Creative Online Weekly <br> August 23, 2010

Week of August 23, 2010

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Bacardi Displays Ready-To-Drink Cocktails
BACARDI is introducing two new cocktail additions to its ready-to-drink portfolio; the Bacardi Classic Cocktail Pina Colada and the Bacardi Classic Cocktail Strawberry Daiquiri.
“Premium pre-mixed cocktails are growing in popularity, as more consumers shift their entertainment from bars to at-home,” said Gordon Chisholm, Brand Director, Bacardi Flavored Rums. “And true to our company's pioneering legacy it only makes sense that Bacardi has innovated an interesting twist on these legendary drinks. Both products have a key point of difference to the traditional versions: the Pina Colada has 0 fat because we use coconut water instead of cream, and the Strawberry Daiquiri does not require any blending: It was developed as a delicious ‘on the rocks’ liquid.”

Disney Store Launches Magical New Store Design
Disney Store is poised to redefine children’s retail, launching a new store design in major markets across the U.S and Europe. More than 20 new and remodeled Disney Store locations are slated to open this year. The innovative Disney Store design, unveiled for the first time at The Shops at Montebello in Montebello, CA, is a unique destination developed from a child’s perspective. The new store design integrates the latest technology to create an enhanced shopping experience inspired by Disney’s most popular characters and stories.
“We have infused Disney magic into all elements of this one-of-a-kind retail experience, and have selected prime retail centers to launch the Disney Store of the future,” said Jim Fielding, President of Disney Stores Worldwide. “Special features like the iconic Disney Princess castle with magic mirror and the Disney Store Theater are just two of the amazing elements in the new store.”

Interactive Display Promotes SnapStone Flooring
A unique flooring solution, SnapStone is a new porcelain tile that is permanently bonded to an interlocking tray with a rubberized base. As a floating floor, its benefit is that it can be installed over existing hard surfaces without the need for mortar or heavy underlayment.

SnapStone reached out to Pro-Motion Technology, Wixom, MI, to create a fixture incorporating LCD/Media players and install them in 252 Menards locations as well as hundreds of specialty floor covering retailers. The Company is also launching a touch screen model in both Lowes and Avaire brand retailers.
“Marketing a new product, it's clear to us that incorporating an interactive component into our displays plays a large role in telling the SnapStone story, and ultimately driving sales,” said Matt Lessman, Marketing Manager, SnapStone. (Web site) www.pro-motion.us

Ready-To-Go New Southern Comfort Lime Launches
Southern Comfort has launched Southern Comfort Lime, a perfectly mixed ready-to-pour version of the popular SoCo & Lime bar call. This on-premise solution will keep service easy and quick for bartenders in the demanding on-premise environment and deliver a consistent taste profile for consumers. Southern Comfort Lime is available in 750ml and 1L sizes.
“SoCo & Lime is one of the most popular and delicious ways to enjoy Southern Comfort. We have been able to create a perfect balance of these two great flavors and in the process made serving it simpler for everyone,” said Campbell Brown, VP, Director of the Americas, Southern Comfort.

Spenco Footcare Promotes Bold New Look For Insole Packaging And Merchandising Efforts
Spenco Medical Corporation, one of the world's leading footcare brands, has launched a bold new look for its performance insoles packaging and supporting merchandising materials. Clean, powerful and clearly Spenco, the redesign is the result of a year long effort, supported by research, which found customers wanted to quickly determine which Spenco product was right for them. The new packaging, stylishly designed to stand out in a retail environment, is visually unique and informative. "This new packaging design and merchandising program will allow Spenco customers to quickly find the solution to their foot discomfort," said Ryan Cruthirds, VP of Sales & Marketing at Spenco. "We are very excited to introduce the new look of Spenco footcare into the marketplace." Spenco's updated fifth panel design improves package durability while adding style. The semi-transparent window shows the insole product in the package and invites consumers to read the back panel and open the package to better evaluate the product. Additionally, box color changes on a line-by-line and item-by-item basis builds on Spenco's heritage of using colors to visually identify each item. The updated packaging will be complemented by an attractive, point of purchase (POP) free-standing rack system. The rack is easy to assemble and provides Spenco retail partners with a versatile, attractive display for a multitude of Spenco products including insoles, PolySorb Total Support sandals and 2nd Skin(r) wound care items.

Orange County Choppers Roadhouse Restaurant And Entertainment Concept Based On Popular Custom Motorcycle Company Set To Open In NY
Advent Entertainment has acquired the exclusive international licensing rights to develop, own and operate Orange County Choppers Roadhouse, a full-service restaurant, bar, microbrewery, gaming, hospitality, retail and entertainment experience, based on the popular Orange County Choppers brand.
Orange County Choppers has garnered worldwide acclaim and recognition for its one of a kind custom-built motorcycles and international hit reality television show "American Chopper" on TLC, starring founder Paul Teutul Sr. The first Orange County Choppers Roadhouse is slated to open this summer in Newburgh, New York, home to Orange County Choppers' headquarters, custom motorcycle shop and motorcycle showroom.
Located 60 miles north of New York City, the 8,500 square-foot flagship Orange County Choppers Roadhouse, designed by CORE architecture + design in Washington, D.C., will include a casual restaurant featuring authentic American-style comfort food, spectacular center bar and keg room with 165 beers on tap, live music venue and the "Chop Shop," its retail store. The signature location will feature indoor seating for 225 and an outdoor patio with three fireplaces and open flame barbecue pit with seating for 100. A bowling alley, concert hall and microbrewery are planned for next year's second phase. With Advent at the helm, Orange County Choppers Roadhouse is poised to become one of the most successful entertainment and leisure concepts in the world with a focus on family-friendly dining, entertainment and retail.

Starbucks-Owned Seattle's Best Coffee Announces New Brand Identity, Expansion From 3,000 to 30,000 Distribution Points and National Agreement with AMC Theatres®
Seattle's Best Coffee, part of Starbucks Corporation, has unveiled a new brand direction as part of a bold reinvention of the coffee company that was acquired in 2003. The new brand identity, including a new logo, will play a key role in Seattle's Best Coffee's strategy to redefine the traditional conventions of the coffee category, making high-quality coffee more accessible than ever before. Seattle's Best Coffee's brand transformation is being fueled by significant, high-profile retail relationships and expanded franchising efforts that will increase from 3,000 points of distribution earlier this year to more than 30,000 by the end of Starbucks fiscal year.
"After decades of experience in the coffee business and providing millions of customers with our distinctive and approachable coffee, we are fully unleashing the power of the Seattle's Best Coffee brand to create the next global coffee brand, inspired by our belief that everyone deserves a great cup of coffee," said Michelle Gass, president, Seattle's Best Coffee. "We are determined to turn the traditional coffee model on its head with innovative new approaches in every phase of our business - partnerships, retail, and packaged goods - and to take our premium coffee to the places our customers go in their everyday lives."
From cafes and cruise ships to bookstores and grocery aisles, Seattle's Best Coffee's diverse distribution network is rapidly expanding. The company also announced an agreement with AMC Theatres (AMC) to serve Seattle's Best Coffee® at the leading theatrical exhibitor's nearly 300 AMC Theatres nationwide.

Sports Authority Launches New Small Store Concept S.A. Elite
Sports Authority has launched "S.A. Elite," a new and innovative small store concept designed to meet the needs of the elite sporting goods consumer while providing a unique and compelling shopping experience.
"S.A. Elite's brand and small store format was the brainchild of extensive consumer research and customer insight including advanced basket analysis, ethnography, and other innovative primary research techniques," said Jeff Schumacher, Executive Vice President, CMO and CSO of Sports Authority. "The S.A. Elite brand has tested well with consumers who believe it conveys the elevated product assortment and experience, while still representing the great value Sports Authority is known for."
Sports Authority's new and exclusive small-store concept will be branded "S.A Elite" with a clear association to Sports Authority and will offer a unique and exclusive assortment of high-end performance apparel, footwear, and accessories from premier brands from around the world such as Nike, Under Armour, Adidas, North Face, Spyder, Columbia, Asics and New Balance. S.A. Elite's stores will be approximately 12-15 thousand square feet and will provide an outstanding customer shopping experience. The stores will also include high-end elevated lighting fixtures, state-of-the-art custom brand shops, large format graphics, and highly knowledgeable store associates. The first S.A. Elite will be located Denver, Colorado.

GNC And PetSmart Partner To Launch New Line Of Pet Vitamins And Supplements
PetSmart® and General Nutrition Centers are launching a unique line of dietary supplements designed for dogs and cats. This new line will be made exclusively for PetSmart and available at PetSmart and www.petsmart.com beginning in the fall of 2010. The GNC and PetSmart partnership recognizes that pet parents want balanced nutrition for their pets, just as they do for themselves. Like people, pets have unique dietary needs depending on their stage in life, and vitamins and supplements can support growth for young pets and provide enhanced nutrition for aging ones.
"These specially-formulated supplements will give our pet parents another unique offering to help them keep their pets healthy and happy and another reason to shop our stores," said Matt McAdam, Vice President of Merchandising. "Working with GNC, the leader in dietary supplements, gives us the opportunity to offer pets and pet parents a superior nutritional product."
GNC Executive Vice President Tom Dowd says the impetus to create the supplements came from customers who repeatedly requested quality products for their pets. "The new pet vitamins represent a true consumer-driven innovation - we saw the need first-hand in our own stores," Dowd said. "With PetSmart's expertise in pet care and excellent retail capabilities, we knew they were the ideal partner to join us in this venture."
Both companies view the partnership as a strategic, long-term opportunity that sets them apart in the industry. "The vitamins are a one-of-a-kind product backed by two well-established, trusted brands that emphasize to pet parents why PetSmart is their total pet care resource," said McAdam.

Giant And Shell Team Up To Help Customers Save At The Pump
Giant Food of Landover, Md., a leading grocery chain in the Mid-Atlantic region, and Shell have teamed up to provide customers savings on fuel. Giant and Shell customers will be able to shop at their neighborhood Giant stores and save on fuel at participating Shell stations by using their Giant card. For every 100 Giant Gas Rewards points earned when shopping at Giant, customers can save 10 cents per gallon instantly on their next fuel purchase at more than 400 participating Shell stations, up to 35 gallons per purchase. Customers can save 10 cents, 20 cents, 30 cents or more per gallon at participating Shell stations. Points can also be redeemed at Giant gas stations.
"By teaming up, customers can earn savings on everyday purchases at Giant and redeem their Gas Rewards points for more savings at Shell stations on high-quality Shell Nitrogen Enriched Gasolines," said Dan Little, North America fuels marketing manager for Shell Oil Products U.S. "In today's economic times, it's more important than ever for companies like Shell and Giant to join forces to offer our customers optimum savings and rewards."

NOW Energy Bar Launches
Tthe new NOW Energy Bar,™ an all-natural, high-protein, gluten-free nutrition bar, has been introduced by television personality, Phil Keoghan, host of "The Amazing Race™." "NOW stands for No Opportunity Wasted, my personal philosophy for living each day as if it were your last," said Phil Keoghan. "I've been filming around the world for more than 20 years, working in over 100 countries, and one of the biggest challenges I face is making sure I get the right nutrition. After searching the planet for the perfect bar, I found the answer in an all natural high-protein bar made with Manuka Honey, found in my homeland New Zealand, a natural preservative with special medicinal properties and jam-packed with high potency energy that will power any adventure." Europa Sports is launching the NOW Energy Bar through its extensive network of nationwide customers including all major bike shops and retail outlets.

Philips Unveils World's First LED Replacement For Most Common Household Light Bulb
Royal Philips Electronics has unveiled its 12 watt EnduraLED light bulb, the industry's first LED replacement for a 60 watt incandescent light bulb. Consumers will now have an LED alternative to the most commonly used incandescent bulb, which will deliver up to 80% energy savings and last 25 times longer than its century-old predecessor. Exceeding the Energy Star specifications for a 60 watt bulb, the EnduraLED uses only 12 watts of power while delivering an industry benchmark of 806 lumens. The new lamp uses an innovative design and remote phosphor technology to deliver the same soft white light and shape consumers are familiar with in an incandescent. The EnduraLED works with standard dimmers, further simplifying use and allowing consumers to enjoy an effective, low energy solution for lighting in the home.

POM Wonderful Launches POMx Antioxidant Recovery All-Natural Pomegranate Supplement
POM Wonderful has launched POMx Antioxidant Recovery, a powerful combination of concentrated POM Wonderful 100% Pomegranate Juice and POMx. Designed to meet the recovery needs of trained athletes and provide them with a competitive edge, POMx Antioxidant Recovery is powered by the naturally-occurring polyphenol antioxidants from the Wonderful variety of pomegranate which recent research has shown can help speed muscle recovery and reduce muscle soreness following strenuous exercise.

Phillips Distilling Company Unveils UV Coconut Vodka
Phillips Distilling Company has unveiled the ultimate addition to their wildly popular line of colorful flavored vodkas - UV Coconut Vodka. UV Coconut Vodka is one of the first in its class to hit shelves. UV Coconut Vodka is an all natural coconut flavored vodka, distilled four times and carbon filtered. Sweetened with a bit of natural, cordial-grade cane sugar from Florida to amplify and enrich the flavor, UV Coconut Vodka is of superior character in flavored vodkas. With its natural, milky white color, UV Coconut Vodka is one-of-a-kind: it is the world's first naturally flavored white colored coconut vodka in the market.

PURELL® Green Certified Instant Hand Sanitizer Available
GOJO Industries has launched its new PURELL® Green Certified Instant Hand Sanitizer, the world's first hand sanitizer to be certified by EcoLogo™, North America's most established multi-attribute environmental leadership standard and certification mark. PURELL Green Certified Instant Hand Sanitizer, available in the U.S. only, is made with 100 percent naturally renewable ethanol in a readily biodegradable formula. New PURELL Green Certified Instant Hand Sanitizer also meets the USDA BioPreferred program for biobased content. PURELL Green Certified Instant Hand Sanitizer, available in both gel and foam, kills 99.99 percent of most common germs that may cause illness, and helps condition skin with a natural moisturizer in a fragrance-free and dye-free formulation.

New Rubbermaid Reveal Spray Mop Affords Consumers Spotless Floors
Rubbermaid® is introducing the new Rubbermaid Reveal™ microfiber spray mop to enable consumers to get great looking floors, minus the expense of replacement pads, refill cleaning solutions and batteries. Consumers can use hot water and their own cleaning solutions in Rubbermaid Reveal's refillable bottle, and the trigger on the handle allows for easy release of the liquid to prepare a floor for cleaning, all without the use of batteries. A reusable, washable microfiber pad attaches to a 15-inch wide, 360 degree swivel head. Rubbermaid Reveal uses all these features to quickly and thoroughly remove dirt, dust and stains from floors, giving consumers a better way to clean. The Rubbermaid Reveal spray mop will be sold in major retailers this summer.
"The economy has led consumers to rethink expenses and look for ways to save, and floor cleaning is no exception. The costs of owning the leading spray mop add up quickly when you factor in the purchase of the starter kit followed by the ongoing cost of refills and batteries," said Dave Valliere, senior brand manager for Rubbermaid. "The Rubbermaid Reveal spray mop features a reusable microfiber pad and a refillable bottle to help consumers realize spotless floors while saving them more than $50 annually versus the leading spray mop. Not to mention, these features also make Rubbermaid Reveal substantially greener than other cleaning systems."

Starbucks Launches However-You-Want-It Frappuccino® Blended Beverage
Starbucks launches the new, However-You-Want-It Frappuccino® blended beverage in all U.S. and Canada retail stores, allowing customers to create a blended beverage that is uniquely their own. Customers can tailor their Frappuccino® beverage with a variety of fresh milks or soy, choose the intensity of their coffee and pick any combination of syrups or toppings - the same way they customize their favorite Starbucks® espresso beverage.
"Ordering a beverage just as you like it has always been an important part of the Starbucks Experience," said Annie Young-Scrivner, global chief marketing officer, Starbucks Coffee Company. "The New However-You-Want-It Frappuccino® blended beverage is no exception. Our Frappuccino® blended beverages are now 100% customizable with the quality our customers expect from Starbucks."

Toshiba Launches LED Lighting Product Line
Toshiba Corporation, an emerging leader in solid-state lighting, has entered the North American lighting market with the launch of the innovative E-Core™ LED product line. The E-Core™ product line for North America will feature an extensive lamp line and a high-efficiency LED downlight fixture line. The lamp line, which includes six reflector lamps in three colors and two A19 bulbs in two colors, features high brightness and energy efficiency in compact designs. The downlight line includes six models available in four colors, in which the brightest model reaches a luminous flux of 1250 lumens. LED bulbs have an industry leading 1690 lumens performance and a 260° lighting angle.

Columbia Sportswear Launches New Line Of Watches And Outdoor Instruments Designed For The Greater Outdoors
Columbia Sportswear Company, a leading innovator in the global outdoor apparel and footwear industries, will be launching a new line of watches and instruments for outdoor enthusiasts. Columbia's line of high quality instruments was developed with design and function in mind to deliver solutions that are important to outdoor consumers. Columbia targeted the Trail, Water, and Travel categories as the key inspiration for the new line, with feature sets within each category tailored to benefit the user during associated outdoor activities. Individual products within the line feature various combinations of Altimeters, Barometers, Compasses, Thermometers, Tidal Reads, Moon Phases, Sunrise/Sunset predictors, Ski Timers, Sail Timers, Hydration Alarms, Interval Timers, Lap memory, and Chronographs. Each instrument features a robust, durable design with an aesthetic inspired by the spirit of the Greater Outdoors. Columbia partnered with Adao Global of Austin, TX to develop a collection that would translate the brand equity that Columbia has earned in the outdoor industry into the watch and outdoor instrument industry.

New Ganeden Probiotic Product Helps Prevent Lactose Intolerance Symptoms
Ganeden Biotech, a Cleveland-based biotechnology company, has introduced a product at retail stores under its Digestive Advantage brand, called Digestive Advantage Lactose Intolerance. It contains the combination of a probiotic strain of Bacillus coagulans and lactase enzyme covered by patent # 7,700,093, which was just issued by the United States Patent and Trademark Office. Studies conducted by the Dutch research firm TNO demonstrated that the combination was able to increase lactose digestion throughout the digestive tract. This was an important finding since orally consumed lactase enzyme can only work to break down lactose in the upper digestive tract and is not effective for lactose that makes it to the lower digestive tract.

Fisker Karma, World's First Premium Plug-in Hybrid Builds U.S. Retail Network
Fisker Karma, the world's first premium plug-in hybrid electric vehicle, is building a U.S. dealer network. The Fisker Karma plug-in hybrid electric vehicle combines world-class luxury and sports car-like performance with industry-leading economy and zero tailpipe emissions. With 403hp it can reach 60mph in six seconds and a top speed of 125mph, yet it can achieve more than 100mpg on an annual basis. The Karma has a total range of 300 miles, 50 of which are electric-only and powered by a Lithium-ion battery from A123 Systems that can be fully recharged in as little as eight hours. The four-seat sedan was designed by Fisker Automotive CEO Henrik Fisker, who also designed the Aston Martin DB9 and BMW Z8, both of which were featured in James Bond movies. "In building our U.S. network we selected retailers with a successful track record handling established premium brands and delivering a premium customer experience," said Mr. Fisker.

Kobo™ eReader Comes To U.S.
Kobo, a global eReading service, has made the Kobo eReader available for in the U.S. this June through Borders. The new Kobo eReader is a stylized, easy-to-use, affordable eInk device that comes pre-loaded with the Borders eBook app. Consumers can easily access over a million eBooks, including today's bestsellers, through USB or wirelessly through Bluetooth. The Kobo eReader also comes pre-loaded with 100 classic books and can store up to 1000 eBooks. Its soft, quilted back allows for an enjoyable book-like reading experience. Kobo has developed a strong global following for their eReading service, which includes free apps for the iPhone, iPad, BlackBerry, Palm Pre and Android.

novero Unveils Bluetooth® Earpieces In Timeless Jewelry Form
novero has unveiled its Victoria collection, which captures the beauty of finely crafted jewelry in a Bluetooth earpiece with ease of hands-free innovation. Driven by the vision of CEO and founder, Razvan Olosu, novero strives to challenge the conventional to create products that blend seamless beauty into people's lifestyles. "This is the dawn of a new era. The Victoria line showcases beauty's victory over cold technology," said Olosu. As a collection, Victoria imbues contemporary design and timeless materials with unmatched Bluetooth innovation to deliver more than a hands-free earpiece. The result is a line that encompasses everything from pure gold and silver, to Lapis Lazuli and diamonds, to the very latest in communication beauty.

Pathway Genomics To Offer Retail Genetic Testing Kits At Walgreens
Pathway Genomics, a U.S.-based genetic testing company, has made its personal genetic testing kits available at Walgreens' nearly 7,500 stores nationwide (with the exception of New York, due to a New York state law). Pathway's Genetics Insight™ Reports offer consumers a convenient and affordable way to learn about their personal genetics.
The Insight™ Saliva Collection Kit will retail in the $20 to $30 price range. The Insight™ Saliva Collection Kit contains a small saliva collection kit, simple instructions, and a postage-paid envelope that customers can use to send their saliva sample back to the Pathway Genomics laboratory. From there, they simply visit Pathway's web site (www.PATHWAY.com) to create their own secure, password-protected account and order an individualized Genetic Insight™ Report for Drug Response, Pre-Pregnancy Planning, Health Conditions or a combination of all three.

Pirelli Personalized Motorcycle Tires Now Available
Pirelli Motorcycle launches the first motorcycle tire you can customise with your own initials, name, individual words or whole messages, images and logos, which can then be applied to the tires' sidewalls with special labels created directly by the rider. The sides of the new DIABLO ROSSO™ Corsa tires were designed to accommodate the adhesive labels that anyone can design on Pirelli's website and received directly at home. The new Pirelli tire has been developed for motorcyclists who love sport-performance riding, both on the track and on the street, without sacrificing safety.

Soft & Shield Alcohol-Free Hand Sanitizer Introduced
Napp Technologies LLC has introduced the Soft & Shield hand sanitizer and moisturizer line. Soft & Shield Hand Sanitizer and Moisturizer is a new alcohol-free hand sanitizer that contains ingredients that soften, smooth and moisturize the skin. Soft & Shield contains Benzalkonium Chloride, an effective compound used in hospitals for decades for its germ-fighting properties. Soft & Shield contains a patent pending delivery system developed by Bioderm Technologies that leaves this germ fighting compound at the upper most layer of the skin. As an added benefit, the Soft & Shield Hand Sanitizer and Moisturizer forms an invisible protective barrier that covers the outer layer of the skin to protect for up to four hours against harmful germs and bacteria.
Sheldon Wexler, Napp's president, said, "We are excited to bring this novel product to market. We believe that Soft & Shield Hand Sanitizer and Moisturizer is uniquely positioned to capitalize on the explosive demand for alcohol-free hand sanitizers."

New Stridex Pads Treat Acne Naturally
Stridex brings the best of nature and the science of acne treatment together with the launch of Stridex Naturally Clear™ medicated pads. Naturally Clear offers a 98.8 percent natural formula, proven acne effectiveness, and does not contain any irritating alcohol. Naturally Clear is the latest addition to the only alcohol-free acne pad line, which includes Stridex Maximum Strength, Essential and Sensitive, meeting a variety of cleansing and acne treatment needs. Naturally Clear's formula contains the essential antioxidants white tea, pomegranate and soy, ingredients known to promote stronger, healthier skin, and a smooth, more even complexion. It removes dirt and oil with a natural cleansing system and provides an effective level of salicylic acid (1 percent) to clear up and prevent breakouts.

Prudential Real Estate Appoints Stephen Van Anden CMO
Prudential Real Estate and Relocation Services, has appointed Stephen Van Anden to the position of chief marketing and innovation officer. Van Anden will oversee the company's traditional marketing, advertising and branding programs, and will spearhead marketing-innovation, research and thought-leadership initiatives. Prior to joining the company, he served as an advisor and consultant with responsibility for leading the Prudential Real Estate Collaborative Innovation Partnership.

Jamba Juice Appoints CPG Marketing Veteran Julie Washington V.P. Consumer Products
Jamba Juice has appointed Julie Washington as Vice President of Consumer Products, Licensing and Growth Initiatives. Washington brings over 15 years of brand management, licensing and sponsorship experience to Jamba and was most recently Vice President of Marketing at Luxottica Retail where she was responsible for LensCrafters' brand strategy, advertising and marketing plan execution. At Procter & Gamble, Washington headed shopper based marketing for North America. For the Gillette Company, she served as Vice President of Market Development and was responsible for numerous marketing and licensing initiatives, including the naming rights for the New England Patriots' Gillette Stadium and the NASCAR Gillette's Young Guns' Team.

Matthew Pye Promoted To V.P. Brand Development
Just Born, Inc., a quality confectionery manufacturer, has promoted Matthew Pye to Vice President of Brand Development and Corporate Services. Pye returns to Just Born headquarters from North Carolina where he has been heading up the company's Southeast Sales Division since 2006. In his new role, Pye is responsible for developing and leading all Just Born brand marketing initiatives to deliver sales and profit goals. He will also support the further development of Just Born's new PEEPS & Company™ retail initiative.

ACCO Brands Names Thomas Tedford SVP Corporate Marketing
ACCO Brands Corporation, a world leader in select categories of branded office products, has appointed Thomas Tedford as Senior Vice President of Corporate Marketing and Product Development. In this role, Tedford will lead global marketing and brand strategy initiatives, web strategy, and social responsibility programs. In addition, he will be responsible for new product development and the management of the company's current product portfolio.

Stein Mart Appoints Gary Pierce SVP, Director Of Stores
Stein Mart has appointed Gary Pierce as senior vice president and director of stores. Pierce joins Stein Mart from Belk, Inc. where he has been since 1993, most recently as senior vice president and director of stores for the Central and Northern divisions, a position he has held since 2001. Prior to joining Belk, he was with Dillard's Department Stores for 14 years.

ViewSonic Appoints Adam Hanin New V.P. Of Marketing
ViewSonic® Corp., a leading global provider of computing, consumer electronics and communications solutions, has appointed Adam Hanin Vice President of Marketing. Hanin will be responsible for driving proactive marketing solutions within the fields of social and traditional marketing and partnerships. Heading a team based in Walnut, California, Hanin will oversee marketing across ViewSonic's entire product suite, including desktop monitors, LCD TVs, projectors, digital signage solutions, digital photo frames and netbooks, as well as seek out new opportunities for the wider ViewSonic brand.

Walls + Forms Creates Wireless Carriers Modular Fixture Kiosk
Walls + Forms creates multi media kiosks for wireless carriers comprised of modular fixture units. This kiosk includes a register counter; storage/display counter; corner, large and small showcase; filler counter; header section and swing gate. Each unit is manufactured in a modular format, to allow additional modules to be added or subtracted. The multi-media kiosks also include a header, which contains track lighting powered by halogen lights. All units have wire management accessibility. Custom signs and graphics draw attention to the kiosks. For more information, contact Walls + Forms Inc. (Tel) 972-745-0800, (Web site) www.wallsforms.com

Hill & Partners Creates Exhibit For RSG Media Systems
RSG Media Systems occupied a 600 square foot exhibit space at this year's National Association of Broadcasters show in Las Vegas. Exhibit company Hill & Partners, Quincy, MA, created a functional turnkey rental exhibit that provided new client RSG with meet and greet areas, four demo stations, and a private meeting space for up to eight guests. The greater presence at the show supported their strategy to capitalize on the annual “prospect rich” NAB attendance. RSG created new business opportunities by bringing a clean and effective business environment to the heart of the show floor. Prospects found the private space, pleasant hospitality, and sophisticated environment to be a relief from the hectic pace and visual overload on the show floor. (Web site) www.hillpartners.com

Orbus Exhibit & Display Expands
Orbus Exhibit and Display Group has embarked on a major expansion with the addition of 150,000 sq. ft. for custom manufacturing. The expansion gives the company a total capacity of 300,000 sq. ft. "The expansion of our facility allows us to increase our capabilities to produce custom fabric structures, custom construction and extrusion systems," said Giles Douglas, President and CEO of The Orbus Exhibit and Display Group. "These enhanced capabilities position us to provide great value to our clients through an extensive product offering delivered with the utmost customer service and timeliness." (Web site) www.orbusinc.com

Funky Monkey Snacks Go On Tour In NY, LA And San Francisco Three Custom Vehicles Will Deliver Samples and Entertainment During the 'Funky See, Funky Do' Tour
Funky Monkey Snacks, the popular snack made of freeze-dried fruit, will arrive in New York, Los Angeles and San Francisco this summer via brightly-colored Funky Monkey Mobiles. The "Funky See, Funky Do" tour will take place from mid-May through the end of September, making dozens of scheduled appearances in each city, including stops at well-attended festivals, events and attractions. In addition to 700,000 free samples, the mobile tour team will also be handing out temporary tattoos, magnets and other fun giveaways. The energetic Tour Team will also be leading rounds of Funky See, Funky Do competitions, a game similar to the classic pastime for children, Simon Says.
"As consumer demand for tasty, nutritious and convenient snacks grows, so does the desire for a product like ours," said Matt Herzog, president of Funky Monkey Snacks. "We're thrilled to hand-deliver our snacks so people can personally experience Funky Monkey. And we're adding our signature fun to the mix with games and prizes because we want to demonstrate that smart snacking can and should be part of an active and healthy lifestyle."
Funky Monkey® Snacks are all-natural, real fruit made using a proprietary freeze-drying process that creates Fruit That Crunches!® while retaining fruit's natural goodness. Funky Monkey is available in seven flavor varieties, including Applemon™, Bananamon®, Carnaval Mix™, JiveALime®, MangOJ™, Pink Pineapple™ and Purple Funk® and are sold nationwide at major retailers.

Landmark Creations Inflatable Product Replica
Faribault Foods, a canner of top-quality vegetables commissioned an inflatable product replica of its Butter Kernel whole corn can for its upcoming "A Fresh New Taste of Spring" tour in the Midwest. They wanted something that would improve their visibility at food drives relating to sporting events, sampling events, etc.
Eric Julstrom Executive at Faribault, said: "The inflatable establishes our presence at an event with high visibility, which we hope creates a product connection between the community and our brand." The inflatable product replica helped increase foot traffic and communicate the brand. The Inflatable Whole Corn Can was created by Landmark Creations International of Burnsville, MN. (Web site) www.landmarkcreations.com

Velveeta Shells & Cheese Joins With Country Music Artist Rodney Atkins To Promote 'Best Side Of Dinner' Partnership
Velveeta Shells & Cheese has teamed up with chart-topping, platinum-selling country music artist Rodney Atkins for a summer-long partnership that will bring family and friends together over the best side of dinner - Velveeta Shells & Cheese. This is the first time Velveeta Shells & Cheese has partnered with a country music artist; it is also among the first national marketing sponsorships of this magnitude for Rodney Atkins.
At the center of the campaign is a new song by Rodney Atkins written exclusively for Velveeta Shells & Cheese entitled "Get Together." The exclusive new song is featured in Velveeta Shells & Cheese television advertising and will also be available as a free download for the first 100,000 fans starting in May. Fans can also enter an essay contest for a chance to win the "Ultimate Get Together," a private cookout and concert with Rodney Atkins for family and friends right in the winner's backyard.
A custom Velveeta Shells & Cheese "Side Shack" will provide family entertainment at select Rodney Atkins summer concert tour stops. Through radio, in-store and on-site festival promotions within the concert tour markets, consumers can enter for a chance to win VIP entrance into the Side Shack, where they can perform virtually alongside Rodney on an interactive screen and enjoy some of the best views of Rodney's festival concert. While there they'll also have a chance to win autographed Rodney Atkins merchandise and CD's; and enjoy a taste of the best side of dinner, Velveeta Shells & Cheese.

Warsteiner Kicks Off Unique Glass Promotion For International World Soccer Championship
Warsteiner has debuted its one-of-a-kind glassware, created exclusively in honor of the 2010 World Soccer Championship in South Africa beginning June 11. Glasses for the Warsteiner brewery promotion will begin to appear in select retail locations.
Principal designer Carsten Kehrein of Rastal, a dynamic German-design firm known for its unique glass creations, incorporated the soccer theme throughout three abstract Warsteiner motifs, titled "defense," "midfield," and "offense." True to the designer's style, the Warsteiner pilsner glasses feature both aesthetic nods to the sport and modern functionality, with each holding up to 0.3L. Each tulip pilsner glass also features Warsteiner's signature gold, with etched graphics portraying soccer balls and players.
"Soccer is not only a German sports tradition, but it's become an international pastime for fans worldwide," said Pat McEntee of Warsteiner USA. "Given Warsteiner beer's popularity here in the U.S. and abroad, we could think of no better time to promote the game and Warsteiner beer. We're excited to be a part of this great fan tradition." Fans of Warsteiner can participate in the "Keep the Glass Promotions" by purchasing a Warsteiner Premium Verum or Warsteiner Premium Dunkel with one of the unique game glasses. (Web site) www.warsteiner.com

AllOver Media Acquires FillBoard Media To Create Largest U.S. Provider Of Gas Station And Convenience Store Advertising
AllOver Media, Inc., a provider of non-traditional out-of-home advertising solutions, has acquired FillBoard Media, an Atlanta-based provider of hand-held outdoor advertising serving gas stations and convenience stores in the United States and Puerto Rico. The acquisition includes the exclusive rights to the patented FillBoard™ product, a durable plastic advertising unit which is mounted on gas pump nozzles, complementing AllOver Media's current business in gas-pump toppers, frozen billboards and other experiential media, and ensuring the company's position as the U.S. market leader in gas station and convenience store advertising.
The acquisition leverages FillBoard Media's access to more than 15,000 relationships with large national station groups, independent gas station and convenience store owners, increasing AllOver Media's advertising network to more than 40,000 locations nationwide. "There are very few patented products in the fast-growing, out-of-home advertising market. We're pleased to offer the FillBoard proprietary product and extend the line of media choices available to our national, regional and local advertisers," said Tony Jacobson, CEO of AllOver Media. (Web site) www.allovermedia.com

Creative Energy Powers Up Bunge's Mobile Oil Food Truck
Bunge, an edible oils food manufacturer, was looking for a unique way to deliver its message that foods baked and fried in healthier cooking oils can still taste great. With the help of full-service marketing agency, Creative Energy, their food truck, nicknamed MOE (Mobile Oil Experts), gives them a unique way to deliver great-tasting street food at key customer events around the country. "We can now bring Bunge to our customer's doorstep," said Bunge's marketing director, Bill McCullough.
Bunge purchased a used Mac Tools delivery truck and have rebuilt the truck to be a fully operational kitchen that can feed 1,200 people. Essyx Exhibits and Displays of Johnson City, TN was selected to do the build out. The 18-foot truck has been converted to bio-diesel and utilizes used cooking oil to partially fuel the engine. With a brand new kitchen, featuring a custom Frymaster Protector 60-gallon deep fryer, America is poised for some amazing deep fried delicacies. Chef Adam Moore, a Bunge Oils corporate chef from Chicago, will be behind the wheel of big MOE as it travels to major food shows and restaurant chain franchisee meetings across the nation. (Web site) www.cenergy.com

Dunkin' Turbo Big Taste Tour Brings Dunkin' Turbo™ Coffee Across America
From May through September 2010, fans of Dunkin' Donuts packaged coffee can track down the Dunkin' Turbo Big Taste Tour as it offers consumers across America free samples of the new taste of Dunkin' Turbo coffee. Dunkin' Turbo coffee is the newest variety of packaged Dunkin' Donuts coffee, now available wherever you buy groceries.
Thanks to a Dunkin' Donuts branded RV that's designed to be a coffee-brewing kitchen on wheels, the Dunkin' Turbo Big Taste Tour will travel to over 30 U.S. cities, offering wet and dry samples of Dunkin' Turbo coffee at both large public events and local landmarks. Spending multiple days at 10 major tour stops listed below, the Dunkin' Turbo Big Taste Tour offers various activities to engage consumers with the new Dunkin' Donuts blend. These include: Dunkin' Turbo Wheel - Consumers can spin the Dunkin' Turbo wheel for a chance to win a variety of prizes, including a year's worth of Dunkin' Turbo packaged coffee, Dunkin' Donuts grocery lists, reusable grocery bags or 11 oz. coffee packages. Big Taste Mascot - Take a picture with the Dunkin' Donuts mug mascot to remember your time with the Dunkin' Turbo Big Taste Tour. Coupon Giveaways - In addition to offering free 3 oz. cups of coffee and 1 oz. dry samples of Dunkin' Turbo coffee, Big Taste Tour staffers will distribute coupons for $1 off 11 oz. packages of Dunkin' Turbo coffee, available where groceries are sold.

CVS/pharmacy Joins Forces With 50 Million Pound Challenge To Help Americans Get Their Diabetes In Control
Ninety percent of Type 2 diabetes sufferers are considered overweight, and because of this close link between diabetes and obesity, CVS/pharmacy is partnering with Dr. Ian Smith and the 50 Million Pound Challenge to help patients with diabetes gain better control of their disease. The partnership is part of a broader effort by CVS/pharmacy to support diabetes patients.
"Weight management is one important step in managing diabetes, and for those who have pre-diabetes, it can prevent further progress of the disease," said Dr. Smith. "If you're overweight, losing just five to ten percent of your body weight will improve diabetes control."
To help patients monitor blood glucose levels in a manner that is convenient and reliable, MinuteClinic healthcare centers within select CVS/pharmacy locations will administer free A1C tests, sponsored by Bayer Diabetes Care. MinuteClinic recently introduced condition monitoring services for patients with diabetes and other conditions. As a way to help lower diabetes care costs for patients and caregivers, CVS/pharmacy has launched the ExtraCare Advantage for Diabetes program that offers members discounts and rewards on the purchase of diabetes supplies.

Genesee Brewery Hosts 'Rock The Cans' Summer Concert
The Genesee Brewery, based in Rochester, NY, is bringing back a bigger, better summer concert called "Rock the Cans," inspired by the three iconic 35,862,784 ounce wrapped tanks representing the brewery's flagship beers. On Saturday, June 26 outside of the brewery, fans will enjoy nearly six hours of rock music featuring bands Gin Blossoms and Soul Asylum. In keeping with the "Rock the Cans" theme, the brewery is encouraging concert-goers to donate canned goods that will benefit Foodlink, the regional food bank designated to receive all net proceeds from the show.

Method Rolls Out 'Laundry Smarts' Awareness Campaign
Leading eco-chic home care company Method continues its efforts to end America's addiction to laundry jugs with the launch of 'Laundry Smarts,' the second phase of a campaign to raise awareness for its new laundry detergent with smartclean technology™, which hit shelves earlier this year.
'Laundry Smarts' is an integrated campaign that encourages people to re-think and improve the way they do laundry. The program combines both on-the-street and interactive experiences with a viral video, microsite and mobile clothing donation truck that will tour throughout New York City.
"We aim to make cleaning a smarter, easier and greener experience overall - from the products we use to how we clean out our closets," said Matthew Loyd, Method's VP of Brand Experience. "We're thrilled to partner up with Goodwill to offer New Yorkers an easy way to give clothes a second life and provide New York Goodwill stores with laundered clothing donations."
A stylish mobile laundry room housed in a glass truck will appear at specific locations, allowing people to drop off new and gently worn clothing. Passers-by will be encouraged to spontaneously donate an item of clothing off their bodies and get their photo taken on the truck posing with slogans like "Look Ma, no socks!" and "I'm going naked for good." Everyone who donates clothing will receive a free 25-load bottle of Method's new laundry detergent.

Agency 225 Launches Moto TV For Motorcycle Dealerships
Agency 225 has launched Moto TV, a point-of-sale television network, which provides motorcycle dealers a cost-efficient and powerful solution to marketing inside their stores, targeted directly at the customers that are inside their dealerships. Moto TV is a dealer's own personal TV network, where the dealer is able to customize it as they desire. But Moto TV also makes it extremely easy and painless for the dealer, as it develops the in-store marketing plans and promos in advance. Moto TV is a one-stop in-store marketing solution.
By working directly with the manufacturers, OEM's and vendors' key marketing personnel, the creatives at Moto TV will pre-produce dynamic, animated promos that deliver results inside dealerships. We know when the new gear is coming out, and will have those promos ready. We will highlight the latest features on the new bikes so the consumer is educated and empowered to initiate the sale. (Web site) agency225.com

Pringles Multigrain 'What Flavor Are You' Campaign Launched
RALLY Marketing Group developed the "What Flavor Are You Challenge" as part of the Pringles Multigrain tour, to help consumers decide which flavor to try, Truly Original, Cheesy Cheddar or Creamy Ranch. In addition, RALLY designed green screen images that allowed participants of the "What Flavor Are You" challenge to get their picture taken in their flavor's setting.
Participants were given a code to enter on the Pringles Multigrain website, where they could then access their photo. Taking pictures of the participants and giving them access to those photos was a key marketing strategy that not only leveraged the campaign to include potential consumers, but also gave Pringles further opportunities to draw those potential consumers to its website, and ultimately to its new product. Pringles also made a donation to Share Our Strength as part of this campaign.
More than 7,000 people participated in the Miami and San Francisco "What Flavor Are You" challenges. The Pringles Multigrain Tour will continue through June in cities including New York, Boston, Washington DC, Chicago, Denver, Houston, Los Angeles and Minneapolis. Web site) www.rallygroup.com

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