Bosch Offers Saw Blades In Heavy Duty Waterfall Racks
Bosch is using these heavy duty waterrfall racks which hold three times the weight of existing stock waterfall racks because they are constructed from bar stock instead of wire. This also makes them more stable and safe in high-traffic environments. The tiered racking also presents packaging better so that the packaging is fully visible reinforcing the brand at the purchasing process. The waterfall racks were created for Bosch by SMS, Inc., Gurnee, IL. (Web site) www.selectmarketingsolutions.com
Kookaburra Company Uses Lenticular
The Kookaburra Company featured a lenticular graphic to capture the attention of consumers. The 3D Lenticular graphic was highlighted using the Focus LED Snap Lock LED. The LED Edgelite Snap Lock Frame achieved maximum impact and offered ease of installation and change of graphics. The LED Edgelite Snap Lock Frame was provided by Focus Display Group, Encondido, California . (Web site) www.focusdisplay.com
This free standing standing custom shelving unit was designed especially for Conroy Foods. The display is placed primarily in grocery stores and specialty food stores. The unit is manufactured from 5/8" engineered wood. The display was created for Conroy Foods by Avante Display, a Okanagan Falls, British Columbia-based p.o.p. display firm. (Web site) www.avantekiosks.com
Displays Promote Little Giant PondWorks Program To Consumers
Franklin Electric, a global leader in the production and marketing of water and fuel pumping systems, has taken bold steps into the competitive water gardening industry. To highlight their entry into this market, Franklin Electric is currently launching a new Little Giant® PondWorks® program. Featuring innovative products, color-coded packaging, consumer-friendly collateral materials and innovative point-of-purchase displays, the new program is now being shipped to retailers across the United States.
The PondWorks® program has been upgraded and enhanced with comprehensive pond kits, disappearing water feature kits and basins, biological filters, accessories, fountains and Microbe-Lift® health and maintenance products. Complementing the new product line is a merchandising system that provides customers with the inspiration and confidence needed to take the first step in creating their own custom pond or water feature. Color-coded packaging, consumer-friendly collateral materials and informative point of sale displays simplify the product selection process, improve the sales percentage and increase the bottom line for retailers. By listening to customers, enhancing the merchandising and improving the product offerings, Franklin Electric has created a program that rewards consumers with easy product selection, simplified installations and peace of mind.
New Balance Showcases Total Fit Global Brand Campaign
New Balance has debuted a brand campaign that reinforces the brand's heritage in performance running and introduces its Total Fit™ philosophy, the complete dedication to achieving the perfect fit. The Total Fit™ campaign continues to highlight the struggles of the athlete's relationship with running that is fundamental to the brand's LOVE/hate brand platform.
"The New Balance Total Fit™ campaign captures our unique understanding of running and showcases that fit is who we are and what we do," said Joe Preston, EVP at New Balance. The multi-media campaign utilizes television, print, and online advertising to reach performance and fitness runners/athletes with a primary media target of 25-34 year olds. The brand will also make an increased investment around the campaign's launch at the store level with distinctive point-of-purchase displays, "Total Fit™ specialist" appearances, and a "Find Your Total Fit™" instant win sweepstakes.
Point-of-purchase and product displays at New Balance stores and key retailers nationwide will communicate the brand's Total Fit™ story for footwear and apparel. Multiple variations include shoe shelf wraps, counter cards, product glorifiers and premium fixtures with LCD screen players that showcase the Total Fit™ animation from the television ads.
"We recognize that many athletic shoe decisions are made at the time of purchase," said Christine Madigan, director of global marketing and brand management at New Balance. "Through the Total Fit™ campaign, we will tell our entire brand story at retail by providing compelling brand and product information to deliver a differentiating in-store consumer experience that ultimately drives try-on to positively impact sales." The Total Fit™ campaign creative was developed by BBDO New York.
Macallan Scotch Whiskey Features Unique Floorstand
Macallan scotch is using this floorstand that allows the placement of up to three cases of product off shelf. The floorstand is designed to showcase the product while also providing security for the most expensive brands. The luxury image of the premium brands is reflected and reinforced by the use of high quality materials.
A lockbox is used for safety and security but is also to reflect the gold highlighted on the packages. Retailer involvement is required to shop the most premium packages, which further enhances the image of a rare, special Scotch Whiskey. A glorifier attracts the shopper's attention to the floorstand. The Macallan Schotch Whiskey Floorstand was created by Multi Dimensional Resources of Carlstadt, New Jersey. (Web site) www.mdr-pop.com
Pizza Patrón Rolls Out New Interior Design
Pizza Patrón has pioneered a new interior design approach for the Latino-influenced pizza chain, which dramatically transforms the existing atmosphere into a warm and inviting food showcase while at the same time creating optimal efficiencies for transacting business.
Highlights of the new décor include: A photo-based, dimensional menu board system; A reduced lobby footprint to amplify perception of traffic; A custom fabricated community message board to display local activities; A lowered countertop at POS for improved customer interaction; A heated merchandising display case at POS for sights and smells that stimulate the appetite; Expanded kitchen visibility to inspire customer confidence; Pizza cabinet exterior utilized for additional POS marketing; and Strategically positioned track lighting for added warmth.
"From the very beginning, the success of our business has depended making a strong, personal connection with our customers," said Andrew Gamm, director of Brand Development for Pizza Patrón. "Our new retail environment improves the store ambiance dramatically and makes for a more enjoyable and memorable guest experience."
Company employees have always been trained to suggest add-on items with purchases, but now they are supported by powerful and emotionally stimulating tools. Freshly baked BreadStix™, QuesoStix™ and Churros are always on display at the front counter, tempting customers with wonderfully appetizing sights and smells.
Sun Bella Mushrooms On Display For Osteoporosis Awareness Month
National Osteoporosis Foundation celebrates Osteoporosis Awareness and Prevention Month. This year Monterey Mushrooms encourages shoppers to combat Vitamin-D deficiencies by eating its new Sun Bella™ mushroom, which is the first packaged fresh mushroom to provide at least 100 percent of the recommended daily intake of Vitamin D in a single, three-ounce serving (about four or five mushrooms) through a natural sun ripening process.
"The arrival of mushrooms as a low calorie and natural option for Vitamin D supplementation heralds a giant step in the prevention of osteoporosis and other Vitamin D related conditions," said Walter S. Newman, Jr., M.D., Adjunct Associate Professor of Medicine at Stanford University. Sun Bella™ mushrooms' increased Vitamin D level does not include additives, supplements, or chemicals and the vitamin D is stable-maintaining its nutritional value even after cooking or freezing. Mushrooms are the only fruit or vegetable that naturally contains Vitamin D which is obtained through sun exposure the same way humans naturally receive the nutrient.
Debut Of Fergie And Fergalicious By Fergie Footwear Displayed At Department Stores, Boutiques And National Chains
Brown Shoe Company has launched Fergie and Fergalicious By Fergie Footwear at select department stores, boutiques and national chains this spring. Brown Shoe created two namesake footwear lines to fully capture the multi-faceted aspects of Fergie's life as an award-winning singer, songwriter and actress - from her on-stage kicks to her red carpet stilettos to her day-in-LA flats.
Fergie footwear captures the multi-platinum artist's confident, individual style in a line of sophisticated, sexy footwear with a glam rock influence. Fergalicious by Fergie shoes have a fun, funky attitude inspired by her pop rock persona.
"With Fergie's widespread appeal, we needed two distinct footwear collections to capture the right look for the broadest range of consumers. These footwear collections make a piece of Fergie's style available to women across the country. The Fergie brand consumer admires 'Fergie the Fashionista' and wants trend-right shoes that move easily from day to evening. The woman who wears Fergalicious by Fergie relates to 'Fergie the Pop Culture Icon,' and seeks shoes with an edgy look," said Brown Shoe Wholesale President Gary Rich. In-store displays featuring Fergie, support the launch.
Sears Makes Going 'Green' Easier With New ENERGY STAR Rebate Center
Sears, the leading retailer of ENERGY STAR(R) qualified appliances, announced a program to help educate Americans about the millions of dollars in rebates that are available for ENERGY STAR rated products and make it faster to receive these rebates. To help enable a more efficient rebate process, Sears is introducing an online ENERGY STAR Rebate Center. This user-friendly and easily-identified research area is available in most Sears full-line stores and is a result of a "summit" meeting Sears held recently with the Department of Energy and the nation's top utility companies.
"Each passing day, Americans are getting more energy efficient--a trend that Sears hopes to contribute to by offering increased customer education and simplified shopping experiences," said Bruce Johnson, interim CEO and president, Sears Holdings Corp. Sears found that after an ENERGY STAR qualified appliance purchase, customers often leave the store faced with the task of completing rebate forms at home. As a solution for customers, the Sears Blue Appliance Crew will walk customers through the process online while in the store, eliminating the need to take tear pad sheets home and mail in their rebates, thus putting time back in customer's busy schedules and enabling them to receive their rebates sooner.
"Many people who are shopping for an appliance are unaware that there are literally millions of dollars available - money that utilities and states would love to pass along to customers," said Kevin Brown, CMO of Appliances for Sears. "With Sears new ENERGY STAR Rebate Center, the Blue Appliance Crew can quickly determine while you're in the store, if you qualify for a rebate by entering your zip code. That's something our customers really appreciate."
KB Home Introduces Disney Dream Rooms
KB Home, one of the nation's largest homebuilders, and Disney Consumer Products have launched a new series of imaginative Disney-themed bedroom designs, exclusively available to KB Home homebuyers. The Disney Dream Rooms enable buyers to create a personalized bedroom inspired by renowned Disney franchises: Classic Pooh, Disney Princess, Disney*Pixar Cars, and Hannah Montana™. Packages include Disney-inspired design elements such as exclusive paint colors, carpet, window treatments, lighting fixtures, closet doors, chair rails, and other decorative touches such as wall graphics and stenciling.
"KB Home's mission is to bring the dream of home ownership to life for families across the country. Now, we can help them create their very own Disney Dream Rooms in their dream home," said Jeffrey Mezger, president and ceo of KB Home. "These magical Disney-themed rooms - filled with wonderful features exclusive to KB Home - add something truly special to their Built to Order™ new home."
Cadillac CTS To Feature WiFi From Autonet Mobile
Autonet Mobile has formed an agreement with Cadillac to equip the CTS Sports Sedan with full internet access. The partnership will deliver the first internet entertainment system for Cadillac, and one of the first in the luxury auto market. Branded as Cadillac WiFi by Autonet Mobile, the system is based on the company's latest generation mobile router, a new smaller unit that allows consumers to easily transfer it from car to car via a new docking station. The system is one-third smaller and incorporates an internal WiFi antenna which fits the sleek new Cadillac interiors. Now Cadillac customers will have instant internet access anytime and anywhere. Cadillac WiFi by Autonet Mobile will be available in the CTS line beginning in April at Cadillac dealerships nationwide. Monthly subscription plans start at $29.
"Consumer demand is growing for new features that will enhance a digital lifestyle while on the go. Today, they are frequently searching for WiFi access wherever they may be," said Mark McNabb, North America Vice President, Cadillac. "Adding WiFi is a natural extension of the tech features already inside the CTS."
Levi's Brand Unveils Select STEFAN SAGMEISTER Designs At American Rag Stores In Los Angeles And San Francisco
The Levi's(R) brand announced its latest art-based collaboration - a project conceptualized by famed graphic design firm Sagmeister Incorporated ("Sagmeister"). Celebrated for its work with iconic, legendary musicians including the Rolling Stones, Velvet Underground-founder Lou Reed and former Talking Heads front man David Byrne, Sagmeister has developed a series of designs that explore the jean that started it all - the Levi's(R) Original, Button-Fly 501(R) jean.
To commemorate this unique partnership, the Levi's(R) brand teamed up with the influential Los Angeles-based specialty retailer American Rag, to design and execute an exclusive window installation. The installation unveiled the first two Sagmeister images from the special art series created for the Levi's(R) brand. Additional works from the series will be introduced in the coming months. The American Rag window installation, featuring the Levi's(R) inspired posters by Sagmeister, is the latest in a number of creative, visual displays the Levi's(R) brand has designed exclusively for American Rag. For their work with the Levi's(R) brand, Sagmeister took Levi's(R) Original button-fly 501(R) and examined its origin and mystique, literally stripping the iconic silhouette down to the raw materials that compose its DNA.
Navistar's LoneStar Harley-Davidson Special Edition Features Authentic Design Of Legendary Motorcycle Brand
Navistar, Inc. has debuted the International® LoneStar® Harley-Davidson™ Special Edition truck. With deep black paint and contrasting silver and orange striping, the attention-grabbing, chrome-laden big rig truck is one-of-a-kind. Designed in collaboration with the legendary motorcycle manufacturer, the International LoneStar Harley-Davidson Special Edition leaves no doubt as to its DNA.
"The Harley-Davidson Special Edition takes LoneStar to the next level," said Dee Kapur, president, Navistar Truck Group. "It's the perfect combination of LoneStar originality and Harley-Davidson authenticity." The International LoneStar Harley-Davidson Special Edition is authentic all the way down to its design elements. The headlights are actual authentic headlamps from Harley-Davidson® motorcycles and the leather seats feature the same Harley-Davidson Bar and Shield that appear on Harley-Davidson motorcycles.
"When the opportunity to work together first came about, we were intrigued about designing a long-haul truck that had the sleek forms and unique shapes that are unique to Harley-Davidson motorcycles," said Ron Hutchinson, senior vice president of Product Development for Harley-Davidson Motor Company. "The collaboration produced a truck that has the innovation of Navistar with the heart and soul of Harley-Davidson." Only 250 units will be produced in 2009.
Gulf Oil Joins New Retail Partner Program To Help Consumers Pay Less At The Pump
Gulf Oil is offering consumers the ability to lower their price of gas through a powerful new retail partner program known as Override. All consumers have to do is shop at such retailers as Shaw's Supermarkets or Dunkin' Donuts to earn their gas savings.
Shoppers who make a minimum purchase of $50 worth of groceries with their Shaw's Rewards Card earn an immediate 10 cents off a gallon of gas up to 20 gallons at a participating Gulf Oil location. Dunkin Donuts' customers who purchase at least $20 (which can be accumulated over multiple visits) with a Dunkin' Rewards Card, earns 5 cents off each gallon of gas at Gulf. Those savings can then be redeemed immediately at participating Gulf locations throughout New England. Either partner card - the Shaw's or Dunkin' Card - can be swiped right at the gas pump to earn the savings.
According to Gulf Chief Marketing Officer Rick Dery, "The response to the program from our Gulf branded distributors and dealers has been outstanding." The unique power of Override is the ability of its participants to combine their savings from more than one retail partner. By registering their rewards cards at Override.com, consumers can link the savings earned at more than one retailer to maximize their savings at the pump.
"Our first priorities are to bring value and quality to Override participants, and Override's partnership with Gulf will raise these standards even higher. The addition of Gulf locations to the Override network will provide unprecedented convenience to consumers who want to lower their price of gas at the pump," said Mike Crosby, CEO of Override.
Black & Decker Introduces Electronic Motorized Locks Backed By SmartKey™ Technology
Black & Decker's new electronic motorized lock provides the ability to lock and unlock doors via a remote control, Web-enabled mobile phone, security system touch panel and/or a secure Internet connection. This approach is an advancement over other "electronic" locks that require the user to manually actuate the bolt to lock or unlock the door. Wireless and remote access-enabled Black & Decker locks feature SmartKey technology with BumpGuard™ protection as the key back-up, which allows homeowners to quickly and easily re-key their lock(s) themselves without removal from the door.
Scalpicin Offers Anti-Itch Medicated Wipes That Relieve Scalp Itch Fast
Adding to its array of anti-itch products, Scalpicin(R) introduces Anti-Itch Medicated Wipes with skin-soothing Aloe and Vitamins E, A and D. The wipes, perfect for people on-the-go, help relieve itching on the scalp, neck and around the ears. The wipes are fragrance free, portable and individually wrapped for added convenience.
New Windex(R) Outdoor All-In-One Glass Cleaning Tool Saves Time And Effort
A recent study reveals that 80 percent of homeowners avoid cleaning their outdoor windows - a behavior SC Johnson has identified as Window Washing Avoidance Syndrome (WWAS). Now, experts at SC Johnson have developed a cure for WWAS - the new Windex(R) Outdoor All-in-One Glass Cleaning Tool, an easier way to get the job done, allowing homeowners to achieve a streak-free shine in half the time. The Windex(R) Outdoor All-in-One starter kit includes a cleaning head, lightweight pole that allows the user to reach up to 11 feet, and a no-scratch, water-activated cleaning pad with Sheeting Action Formula that prevents streaks and spotting. That means hand drying isn't needed. Just spray the window with water, wipe with the Windex(R) cleaning pad, and rinse with a garden hose. The product is available in food, mass and DIY retailers, including Wal-Mart, Target, Home Depot, Lowe's and local grocery or hardware stores.
Transitions Optical Unveils SOLFX Sunlens Brand
Transitions Optical has unveiled plans to bring its photochromic technology to more consumers through increased focus on its sunwear business, unveiling a new product concept and the Transitions® SOLFX™ sunlens brand. The sunwear lenses have an initial tint and then self-adjust outdoors with the sun, automatically changing level of darkness - and even color - to provide optimal vision in sun and shade, and eliminating the need to put on and take off sunglasses as light conditions change. Available in prescription and non-prescription forms, Transitions SOLFX sunlenses are specifically designed to help wearers look great, see better and perform at their best. Initially, all new products will be focused in three categories, sports, style and specialty.
CLIF Quench™ Sport Drink Introduced
Clif Bar & Company has introduced its new sports drink called CLIF Quench. CLIF Quench is a new sport drink with a refreshingly clear difference-it's made with all natural and 88 percent organic ingredients for healthy hydration including electrolytes and carbohydrates to move water where your body needs it most. CLIF Quench is all-natural and contains no artificial colors, sweeteners and preservatives used in many beverages today. The bottle is made of 40 percent post-consumer recycled PET plastic-the highest percentage of any U.S. bottled beverage-and the bottle and label are fully recyclable. CLIF Quench will arrive on shelves in June and comes in four refreshing flavors: Fruit Punch, Orange, Lime-Ade and Strawberry Citrus.
PANASONIC'S 3D FULL HD PLASMA HOME THEATER SYSTEM MAKES U.S. DEBUT
Panasonic announced the U.S. debut of its first 3D Full HD Plasma Home Theater System (3D FHD), which enables the viewing of true-to-life 3D FHD images by using a Panasonic 103-inch Plasma HDTV and a Panasonic Blu-ray Disc (BD) player, capable of distributing full High Definition (1920 x 1080 pixels) images to the left eye and right eye.
"This goes well beyond conventional 3D and Panasonic is fully committed to making it a reality, and soon," said Bob Perry, Executive Vice President, Panasonic Consumer Electronics Company. "Plasma is currently the only TV capable of delivering a 3D Full HD experience due in great part to its ability to refresh at a speed which enables multiple image display without loss of resolution. The integration of Hollywood's 3D content with Panasonic's industry leading Plasma, Blu-ray and 3D FHD technologies deliver a truly immersive experience which will elevate home entertainment to a whole new level of excitement."
HMS To Develop A Line Of Hefty® Branded Housewares Products
Pactiv Corporation, maker of Hefty® brand products, and HMS Mfg. Co., a leading manufacturer and marketer of housewares products, has signed a license agreement that allows HMS to develop and market a line of Hefty® branded housewares products. The first products to be created under this agreement will be a line of Hefty® brand indoor wastebaskets and outdoor trash cans that offer innovative design and durability to meet most household demands.
"Working with an innovative company like HMS enables us to leverage the Hefty® brand and extend into the housewares category, which is a natural fit for the Hefty® brand," said John Schwab, senior vice president and general manager, Hefty® Consumer Products. "This program will enable us to increase recognition of the Hefty® brand and strengthen our overall presence in consumers' homes." Schwab said. The new Hefty® brand trash receptacles will be available at retailers during the first quarter of 2010.
Mohawk Introduces FloorCare Essentials
Mohawk Industries, the world's largest flooring maker, and Skaffles, a NY-based sales and marketing firm, are introducing a new line of household cleaning products. Mohawk FloorCare Essentials features a complete floor cleaning system with products for carpet, hardwood, laminates, vinyl and tile. They're easy to use, and provide consumers with the best possible methods of all-natural floor care. Typical floor cleaners contain soaps and surfactants. These create sticky residues that are left behind after cleaning which actually attract soil back to that area. Mohawk's FloorCare Essentials feature proprietary technology that contains no soaps, detergents, or surfactants that minimize re-soiling.
Dell Introduces Adamo Brand With Launch Of World's Thinnest Laptop
Dell has unveiled the world's thinnest laptop with the new Adamo by Dell brand. Adamo, derived from the Latin word meaning "to fall in love," will serve as a flagship in a line of products created to disrupt the personal computing space with the combination of new design aesthetics, personalization choices and sought-after technologies. The Adamo by Dell brand is being supported by an innovative marketing and promotion campaign to reach computer shoppers including a stylish worldwide print campaign shot by acclaimed British-based photographer Nadav Kander and featuring high-fashion models that reinforces the "fall in love" positioning.
Findley Acquires Russell & Miller
A group of investors led by Bernard Findley have acquired Russell & Miller, a vertically integrated manufacturer and direct marketer of point-of-purchase merchandising products, located in Santa Fe Springs, CA. Russell & Miller Acquisition Inc. (R&M), the newly formed entity, will evaluate likely synergies between itself and its sister company, New Century Direct (NCD), which operates under a similar business model and was acquired by Findley.
Harbor Industries, Inc. has developed a new interactive system for conveying product messaging. The in-TRAC™ system (patent pending) is a sliding interactive LCD monitor that changes information as it is moved in front of different products. The monitor slides on a powered 12 V DC rail allowing the consumer to receive desired product messaging. If additional information is needed, the consumer can access it using the optional touch screen. The screen can be mounted portrait or landscape. Content can be delivered using either a compact flash card or web based option whichever is best for the retailer. The content sequence and product information are easily updated for promotions or other store requirements. The system is designed to be incorporated in a point of purchase display, on gondola shelving or on slat wall. For more information, contact Harbor Industries, 14130 172nd Ave., Grand Haven, MI 49417; (Tel.) 616-842-5330. (Web site) www.harbor-ind.com
Industrial Image Introduced FlashView
Industrial Image Inc. has introduced FlashView, a combination of traditional print signage and an All-in-One LCD digital media player. It was designed specifically for the POP market with standard features like an internal on/off timer, security door, rugged all metal housing and a one year warranty. For more information, contact Industrial Image Inc., 2665 Pine Grove Rd. Suite 400, Cumming, GA 30041, (Tel.) 770-205-6636. (Web site) www.industrialimage.net
Sam Pievac Offers MDF Shelves
Encourage impulse purchases with this mobile POP display from the Sam Pievac Company. Made with MDF shelves, metal tubing and grid panels, this display features curved side panels that accept hooks and other grid accessories. Books and other stackable merchandise will look great and custom colors and finishes are available. For more information, contact David Nanos, DNA Marketing Services, (Tel) 913.530.2302. (Web site) www.sampievaccompany.com
Darko offers 3.5" LCD Video Shelf Talker
Introducing the 3.5" LCD Video Shelf Talker from Darko. It's the cost effective way to attract shoppers with your complete product message. o Screen Size: 3.5" o Power: (8) "D" Cell Batteries or AC Adapter o Hours: (8) "D" Cells = 50 Hours (up to 5,000 activations) o Speaker: 2.5" for shelf talker and shelf display o Video and Still Images: MPEG4 only o Housing: Custom designed for shelf front or on-shelf displays. Materials used: plastic, metal or corrugated. (Web site) www.darkoinc.com
T.M. Shea Offers Category ArcArms
Gain additional category sales by increasing the departmental foot traffic with T.M. Shea Products' Category ArcArms. Category ArcArms are easy to install and are moveable for department or store resets. Shoppers will be able to navigate through aisles easier and locate products faster.
(Web site) www.tmsheaproducts.com"
Smartwall is a display and perimeter wall system that utilizes thinline wall standards and brackets. It uses low voltage LED lighting technology and can power to illuminate a vast array of products including lightweight shelves, lightboxes, lit acrylic shelves, step units and cubes. The electricity is delivered through the standards to circuitry built into each unit. For more information about Smartwall, contact TC Millwork, P.O. Box 826, Bensalem, PA 19020; (Tel.) 215-245-4210. (Web site) www.tcmillwork.com
ExpoSystems Canada Offers PAL 10
ExpoSystems Canada has added PAL 10 to its line of quality banner stands. PAL 10 offers a 33.5" wide x 84" high graphic image in a newly designed wedge shaped base for more stability. But the real advantage of PAL10 is the graphic attachment which uses Micro Velcro on the leader and the top rail. This makes PAL 10 the most user-friendly graphic replacement banner stand in the PAL line. Simply peel the graphic off of the top rail and the leader and attach a new one in minutes.
(Web site) www.exposystems.com
Accenta Offers Supreme System™
Accenta Inc., introduces Supreme System™ is a reusable, single kit solution that expands and contracts to create unlimited display configurations. The modular system can easily accommodate any size exhibit booth from 100 sq. ft. to 500 sq. ft. and beyond. Preplanned configurations allow for customized components to be paired with new graphics, creating a unique look and feel for each and every show. Extra large graphics, seamless images and enhanced capabilities such as backlit, shelving, and LCD display options, create a high quality branding tool. The lightweight, portable system is easy to install and requires no special tools or equipment to set up. Truly a one size fits all display, Supreme is a must have for companies attending several shows throughout the year, with multiple size booths requirements. To learn more about Supreme System, visit, (Web site) www.accenta.com
Globotech Displays Offers dBs - digital Banner stand
Globotech Displays recently announced the worldwide introduction of dBs - digital Banner stand. A revolutionary replacement for the traditional banner stand, dBs can help marketers switch from static printed messages to a dynamic high-definition visual presentation. Whether attending a trade show, holding a corporate event, or promoting products and services at point of purchase, dBs can provide an eye-catching way to effectively communicate a brand's distinctive character. Globotech combines the latest advances in electronic display technology with its expertise in exhibit design to create dBs, a truly portable digital signage solution featuring a 32" Hi-Definition LCD panel mounted on a robust yet collapsible structure, all carefully packed in a single wheeled case. dBs is a true out-of the-box plug-and-play solution. The elegantly designed structure can be assembled in minutes with a single tool. There is no need to worry about adding a computer or bulky external media player. Image, video, and sound files can play from its internal 256 MB memory or using a memory card. The large wide-screen display portrays content in high definition with a sharp resolution of 1366x768. dBs is easy to operate with patented software that helps optimize and resize files for the finest presentation. For more information, visit Globotech Displays at, (Web site) www.globotechdisplays.com
Exponents Offers Alioscopy® USA
Exponents, Inc., a leading manufacturer of trade show displays, has announced a marketing and distribution relationship with Alioscopy® USA, creators of breakthrough 3D auto-stereoscopic visualization technology (no-glasses) for creating and displaying dynamic, attention-grabbing 3D content at trade shows. "Stereo 3D commands viewer attention," said Philippe Roche, CEO and President of Alioscopy USA. "However, in a trade show environment, 3D glasses are not practical. Alioscopy and Exponents will offer the best 3D experience without glasses-a perfect solution for tradeshows." Exponents will offer Alioscopy hardware, software and templated content solutions to the tradeshow industry through the company's international dealer network. Exponents and Alioscopy offer customers a unique turn-key way to step into auto-stereoscopic 3D via a full-service design center and consultancy. The Alioscopy design center creates 3D content for its customers from the ground up, or generates pre-created 3D content at the highest standards for output on the Alioscopy displays. Alioscopy-ready 3D content is then rendered for play-back on custom manufactured LCD displays fitted with a specialized, proprietary lenticular lens (available in 24-inch and 42-inch configurations) for an immersive and memorable 3D experience for all audiences. For more information, visit
(Web site) www.exponents.com
Case Design Corp. has designed a new Banner Stand Shipping Case which will hold more than one stand. The interior includes a corrugated partition kit (adjustable partitions) to allow the user to ship from 1 to 4 stands of various dimensions. The case is molded in high impact polyethylene plastic for extreme shipping conditions, and has built-in wheels and handles for easy handling. The case measures 39 x 19.25 x 5.5 and weighs only 20 lbs. For more information, contact Case Design Corp., 333 School Lane, Telford, PA 18969; (Tel) 800-847-4176. (Web site) www.casedesigncorp.com
The iNFORMER Offers Quick And Easy High-Impact Dispaly
The iNFORMER is a quick and easy, high-impact display. The unique, contemporary design provides an unparalleled opportunity to showcase your products as well as a video presentation featuring your products in action. In addition to lightweight, aluminum construction and a durable powder-coated finish, the iNFORMER includes LED lights under each shelf to illuminate products, a 24" LCD display with two built-in speakers, and a header sign. Video content can be fed through an optional built-in media server or a laptop computer. No tools are required for easy assembly and disassembly. Packs and ships in two UPS-able shipping cases. (Web site) www.bluegooseinc.net
SteriLyfe Hand Sanitizing Kiosk Offers New Advertising Medium
SteriLyfe™ LLC has introduced the STERISTATION™ mobile hand sanitizing/advertising kiosk as a new revolutionary way to advertise and promote products. This Hand Sanitizing Kiosk combines a deck mount touch free sanitizing dispenser with inter-changeable or permanent graphic panels.
The STERISTATION™ will be comprised of light weight recyclable eco-friendly plastic with architectural elements that incorporate modern design, a built in touch free hand sanitizer dispenser, generous space for graphic signage, and mobility. The deck mount touch free dispenser connects to a 5 liter cartridge lasting over 5,000 activations.
According to David Stob, President of SteriLyfe, STERISTATION™ will have plenty of advertising space for custom signage and graphics. The base and tower will have 4 sides of advertising space for easy interchangeable graphics. It will be a revenue generating vehicle not only for hand sanitizer but also for opportunities to capitalize on the ad space, with other accessories such as coupon dispensers, brochure holders, business card dispensers, and menu boards. STERISTATION™ will be available in 2 sizes. Restaurants, buffet lines, food courts, shopping malls, cruise ships, and sports arenas are just a few of the numerous areas where STERISTATION™ can be placed for providing a crucial health service with the added benefits of advertising and promotion." For more information, visit (Web site) www.Sterilyfe.com
New KG-ACTIVATION Unit Launched
The Kerry Group, a global marketing communications firm in St. Louis, MO, has launched KG-ACTIVATION, a new division of the company which specializes in large-scale event marketing. Mike Campbell, founder and former president of Javelin, will lead KG-ACTIVATION as president and will report to Robert McCann, CEO of Kerry Group, LLC.
"KG-ACTIVATION is a logical next step in our efforts to provide clients with superior local market activation that is cost efficient and delivers return on investment," Robert McCann, CEO of the Kerry Group, said. "It focuses our core experience of producing and managing mobile tours, big corporate events, B-to-B and B-to-C influencer programs for clients seeking memorable new ways to reach consumers and business audiences."
Artisanal Premium Cheese Hires WahlRich Group For Retail Effort
Artisanal Premium Cheese has entered the first phase of its retail strategy by placing selections from its line of artisanal cheeses and accompanying condiments in select retail stores in New York City. To support this effort, the Company also retained the WahlRich Group as its merchandising agency.
"We look forward to working with WahlRich Group whose branding and merchandising expertise are sure to increase the visibility of our line of luxury cheese and assist the growth of our Company," said Daniel Dowe, President and CEO of Artisanal Premium Cheese.
Moosylvania And hawkeye Form Alliance
Moosylvania and hawkeye, two independent marketing agencies with services that complement one another, announced a strategic alliance to provide an expanded suite of turnkey solutions.
"This alliance assures that all bases are covered for reaching where consumers are now and where they are headed," said Rodney Mason, CMO of Moosylvania. "Today, more than ever, design, digital, social networking, analytics, CRM and fresh insights are a necessity to insure that marketing dollars are working their hardest."
Livingston Cellars Wine Launches 'Living The Livingston Life' Program
Livingston Cellars Wine has teamed up with one of America's most beloved 70's sitcom television stars, Joyce DeWitt, to launch the national Living the Livingston Life program. Most famously known as "Janet" on ABC-TV's long-standing television series Three's Company, Joyce will join Livingston Cellars Wine in toasting modern-day, adventure-seeking Boomers who are accustomed to enjoying and giving back to their communities with the newfound freedoms in life.
To launch this program, the Livingston Cellars Airstream trailer will travel to key markets coast-to-coast throughout the year. A modern version of an American staple, the Livingston Cellars Airstream is decked out with all the comforts of home. At each event Boomers will be invited to join in the fun with complimentary wine tastings, celebrity meet-and-greets, memorabilia and autograph signings and interactive games. Ms. DeWitt will be traveling with Livingston Cellars wine and sharing her real-life experiences on how to Live the Livingston Life at selected Airstream appearances. In addition, consumers across the country are invited to share how they themselves are Living the Livingston Life via a national essay contest, where the grand prize winner will receive an all-expenses paid trip to California wine country.
"No other generation embodies the spirit of the Livingston life quite like the Boomer generation," said Peter Abate, Vice President & General Manager for Livingston Cellars Wine. "The Living the Livingston Life is a year-long program that celebrates their vivacious spirit, newfound freedoms, contributions to their social communities and life's limitless possibilities."
Simon Fashion Now Rolls Out Across The Nation
Simon Property Group has rolled out Simon Fashion Now (SFN) nationwide, a celebration of style featuring runway fashion shows, the latest trends in cosmetics and the season's must-have accessories at signature Simon Property Group properties.
Simon has taken aim with this event concept and is showcasing brands in five markets this spring and six to seven markets this fall. These retailers see the value in taking their product to the runways and capturing the audiences Simon has successfully built. The benefits to the shopper are that the event is free, all looks are available for purchase immediately and every price point is featured so no consumer group is excluded.
Outwater Plastics
