Philadelphia’s Longwood Gardens recently made its trade show debut at the Pennsylvania Farm Show in Harrisburg, PA. The challenge for exhibit design firm, Nimlok Philadelphia, was to transform the theme, “The Garden of a Lifetime, a Century in the Making,” to the trade show environment. Nimlok Philadelphia, created a building that abstracted the Orangery, a part of the iconic Conservatory, and the heart of floral displays at Longwood Gardens, into a trade show environment. Ed Oxenham, of Nimlok Philadelphia, said, “To attract the most attention, we recreated the arched windows, the unique raised ceiling and the columns, all in a 20' x 40' custom exhibit.”
Coordinated Assistance Network (CAN) is using this “Zig Zag” exhibit, from Xtra Lite Displays, Burnsville, MN, (www.xtralite.com), at trade shows. The new exhibit system sets up instantly and provides strong graphics support.
ZAPiT Games recently exhibited its new Game Wave game console. Game Wave is a DVD-based game console that hosts up to six players or teams. Unlike other game consoles, Game Wave’s emphasis is on player interaction similar to traditional board games. This system uses up to six wireless remote controls for fast, wait-free interactive play of family-oriented content including trivia, word, casino and “parlor” games. The exhibit gave attendees the chance to try the new console.
Vue-More Manufacturing creates turntables with capacities from 5-2,000 lbs. for display and exhibit applications. The company manufactures the patented Rotolite brand. All the turntables are assembled at its New Jersey facility to meet immediate display and exhibit needs. For more information, call 973-235-0660, (Web Site) www.vuemore.com.
Eurotech Display has introduced the Eurospan popup display system. Eurospan displays pack into a Transporter case, which easily converts to a podium that has the ability to change heights from 38" to 32". The Eurospan has one of the strongest frames on the market, but without the weight of bulkier systems. For more information, contact Eurotech Display, 800 Wisconsin St. #65, Eau Claire, WI 54703; (Tel) 877-877-5933, (Web Site) www.eurotechdisplay.com.
TPR Enterprises
Caleel + Hayden, a Denver, CO-based cosmetics company, needed an exhibit that would showcase its products and have plenty of storage space. The result was a custom exhibit with a living room feel. The exhibit premiered in Las Vegas at the 2006 International Eesthetics Cosmetics & Spa Conference and won ‘Best in Show’. “Everyone was impressed with its appearance and atmosphere,” said Kendra Gangaware, Marketing Coordinator for Caleel + Hayden. The award-winning exhibit was created by ExpoDisplays, Birmingham, AL.
Homes of Color magazine, the first national home magazine for African-Americans and IKEA, have partnered to celebrate the kitchen and family room as the nucleus of African-American living. The 1,500 sq. ft. Home & Heritage Exhibit premiered at the Commerce & Industry Show at the NAACP 2006 National Convention in Washington D.C. Renowned architect Josiane Raphael, and IKEA combined creative talents to blend a kitchen, family room and outdoor living room to demonstrate a space that is mindful of the home as the foundation of the African-American family.
Cyclonix, a Morgan Hill, CA-based exhibit firm recently created this 30' x 40' custom rental exhibit for Sonic at the recent NAB show. The exhibit provided strong brand identification and ample room for product demonstrations. For more information, visit www.cyclonixinc.com or call 800-470-0062.
The C.W. Allen Group recently unveiled HypoSurface at the 2006 International Manufacturing Technology Show. HypoSurface is the world’s first digital architecture and is capable of interacting with light, sound, touch and movement. The innovation’s display surface is capable of physically moving, with waves of up to 2 feet rippling across its surface at over 60 mph. Thousands of computer-controlled actuators are able to work in concert to create a fluid surface that makes waves. This new media technology is a technologically advanced ‘experiential marketing’ medium in the global exhibition and events industry. For more information, visit www.cwallengroup.com.
Outwater Plastics Industries Inc.
Outwater offers the Galaxy Fiber Optics System, made up of acrylic optic fibers mounted in a harness attached to a halogen light source. The optic fibers extend from the 2'x2' and 2'x4' 3/16" thick gloss black, highly reflective “clear nite” acrylic panels or other media, to simulate a starlit sky. For more information, contact Architectural Products By Outwater, P.O. Box 387, Bogota, NJ 07603; (Tel) 800-835-4400, (Web) www.outwater.com.
ExpoStar Displays & Graphics, a division of EXPOGO, Wilmington, NC, offers free 50 watt LumaStar Halogen Lights on all ExpoStar tabletop exhibits including custom or Next Day Displays tabletop units. The lights, originally designed for EXPOGO’s line of Prezenta Presentation Products, allow dealers to offer added value and more visibly dynamic displays. LumaStar lights are also available on Prezenta’s popular Showmax self-packing tabletops, the new ShowStyle Stage II briefcase displays and MagicPak Banner Systems. For more information, contact EXPOGO, (Tel.) 800-891-1869. or visit www.GOEXPOGO.com.
Pacific Domes, Ashland, OR, offers event domes for special events and exhibits. The domes provide a high-tech look while enclosing space indoors or out. The domes may be used to house a theatre with 360° video projection, and they may be custom decorated. For more information, contact Pacific Domes at 888-488-8127 or visit www.pacificdomes.com.
Nike Bauer Hockey recently launched the Nike Bauer Innovation Tour, provideing consumers a behind-the-scenes look deep inside the Nike Bauer brand. At the forefront of the Nike Bauer Innovation Tour is the Innovation Mobile, a 45-foot vehicle that features a wealth of inside product information, engaging displays, plasma TVs and Nike Bauer's full line of elite hockey products. Hockey enthusiasts can explore the Innovation mobile and learn how Nike Bauer products are developed and try out the latest in innovative hockey equipment-including the Nike Bauer Supreme One90 skate. The Innovation Mobile trailer was designed by EventPro Services, Indianapolis, IN; (Tel) 317-580-0006, (Web Site) www.eventpro.com.
3D Exhibits, an Elk Grove Village, IL-based exhibit design, fabrication and management company, has added industry veteran Debbie Christensen as Account Manager. Christensen, who was most recently with The Design Agency, has experience both as a corporate exhibit manager and as an industry supplier.
Mobilexhibit MX2000 trailers are secure, high visibility, specialty vehicles with a payload of up to 2000 pounds of custom promotional displays and product. One person can set up an exhibit in 15 minutes. Typical uses include mobile marketing presentations, traveling outreach displays, product introductions, mobile education, and sampling. Venues include indoor and outdoor events, entertainment facilities, malls, trade shows and fairs. For more information, visit www.mobilexhibit.com.
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