Zalia Cosmetics On Display In Victoria's Secret Stores
This multi-functional table display was designed for the Zalia Cosmetics presentation in Victoria's Secret stores.
The display was designed with sections for color array, product testing, accessories and special promotions for the Zalia brand. Striking color acrylics emphasize and identify the Zalia brand. Strategically-positioned testing areas allow for shopping ease. Versatile product presentation trays permit seasonal product changes. The graphic logo header, mirrors and seating area create a distinctive image yet tie into the overall theme of Victoria's Secret Beauty.
The Zalia Cosmetics table display was created to provide the maximum function in the minimum space by Retail Solution Center, a p.o.p. display firm located in Freeport, New York.
West End Games Employs Lenticular Motion Display
West End Games is using this motion lenticular display featuring images that are driven by one AA battery. The moving lenticular images help to attract consumers by conveying the action in the video game and bringing it to life.
The motion lenticular display was created for West End Games by Hankscraft, Inc., a Reedsburg, WI-based p.o.p. display company.
New Egismoz P.O.P. Encourages Consumers To 'Seize The Deal'
Egismoz sells overstocked and recertified electronic products at great prices in a small retail environment. The brand and identity created by re:group, a brand marketing firm located in Ann Arbor, Michigan, encourages consumers to rebel against traditional means of purchasing these items, come into the store and "seize the deal."
The initial Egismoz campaign consisted of a series of freestanding inserts and point-of-purchase display materials.
Land Rover's 2006 Range Rover Sport Featured In Ralph Lauren On Madison Avenue
Land Rover is partnering with Ralph Lauren to bring to life a luxurious sporting lifestyle with the 2006 Range Rover Sport on display in the window of the Ralph Lauren Sport store on Madison Avenue in New York City.
This window highlights the Range Rover Sport as the vehicle of choice for a weekend trip. The setting depicts three women, dressed in clothing from the new Ralph Lauren Alpine Collection, arriving at the stable on a country estate.
"Partnering with Ralph Lauren on this project was ideal for Land Rover," said Sally Eastwood, Vice President of Marketing for Land Rover NA. "Ralph Lauren's window provided a unique backdrop to illustrate how our vehicles complement a luxurious lifestyle."
Fujifilm's Digital Dropbox Debuts In 3,400 Wal-Mart & SAM'S Club Locations
Fuji Photo Film U.S.A. is providing digital photo customers with an easier and more affordable way to get quality digital prints with the debut of a Digital Dropbox photo center at Wal-Mart and SAM'S Club locations around the country.
The Digital Dropbox provides customers with the best of both worlds by combining a traditional film drop box with a new digital order kiosk. Customers can continue to drop off their film while digital camera users can take advantage of the added technology to send their digital images to Fujicolor Processing for off-site printing. The digital print order is delivered back to the store in 2 days, just like drop box film orders. This option is ideal for customers who don't have broadband access, or a computer at home, but own a digital camera and want quality prints via the traditional film processing "drop-off" experience. Wal-Mart and SAM'S Club locations are the first retailers to offer Fujifilm's Digital Dropbox solution.
"We are excited about the addition of a digital kiosk to our dropbox allowing our customers and members to get a great everyday low price option on digital pictures, just like they have had, and still do have, from film," said Sharon Wibben, Vice President of Photo and Connections Centers for Wal-Mart Stores. "With the growth of the digital photo category becoming more mainstream, this only makes sense."
LEGO Education Concept To Enter U.S. Market
The LEGO Group has signed an exclusive agreement with ALC Education Group, LLC of New York to bring the LEGO Education Center concept to the U.S. and Canada. The LEGO Education Centers will offer innovative educational enrichment programs in early childhood, science, math and technology for children ages 3 through 16.
Classes will be offered to students both in the center and on-site at schools. Additionally, the centers will provide staff development for educators in the use of LEGO curriculum and materials to teach science, math and technology in their classrooms.
While new to the U.S. market, LEGO Education Centers are well established on other parts of the world, particularly Asia. More than 150 LEGO Education Centers are operating successfully in Korea, Japan, Singapore, China and Australia.
"The LEGO brand is exceptionally well-known and beloved by children, parents and educators in the U.S. and Canada, so we know the LEGO Education Centers will be enthusiastically welcomed," said Dan Charleton, CEO, ALC Education Group. "The concept is dramatically different form anything currently offered by the supplemental education market in the U.S."
The first Center is slated to open in spring 2006 in suburban metro New York. The Company plans to open LEGO Education Centers in all major metropolitan markets across the U.S. and Canada in the near future.
Blavod To Introduce El Diamante del Cielo Tequila In U.S.
Blavod Extreme Spirits' new joint venture, Diamante Spirits, will produce and market a new tequila, El Diamante del Cielo (Diamond in the Sky), in the U.S. in 2006. El Diamante del Cielo, the first product of Diamante Spirits, will further solidify BES' growth in the international boutique drink market where it already produces and markets Blavod Black Vodka and Players Extreme vodkas and rums. El Diamante del Cielo is currently being tested in three major U.S. markets.
North Lake Wines Is Launching Smashed Grapes
North Lake Wines, a division of Constellation Wines U.S., has introduced a California wine brand called Smashed Grapes, whose mission is to make premium wine fun and accessible for 25- to 34-year-old wine drinkers.
"New and emerging wine consumers increasingly are embracing premium and super-premium wines as part of their lifestyle," said Bethany DiSanto, Marketing Director for Smashed Grapes. "Many are savvy young professionals who value quality and like good wine, but dislike the stuffiness and ritual often associated with it. The message of Smashed Grapes is that enjoying premium wine can be simple, fun and non-pretentious."
According to the Company, premium and super-premium wines are registering double-digit growth in both volume and dollar sales, much of it fueled by "non-traditional" brands.
Tassimo Hot Beverage System Debuts In U.S.
The Tassimo Hot Beverage System, developed and designed by Kraft Foods, is the only machine that allows consumers to prepare an assortment of hot beverages including coffee, tea, cappuccino, espresso, latte and hot chocolate conveniently at home. Unlike other single serve brewers, Tassimo uses real liquid milk to create the dense foam for cappuccino and latte eliminating the need for a complicated steam wand or frothing attachment. Tassimo discs (T-Discs) inserted into the machine automatically calculate the correct water quantity, brewing time and temperature to prepare the perfect beverage in under a minute. Manufactured by Saeco International Group S.P.A., the largest independent manufacturer of espresso makers in the world, Tassimo is available in various department and specialty stores for $169.99.
Sundia Watermelon Juice Debuts
Sundia Corp. delivers the superfood benefits of watermelon in a great tasting juice with the introduction of Sundia Watermelon Juice. Founded by Bradford Oberwager, a Silicon Valley entrepreneur, Sundia Corp. becomes the first mass-manufacturer of watermelon juice, a great tasting alternative to orange juice and packed with the cancer-fighting antioxidant lycopene. Sundia Watermelon juice is available in the produce section at many California grocers with plans for national distribution shortly.
New Heinz Silly Squirts Ketchup Gives Kids Control
Heinz Silly Squirts has been introduced nationally in a kid-friendly bottle that has a cool cap with three flip-top drawing nozzles, each dispensing 100% Heinz Tomato Ketchup in a different design. Moe than three out of four moms (76%) surveyed said they wish there were more products designed specifically for kid-sized hands, according to Heinz. "Now Heinz Silly Squirts helps moms achieve what they wish for most at mealtime: kids who want to eat what mom has prepared," said Wendy Beitsinger, Senior Brand Manager for Heinz Ketchup. "Better yet, Heinz Silly Squirts' easy-to-squeeze bottle is perfectly sized for small hands to grip, giving kids a feeling of independence and a sense that they can do and create anything."
Kodak Ships World's First Wi-Fi Consumer Digital Camera
Eastman Kodak Company has begun shipping its EasyShare-One zoom digital camera to retailers. The EasyShare-One model is the world's first Wi-Fi consumer digital camera. "Only the EasyShare-One camera has the ability to send e-mail from the camera to connect to the Kodak EasyShare Gallery at home and on-the-go from thousands of hot spots worldwide, to store up to 1,500 favorite pictures and to optimize viewing and operation via its unique touch screen and graphical menus," said Greg Westbrook, General Manager, Digital Capture, Digital and Film Imaging Systems. "It's the ultimate picture sharing device, redefining the digital photography experience."
Kraft Introduces Supermac Whole Grain Pasta & Sauce
Kraft Foods is introducing a better-for-you twist on macaroni and cheese with the introduction of Supermac & Cheese pasta and sauce. Providing a good source of whole grain and vitamins B1, C, D& E and an excellent source of calcium in each serving, Supermac offers the cheesy flavor and fun kids want, while providing a more nutritious meal option that moms can feel good about serving, according to Lance Friedman, SVP, Health & Wellness.
Amplifon Names Toal V.P. Mktg.
Amplifon USA, a leader in delivering hearing solutions to individuals affected by hearing loss, has hired Chris Toal as the company's Senior Vice President of Marketing. In this role, Toal will oversee all strategic marketing activities for the company's Miracle-Ear, National Hearing Centers and Sonus brands. Prior to joining Amplifon, Toal served as Vice President of Marketing for Caribou Coffee in addition to holding marketing and brand management positions with Ralston Purina and Pillsbury.
Scholastic Books Names A. Resnick V.P., Mktg. & Promotion
Scholastic Book Clubs has appointed Ann Marie Resnick to the newly created position of Vice President, Marketing and Promotion. Resnick will oversee the development and implementation of promotional and marketing programs and tactics for Scholastic Book Clubs' thirteen monthly book club catalogs. Prior to this, Resnick was Vice President, Marketing at Columbia House as well as Vice President of Marketing for ZanyBrainy.com.
Garden Of Life appoints
Garden Of Life, a health and wellness company, has appointed Roberta Modena as Vice President of Marketing for the Garden of Life brands. Modena possesses over 10 years' marketing experience having developed and executed new brand positioning programs, grassroots marketing initiatives, in-store retail promotions and online resources. She previously worked for General Nutrition Centers where she served as Vice President of Marketing.
Heritage Offers P.O.P. For Lotteries
Heritage Sign & Display produces attention-getting lottery point-of-purchase signage and displays including logo mirrors, motion clocks, cork boards, lighted window jackpot signs with changeable numbers, Shape Write ™ lighted write-on boards and a prize wheels and wager mats. For more information, contact Heritage Sign & Displays, (Tel) 570-645-8701, (Web site) www.popsigns.com
Xtra Lite Introduces PowerWall
Xtra Lite Display Systems' newly introduced its patented PowerWall ™ graphic display system, which turns overhead walls or hard-to-use spaces into dynamic displays. Innovative stretch tensioning keeps PowerWall graphics taut at any angle. Available in flat, dimensional or hanging banners, PowerWall enables designers to easily sculpt an array of angles by repositioning display elements and slipping on new graphics quickly and easily using the XtraFlex connecting system. Overhead walls and hard-to-use spaces become a creative matrix that responds to changing marketing demands. For more information, contact Xtra Lite Display Systems, Inc., (Tel) 866-538-2466, (Web site) www.xtralite.com
Outwater Offers Solar Powered Display Motors
Outwater Plastics Industries, Inc. has introduced a new line of Solar Powered Display Motors, to augment its extensive selection of AC/DC Powered Display Motors. The Solar Powered Display Motors are available in both rotational and pendulum movement formats for upright and inverted use with included plate, banner and signage attachments to accommodate a wide variety of ceiling and tabletop application requirements. Outwater Plastics' cost effective, energy efficient and environmentally friendly Solar Powered Display Motors fully operate with available indoor or outdoor lighting, offering ultimate savings without the need for batteries or upkeep. For more information, contact Outwater Plastics Industries, 24 River Road, P.O. Box 500, Bogota, NJ 07603; (Tel) 1-800-631-8375 (U.S. Sales and Product Information), 201-498-8750 (Outside of U.S.), (Web site) www.outwater.com
Makita Launches 'The Experience More' Tour
Makita USA, manufacturer of high quality industrial power tools and accessories, has kicked off its Experience More mobile marketing tour to put Makita at the forefront of the professional tradesmen's mind when purchasing tools, and reinforce the superior quality of the Makita brand.
The 53' interactive mobile event and training trailer will allow professional tradesmen to interact with and use Makita's industrial power tools in an authentic work environment. Knowledgeable Brand Ambassadors will be on board to educate visitors and tell the Makita story.
"The Experience More Tour is going to be extremely impressive and will engage the professional's five senses to completely immerse them in Makita," said Brent Withey, Brand Manager for Makita. "We are excited to be able to bring this tour to our PRO users and offer such a valuable experience to them."
This tour will showcase over 125 focused trade tools that will be displayed on real-life display pods. The tour will also include interactive experience demo stations, engineering exhibits to show Makita's engineering advantages, touch screen displays with interactive video and plasma screens will be placed throughout the trailer with compelling video and audio footage. As Makita strives to focus on the Hispanic market, the tour will integrate exclusive initiatives tailored towards Hispanic tradesmen. The Experience More Tour will also support Makita's sponsorship initiatives such as Makita Suzuki Racing and MLS and FMF soccer. The Makita Experience More Tour trailer was designed, manufactured and operated by Craftsmen Industries of St. Louis, MO.
Outwater Plastics
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