Symetriq used this exhibit at a recent trade show. The three graphic display with lights also features a motorized tri-tower which attracted attendees attention and helped draw them into the booth. The exhibit is portable for city to city use, and is extremely economical at a cost of less than $4,000. This exhibit was created for Symetriq by Xtra Lite Display Systems, a Burnsville, MN-based display and exhibit firm.
Yamaha utilized the Milos Quick Truss System for its unique double-decker exhibit at the recent Helsinki Motorcycle Show. The booth covered space of 28x19m and was completely made of M290 truss range. The Milos Quick Truss System is available in the U.S. from Milos America, Inc., 10409 Dow-Gil Road, Ashland, VA 23005-7639; (Tel) 800-411-0065 or 804-752-3190; (Fax) 800-411-0165 or 804-752-3195; (Web) www.milosamerica.com.
Consort Display Group has introduced the Display One Messenger-X, an interior graphics stand, a less expensive version of the original Display One Exhibit System. With its “Express Connect” snap-and-lock foot system, it assembles in minutes without tools. It works with any graphic, including fabric or vinyl banners or rigid panels. It is adjustable in height from 53" to 94”. For more information, contact Consort Display, 2129 Portage St., Kalamazoo, MI 49001; (Tel) 800-525-6424; (Web Site) www.consort.com.
The Information Science & Technology Direcotorate is using this 10’ ExpoModular exhibit, from Expo Displays, Birmingham, AL. The exhibit features a curved backwall, backlit graphics on either side, and a custom podium with a locking door.
Display Products offers ASCEND, a flexible graphic system available in 68" and 52" wide models. It is wider than any competing “roll-up” banner stand. The graphic can be pulled up to literally any height. The same unit may be used as a floor standing graphic display, a table top display, or an expanding presentation tool. ASCEND can be set up in less than 30 seconds. Multiple units can create a graphic backwall for trade show exhibits. ASCEND units come with a heavily padded carrying case so they can be checked as luggage without special packing. For more information, contact Display Products, 800 Fabric X-Press Way, DALLAS, TX 75234; (Tel) 800-322-7429 (Fax) 888-322-7429 (Web) www.dproducts.com.
TPR Enterprises
Despite sluggish travel and economic trends, 47% of organizations will increase the use of events as a marketing medium in 2003 signaling the importance of doing business face-to-face, according to a report released by The George Johnson Company, an Auburn Hills, MI-based exhibit firm and the MPI Foundation. Events were ranked on par with advertising and direct marketing when it comes to return on investment (ROI). “The importance of events to the marketing mix continues to be on the rise - no other part of the marketing mix has the same power to deepen customer relationships,” said Robert Vallee, Jr., CEO of The George Johnson Co. Event types seen as providing the greatest return on investment were tradeshows and seminars (32% and 22% respectively), followed by event sponsorships (20%) and targeted events like road shows (16%). While marketers did not allocate larger proportions of their budgets to events this year, many industry sectors, such as the automotive and healthcare industries expect to execute sharply more events in the coming year.
UltraForm Inc., has introduced The Peddler, an inexpensive cabinet for graphic presentations and exhibits. The Peddler, which is 36” high and has a 20”x30” curving podium, weighs just 9 pounds. The Peddler is curved to fit standard pop-up backwalls, or it can be used as a stand-alone unit. It is available with a locking door, a shelf, banner poles, and a carrying bag. It may be used indoors or outdoors. For more information, contact UltraForm System Cabinetry, Inc., PO Box 1, 963 North Road, Scottsville, NY 14546; (Tel) 800-787-3823 (Fax) 585-889-8209; (Web) www.ultraform.com.
Total Structures has introduced New Wave Truss, constructed using perforated plates bonded to main chords that pass through them. The chords can be printed with custom textures, logos or messages or finished with Kevlar fabrics. A rotating fork connection allows the truss to be assembled in a limitless variety of structural forms. For more information, contact Total Structures, 1696 Walter St., Ventura, CA 93003; (Tel) 805-676-3322; (Web Site) www.newwavetruss.com.
Concept Design Productions offers Wavewall, a dynamic stacking of translucent curved wall fins rising in a set back progression to any height needed. All panels are A or B modules made of Lexan riding in extruded aluminum channels on modular set risers. The system is load bearing for placement of graphic panels or products. For more information, contact Concept Design Productions, 718 S. Primrose Ave., Monrovia, CA 91016; (Tel) 626-932-0082; (Web) www.conceptdesigninc.com.
Iver Display has announced the introduction of the Lightening V.2 custom modular exhibit system. With similar lightweight construction to the Series 3000, Lightening V.2 incorporates a slender frame, and smaller panel sizes, making it compatible with standard shipping cases and more modest budgets. The system features attractive fabric finishes, and is available with many different accessories. For more information, including a brochure, which includes over twenty unique designs, contact Iver Display, 110 Pennsylvania Avenue, Bangor, PA 18013; (Tel) 800-634-5951; (Fax) 610-588-5394; (Web Site) www.iver.com.
Architectural Products by Outwater, L.L.C., Wood-Ridge, NJ, now offers more than forty different Pedestal Display Bases for display and exhibit applications. Pedestal display bases are offered in plaster, polyethylene and polyurethane formats. The three materials provide an array of price points, sizes and display capabilities. The Plaster Pedestal Display Bases offer superior stability and are available in a many ornate designs ranging in heights form 15-1/2" to 41". The ORAC DÉCOR Polyurethane Display Bases are offered in a variety of designs in heights from 27-3/4" to 50-3/4". For more information, contact Outwater Industries, P.O. Box 347, Wood-Ridge, NJ 07075; (Tel) 800-835-4400, (Fax) 973-472-8852; (Web) www.outwater.com.
Outwater Plastics Industries Inc.
Dynapac Rotating offers turntables for display and exhibit applications. Special effects such as time delay, acceleration, and sequencing can be programmed. The IR-600 turntable, (shown), can hold up to 600 lbs. For more information, contact Dynapac Rotating, 338 Hanson Ave., Salt Lake City, UT 84115; (Tel) 801-485-2221, (Web Site) www.dynapacrotating.com.
Milacron is combining the latest video, Internet and display technology by running live, interactive demonstrations during the NPE show - without machines in its booth. Visitors to the Milacron booth can interact with the demonstration machines via 62" Smart Board touch-screen-computer plasma displays. Each machine demo is being transmitted from Milacron’s Batavia, Ohio, plant to the Smart Boards on four live TV feeds, three from static cameras, and one from a roaming camera whose operator can interact with visitors at the booth. The Smart Board is a touch-screen computer that will display all four video feeds at reduced size or one large view, plus a mirror image of the touch-screen control panel for the featured machine - allowing booth visitors to alter control parameters as if standing at the machine. Two-way audio between presenters in Batavia and Chicago allows show attendees to ask questions or direct camera operators to desired angles. Bob Strickley, VP Sales for Ferromatik Milacron, said, “With these large touch-sensitive screens, we can demonstrate unique software features, show live action, navigate web sites, and even write colorful notes on the screen in electronic ink. It’s a captivating sight for visitors that allows us to provide a surprisingly content-rich presentation without machines on the floor.”
Jelly Belly Candy Co., Fairfield, CA, is the title sponsor of CANDY UNWRAPPED, a four-year traveling exhibition exploring the science behind the delicious world of candy. The U.S. tour recently debuted at the St. Louis Science Center. The 6,000 sq. ft. exhibit features 17 interactive exhibits. Jelly Belly supplies jelly beans for the “Who Nose Flavor” section of the exhibit where visitors discover how the sense of smell contributes to the experience of taste. Crystal Mountain, a giant replica of sugar crystals for “rock” climbing, towers over one area while a huge tongue with musical taste buds invites kids to bounce on the buds to learn where taste sensations occur.
Display Supply & Lighting has introduced the SkandaLights LV-Perf, a multi directional fixture head The curved twin arm fixture, available in black or silver, is designed for a 50-watt MR16 lamp. For more information contact Display Supply & Lighting, 1247 Norwood Ave., Itasca, IL 60143, (Web) (www).dslgroup.com.
Underwriters Laboratories has opened “Test the Limits Lab” at Innoventions at Walt Disney World’s Epcot. The 3,000 sq. ft. exhibit features hands-on activities where kids of all ages can “test” products for safety the same way UL engineers do. Guests can “implode” TVs, put vacuum cleaners through their paces and even drop 55-gallon barrels on firefighters’ helmets to see whether they can withstand the impact. While doing so, guests will have fun and learn important facts about product safety.
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