This Metricom/Ricochet exhibit is a 30' x 30' island environment comprised of stretched, sheer white fabric and aluminum. The objectives were to debut the new Metricom product, Ricochet, to the wireless communications marketplace; provide an eye-catching environment that was cost-effective from both a production and show service standpoint; establish a strong presence at Internet World; and create an environment that visually captures the essence of the product: wireless web access. The exhibit embodied the open freedom of Ricochet’s web connection; fabric structures not only provided an economical solution but also allowed for easy transportation and low drayage costs; the stark white color scheme offered a visual simplicity, reflecting Ricochet’s ease of use. This exhibit was created for Ricochet by Contempo Design, Libertyville, IL.
Hewlett-Packard’s “Bringing It Home” tour comprises three custom 18-wheel vehicles on a year-long journey across North America with interactive experiences that demonstrate the impact of digital technology. Outfitted as single-family homes, the 53-foot “Bringing It Home” vehicles will visit 600 cultural, educational, athletic, retail and consumer events. The tour features HP products for the home office, kids’ room, kitchen and living room. Products onboard include digital cameras, printers and an entertainment center that will change the way people listen to music. Andy Tallian, V.P., Marketing, HP Consumer Business Org., NA said, “The tour will let people experience firsthand how easy it is to use digital imaging for capturing, printing and sharing everyday moments.”
Xtra Lite Display Systems offers the XtraView A-Frame banner stand,providing a 3-D view of a product for more sales with less investment. The XtraView A-Frame is ideal for applications ranging from trade show exhibits to restaurants, retail, sports and entertainment. For more information, contact Xtra Lite Display Systems, Inc., 501 East Hwy. 13, Burnsville, MN 55337; (Tel) 877-987-2548 ext.125, (Web site) www.XtraLite.com.
Xerox Media West specializes in the production of trade show exhibits that synthesize leading edge entertainment practices. “What we’re doing is different from using a vaudeville act to draw a crowd,” said Dennis Frahmann, V.P., Global Event Marketing at Xerox. “We never start with the act. We start with the message, and then focus on how to present that message in the most dramatic way possible.” This dramatic approach has earned Xerox a string of “hits” including the staging of an innovative game show at a recent PC Expo that had prospective contestants lined up the length of the show floor to answer questions about core Xerox messages. The Company's new Innoventions exhibit at Disney World, complete with a “reading robot dog,” is drawing record crowds. Last year’s shows at PC Expo featured a beatnik coffee house poetry reading to introduce new products and a witty one-woman show about working better and faster through Xerox.
Trade Show Exhibitors Association (TSEA) has announced that TS2, The Trade Show About Trade Shows, will take place in a permanent rotation pattern, alternating between Chicago in even years and Washington D.C. in odd years. “The Chicago-Washington rotation ensures two solid bases-with our industry target market in Chicago and our association groups and government employees adding to the base in the nation’s capital,” said Michael Bandy, TSEA President. “Both cities are always successful for us.” TS2 2002 is taking place in Chicago, July 22-25. TSEA will take the show east to Washington D.C. July 21-24, 2003, and will host one of the first shows in its new convention center.
TPR Enterprises
Horizon USA produces the DVC Max, which comes with 3 video sources including a VCR or DVD player, 2 19" high-quality monitors, 1 large screen high-quality monitor in the middle, A/B switch for additional sources and an attached remote control interface. DVC's can be used however and wherever necessary, either as permanent setups or traveling units. For more information, contact Horizon USA, 6909 Grand Blvd., Houston, TX 77054; (Tel) 713-747-6433, (Fax) 713-747-6565, (Web) www. horizonusa.net.
K&S International, a Wheeling, IL-based manufacturer of interlocking trade show flooring, has hired Michael Salberg as its new V.P. of Sales and Marketing. Salberg’s 20 years of Sales and Marketing experience will help to continue K&S’s strong relationships with its customers.
Sprint PCS is rolling out “The Third Generation Experience,” a traveling display giving consumers and businesses a hands-on experience with 3G technology coming soon from Sprint. The 53-foot mobile showcase will appear live throughout the country. Sprint hopes to bring the same clarity to 3G (a reference to high speed wireless data) as it had delivered to the wireless market. 3G (third generation) aims to increase efficiency and improve the performance of mobile wireless networks.
MC2 (MC Squared) announced that Philip Palazzo, Jr. has joined the Company as President and CEO and that Steve Dix, who had been President and CEO, assumes the title of Chairman. “Since the merger three years ago of two leading exhibition and event management companies to create MC2, our goal has been to achieve industry leadership in the rapidly changing trade show and event marketing industry,” said Dix.
Sparks Exhibits & Environments, headquartered in Philadelphia, PA announced that John Mastory has joined the Company as V.P. and Sr. Account Executive. He brings to the Company 30 years of exhibit experience. Mastory is based at Spark/s San Francisco and Los Angeles, CA offices.
Concept Design Inc. produces Teleframes, free standing and adjustable graphic frameworks capable of fitting banners up to 9' x 8'. At 13 lbs., these units can be shipped UPS, counter-to-counter, or excess baggage. For more information, contact Concept Design, 718 Primrose Ave., Monrovia, CA 91016; (Tel) 818-932-0082, (Web) www.conceptdesigninc.com.
VisionScreen by Sellutions, a division of Econoco Corp., is a specially formulated acrylic sheet designed for rear projection display. Unlike other rear-projection screen materials, VisionScreen behaves like an ordinary acrylic sheet. It can be cut into any shape and bonded to a regular acrylic sheet, providing many creative possibilities for display and exhibit. It can be bent, routed, drilled, glued or cut without affecting the integrity of the content. For more information, contact Econoco Corp., 300 Karin Lane, Hicksville, NY 11801; (Tel) 800-645-7032, (Web) www.econoco.com.
Outwater Plastics Industries Inc.
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