Creative Online Weekly <br> January 30, 2012

Week of January 30, 2012

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New — 2012 CATALOG www.abovealladvertising.net/catalog-2012.html

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1000+™ Stain Remover On Display At Duane Reade In NYC
The 1000+ Stain Remover brand, World's Most Versatile Cleaning Solution™, is launching at Duane Reade stores across New York City. Winning Brands CEO, Eric Lehner, said, "This launch will be followed in due course by a series of in-store demonstrations to enhance awareness amongst Duane Reade shoppers in the busiest locations."
The Duane Reade launch features the 4-ounce "Handy Size" bottle of 1000+, specifically designed for compactness. It fits easily into pockets, purses, drawers and many other limited spaces, ready for use when accidents happen. 1000+ Stain Remover is becoming known for its unprecedented variety of applications for stains and special clean-ups with remarkable performance, yet gentleness to skin and delicate surfaces. (Web site) www.winningcolours.com

New Emerald Breakfast On The Go! Products Launch
Diamond Foods' Emerald(R) Breakfast on the go!(™) line will expand with a new Oatmeal Nut Blend sub-line, with the first shipment slated. This launch focuses on the consumer oatmeal trend and is designed to bring it into the $2.2 Billion Convenient Breakfast category. The new items, which include Maple & Brown Sugar, Apples & Cinnamon, and Blueberries & Creme, feature unique fruit-infused oatmeal clusters, continuing Emerald's history of bringing innovation into the categories in which it enters.
"We are very pleased with the continuing strong performance of Emerald Breakfast on the go!(™)," said Andrew Burke, Executive Vice President and Chief Marketing Officer for Diamond Foods. "Now, we are ready for the next phase of innovation -- our new Oatmeal Nut Blends are another example of our philosophy of energizing categories and brands."
To support the brand and its new product launches, Emerald will continue its Humanize Your Morning campaign encouraging consumers to try a new mix for breakfast. The integrated effort includes continued media support, in-store marketing and sampling, and a new partnership with the Labels for Education(R) program to benefit student arts, sports and academics.

Lowe's Launches MyLowe's, Revolutionary Home Management Tool
Lowe's, the world's second-largest home improvement retailer, has launched MyLowe's, an integrated online experience that will help customers manage their biggest asset - their homes. It will revolutionize the customer experience with home improvement, allowing all purchases, in-store and online, to be tracked automatically and stored on their customer profile online.
"Customers expect to be engaged and in control throughout the entire home improvement experience - from inspiration to enjoyment," said Tom Lamb, Lowe's senior vice president of marketing and advertising. "MyLowe's will enable our customers to track and manage their homes all in one place, and it will allow Lowe's employees to be better equipped to help meet the needs of our customers."
The capabilities of MyLowe's will grow and evolve based on customer and employee feedback and includes the following features: A MyLowe's card or key fob to track in-store purchases online; Home profile to create rooms and store floor dimensions, product details and notes; Folders and lists to organize products, projects and ideas; Purchase history from all purchase points (in store, contact center, online and mobile); Paint formula tracking after check out; Access to warranties and product manuals from product detail pages and Ability to set reminders for air filters and other common maintenance items.

Direct-Apply Residential Ceiling Tiles Now Available In Larger Tile Profile For Installation In Half The Time
Armstrong introduces the next generation of Sahara direct-apply residential ceiling tiles - the latest addition to its HomeStyle Ceilings collection. Sahara, one of Armstrong's best-selling finishes, is now available in a 16" x 16" tile profile that can be applied directly to dated drywall, plaster or popcorn ceilings anywhere in your home. The larger, trendier size provides homeowners with a better overall visual and is 50 percent faster to install than traditional 12" x 12" direct-apply ceiling tiles.

DOLE Introduces New DOLE Fruit Smoothie Shakers And DOLE Frozen Fruit Single-Serve Cups
DOLE has introduced two new products, DOLE® Fruit Smoothie Shakers® and DOLE® Frozen Fruit Single-serve Cups. Both contain frozen fruit and no artificial ingredients, providing consumers with new, convenient ways to enjoy the great taste of fresh fruit right from the freezer. DOLE® Fruit Smoothie Shakers® are made with frozen yogurt beads and finely cut fruit. Consumers simply remove from the freezer, add their favorite juice, then shake for 30-45 seconds for an instant real-fruit smoothie. DOLE® Fruit Smoothie Shakers® come in three delicious and nutritionally-fortified varieties: Strawberry Banana, Strawberry and Mixed Berry. Unlike traditional shelf-stable and refrigerated fruit cups that are packed in juice or syrup, DOLE® Frozen Fruit Single-serve Cups are just fruit and contain no added sugars or preservatives. Each convenient single-serve cup contains a full serving of fruit and 50 calories or less. DOLE® Frozen Fruit Single-serve Cups utilize breakthrough, patent- pending technology to minimize texture-loss during defrost for a just-like-fresh appearance, taste and texture. Plus, the Nature Lock seal guarantees fresh fruit taste and texture-so the fruit is never mushy. DOLE® Frozen Fruit Single-serve Cups come in three delicious varieties: Blueberry, Strawberry and Pineapple.
"Now more than ever consumers are looking for a variety of options that fit into a healthy diet," said Paul Panza, Marketing Director at Dole Packaged Foods. "By developing frozen products like our Fruit Smoothie Shakers and Frozen Fruit Single-serve Cups, that are made with real fruit and all-natural ingredients, we can give consumers new and easy ways to add fruit to their diet - with the convenience and value they have come to expect from Dole."

GNP Company Introduces All Natural Frozen Chicken
GNP Company, the Midwest's largest chicken producer, has launched a new frozen chicken product line. With the flavor of fresh chicken and the versatility of frozen, Gold'n Plump® new premium frozen chicken is packaged in a box, giving retail customers an attractive freezer display and added convenience for consumers.
"We see this as a 'win/win' for both our customers and consumers," said Tracy Miller, director of new product development for GNP Company. According to Miller, the offerings simplify merchandising and inventory management for customers, because all packages are fixed-weight, scannable, and have use-by dates. "All carton products also use the same shipper, which should streamline stocking and storage for our customers," she added.

Fabulous American Beverages Launches Kansas Spirit Whiskey
Fabulous American Beverages, a new, independent beverage alcohol supplier, has launched its first brand, Kansas Spirit Whiskey. Founded in 2009 by Paul Goldman, Fabulous American Beverages' mission was to create whiskey that would appeal equally to men and women who typically enjoy vodka, a new whiskey for the new whiskey drinker. The result is Kansas Clean Distilled Spirit Whiskey, a clean, crisp whiskey that breaks new ground in the whiskey category, both in the way it's created and in its startling approachability. Kansas Clean Distilled Spirit Whiskey begins with winter wheat which provides a softer alternative to the corn used in most American whiskey. Unlike many whiskies, Kansas is column distilled rather than pot distilled resulting in a spirit of flawlessly smooth character. The process is completed when this remarkably fresh spirit is married to premium aged whiskey.

Hennessy Privilege NyX Collector Showcases Iconic Brand's Boundless Spirit In Sleek, Bold Bottle Design
Hennessy, the world's number one selling Cognac, has released a new limited-edition offering - the Hennessy Privilege NyX Collector bottle. The second in the brand's "Privilege Collection," the well-recognized Hennessy Privilege bottle is re-cast in a modern and daring translucent platinum glass with metallic purple trim inspired by a starry night. Logos etched in luminescent ink adorn the label, collar, and cork, and are visible only under black light. Each Hennessy Privilege NyX bottle will be marked with a limited edition number of authenticity, as well as a flash code tag that can be scanned by smart phones to unlock access to Hennessy's mobile hub.
"The new Hennessy Privilege packaging is a fresh adaptation of our iconic bottle and represents unique characteristics discovered within the bottle and inherent to those who enjoy Hennessy," said Jennifer Yu, Director of Communications, Hennessy.

Mission Unveils New Artisan Style Tortillas
Mission has launched its first line of Artisan Style Tortillas, the company's newest soft tortilla made with a combination of wholesome grains. Available in four varieties including Corn & Whole Wheat Blend, Ancient Grains, Multigrain and Flaxseed and Blue Corn Blend, Mission Artisan Style Tortillas were crafted for consumers looking to make flavorful and nutritious meals with ease. "The foodie was top of mind in our approach to create a top-shelf tortilla like no other," said Pete Thornfield, Director of Marketing with Mission Foods. "The unique blend of grains offers a taste and texture profile that just doesn't exist in any other tortilla on the market."

NVIDIA Debuts 3D Vision 2 Glasses Improving 3D Experience For Gamers
The best 3D technology for the PC just got better with the introduction of new NVIDIA®3D Vision™ products, which deliver greater realism and immersion than ever for 3D games, movies and photos. NVIDIA 3D Vision 2, the next generation of NVIDIA's 3D technology, features sleek, newly-redesigned, gamer-inspired glasses. It also introduces NVIDIA 3D LightBoost™ technology, a unique new display technology that dramatically improves the 3D experience by delivering images that are up to twice as bright and colors that are far richer than those provided by other 3D display technologies.
"NVIDIA 3D LightBoost technology makes 3D games, movies and photos more stunning and life-like than ever before," said David Wung, senior director of product management of Open Platform Business (OPBG) Group for ASUS Computer International. "With 3D LightBoost and our new full-HD monitors, colors are richer, textures and subtle image details virtually jump off the screen, and the overall quality of the experience is something to behold. We are thrilled to be the first desktop display manufacturer to bring this new level of 3D visual quality to our customers with the ASUS VG278H."

Consumers Of All Ages 'Rock Out' With New Air Picks From Ohio Art
It's now possible to literally 'rock out' to some of the most beloved classic songs from renowned artists with Air Picks, an innovative new musical product from The Ohio Art Company, which allows music lovers of all ages to play classic tunes as if they were a lead guitarist without having to use an actual guitar. Air Picks contains guitar riffs of iconic rock songs that play with the simple flick of the pick - similar to strumming a guitar string, but with Air Picks, there's no big, bulky guitar. Air Picks comes in three individual assortments, including compositions from ABKCO's The Rolling Stones - Hot Rocks 1964-1971; Classic Rock; and Rebel Rock.

Pioneer's New STEEZ Brand Offers Products Designed For The Dance Community
Pioneer Electronics has launched STEEZ™, a new brand of portable entertainment products designed for the youthful, passionate and culturally diverse dance community. A first in the industry, STEEZ addresses all dance levels and styles offering products with exclusive features that help dancers practice and perfect their techniques. Offered in three models, the STZ-D10S-L "Solo," STZ-D10T-G "Duo," and STZ-D10Z-R "Crew," STEEZ portable music systems incorporate mobility, durability, style and unique dance tools that make them a "must-have" for any dancer.

New Starbucks Blonde Roast To Attract New Category Of Coffee Drinkers
Developed for customers seeking a premium light roast coffee, Starbucks has introduced Starbucks(R) Blonde Roast, in two varieties: Veranda Blend and Willow Blend. To coincide with the January 2012 rollout of Starbucks(R) Blonde Roast, Starbucks will introduce new packaging that organizes coffees by roast -- Blonde, Medium and Dark, so customers can easily find the taste that appeals to them. Available beginning in January 2012 at Starbucks retail stores and in grocery stores, Starbucks® Blonde Roast will be brewed in stores and available in whole bean, roast and ground, as well as in Starbucks VIA® Ready Brew and K-Cup® Portion Packs.
"We recognized the unmet consumer need for a super-premium light roast coffee, and our coffee developers went to work to craft a great-tasting, quality lighter roast coffee we are proud to stand behind," said Cliff Burrows, Starbucks president of the Americas. "This is a significant opportunity for Starbucks to gain a greater share of the brewed coffee market - both in our stores and down the coffee aisle."

Swanson Flavor Boost And Unsalted Cooking Stock Provide New Flavoring Options For Cooks
Campbell Soup Company has added two new products to the Swanson® stock and broth portfolio: Swanson® Flavor Boost™ concentrated broths and Swanson Unsalted Cooking Stocks. New Swanson Flavor Boost delivers delicious concentrated broth flavor in a convenient liquid packet and was developed to be used as a finishing touch in meal preparation, bringing a balanced, seasoned, flavor to stir-fried or skillet dishes, pasta, vegetables and more, without adding excess liquid. It is available in three flavor varieties: chicken, vegetable and beef flavored. New Swanson Unsalted Cooking Stocks offer an easy way to incorporate the delicious taste of homemade stock into meals, without adding salt or having to stand over a simmering pot for hours on end. These stocks are available in two varieties: chicken and beef flavored.

Consumer Demand Sparks Weaver Brand To Reintroduce Chicken Roll
The Weaver® brand is bringing nostalgia back to deli cases and family meals with the reintroduction of the Weaver Chicken Roll. For decades, the lunchmeat, made from 100 percent white meat chicken, had been a staple of favorite sandwiches, casseroles and holiday recipes before it became a mealtime memory. Prompted by online inquiries and consumer phone calls, the brand recognized the strong interest for the Chicken Roll's return.
"We are proud of the long-standing heritage of the Weaver brand and pleased that the Weaver Chicken Roll has become a part of families' mealtime traditions," said Harold Heinze, vice president of lunch meats, deli and hams for Tyson Foods, which makes Weaver brand products.

Visioneer Launches Mobility Air; First Wireless Scanner To Ship With Included Eye-Fi® Card
Visioneer, a leader in intelligent document imaging solutions, has launched Mobility Air, the combination of Visioneer's award-winning Mobility cordless scanner with Eye-Fi's 4GB Connect X2 card. Visioneer Mobility Air is the first cordless scanner that allows users to instantly transfer scanned images over Wi-Fi® to a PC, Mac, Android or iOS tablet or phone, and to the Cloud. The new Mobility Air scanner will be sold exclusively at Staples.
"If you have a mobile scanner, you're not truly mobile unless you have the freedom to connect to your mobile devices wirelessly," said John Capurso, vice president of Marketing at Visioneer. "This is nothing short of remarkable, capturing any document with only the cordless scanner and then instantly seeing the JPG image on whatever mobile destination you've chosen."

100% Natural Spray Cooking Oils From Winona Pure Now In 8 Varieties
With the success of the original three flavors of Winona Pure cooking sprays, Winona Foods has added an additional five varieties: Butter Flavored Canola Oil, Lemon Butter Flavored Canola Oil, Garlic Butter Flavored Canola Oil, Balsamic & Olive Oil, and Popcorn Butter Flavored Canola Oil. The secret is in the Winona Pure bottles themselves, which provide the convenience of a spray bottle without aerosols, alcohol, and silicone.
The unique spray nozzle is designed for variable distribution for easy portion control. The packaging also appeals to eco-conscious consumers. It uses less material and is 100% recyclable. "The food revolution is thriving," said David Meyer, Vice President of Winona Foods, "and Winona Pure is meeting consumers right at home with creative and inspiring flavors of spray oils that make any home cook feel like an Iron Chef."

PlayStationVita Launches In U.S.
Sony Computer Entertainment America will launch the PlayStation®Vita (PS Vita) system in the U.S. in February 2012. Available at major retailers, the Wi-Fi model and the 3G/Wi-Fi model will offer unparalleled interactive entertainment anytime and anywhere. The PS Vita system will bring consumers new ways to play through inputs such as a stunning OLED front touch screen and rear touch pad, dual analog sticks, motion sensors, and dual cameras. With more than 100 games currently in production from first and third party studios, the PS Vita system is poised to deliver gameplay experiences unmatched by any handheld or mobile device on the market.

New SmartTemp Dual Action Hot & Cold Pad Offers Therapeutic At-Home Relief
Under the SmartTemp™ brand, Kaz, a global manufacturer of health and wellness products, is launching the SmartTemp Dual Action Hot & Cold Pad, a reusable gel pad with a revolutionary design that combines both hot and cold therapy at the same time. The new SmartTemp pad offers therapeutic relief for general aches and pains and trouble areas caused by sports injuries, joint pain and arthritis. Unlike other natural pain relief products on the market, the SmartTemp Dual Action Hot & Cold Pad is the only product available to consumers offering simultaneous hot and cold therapy, and is available at Rite Aid drugstores nationwide.

Slo-Niacin Dietary Supplement Introduced To Support Good Cholesterol
New Slo-Niacin® is a dietary supplement that helps to maintain good cholesterol (HDL) within the normal range. Slo-Niacin® Tablets utilize a unique polygel® controlled-release system, not available in other dietary supplement niacin products, that gradually delivers nicotinic acid into the body and is designed to reduce the likelihood of flushing commonly associated with immediate-release niacin use. To support individual heart health needs, Slo-Niacin® Tablets are available in three strengths (250 mg, 500 mg, and 750 mg). Slo-Niacin® Tablets are manufactured by Upsher-Smith Laboratories, a manufacturer of high-quality dietary supplement and prescription products since 1919 and are available at pharmacies and other retailers nationwide, without a prescription.

ROCAWEAR EVOLUTION Fragrance For Men Introduced
ROCAWEAR is introducing a new bold and unapologetic scent for men, ROCAWEAR EVOLUTION, a rich woody oriental scent of assured masculinity. Created in partnership with Elizabeth Arden, the new fragrance is sexy, magnetic, and addictive, embodying the swagger and sophistication of hip-hop culture and assured masculinity. Since its launch in 1999, the ROCAWEAR brand has proved its longevity through groundbreaking "ahead of the curve" street-style. Today, the brand remains at the heart of authentic hip hop culture while becoming even more ambitious, refined and stylish. To embody this progression, Grammy nominated R&B/Soul Singer, Trey Songz is the NEW face of the ROCAWEAR EVOLUTION fragrance.

Motorola Mobility Unveils MOTOACTV; The Ultimate Fusion Of Music And Fitness
MOTOACTV™ from Motorola Mobility, is a lightweight, wearable fitness performance tracker and smart music player in one. Users can sync MOTOACTV with their PC, so they can check out the music they perform to best or track their workouts over extended time periods, set goals and even create workout competitions with friends via the MOTOACTV Web Portal. MOTOACTV also features a touch-screen display so users can instantly launch a new workout or find that one song they've been dying to hear. MOTOACTV can rock up to 4,000 of their favorite songs while tracking their every move, from the Rockies to the gym. Ultra-portable, MOTOACTV can be strapped on a wrist or arm, clipped to a shirt or mounted on a bike during an outdoor ride. MOTOACTV also gives users the option to stay connected to their Android™-powered smartphone, so they can answer calls, receive texts and rock out via headphones without breaking a stride. MOTOACTV will be available for sale at Best Buy®, Eastern Mountain Sports, REI, The Sports Authority with other retailers following shortly.

Lytro Unveils World's First Consumer Light Field Camera
Lytro has unveiled the first Lytro consumer light field camera, introducing a new way to take and experience pictures. Unlike conventional cameras, the Lytro light field camera captures all the rays of light in a scene, providing new capabilities never before possible, such as the ability to focus a picture after it's taken. The pocket-sized camera, which offers a powerful 8x optical zoom and f/2 lens in an iconic design, creates interactive "living pictures" that can be endlessly refocused. The camera is available in two models and three colors. The Lytro camera is available in two models: 8GB (350 pictures, in Electric Blue or Graphite) and 16GB (750 pictures, in Red Hot) and will ship in early 2012.

GE Introduces Gas Range With Steam-Clean Technology
In an industry exclusive, GE marries the natural soil-busting ability of steam with the cooking performance of gas to offer consumers high-output meal preparation with high-performance cleaning. GE's new 30-inch free-standing gas range, model JGBS23, is the industry's first and only gas range with steam-clean capabilities. The JGBS23 offers natural steam cleaning to loosen hard, baked-on food, so it can be easily wiped away with fewer chemicals and less scrubbing.
"Steam is growing in popularity as a natural cleaning agent," said Julie Muennich, senior marketing specialist for GE. "The steam feature on our electric ranges has been very well received, so we're confident gas cooking enthusiasts will also appreciate this simple, effective way to clean up spills and messes."

Hornell Brewing Introduces Arnold Palmer Hard
The unique combination of half tea and half lemonade was made famous by legendary golfer Arnold Palmer. His namesake beverage is now available in a "spiked" version - Arnold Palmer Hard, a malt beverage, produced by the Mississippi Brewing Company and distributed by Hornell Brewing Company, parent company of AriZona Beverages. It is made with AriZona brand iced tea and lemonade, and contains five percent alcohol by volume. Launching in 24 oz. cans from Rexam, this refreshing, non-carbonated beverage has 110 calories per 8 oz. serving.
"We are pleased to expand our Arnold Palmer beverage brand to include an alcoholic option," said Don Vultaggio, Chairman of Hornell Brewing Company. "Through our continued partnership with Rexam, we are bringing this product to market in our iconic 24 oz. cans, making it even easier for adult consumers to enjoy this unique beverage."

T-fal ActiFry Introduced
The T-fal ActiFry is a revolutionary new cooking appliance that cooks delicious dishes and allows you to make a broad range of meals in the one machine using vegetables, meat, poultry, seafood, grains and fruits - all with little to no oil. The machine automatically cooks a variety of dishes with a patented heat pulsing action that evenly cooks the food at a constant temperature of 338 degrees F, while the paddle gently stirs the food. T-fal® is a leading manufacturer of non-stick cookware and small kitchen appliances.

South African Wine Maker Launches 'Good Girl' And Racy 'Wild Girl' Semisweet Blends
South African wine maker Val du Charron has introduced two all-new, affordably priced table wines, "Good Girl" Sweet White Blend and "Wild Girl" Sweet Red Blend, a smooth, entry-level wine designed to appeal primarily to women ages 21 to 50. "The Girls" complement each other, with Good Girl projecting the more-heavenly persona of the two. Good Girl's semisweet, non-vintage blend of Chenin Blanc and Muscat d'Alexandre delivers a light, fruity, floral taste, with hints of honeycomb and citrus. True to its adventurous name, Wild Girl is a racy melange of dark fruits and zing - a semisweet, non-vintage blend of Ruby Cabernet and Shiraz. Distribution is set up in seven Midwest states and local Meijer stores began selling Good Girl and Wild Girl in early October. "Our Midwest market research led us to develop an easy drinking table wine that exudes a fun character and appeal first and foremost to women, while delivering the sweet taste popular with Midwest consumers," said Val de Charron co-owner Craig Entwistle, who directs the wine maker's U.S. marketing. "Good Girl and Wild Girl are consumer-driven wines made with independent, fun-loving women in mind."

ThirsTea Is New Diet Beverage Option
ThirsTea™, a leading supplier of high quality tea and other beverage concentrates to the foodservice industry for more than 30 years, has introduced a line of its signature no sugar, no calorie, no caffeine and low-to-no carbohydrate liquid concentrates packaged for home use in four ounce bottles, which yield a convenient 64 ounces when mixed with water. They are available in such popular flavors as Brewed Tea, Brewed Sweet Tea, Green Tea with Blueberry and Lavender, Lemonade and Fruit Punch. ThirsTea's proven, easy "just add water" liquid-to-liquid approach to creating flavorful, affordable beverages assures no clouding, settling or waste, and the taste remains consistent even under room temperature conditions for extended periods.

RO*TEL Launches New Zesty Tomato & Green Chili Sauce In Original And Mild
RO*TEL, a brand of ConAgra Foods, is bringing the heat of a new sauce to the canned tomato category. RO*TEL Zesty Tomato & Green Chili Sauce packs all of the spiciness consumers love from RO*TEL's diced tomatoes into an 8-ounce can of tomato sauce. Available in two varieties, original and mild, RO*TEL Zesty Tomato & Green Chili Sauce is the perfect way to add spicy flavor to Tex/Mex recipes such as chili and enchiladas. The sauce is filled with all the flavor and kick RO*TEL fans love, so there is no need to add additional spices when cooking. The sauce makes it easy to add spice to any favorite recipe that includes tomato sauce, and with such a robust and delicious flavor it is good enough to eat with a tortilla chip straight out of the can.
"The addition of our new RO*TEL Zesty Tomato & Green Chili Sauce to the RO*TEL line-up gives home cooks another convenient way to add some flavor and heat to their favorite recipes," said Ryan Clark, ConAgra Foods vice president and general manager, Tomatoes. "From traditional family favorites to exciting new dishes, this versatile product can liven up a wide variety of recipes."

Kirin Brewery Launches World's First 0.00% Alcohol Content Malt Beverage
Creating an entirely new beverage category, high-end beer brewer, Kirin Brewery of America is introducing Kirin Free, the world's first 0.00% alcohol content beertaste malt beverage to the United States, with the initial launch in three select Southern California counties - Los Angeles, Orange and San Diego. Previously introduced and on the market in Japan, the new malt beverage is already a top seller in the country. Kirin Free's unique 0.00% alcohol profile is set to revolutionize the way people can enjoy a malt beverage. "Anyone who desires a malt beverage, but doesn't want the affects of any alcohol at all can enjoy Kirin Free. It's refreshing yet very flavorful, and goes well with all kinds of food," said Randy Higa, president, Kirin Brewery of America.

Virgin America Names Luanne Calvert V.P. Of Marketing
Virgin America has appointed Luanne Calvert as the Company's new Vice President of Marketing. Calvert will play a leading role in developing the Virgin America brand as the airline continues to grow into new markets across North America. With 20 years of marketing experience, Calvert comes to Virgin America after leading digital marketing strategy as a consultant with Louis Vuitton Moet Hennessy's Fendi and Moleskine brands in Italy. Prior to that, Calvert served as Creative Director at Google, where she managed the brand globally.

Nutrisystem Names Mike Amburgey CMO
Nutrisystem, leading home delivery weight loss program, has appointed Michael Amburgey to lead the Marketing Department as the Company's new Executive Vice President and Chief Marketing Officer. Amburgey brings over 28 years of marketing experience, including brand management, advertising creation, media, eCommerce and direct response, to his new position at Nutrisystem, and most recently, was the Chief Marketing Officer for the Oreck Corporation.

Matt Kohler Named CMO Of FRS Company
The FRS Company, provider of the Healthy Performance™ line of products, has appointed Matt Kohler to Chief Marketing Officer. In his new position, Kohler will continue to accelerate the company's growth by overseeing global marketing efforts including brand strategy, product innovation, advertising, promotions, social media and event marketing. Prior to joining FRS, Kohler served as Vice President of Marketing at Green Dot Corporation, a leading provider of financial services for America's underserved. (Web site) www.FRS.com

Menasha Packing Promotes Stu Maisel To Sales Manager, Yukon, PA Complex
Menasha Packaging has promoted Stu Maisel to Sales Manager for its Yukon, PA, Complex. Maisel was most recently Retail Integration Director at the company's Philadelphia Complex. In making the announcement, Peter Widolff, General Manager of the Complex, said, "Stu's broad knowledge of the customers we serve and the products we provide will be an asset to the Yukon Complex. And, his experience in operations, sales, marketing and general management will be very helpful as we execute our strategies for this operation." (Web site) www.menashapackaging.com

One Source Industries Opens Hong Kong Office
One Source Industries, a leading provider of global supply chain management solutions, point-of-purchase displays, product packaging and promotional programs, has opened an office in Hong Kong. The new office is part of the company's strategy to provide customers with high value at a competitive price.
"In our work with large brands and retailers across the country, we source products and manufacturing from a variety of qualified firms in China. Our new Hong Kong office will enable us to effectively manage these large projects on a local level and provide a higher level of service and responsiveness to our customers. The office will be a base for our team in the areas of engineering, plant certification, quality control and logistics," said Joe Baksha, president and CEO of OSI. "By sourcing products and manufacturing in China, we have the best of two worlds: high quality products and manufacturing at a reasonable price. This approach is thekey to our future growth." (Web site) www.onesourceind.com

Nanolumens Moves To New World Headquarters In Norcross, Georgia
In order to better meet the long-term needs of its rapidly growing customer base, NanoLumens®, a pioneering company that last year introduced the world to large format flexible digital display technology, will relocate its world headquarters to a new 32,000 square foot office center in Norcross, Georgia.
According to NanoLumens President & CEO, Rick Cope, "This new headquarters will enable us to comfortably grow and meet our customer demands. It will allow us to consolidate all administrative, sales, operations, research, design, and assembly under one roof right here in the city we have always called home.What's more, the new headquarters will house the largest digital display showroom in the country."
Underscoring its rapid rate of growth, NanoLumens has made two key executive appointments. Karen Robinson, a senior technology and out-of-home media executive with more than 30 years of experience, now joins NanoLumens as Executive VicePresident of Sales & Marketing. Reporting directly to Robinson is Dana Michaelis, who now joins the company as Vice President and General Manager of Advertising Networks. In this new position, Michaelis will be responsible for developing and implementing strategic out-of-home place based advertising revenue sharing programs with content owners, networks, convention centers, stadiums and arenas. (Web site) www.nanolumens.com

Matthew Papish Joins Scentsa Media Networks As President
Scentsa Media Networks®, the largest digital out-of-home college television network, has appointed Matthew Papish as President. Papish joins SMN with a comprehensive background, including positions as President and CEO of Cinsay Inc, Head of Branded Entertainment at AOL, and EVP of Media and Entertainment Partnerships for Live Universe. (Web site) www.scentsamedia.com

Chemetal Introduces Seven New Metal Designs
Chemetal has introduced seven new metal designs ranging from iconic industrial and weathered steel looks to more sublime and elegant layered bronze and three-dimensional patterns. Four of these designs represent Printed Metals, the new 600 Series from Chemetal. The other three are additions to Chemetal's popular 300 Series. Available in 4 x 8 foot sizes with some 4 x 10 foot options. For more information, call (Tel) 800.807.7341, (Web site)www.popdisplaysusa.com

DAC Introduces I-Design Information Kiosk
DAC has introduced the I-Design Information Kiosk, which brings sleek curves and stylish design to a practical application. The kiosk holds up to a 32" flat panel TV and features a locking storage cabinet for housing a computer or media player. On board cable management allows the user to hook up a monitor, keyboard, and mouse with no excess wiring to get in the way. The unique design also makes the unit portable with the use of heavy duty casters on the back. Simply tilt the kiosk back like a hand truck to freely position it anywhere. DACoffers the I-Design Information Kiosk in several color combinations. The cabinet, base, and counter top are available in several standard colors. Users can take DAC's standard colors and add their custom colors on the accent panels with custom top graphics and personalize a kiosk for any application they see fit. For more information, call 1-800-431-1982. (Web site) www.dacproducts.com

MediaTile & MarketStar Introduce HumanKiosk
MarketStar, a recognized leader in field, voice and digital sales and marketing, and The MediaTile Company, a leader in cloud-based digital signage solutions, have introduced a breakthrough solution, called the "HumanKiosk," which can help brands, and other product or service vendors, provide experts in more shopping venues, including remote or secondary markets, without the overhead and costs associated with on-site personnel. MediaTile's HumanKiosk with MediaCast Video Presence is an all-in-one, free-standing interactive digital signage solution that delivers a breakthrough in brand-to-consumer communications. The cloud-controlled MediaCast system can run pre-scheduled, interactive digital merchandising promotions while also providing a live, 2-way video session between a consumer in the store with a question, and a representative of that product or service. The system incorporates the latest 4G and 4G LTE high-bandwidth wireless networking services which are now becoming available from leading carriers. With 4G and 4G LTE networking services, the HumanKiosk requires no on-site network infrastructure, setup or maintenance - just add power and the system is ready to run. For more information, visit; (Web site) www.mediatile.com

Pinquist Offers Sidewalk Barrier For Restaurants And Cafes
Pinquist Tool & Die Co., is now manufacturing a sidewalk barrier for restaurants and cafes. These barriers are appealing from all angles and can be made of stainless steel or powder coated steel. The barriers may be customized to architects specification or can be designed to your needs. They are easy to maintain, are of one piece construction with no assembly required; a totally portable system. The barriers offer the opportunity for creative high impact advertising as well as a method of sectioning off and framing designated areas. For more information, contact Pinquist Tool & Die Co., 63 Meserole Ave., Brooklyn, NY 11222; (Web site) www.bannerstands4you.com

Keywest Technology Offers New Series Turnkey Kiosks
Keywest Technology, a digital signage innovator offering digital signage content, management software and services, has made available a new series of turnkey digital signage kiosks, including standard pedestals and custom cabinets that combine powerful programming bundles with attractively designed enclosures that complement the decor of any environment. A variety of programming bundles are available including interactive media, social media integration, digital advertising, interactive wayfinding, loyalty program integration, media feeds and streaming, real-time information (i.e. airport data), widget integration and integrated marketing campaigns. For more information, contact Keywest Technology. For more information Call 800-331-2019 or visit (Web site) www.keywesttechnology.com

The Visplay Label System Offers Sign Holders
The Visplay Label system offers countless variations of sign holders for the point of sale. Its frameless, simple design suits every interior and enables quick insertion of signs. The Label system is available in various sizes with base feet options for horizontal and vertical use on floors or shelves and exists with adaptors for numerous Visplay systems. For more information, contact Visplay Inc.,7528 Walker Way, Allentown, PA 18106; (Tel) 610 366 1658, (E-mail)christina.henrich@visplay.com, (Web site) www.visplay.com

Visual Magnetics Introduces New Digital Fabric Collection
Visual Magnetics, developer of the revolutionary Visual Magnetics Graphic System™ that matches magnetic-receptive technologies with high-quality print media, has launched its new MagnaMedia® Digital Fabrics Collection, which brings warmth and luxury to the in-store experience by adding unique, textured surfaces to graphic content. The Digital Fabric Collection is ideal for producing woven fabric-textured photo reproductions, wall murals and fabric based POP signage. VM-Canvas 22 is a 22 mil, 100% cotton magnetic receptive canvas with a luxurious, soft matte, washable, textured print surface. Visual Magnetics VM-Bamboo 17, a 17 mil, 100% bamboo magnetic- receptive fabric has a versatile, smooth textured matte print surface for a high quality look and feel. VM-Bamboo17 and VM-Canvas 22 MagnaMedia are well suited for graphics using almost any digital and analog printing technologies and feature Visual Magnetics' patented Micro-Iron™ back-coating, which allows for concave, convex or flat, multi-layered dynamic displays which can be retrofitted into existing POS fixtures while providing customers savings on costs associated with shipping, storage and installation vs. bulkier rigid panel displays. VM-Canvas22 is available immediately in 60 inch x 100-foot rolls while VM-Bamboo17 will be available in January 2012 in 50 inch x 100-foot rolls. For more information, call toll free 855.847.6244 or visit (Web site) www.visualmagnetics.com

conVerd LLC Offers Blox-Lite® Chrome
conVerd LLC, a leading manufacturer of FSC-Certified sustainable paper substrates that are used for billboards, backlit, frontlit and Point-Of-Purchase applications, has launched four new products including: Blox-Lite® Chrome, A direct aluminum metalized variation of its proven Blox-Lite product family that is created to provide a stunning visual impact for traditional signs and banners. Available in Mirror Gloss and Brushed Chrome. GreenLight® Opti-Max, A satin print gloss backlit poster product manufactured with broad cross printer platform compatibility in mind. EnviroScape Mural® Plus! HD, A heavy-duty version of conVerd's existing wallscape solution with a textured finish designed to provide a more substantial and easier installation option to wall, window and rigid surface applications. conVerd Enviroboard™ MR/HD 12mm, A heavy-duty bright white paper board that offers exceptional strength and durability for signage, display and promotional furniture. This is the first item in conVerd's board line to come standard with its visual ID panel for instant identification. A quick check of the side profile of conVerd's new board will assure the end-user that they are using a product that has efficient recyclability and maximum sustainability built in. For more information, visit (Web site) www.conVerd.com

Coors Light Silver Bullet Express Trains Converge On New York For Invite-Only Concert
The Silver Bullet®, the iconic Coors Light train, recently came to life as the Silver Bullet Express brought legal-drinking-age consumers from throughout the Northeast to New York City for a special Saturday night concert at the B.B. King Blues Club & Grill. The invitation-only event was headlined by Gym Class Heroes, with a performance by Shaggy and a special DJ set by Pete Wentz of Black Cards.
One of the Coors Light Silver Bullet Express trains left from Washington, D.C., with stops in Baltimore, Wilmington, Philadelphia and Trenton before arriving at Penn Station in New York. The other train started in Boston and made stops to pick up additional winners in Providence, New Haven and Stamford. Legal-drinking-age consumers won trips on the Silver Bullet Express through local promotions, including pre-parties where tickets to the big event in New York City were given away. Each Silver Bullet Express train featured special Coors Light décor inside and out, and there was a local DJ on board to entertain passengers as they made their way to New York City. The trains featured Coors Light bars, video game stations with both retro classics and the latest games, iPads so winners can provide social media commentary about their experience and a Coors Light Lounge where people could relax while they traveled in style. At B.B. King's Saturday night, the inside of the club was transformed into a complete Coors Light experience, with ice bars, Silver Bullet Express models and Coors Light Super Cold Draft stations pouring the coldest Coors Light possible.
"The Coors Light Silver Bullet Train has been one of the most popular aspects of our advertising over the last several years, so we wanted to find a way to bring that equity to life in a way that would give our fans an experience that would make them the envy of their friends," said Dan Hennessy, senior director of marketing for the Coors Family of Brands. "The Northeast has long been a stronghold for Coors Light, and we're the best-selling light beer in New York City. The Silver Bullet Express is our way of thanking our loyal drinkers throughout the region."

Coke Zero Partners With Paramount Pictures' Mission: Impossible - Ghost Protocol
Coke Zero™ has debuted a global promotional campaign with Paramount Pictures for the fourth installment of Mission: Impossible - Ghost Protocol. The campaign is set to lead up to the film's worldwide release Leveraging the brand thematic "Make it Possible," the Coke Zero team has developed a fully integrated marketing program, including TV spots, in cinema advertising, product packaging and digital activation utilizing custom assets from the movie. As part of the campaign, Coke Zero consumers in key markets across the globe, will be privy to exclusive content and interactive experiences centered around the intriguing world of Mission: Impossible - Ghost Protocol.
"The Mission: Impossible franchise is a cultural phenomenon built on the premise that even seemingly insurmountable challenges can be met when approached from a place of passion and drive," said Chip York, Worldwide Entertainment Marketing Director, The Coca-Cola Company. "This is in line with the values of the Coke Zero brand, and we are excited to contribute to the energy around the release of this highly-anticipated film by giving fans the opportunity to engage with Mission: Impossible - Ghost Protocol through a unique digital program."
In addition to the promotional campaign, Coke Zero markets around the world are utilizing on-pack graphics and packaging themed to the film. Retail display materials incorporate imagery from the movie, including the iconic Mission: Impossible fuse, secret codes and exterior of the Burj Khalifa skyscraper, the world's tallest building in Dubai, which served as the location for a key stunt sequence in the film.

Banana Republic And Clos du Bois Winery Unveil Limited-Edition Bottles
Banana Republic and Clos du Bois Winery will bring cheer to parties, stockings and fireside evenings with the introduction of limited-edition wine bottles adorned with festive labels designed by Banana Republic Creative Director Simon Kneen. Retailing for under $20, Kneen's hand-sketched labels embellish Clos du Bois' two most popular wines-the North Coast Chardonnay and North Coast Cabernet Sauvignon.
Inspired by the glamour, the bottles illustrate the brands' shared passion for effortless sophistication. Each sketch is a perfect fit for the wine it adorns-the "go-to" little black dress is particularly fitting for a universal favorite like Chardonnay, while a red full-skirted frock made for romance and dancing the night away makes a bold statement on the Cabernet Sauvignon. Banana Republic and Clos du Bois have added a specialized QR code to each label that offers consumers a one-stop shop for party planning. Using any mobile phone or handheld device, customers can instantly party with the soundtrack, style tips from Banana Republic's Simon Kneen, entertaining advice from lifestyle expert Katie Lee and food and wine recommendations from Clos du Bois Winemaker Gary Sitton.

Pepsi Asks Consumers To Help Stop Hunger And 'Check-In' To Their Local 7-Eleven
Pepsi has partnered with 7-Eleven's convenience stores nationwide to ask consumers to help relieve domestic hunger by purchasing a Pepsi trademark product at participating 7-Eleven locations nationwide, with proceeds of up to $250,000 going to Feeding America. Pepsi will donate five cents from each 20-oz. Pepsi product purchased at 7-Eleven locations and customers can double their donations by checking-in to 7-Eleven on Facebook.
"We believe it's important to create unique, point-of-sales marketing programs that engage our customers and provide them with a convenient, immediate way to do good," said Bryan Welsh, Pepsi shopper marketing vice president. Pepsi and 7-Eleven will have in-store and online promotional displays and advertising to drive deeper awareness, including case cards on Pepsi end-caps coupled with national and hyper-local advertising on Facebook and participating food bank websites.
"Studies show that cause-marketing and social media are two critical ways to reach millennial consumers, a target demographic for both 7-Eleven and Pepsi," said Jesus Delgado-Jenkins, 7-Eleven senior vice president of merchandising, marketing and logistics. "Pepsi has been a great partner in extending our partnership with Feeding America, a charity focus for our companies."

Shopkick Offers First Supermarket Partnership And Mobile Rewards For Buying Specific Brands And Products
shopkick, the largest location-based shopping app with over 2 million U.S. users, debuted its first supermarket partner with a game-changing mobile marketing technology called kickbuys™ at Giant Eagle. Kickbuys™ are the first ever rewards for buying specific products or specific brands at supermarkets. Procter & Gamble, Kraft Foods and Unilever are the partner brands at launch. At any Giant Eagle supermarket, shopkick users can now collect thousands of kicks for buying featured products from many of the world's leading brands.
Shoppers simply buy featured items from these brands, as shown on the shopkick app, at any of Giant Eagle's 228 supermarkets to collect "kicks" - shopkick's reward currency. These can then be redeemed for tangible items such as gift cards at many shopkick retail partners, song downloads, movie tickets, travel vouchers, Facebook Credits to play games online, donations to 30 different causes and charities and more.
"We believe that shopkick's location-based shopping app is a valuable addition to our growing array of mobile customer offerings, led by our Giant Eagle app and eOffers digital coupon program," said Rob Borella, Giant Eagle spokesperson. "Much like our fuelperks! and foodperks! customer loyalty programs, kickbuys are another unique way for customers to be rewarded for choosing to shop in our stores." (Web site) www.shopkick.com

Sloyer And Torgovnick Launch Sequence Event Agency
Adam Sloyer and Lizz Torgovnick, formerly senior executives with Global Events, have launched Sequence, an agency that will specialize in event production, strategic planning and design. Sloyer and Torgovnick bring with them significant experience at boutique and global companies and will look to position Sequence as an agency that delivers the best of both worlds.
"In this age of social connectivity, it is more important than ever to ensure that the experience of every event guest is skillfully managed, whether you have five guests or 5000," said Adam Sloyer, Managing Director of Sequence. "We are excited to show that global resources can be delivered with a boutique, personalized feel." (Web site) www.sequence-events.com

PlaceWise Media Launches Shoptopia, The Largest Integrated Social And Digital Media Network Reaching Mall Shoppers
PlaceWise Media, LLC has launched its Shoptopia media network, the largest integrated digital mall media network, which leverages an established online, mobile, social and on-premise reach to interact with consumers before, during and after the shopping experience - accessible to advertisers through a single media buy.
"Shoptopia is mall media reinvented," said Mort Aaronson, chairman and CEO of PlaceWise Media. "Consumers are engaging with brands and shopping in new ways, and as a result they're always making shopping decisions-even when they're not in the store. Shoptopia addresses this new reality, providing advertisers with a truly integrated media network that reaches shoppers through context-relevant content over an engaging interplay of mediums-all through a single media buy."
The integrated network reaches consumers throughout the shopper-marketing experience with: Online ad buys; mobile capabilities include location-based services, SMS, mobile web and streaming content; social component through Facebook and Twitter; and on-premise reach through experiential marketing, pop-up retail, broadcasts and live events. (Web site) www.placewise.com

Creation Of Meredith-Iris Global Network Offers Expanded Services For International Clients
Meredith Corporation has formed a strategic investment with London-based iris Worldwide(www.irisnation.com), one of the world's most successful international marketing agencies. Meredith also unveiled MeredithXcelerated Marketing (MXM) - a new brand identity for Meredith Integrated Marketing. The investment in iris Worldwide gives MXM a global platform to serve its many blue-chip clients, and further enhances its ability to provide customized marketing solutions across multiple channels and markets. In addition to its strengths in advertising, digital, print, public relations and CRM, iris Worldwide brings expertise in retail/shopper and experiential marketing to MXM's growing mix of expertise.
Martin Reidy, President of MeredithXcelerated Marketing, said, "MXM possesses the optimal mix of services and innovation to benefit clients on a global scale thanks to our investment in iris, and our new branding reflects the capabilities we've developed over the last five years." (Web site) www.meredith.com

Retail Marketing Agency GA|PRC Group Acquired
GA|PRC Group, a leading retail marketing agency, has been acquired by RFE Investment Partners. GA|PRC Group (comprised of GA, PureRed Creative and GAPRC Interactive) is a leading advertising agency that designs and executes integrated retail marketing programs, including premedia advertising execution, digital creative/design, digital asset management services, photographic services and interactive services, for national retailers including Dollar General, Duane Reade, Kohl's, Lowe's, Michaels, Safeway, SUPERVALU and S.P. Richards.
As a single source provider of a customized turnkey solution, GA|PRC 's services significantly reduce retailers' marketing operations costs, improve marketing execution processes and improve the brand experience at every touch point of their marketing campaigns through a broad set of eye-catching design, photographic and creative services. (Web site) www.admediapartners.com

CROSSMARK And FLW Outdoors Form One Front Marketing
CROSSMARK and FLW Outdoors have formed a joint venture, Out Front Marketing, to provide innovative retailtainment and experiential marketing solutions for brands to reach consumers directly on the path to purchase. The service will focus exclusively on high-volume Walmart parking lots and store exteriors.
Out Front Marketing brings excitement to the shopping experience before shoppers enter the store by establishing a dynamic presence in the parking lot. The company places brands out front through the use of experiential marketing centers called Mobile Brand BoxesTM. These customized units feature full graphics and are a brand experience on wheels that include a tow vehicle with matching graphics. Mobile Brand BoxesTM can also be equipped with interactive simulators and games as well as other loyalty and brand-building tactics. Each unit will be staffed by highly trained Brand Ambassadors that will travel with the units year-round.

Delta And Madison Square Garden Unveil New Sky360 Club In Transformed Garden
Delta Air Lines has unveiled the new Delta Sky360 Club, a nearly 10,000 square foot hospitality space located within the newly transformed arena. The space will offer world-class food and beverages, exclusive behind-the-scenes experiences and other unique amenities for select guests of MSG events, including 800 New York Knicks and New York Rangers season ticket holders.
The Delta Sky360 Club, in partnership with Razorfish, will also showcase an experience entitled Touch the Future of Travel, an interactive display that pairs user travel preferences with ideal travel destinations. Users can travel virtually to Delta international and domestic destinations by choosing icons that highlight interesting local facts and unique Madison Square Garden moments. Users also can capture a custom QR code on the screen that enables them to download the information for future use.
Scott O'Neil, president, MSG Sports, said, "We are thrilled to debut the new Delta Sky360 Club as part of the first phase of Madison Square Garden's top-to-bottom Transformation, as New York's hometown airline brings its elite customer experience and service to The World's Most Famous Arena. The Delta Sky360 Club will offer our corporate who's who of Knicks and Rangers season ticket holders exclusive behind-the-scenes access, an opportunity to do business with each other, and first-class food and beverage offerings, all in a premier space that is unlike anything we have had before at The Garden."

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