MODdisplays has released the Exhibit One display system, which is made of entirely recyclable materials and is manufactured in a state-of-the-art facility that was engineered for efficient and clean production. The structure of the display is made from aluminum extrusions, which can be recycled just as easily as aluminum cans. The main structure is accented by wooden counter tops and canopies, which are produced using the most renewable and recyclable plywood on the planet. The canopy comes with energy efficient recessed lighting, and the entire display packs into a recycled and recyclable roto-molded case. In addition to its entirely recyclable construction, the Exhibit One components can be reconfigured repeatedly. Andy Keeler, President of MODDisplays said, “By offering the Exhibit One display system, we have helped to create a trade show display option that is eco-friendly, yet still offers a modern feel.” For more information, visit www.moddisplays.com.
MRA (Mobility Resource Associates), a mobile event marketing company headquartered in St. Clair Shores, MI, has added Heidi Korte as Director of Marketing Services, and Amanda Thatch in program development for Client Services. As Director of Marketing Services, Korte will be responsible for managing MRA's marketing, advertising and public relations activities. Thatch will work with the Logistics Department in the creation of client marketing strategies. She will also assist in the day-to-day operations of mobile marketing programs.
Czarnowski, Denver, CO, (www.czarnowski.com), recently created an exhibit using 80% green materials to showcase Tetra Pak’s sustainable packaging products at a recent Natural Products Expo. The new exhibit embodies Tetra Pak's dedication to environmental responsibility and features natural materials including renewable bamboo, live greenery and a curtain wall fabricated from Tetra Pak cartons. The exhibit also uses recyclable carpet, recycled plastic lumber, glacier clear fiber board, and energy efficient LED lighting. “We used everything from environmentally friendly stains and sealers to milk plexi, which is created from recycled milk cartons,” said Tim Hamann, an Account Executive at Czarnowski. “80% of the materials we used in this exhibit are either sustainable or renewable, are recyclable, recycled, or both.”
Schering-Plough wanted to make a strong connection with the veterinarians at the North American Veterinary Conference. Inter-Global Exhibitions, Englewood, CO, used innovative graphic fabric panels to promote multiple products throughout the booth. The exhibit walls were 15 ft. high by 6.5 ft. wide graphic fabric panels. The panels were light and airy, but with the privacy needed to section off conference rooms and a theatre area. A double-thick fabric with white backing was used to block out the colorful graphic on the back. Using this thicker fabric prevented the need for backing up two fabrics, keeping the costs low. The fabrics were attached to an Octonorm framework which can be reused in multiple configurations.
Unicast, a division of Enliven Marketing Technologies Corp. has introduced Unicast Fusion3D, a high definition digital marketing technology that allows for the projection of freeform three-dimensional holograms for exhibits and events. Fusion3D content can include dynamic animated holograms, 3D objects and live performers, which can interact with one another. The Fusion3D product was specially designed to be a high impact visual medium for marketing in retail store windows, trade shows, conferences, and other marketing venues. Life size hologram presenters can appear and interact with 3D products or animated graphic images to promote a store, product, or brand. For more information, visit the Enliven web site at www.enliven.com.
TPR Enterprises
Siemens Energy & Automation announced that exiderdome, a traveling technology expo and learning laboratory, will begin the U.S. leg of its world tour in Chicago this summer. Alternatively called The World of Automation, exiderdome brings the latest automation technology directly to Siemens customers. exiderdome consists of 55 containers, arranged in a two-story building that is about 50 yards long and includes eight product venues, conference rooms, an executive lounge and a central atrium that can be used for receptions, training sessions, multi-media presentations and black tie events. With nearly 10,000 sq. ft. of space once assembled, exiderdome is entirely self-contained, including air conditioning, heat, wireless internet, power generators and a kitchen with hot and cold running water.
Outwater Plastics has introduced an expand-arm exhibit light. The Arm Length for the light expands from 14” to 24”, to meet varying exhibit requirements. The light comes with a powercord with roll switch and a plug-in transformer. For more information contact Outwater Plastics, P.O. Box 500, Bogota, NJ 07603; (Tel) 800-631-8375; 201-498-8750, (Web Site) www.outwater.com.
Expand International of America has upgraded its 50 watt exhibit spotlight. The old, chrome cover has been replaced with a rigid plastic cover. The new material prevents the spotlight from overheating, which makes it easier to handle and adjust when the light is on. The light bulb is securely held into place with a new fitting. The new spotlight fits all of Expand’s retractable and non-retractable products. It is delivered in a protective black nylon bag. For more information, contact Expand International of America, Inc., 400 Long Beach Blvd., Stratford, CT 06615; (Tel) 203-870-2030, (Fax) 203- 870-2034, (Web Site) www.expandmedia.com.
Outwater Plastics Industries Inc.
Subaru recently unveiled its new auto show exhibit at the North American International Auto Show in Detroit. “We wanted to convey how dynamic the Subaru brand is,” said Tim Mahoney, Subaru’s Chief Marketing Officer. “The choice of materials, layout and messaging communicate movement and action in the spirit of authentic outdoor adventure and driving performance.” Consumers will be welcomed by a new white sweeping archway that flows throughout the exhibit. A blue metal mesh backwall lines the display incorporating a turntable, technology area and a large videowall. Natural and earth-tone elements on display illustrate the active lifestyle of Subaru customers. The new exhibit will also feature a three-piece cutaway of the 2009 Forester.
Testrite Visual Products, Inc., offers this Fabric Graphic Faces exhibit system. The system features graphics attached to Testrite’s Presto™ Pop-Up exhibit frame with Hook & Loop. No magnets are involved. The graphic faces are interchangeable. The display features high impact 720 dpi Dye Sub Printing on a virtually “wrinkle free” stretch fabric, engineered for this application. For more information, contact, Testrite Visual Products, 216 South Newman Street, Hackensack, NJ 07601; (Tel) 888-873-2735; (Web Site) www.testrite.com.
Impact Unlimited, a Dayton, NJ-based exhibit firm has completed the first phase of a 70,000-sq.-ft. expansion bringing its headquarters facility in Dayton, N.J. to over 200,000 sq. ft.. Impact added approximately 57,000 sq. ft., enabling the company to consolidate its entire local inventory in-house and under one roof. The expansion allows Impact to maintain control of all warehousing, fabrication, and logistical operations on-site.
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