This immersive, 44,000-sq.ft. exhibit environment was laid out as a metaphorical arena with an ascending series of platforms, facilitating smooth traffic flow and hands-on interaction for over 100,000 visitors to the Sony PlayStation exhibit at E3, the Electronic Entertainment Expo. The glowing pillars, which marked the exhibit's entrance, were visible from hundreds of feet away, ensuring “must see” status among the video game developers, press and retailers attending the show. The Sony PlayStation exhibit was created by Pinnacle Exhibits, Hillsboro, Oregon, in partnership with Mauk Design.
MICE DisplayWorks has named David Hardbarger General Manager of the Silicon Valley business operation, one of three MICE DisplayWorks’ facilities and a division of MICE North America. In a related move, Paul Murphy, who also played a key role in forming the Silicon Valley office and served as its General Manager, has been named Chief Information Officer for MICE North America. MICE has also expanded its Toronto-based operations with the addition of Brian Belanger as Vice President of Sales and Fraser Elliott, as Director of Commercial and Retail Sales. Belanger will lead a growing Toronto sales team in new business development.
Nimlok has introduced the Wave, a portable, lightweight 10' fabric structure, that can be easily assembled without tools. The tubular aluminum frame assembles quickly utilizing snap button connections and durable molded plastic corners. A high-resolution dye sublimated fabric graphic slips over the frame and zips across the bottom. Optional headers and shelves can customize the exhibit, which is available in three configurations. For more information, visit the Nimlok Web site at www.nimlok.com.
Organic Valley is using this custom 10 x 10 canopy at indoor and outdoor promotional events. The canopy features full coverage digital printing including a matching side panel, rail curtains and a 6' table cover. The canopy was required to look like a milk carton and this was achieved with the use of a frame addition. The Organic Valley Custom Aluminum Canopy was created by KD Kanopy, 3755 W. 69th Place, Westminstor, CO 80030.
Expand International of America produces Expand MediaFabric (EMF), a large seamless backdrop, which provides an opportunity to create an attractive visual solution. It weighs only eleven pounds and comes with a nylon bag. The EMF is easy to carry, assemble and comes in a variety of widths and heights. For more information, contact Expand International of America, Inc., 400 Long Beach Blvd., Stratford, CT 06615; (Tel) 800-758-3020, (Fax) 800-958-3020, (Web Site) www.expandmedia.com
TPR Enterprises
ECI Marketing (Exhibit Central Inc.) has been launched as a full-service tradeshow marketing agency. ECI partners with marketing professionals, industry suppliers and exhibitors to maximize ROI on tradeshow dollars. Services include: Consulting (design, fabrication, graphics, pre- and post-show marketing); turn-key solutions; tradeshow research; exhibit manual processing; on site services and support; and access to a worldwide network of solutions providers. ECI Marketing was launched by tradeshow marketing executives Rob Deschenes and Ed Cummings. For more information, visit www.ecimarketing.com or call 888-275-8441.
This exhibit helped position Kodak Dental Systems as a leader in dental imaging technologies. The lighter appearance of the new booth was a marked departure from its red and yellow theme of previous times. Stretched fabric with printed images of dental professionals created a new look for the exhibit. Cabinets feature lighting behind perf metal side panels. Rear-lit product graphics identify workstations. The Kodak Dental Systems exhibit was produced by Mirror Show Management, Rochester, NY.
This exhibit was designed and produced for Cadence for the Design Automation Conference. The exhibit included a “living room” environment to encourage in-depth dialogue with qualified attendees. The choice of contemporary design and furnishings reflects the company’s state-of-the-art technology. Cadence achieved “standing room only” attendance at its educations sessions. The exhibit was created for Cadence by MC2, a Chestnut Ridge, NY-headquartered exhibit firm.
ExpoSystems offers the Pal 1 and Pal 2 Banner Stands. A single-sided banner, Pal retracts the graphic down into the base when it is not being used. ExpoSprint is a cost effective single or double-sided banner system that can be used with graphics sized 24"-40" wide x 78" high. For more information, contact ExpoSystems, 2161 Midland Avenue, Scarborough, Ont. Canada M1P 4T3; (Tel) 800-263-EXPO, 416-291-2932, (Web Site) www.exposystems.com.
Outwater Plastics Industries Inc.
DSA Phototech has introduced a new line of illuminated kiosks suitable for indoor or outdoor advertising. Illuminated kiosks come in several standard graphic sizes, including 40" x 50" and 48" x 70" models. Custom sizes are also available. For more information, contact DSA/Phototech Inc., 16961 Central Ave., Carson, CA 90746; (Tel) 800-327-3723, (Fax) 310-537-7060, (Web site) www.dsaphototech.com.
Freedom Scientific is using this portable display at various trade shows. The exhibit provides great flexibility. Freedom Scientific can easily change graphics for each show. Graphics can be displayed on both sides of the exhibit. This exhibit was created by Michelangelo Graphic Display, (Web Site) www.michelangelo.com, a Tampa, FL-based exhibit firm.
Live event marketing experiences are more effective ways to influence coveted consumer demographics versus TV and Internet advertising, according to a survey released by Jack Morton Worldwide, New York City. The study found that marketing events resonate strongly across demographic categories with especially high influence among women, young people and Hispanics. More than two-thirds of all consumers say that participating in a live event marketing experience would increase their purchase consideration. Nearly 80% of teens say experiential marketing would increase purchase consideration, 60% of women say experiential marketing would be more likely to lead to purchase of a particular brand. 74% of Hispanic women and 66% of Hispanic men would be more likely to consider purchasing a product after participating in an experiential marketing event.
Liberty Mutual has introduced “Where’s The Fire?,” a fire safety and education exhibit at Innoventions in Walt Disney World's Epcot Center. The exhibit includes: Where's The Fire? Game House; Play It Safe House for younger children; Burning Questions fire safety kiosks, three touch screen kiosks present a timed safety quiz; and a 30-foot fire truck. One side of the truck has a “Badges of Honor” display, Liberty Mutual’s tribute to the role played by volunteer fire fighters in this country.
The gobo light from Fairfield Displays & Lighting clips on to the slim, low voltage lighting track and can be used for projecting a company logo, sales message, a special promotion or to enhance a design theme in any retail establishment. The unit clips into a track,and can be easily moved between areas. For more information, contact Fairfield Displays & Lighting, 1707 Bethlehem Pike, Hatfield, PA 19440; (Tel) 800-496-2181, (Web Site) www.fairfielddisplays.com.
Testrite Instrument Co. offers economical Pop Up portable exhibition systems. The Pop Up frames are constructed with quality aluminum tubing for durability. A wide selection of different Pop Up frames are offered. For more information, contact Testrite Instrument Co., 135 Monroe Street, Newark, NJ 07105; (Tel) 973-589-6767; (Fax) 973-589-4196; (Web Site) www.testrite.com.
Pierce Packaging chose SignFlash dynamic digital signage solutions developed by Noventri, as part of their display at the recent CONEXPO in Las Vegas. Noventri incorporated two large screen LCD displays in the Pierce exhibit and along with strategic partner Digital Matrix Studio, created graphics and video to inform and entertain Pierce Packaging’s visitors. SignFlash is a turnkey digital signage solution offering “zones” of MPEG video, animations and live video that can be updated dynamically. For more information on SignFlash, contact Noventri, Smithsburg, MD, (Tel) 800-359-1858, (Web) www.noventri.com.
TOPPAN Printing Co. recently exhibited a large-scale wall-sized newspaper utilizing E Ink Electronic Paper at The 2005 World EXPO in Aichi, Japan. This large wall-size newspaper was built from 272 individual electronic paper “tiles,” which is a combination of an E Ink Imaging Film laminated onto a printed circuit board with pixel electrodes. The wall-size newspaper application of Electronic Paper was exhibited at the Yomiuri Newspaper booth. The latest news was displayed twice daily.
VirTra Systems Inc., Dallas, has launched a mobile tour introducing its new Immersa-Dome virtual reality system. VirTra Systems’ Immersa-Dome is the world’s first individual, multi-sensory, projection-based virtual reality system, utilizing a dome-shaped screen, which comfortably surrounds the viewer and delivers a high resolution virtual reality experience without a headset. “Due to overwhelming response from promotional agencies desiring an Immersa-Dome demonstration, we believe mobile tours allow us to see the most agencies in the shortest time,” said Tom Milks, VirTra Systems’ V.P. of Advertising and Promotion.
The Herbalife 25th Anniversary Extravaganza, recently held in the Atlanta World Congress Center and Georgia Dome, celebrated Herbalife's landmark anniversary. The event was attended by over 35,000 dignitaries and distributors from 59 countries and constitutes the largest gathering in the history of the company. TBA Global Events, Encino, CA was instrumental in all aspects of the program.
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