recycled industrial plastic content. Breeze is available in 10’ freestanding and 6’ and 8' tabletop versions. For more information, contact Eco Systems Sustainable Exhibits, 2356 Turner Ave. NW, Grand Rapids, MI 49544; (Tel.) 866-463-2611; (Web) www.ecosystemsdisplays.com.
Globotech has introduced the SOLO Hybrid for creating space-efficient, product displays. SOLO Hybrid offers ample storage space, countertop workspace, shelves, and a die-cut banner to convey a marketing message. For more information, contact Globotech Displays, 8465 Regents Road, San Diego, CA 92122; (Tel.) 858-682-7088; (Web Site) www.globotechdisplays.com.
Outwater offers the Cielo® exhibit light, which can be mounted to panels up to 4.25” in thickness. The arm of the Cielo® light can be adjusted to four different angles. Halogen bulbs with a dichroic reflector provides bright, even illumination. The light is constructed from stainless steel with a nickel plated clamp and highly polished shade. For more information about the Cielo® exhibit light, contact Outwater, LLC, 24 River Road, P.O. Box 387, Bogota, NJ 07603; (Tel) 800-835-4400, (Fax) 201-498-8788, (Web Site) www.outwater.com.
Outwater Plastics Industries Inc.
Clear Corp., offers the IMPACT ISLAND,® which allows exhibitors to present single or multiple backlit images in one stylish display unit. One-sided through four-sided models are available in a variety of sizes. Units can be provided with or without a pedestal, or with ceiling-mount hardware. The top frame sections flip open for easy graphics removal. For more information, contact Clearr Corp., 6325 Sandburg Road, Minneapolis, MN 55427; (Tel.) 800-548-3269; (Web) www.clearrcorp.com.
Display By Choice produces portable modular display systems that are light weight, easy to set up and flexible to configure in different space areas. The portable exhibits are available as a complete package, including lights, molded acrylic shelves, graphics and carrying cases. A riser with interchangeable panels can be set up in a type of island booth. For more information, contact Display By Choice, (Tel.) 760-948-6929, (Fax) 760-948-6928, (Web Site) www.displaybychoice.com.
Expo Displays has introduced ExpoLight, a backlit portable modular exhibit system that stands out on the trade show floor. ExpoLight floor models stand 92” tall, with widths of 22.5”, 34.5” or 45”. The large, seamless modules are designed with fully backlit panels. Shipping costs and assembly time are comparable to a pop-up. ExpoLight assembles without tools. For more information, contact Expo Displays, 3401 Mary Taylor Road
Birmingham, AL 35235; (Tel) 800-For-Expo; (Fax) 205-439-8201; (Web Site) www.expodisplays.com
Nuance International has been launched to provide design, project management and fabrication of trade show exhibits, displays and interior environments. The Company has been founded by Jeffrey Hannah, an award-winning designer. Headquartered in Atlanta, GA, Nuance International's team members have completed exhibit projects in nearly 40 countries. Nuance International uses leading edge technology to manage international design and production teams. It has implemented a web-based management tool named “N2U,” which enables it to manage any size project in any part of the world. For more information, contact Nuance International, 344 Scenic Highway, Lawrenceville, GA 30045; (Tel.) 678-376-1008; (Web) www.nuanceintl.com.
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