For E3 2005, Microsoft decided to introduce its new brand-Xbox 360-with an installation that would break the standard tradeshow mold. Gamers were greeted by a monolithic 24' entrance portal that communicated the evolution of the new Xbox 360 system through a series of 4' display portals and 42" plasma screens.
The main gaming floor is landscaped with four custom designed gaming stations offering different levels of gaming immersion. The VIP lounge overlooked a massive 35,000 sq. ft. environment to convey the attitude of the new brand while offering a safe haven from the hectic show floor for Xbox’s invited guests.
The “Willow” gaming station offers five gamers the opportunity to rest on plush shag seating while passers-by watch the action on externally mounted LCD screens.
The “Trough” gaming tubes create a cavernous environment
for up to eight gamers. The “Aviary” theatre is a fully upholstered environment inviting attendees to relax and take in a performance on wireless headsets. The “Moto” gaming rings allow solo gamers to climb onto the only gaming station guaranteed to take them where they want to go. Multiple position footpegs, custom motorcycle seating and animated LED perimeter lighting complete the experience.
The 35,000 sq. ft. Xbox branded environment at E3 was created by Purepartner by design, a New York City-based design firm, and fabricated by Taylor Group.
Cummins Features Unique Booth Graphics
The Cummins Engine booth graphics were developed for major trucking trade shows to demonstrate Cummins preparation and leadership role in meeting 2007 EPA-approved emissions hurdles.
The 2007 technology graphics for the Cummins booth debuted at the recent Mid-America Trucking Show.
The graphics were created by PriceWeber, a promotion and marketing agency located in Louisville, KY.
Cambria Exhibits At Kitchen/Bath Shows
Cambria, a producer of quartz surfaces for countertops, vanities and floors, wanted a trade show booth that would captivate retailers, architects, builders and designers at the Kitchen/Bath Industry Show in Las Vegas.
Cambria retained nParallel, a Minneapolis, MN-based international brand communication, merchandising strategy and display agency, to create a booth that would engage visitors in the experience of the Cambria brand.
“The display worked perfectly,” said Jenny Sullivan, Marketing Manager, Cambria. “The displays at the perimeter of the booth focus attention on Cambria’s rich and varied color palette. The open design invites visitors into the interior of our booth where a video, and our sales people, explain and differentiate the qualities of our quartz surfaces. Presentation of actual product applications brings all our brand attributes home.”
Prominent signage hung over the booth helps to convey a strong brand presence across the trade show floor.
Outwater Plastic Industries is offering its new line of 120-volt Flexilight II Decorative Rope Lighting. Comprising ¼ watt sub-miniature incandescent bulbs spaced 1" on center in flexible PVC coils, Flexilight II is available in nine different colors in ½" and 3/8" diameter formats. For more information, contact Outwater Plastics, 24 River Rd., Bogota, NJ 07603; (Tel) 800-631-8375 (Fax) 800-888-3315, (Web) www.outwater.com.
Globotech has introduced the POLO display system, for indoor and outdoor use. The two-sided display system provides a large graphics area in a small amount of space. It is light weight and easily transported and set up. It can be produced in custom shapes. For more information, contact Globotech Displays, 8465 Regents Road, San Diego, CA 92122; (Tel) 858-682-7088; (Fax) 858-558-8851; (Web) www.globotechdisplays.com
TPR Enterprises
Hartman offers a complete line of foam centered boards. HartBoard® is produced with various substrates for specific applications; i.e.., signage, screenprinting, graphics and mounting. Total Black™ and colors are available as well. Hartman’s all plastic foam centered panel, HartPlus®, is available in 48" X 96", ¼" thick. A digital printable foam board, HartPrint™, is also available from Hartman Plastics, 373 Poplar Road, Honey Brook, PA 19344; (Tel.) 610-273-7113 (Fax) 610-273-7115; (Web) www.hartboard.com.
A staging system by Zentrac Technologies is being developed for event promotions. Utilizing advanced computer sequencing, a stage that would normally take 24 hours to assemble can now be ready for use in under 10 minutes. Fully deployed, a typical Stage will be approximately 500 sq. ft. with the option to add large LED screens and computer sequenced lighting. It can deploy on a wide variety of uneven surfaces thanks to automatic self-leveling capability. For more information, contact Zentrac Technologies, 1055 West Hastings Street, Vancouver, BC Canada V6E 2E9; (Tel) 604-609-6179, (Web) www.zentrac.com.
Accord Expositions offers the Click Structural Assembly system, an integrated series of aluminum extrusions, connectors and components designed for rapid, cost effective construction of tradeshow exhibits, kiosks, and p.o.p. displays. For more information contact Accord Expositions, 19000 Trans-Canada, Baie d’Urfe, Quebec, H9X 3S4 CANADA; (Tel) 514-694-5998 (Fax) 514-694-5420 (Web) www.think-click.com.
Outwater Plastics Industries Inc.
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