GUINNESS Irish Stout has launched GUINNESS Foreign Extra Stout in the U.S., the fullest in flavor of the GUINNESS brand variants. Deep brown in appearance, GUINNESS Foreign Extra Stout is carbonated unlike the nitrogenated GUINNESS Draught with which most Americans are familiar. The specialty beer is 7.5% ABV and possesses strong, roasted aromas followed by a unique bittersweet taste.
GUINNESS Foreign Extra Stout dates back to 1801, when it was first brewed in Dublin and made its debut in the U.S. in 1817. Export to the U.S. was discontinued during prohibition and the variant is now making its return to the market. “GUINNESS Foreign Extra Stout appeals to beer drinkers who love to explore beer and are looking for a serious stout,” said Patrick Hughes, Brand Director, GUINNESS.
Dr. Andrew Weil Launches Foot-Friendly Footwear
Andrew Weil, M.D., internationally recognized leader in the field of integrative medicine, in collaboration with Phillip Vasyli, Australian podiatrist and founder of the Orthaheel technology, has launched Dr. Andrew Weil Integrative Footwear. The revolutionary collection for men and women utilizes an integrative approach in developing footwear designed to restore natural foot alignment, function and improve overall energy and efficiency. The line’s fall 2010 collection features five styles, including sandals for men and women and walking shoes for women.
Lowe's Launches Recycling Centers In U.S. Stores
Lowe's has installed recycling centers in nearly 1,700 stores throughout the U.S. to provide a one-stop recycling destination for customers. The permanent recycling centers offer a free, convenient and easy way for customers to recycle rechargeable batteries, cell phones, CFLs and plastic shopping bags.
As consumers continue to recycle products at a growing rate, the newly launched recycling centers will allow for the safe and proper disposal of these items in an easy-to-use bin near the store entrance. At each Lowe's store in the contiguous 48 states, customers can drop off any expired, unbroken CFL, any rechargeable battery up to 11 pounds and all used cell phones and plastic shopping bags. Lowe's stores in Canada also feature recycling centers to ensure CFLs and batteries are responsibly recycled. The products are safely shipped to recycling facilities to process and reclaim materials that are used to make new products.
Pink Ribbon Produce In-Store Program Launches At Harris Teeter, Meijer And Price Chopper Stores
Pink Ribbon Produce, a unique retail program committed to raising breast cancer awareness, at hundreds of Harris Teeter, Meijer and Price Chopper stores. The educational fundraising program, created by Consumer Effects International, teams the three grocery store retailers with produce suppliers in an effort to raise money for local Susan G. Komen for the Cure® affiliates. Stores will direct shoppers to the participating produce suppliers with a Pink Ribbon program icon on posters and point of sale signs.
Produce brands supporting this year's Pink Ribbon campaign include: Fresh Express, Gurda Gardens, Highline Mushrooms, Nature's Way, NewStar, Paramount Citrus, Del Monte Fresh Produce, Dole, Double Diamond, Sunlight International, Earthbound Farm
Sunset Produce, Fowler Packing and Topline Produce.
Sephora Introduces Bilingual Scentsa Fragrance Finder
After successfully introducing the Scentsa® Fragrance Finder for Sephora, an innovative device that takes the guesswork out of finding a new scent or an old favorite, Sephora has debuted its new bilingual English/Spanish edition. A state-of-the-art custom program, Scentsa is the brainchild of Jan Moran, noted fragrance expert.
"Since its launch in 2008, Scentsa has been an important resource for Sephora clients," said Margarita Arriagada, Sephora's Senior Vice President of Merchandising. "The introduction of the new bilingual edition allows our Spanish-speaking clients to access Scentsa's vast knowledge, creating a richer and more customized shopping experience."
Scentsa's interactive wall-mounted touch screen is located prominently in the fragrance area in-store, making it a useful tool for Sephora's fragrance experts and for customer "play". With the tap of a finger on the large-screen display, users can easily navigate the program to find detailed information on the latest fragrances, view images, watch videos, or find thousands of reviews on time-honored international favorites; all with cutting-edge clarity. Switching to Spanish is effortless, and with just a touch at the top right of the screen, shoppers are able to search by fragrance and brand name, fragrance notes and families, and new and bestselling scents, all in their preferred language. They can even take The Find Your Signature Scent quiz in Spanish to quickly find the fragrance to fit their personality and lifestyle. (Web site) www.scentsa.com
JCPenney, JA Apparel And IAVA Launch Promotion Benefitting Iraq And Afghanistan Veterans
Iraq and Afghanistan Veterans of America (IAVA), the nation's first and largest non-profit organization for veterans of the Iraq and Afghanistan wars, has partnered with JCPenney and JA Apparel Corp., makers of JOE Joseph Abboud®, to launch "Welcome Home Joe," a national campaign that provides Iraq and Afghanistan veterans with $1 million in certificates to purchase professional attire as they transition to the civilian workforce. With over two million servicemen and women who deployed as part of Operation Enduring Freedom and Operation Iraqi Freedom, Welcome Home Joe seeks to honor and help support America's next generation of veterans as they pursue career opportunities after their military service.
"New veterans are coming home to one of the toughest economies in decades and thousands are struggling to find employment," said Paul Rieckhoff, founder and executive director of IAVA. "Our partnership with JCPenney and JOE Joseph Abboud demonstrates the importance of working together to provide these vets with the benefits and resources they need to ensure a successful future."
To generate awareness of the Welcome Home Joe campaign, JCPenney is encouraging customers to help give away $1 million in professional wardrobes by inviting friends and family members who served in Iraq and Afghanistan to sign up with IAVA. Marketing for Welcome Home Joe features real veterans and IAVA members who describe their military experiences in a video diary filmed during a photo shoot for JOE Joseph Abboud apparel.
Fast Food's First Consumer-Reusable Container Introduced At KFC Restaurants Coast To Coast
KFC restaurants across the country are introducing what's believed to be the fast food industry's first consumer-reusable food container. Initially introduced in five markets beginning in May of this year, plans call for them to be available nationally at KFC restaurants.
"We believe this is the first meaningful introduction of reusable food containers in the fast food industry. By the end of this year, KFC U.S. will reduce foam packaging use by 62 percent and reduce total plastic use by 17 percent," said Megan Isaac, Senior Marketing Manager for KFC. "We appreciate our customers' passion for doing their part to help us meet our 'Reuse, Renew, Rejoice' goals."
The award-winning side container features a clear bowl with a red lid embossed with a "reusable" message, as well as a reminder that the container is both microwaveable and top rack dishwasher safe. Not as visible, but equally important is a patented "ventless vent" technology that enhances product quality by allowing moisture to escape without the need for a hole in the lid. The result is a leak-resistant lid that provides a secure fit and keeps food fresh. The container is made of 100 percent polypropylene, the same material used to make leading retail food storage containers. The primary supplier for the project is St. Louis-based Anchor Packaging, the leading manufacturer of polypropylene containers.
Kmart's Introduction Of Exclusive Product Line Provides Customers Wider Product Offerings At Value
Kmart has expanded its brand portfolio with the introduction of the Smart Sense™ line, its new Kmart brand that includes a wide range of items. The quality of the Smart Sense line is comparable to that of national name brands, and on average costs 20 percent less.
"With the introduction of the Smart Sense line, Kmart is looking to offer a more affordable Kmart brand product assortment that will rival the quality of more nationally recognized brands," said Mark Snyder, chief marketing officer, Kmart. "While the Smart Sense line will offer the everyday essentials, Kmart is also taking it a step further by providing unique products that you wouldn't typically expect to see under a store brand."
The Smart Sense line currently consists of hundreds of products available in Kmart stores and the product line will expand to more than 1,200 items. Kmart will also support the Smart Sense line launch through multiple communications channels, including advertising, coupon offers, merchandising displays, sampling, digital marketing and event marketing.
LeapFrog Gives Consumers 'Green' For Going Green
LeapFrog Enterprises, creator of award-winning learning products for children, has introduced its "Trade Up to Leapster Explorer" program, offering discounts on the Leapster Explorer system. To participate, families simply turn in eligible older LeapFrog platforms through RecycleBank's online service or in person at Best Buy stores, then receive $10 off a new Leapster Explorer system and $10 off two Leapster Explorer games. And by "trading up," LeapFrog consumers can also be "e-cycling" leaders, keeping our nation's landfills free from electronics.
"'Trade up to Leapster Explorer' gives LeapFrog families a great deal on this cutting-edge platform," said LeapFrog chief marketing officer Jeff Grant. "Leapster Explorer offers kids a mobile learning experience that lets them discover something new every time they play-on the go or online. And we are excited to help families who 'trade up' to recycle, not just discard, older LeapFrog products."
Russell Simmons Launches Store In Macy's Herald Square
Entrepreneur and media mogul Russell Simmons is showcasing his newest designs for his menswear label, Argyleculture, with the official unveiling of his new Argyleculture men's shop in Macy's Herald Square. Created for the "urban graduate" - the man over the age of 25 who has "arrived" and is beginning to fulfill their dreams both personally and professionally, Argyleculture infuses original detailing with the buttoned-up styling of men's professional attire, including suits, argyle vests, zip-up sweaters, plaid oxfords, polos, and denims of different washes.
Argyleculture's Fall 2010 campaign names Tyson Beckford as the face of the label. As the quintessential "urban graduate," Beckford demonstrates how the collection reflects classic American style with the powerful influence of hip-hop.
Target Stores In Twin Cities Metro Area Receive Multiple Design Reinventions For Enhanced One-Stop Shopping
More than 25 Target stores in the Twin Cities metro area have been redesigned to further deliver one-stop shopping convenience for guests. The stores feature an inviting open-market grocery layout, stocked with a selection of fresh produce, fresh meat and baked goods. The new layout also includes reinventions in several other areas throughout the store such as beauty, home, shoes and electronics, to provide guests with the ultimate shopping experience, all at a great value.
The increased fresh food selection is designed to make fill-in shopping quick and easy for guest's on-the-go. Each store offers a selection of national food brands and Target private label brands, including Archer Farms premium foods, Simply Balanced better-for you products and Sutton & Dodge premium quality USDA Choice beef. The redesigns include a curated assortment of product, offering 90 percent of the categories found in a SuperTarget, interactive displays and wider aisles to make guests shopping experience easier and more enjoyable.
"Target developed these concepts in response to guest feedback. This is one of the many ways we're evolving our store design to deliver one-stop shopping and convenience for our guests," said Annette Miller, senior vice president, merchandising for Target.
In addition to the expanded fresh food layout, the beauty department displays a more engaging shopping experience, featuring softer lighting and curved fixtures, as well as interactive screens to help guests select the right beauty products for their individual needs. The home department has added wider aisles and lower product fixtures offering easier navigation and enabling guests to see more of the department at a glance. The shoe department provides better product visibility and has enhanced guest comfort by adding more seating and mirrors. Finally, the electronics department has added a fun, interactive environment with video games displayed on a unique tether system, allowing guests to browse and try games at their convenience. In 2010, Target will add approximately 350 new and remodeled locations nationwide.
New Belkin Conserve Gateway™ Connects To Smart Meter To Provide Energy Usage Insight In The Home
Belkin has made available its Conserve Gateway, a router system that pairs with a smart meter to provide real-time insight about home energy use. Conserve Gateway delivers this information via a simple and elegant web interface, which allows people to easily track and reduce energy use in their homes and learn conservation tips. Further, it offers utility companies the ability to push information to Conserve Gateway with advice or calls to action, such as: "By using your dryer more efficiently, you can save up to $76 per year." With the growth of smart meter installations in homes, people need to feel empowered to act positively upon the information delivered to them and Belkin's own consumer insight research reveals people's growing awareness of and desire to reduce energy consumption.
ck one Fragrance Introduces Synergistic Jeanswear, Underwear & Swimwear Lines
Calvin Klein Fragrances, a unit of Coty Prestige, and Warnaco, which owns and operates Calvin Klein Underwear and is the global licensee for Calvin Klein Jeans and Swimwear, will launch a new lifestyle brand of contemporary men's and women's jeanswear, underwear, and swimwear under the existing fragrance brand name 'ck one.' This new apparel line will take inspiration from the globally recognized ck one unisex fragrance brand and will be supported by a new global marketing and advertising campaign.
The ck one Spring 2011 offering will be available at retail in January 2011. It is planned that these new lines will be available in Calvin Klein, Calvin Klein Underwear and Calvin Klein Jeans retail stores, as well as major department and specialty stores around the world. The introduction of a synergistic ck one offering represents a significant move to engage and cultivate a younger, fashion-conscious male and female consumer.
ConAgra Foods' Healthy Choice Brand Reduces Sodium In Top-Selling Soups
ConAgra Foods has introduced a 15 percent sodium reduction, from 460 milligrams to 390 milligrams per one-cup serving, for its top two varieties of Healthy Choice® soup - Chicken Noodle and Chicken with Rice. Additionally, Healthy Choice is introducing three varieties of All Natural soups with 390 milligrams of sodium per one-cup serving, including Cheese Tortellini, Red Beans & Rice, and a reformulated Tomato Basil.
"The entire line of Healthy Choice soup has always met the government guideline for 'healthy' sodium levels, which is a maximum of 480 milligrams per serving, and the five new soups contain about 20 percent less than this amount," said Jane Anders, vice president, Research, Quality & Innovation, ConAgra Foods.
New GE Monogram® 30-inch Refrigerator And Wine Reserve Ideal For Smaller Metropolitan Kitchens
With more Americans ranging from young professionals to baby boomers opting for smaller dwellings in cities, GE Monogram is offering its 30-inch fully-integrated refrigerator and wine reserve as well as a third storage compartment - a "convertible" drawer, which can be set for fresh foods, frozen foods or wine storage to add flexibility to smaller kitchens. The new household refrigerators, available in the first quarter of 2011, will also be the first in the U.S. to use the R600A refrigerant for a lower global warming impact. "Transitioning to city living or smaller spaces does not mean sacrificing on luxury, style or innovation in the kitchen," said Merrell Grant, general manager, GE Brand & Advertising.
Moen Introduces Spot Resist Finish
Moen has developed new Brushed Nickel and Stainless finishes with Spot Resist,™ which resists fingerprints and water spots on kitchen, bathroom and tub/shower faucets, giving homeowners one less thing to worry about cleaning daily. The innovative Spot Resist finish maintains the brilliance of kitchen, bathroom and tub/shower faucets or showerheads for a fresh appearance. And, when it comes time for periodic cleaning, Spot Resist easily wipes clean.
"We are always looking for ways to help solve homeowners' problems with innovative products for the kitchen and bath," said Kevin Campbell, director of retail marketing, Moen. "With our new Spot Resist finish we hope to help homeowners spend more time enjoying their home... and less time cleaning it."
New Sargento Fridge Packs Make Smart Snacking Easier
To make it easier to choose a wholesome snack, Sargento is introducing Fridge Packs - easy-to-see, stand-up packs of individually wrapped cheese snacks. Fridge Packs keep cheese snacks normally stored in a refrigerator drawer visible, organized and easily accessible in the fridge. Sargento Fridge Packs contain the same never processed, natural cheese found in all Sargento products and are available in three popular varieties - String Cheese, Light String Cheese and Colby-Jack.
"We know many consumers snack impulsively, and that many don't take the time to search through the refrigerator for a healthy option," said Erin Price, Sargento Senior Marketing Manager. "With Sargento Fridge Packs, we are helping consumers choose a wholesome and flavorful snack that they can easily see, grab and go."
Latest SIRIUS XM Satellite Radio Is A Snap To Install, Set Up, And Use
SIRIUS XM Radio has introduced XM Snap!, an easy to install, set up and use satellite radio for the vehicle that is now available at retailers nationwide. XM Snap! comes with everything needed to listen to XM in the vehicle. Just plug it into the vehicle cigarette lighter or power adapter socket, connect the antenna and listen to XM through the existing vehicle radio with simple, do-it-yourself installation. The fully adjustable stalk allows for convenient placement in the vehicle, easy access to the radio controls and clear view of the high-contrast display. The simple controls make it a snap to use - the large arrow keys navigate through categories, the rotary knob changes channels, and the preset keys store favorite channels for one-touch access. XM Snap! delivers all channels currently available on XM.
SKECHERS Launches Shape-ups Awareness Shoe To Benefit Breast Cancer Research
SKECHERS has launched the Shape-ups Awareness shoe, a specially designed original style featuring The Breast Cancer Research Foundation's pink ribbon symbol. For every pair of Shape-ups Awareness shoes sold in the United States, SKECHERS will donate $10 to The Breast Cancer Research Foundation.
"When SKECHERS contacted The Breast Cancer Research Foundation, we were thrilled to partner with a global brand with the potential to make a big impact in the breast cancer research field," said Myra Biblowit, president of The Breast Cancer Research Foundation. "There is a natural synergy between BCRF and SKECHERS as we both promote the importance of exercise in the fight against breast cancer."
To promote the charitable mission of the Shape-ups Awareness shoe and The Breast Cancer Research Foundation, SKECHERS has developed Shape-ups Awareness packaging, point-of-purchase displays, and a national print ad to launch in October 2010 for Breast Cancer Awareness Month.
Baskin-Robbins And BestSweet Offer Hard Candy To Satisfy Customers' Sweet Tooth
BestSweet, a leading mass-market confectionery manufacturer, has launched Baskin-Robbins Smooth & Creamy Hard Candy.™ BestSweet's new Smooth & Creamy Hard Candy treats feature a natural swirl appearance and offer the delicious flavor, smooth texture and experience of Baskin Robbins's favorite ice cream flavors. Smooth & Creamy Mango Delight flavor is a new sweet and tangy blend of fresh mango flavor combined with rich and delicious real cream for the true-to-life flavor of Baskin-Robbins ice-cream. Baskin-Robbins Smooth & Creamy Hard Candy is available for purchase in regular and sugar-free varieties in the candy aisles of grocery, drug and mass retailers nationwide.
Chiquita's Fresh Express Launches New Salad Kit Program
Fresh Express, a fully owned subsidiary of Chiquita Brands International, has launched its new convenience-focused value-added salad Kits program. As consumers increasingly demand new and flavorful salad options, Fresh Express has launched a unique program to meet their needs for complete and delicious salad meals. Now available nationwide, six new Fresh Express Kits join the already popular offerings. New Kits include House Ranch, House Italian and for consumers seeking to add a healthy source of protein to their salad meal, Chicken Caesar and Chicken Taco Kits. Moreover, Fresh Express is now enticing consumers with its first specialty salad program with the debut of two new limited time only Kits: Strawberry Fields, available now on store shelves.
Guitar Hero: Warriors Of Rock Launches In Retail Outlets
Activision Publishing's Guitar Hero®: Warriors of Rock has hit store shelves nationwide featuring the largest on-disc set-list ever in a Guitar Hero® game. Guitar Hero: Warriors of Rock's furious finger-fretting rock music collection is headlined by some of the largest bands in rock and includes original tracks, re-records and bands making their Guitar Hero debut. With the all-new, rock inspired guitar controller, gamers will embark on an epic journey from the halls of punk music to the lava fields of rock treachery in the first ever Guitar Hero story-driven Quest Mode narrated by KISS front man Gene Simmons.
"Guitar Hero: Warriors of Rock delivers the ultimate rock fantasy - from the all-new guitar controller, the epic Quest Mode and the incredible soundtrack, this game gives fans what they love and expect from Guitar Hero," said David Haddad, Chief Operating Officer, Guitar Hero. "The innovative features and rewards combined with the biggest Guitar Hero on-disc set list ever, make Warriors of Rock the best Guitar Hero experience to date."
Toshiba Unveils Canvio™ 3.0 Portable Hard Drives
Toshiba introduces the Canvio™ 3.0 portable hard disk drive (HDD) featuring a SuperSpeed USB 3.0 interface. For the same price as competing USB 2.0 drives, Canvio 3.0 drives offer blazing fast file transfers at up to 10 times the speed of USB 2.0 drives. Available in storage capacities of 500 gigabytes (GB1), 750GB or one terabyte (TB1), Canvio 3.0 drives feature simple plug-and-play operation, pre-loaded backup software, and backward compatibility with personal computers and other devices equipped with USB 2.0 ports.
"With the integration of the USB 3.0 interface, Canvio 3.0 drives significantly improve file transfer performance for large media files and dramatically minimize the wait time for backup and recovery processes," said Manuel Camarena, product manager for consumer storage at Toshiba Storage Device Division.
Xlear Introduces Strawberry-Banana Flavored Kid's Spry Tooth Gel
Xlear, leading manufacturer of xylitol products, has introduced its strawberry-banana flavored kid's Spry Tooth Gel. The gel is sweetened with 100 percent xylitol, an all natural sweetener that helps to reduce the risk of tooth decay. The gel was developed for children ages three months and up and can be applied their teeth and gums to help promote good oral care at an early age. Xlear has also partnered with Live-Right, the maker of the Baby Banana Brush, to offer a combo kit that includes the Baby Banana Brush and strawberry-banana flavored Spry Tooth Gel.
Graco® Revolutionizes Paint Spraying With Launch Of Handheld Sprayers
Graco® has launched a line of handheld paint sprayers that will revolutionize painting for do-it-yourselfers to professionals. The Graco® line of handheld paint sprayers feature Graco's patented & patent-pending ProSpray technology that puts professional painting power and results in the palm of your hand. The Graco piston-pump design delivers up to 30 times the continuous operating pressure of other handheld sprayers for a consistent, even spray pattern and one-pass coverage - with no thinning required. Painters will appreciate that the Graco handheld sprayers are easy to use and clean and are up to ten times faster than brush or roller painting. Available in both corded and cordless units, the portability of the Graco handheld units makes it easy for the user to move around the project site. Graco handheld paint sprayers are branded under the Graco TrueCoat™ and Graco ProShot™ brand names and are available at national home center and paint retailers and more than 5,000 paint and hardware stores across the U.S. and Canada.
Garden Of Life's Whole Food Vitamin Code® Kids Raises Bar For Multivitamins
Garden of Life, a leading innovator in the Natural Products industry, has launched Vitamin Code® Kids, a chewable whole food multivitamin made with Food-Created nutrients. Designed to specifically meet the unique nutritional needs of kids, the yummy cherry-berry chewable contains 22 organically grown fruits and veggies to provide immune support, digestive health, support for growing bones, mental and physical energy and eye health. Vitamin Code Kids can be purchased nationwide at independent health food store retailers and national chains such as The Vitamin Shoppe, Whole Foods, and GNC.
GoPro® Launches HD HERO® 960 As New Addition To Wearable HD Sports Camera Line
GoPro, maker of wearable HD cameras has released the HD HERO 960, an entry level $179 version of the HD HERO camera. The HD HERO 960 incorporates the same professional image and sound quality that has made the original HD HERO the camera of choice for more athletes and filmmakers than any other sports camera in the world. A new mount featured in the HD HERO 960 is GoPro's Helmet Front Mount, a curved extension arm that makes it easy to mount the HD HERO 960 on the front of a helmet like a miner's light or headlamp. The most low profile and convenient way to mount a camera on a helmet, the Helmet Front Mount also allows for the camera to be extended out in front of the helmet and pointed back at the wearer, allowing for incredible self portrait videos and photos of the action. The HD HERO 960 is available at authorized GoPro retailers.
Freschetta Introduces New California-Style Pizzas
Freschetta® is delivering a fresh taste experience in every bite with new frozen California-Style Pizzas, which blend creative combinations of flavorful vegetables and sauces on a crispy thin crust to offer a delicious fusion of flavors. With all-natural cheeses, premium meats and unique vegetables on a perfectly thin, crisp, square-shaped crust, Freschetta® California-Style Pizzas are available in several delicious varieties, including: Mediterranean Garlic & Veggie; Spicy Chicken & Feta; Bacon Spinach & Artichoke: and Sundried Tomato & Cheese.
"We understand that consumers' tastes are advancing, and they're seeking new flavor combinations and quality ingredients, especially when it comes to their pizza," said Chris Leising, Freschetta® brand director. "With Freschetta® California-Style Pizza, we have provided an easy, unique solution offering a fusion of flavors through better ingredients - combinations previously unseen in the frozen pizza market."
Kodak Names Jotwani CMO
Eastman Kodak Company has named Pradeep Jotwani to lead its consumer digital businesses and corporate marketing efforts as President of the Consumer Digital Imaging Group and Chief Marketing Officer. Jotwani's assignment at Kodak involves creating a consumer hub - assembling all in one place the consumer digital businesses and the marketing that's required to make them successful. By combining the consumer products, the brand and the customer relationship management activities, Kodak will be able to build a stronger consumer business and maximize its pursuit of profitable growth.
The Estée Lauder Companies Names Jennifer Balbier V.P., Global Prod. Dev., Artistry Brands
Jennifer Balbier has been named Senior Vice President, Global Product Development, Artistry Brands, The Estée Lauder Companies, overseeing all product development for MoAoC Cosmetics, Bobbi Brown and Smashbox brands. Previously, Balbier served as Senior Vice President Global Product Development, MoAoC Cosmetics.
Huntington Appoints Cindy Keitch To Lead New In-Store Branch Channel
Huntington has appointed Senior Vice President Cindy Keitch to lead its new in-store distribution channel and exclusive, 15-year partnership with Giant Eagle. With more than 30 years of experience in financial services, Keitch has a broad background encompassing nearly all aspects of banking throughout Huntington's Midwest markets.
MoAoC Cosmetics Promotes Karen Buglisi To Global Brand President
The Estée Lauder Companies has named Karen Buglisi Global Brand President of MoAoC Cosmetics. Prior to this, Buglisi had been Senior Vice President/General Manager of MoAoC, responsible for global sales, artist training and development and finance and forecasting. In her new role she will add marketing and global communications to her responsibilities and will work closely with the creative and product development teams.
Mountain Hardwear Appoints Joe Flannery V.P. Of Global Marketing
Mountain Hardwear, a leading mountaineering, outdoor equipment and clothing company, and a wholly owned subsidiary of Columbia Sportswear Company, has named Joe Flannery to serve as Vice President of Global Marketing with responsibility for the Mountain Hardwear and Montrail® brands. Over his 20-year career, Flannery, has served in leadership roles with some of the world's largest athletic and outdoor brands, including vice president of global marketing at The North Face, global vice president and general manager of the Originals Division at Adidas, and senior international product merchandising manager at Nike-Bauer Hockey.
James Gager Named SVP, Group Creative Director For MoAoC, La Mer And Jo Malone Worldwide
James Gager has been named Senior Vice President, Group Creative Director, a newly created position, overseeing all creative activity for MoAoC Cosmetics, La Mer and Jo Malone brands globally. Gager will continue to report to John Demsey, Group President of The Estée Lauder Companies and will begin his new assignment immediately.
"James Gager is a game-changer," said John Demsey. "He is one of the most innovative, original, masterful creative leaders in the fashion and beauty world. James's vision and widely admired creative collaborations have impacted the entire cosmetic industry and we want to maximize his rare talent across more of our brands." Gager was previously Senior Vice President Creative Director, MoAoC Cosmetics Worldwide where he has been instrumental in growing the MoAoC brand.
Juicy Couture Names Leann Nealz President And Chief Creative Officer
Juicy Couture has appointed LeAnn Nealz as President and Chief Creative Officer. She will be responsible for all creative elements of the business including product design, marketing and store design. Nealz joins Juicy Couture from American Eagle, where she has been since 2004, serving as EVP, and Chief Design Officer.
Industrial Image Introduced FlashView Mini
Industrial Image has introduced the FlashView Mini. The small chassis and low price point make it easy to add video to POP displays. Interactive options include motion sensor, buttons, or segmented touch screens. They are simple to use: just load the flash memory card and plug it in. No computer or network is required, so campaign rollout costs are reduced and there are no moving parts to fail. Presentations are easily updated with a new flash card. For more information, contact Industrial Image, 2665 Pine Grove Rd., Cumming, GA 30041; (Tel) 770-205-6636; (Web site) www.industrialimage.net
MeadWestvaco has introduced Captivate, a next-generation gravity-feed dispenser. This system includes pre-filled paperboard cartridges that can be used for shipping, display and easy re-stocking on store shelves. Captivate dispensers, available for all types of products, can be customized to fit the size and shape of both products and shelf space. The Captivate system does not require each individual product to be stocked by hand. For more information, contact MeadWestvaco; (Tel) 804-444-1000; (Web site) www.meadwestvaco.com
V-Cubes Launches Ground-Breaking Décor Item
V-Cubes, a ground-breaking marketing and décor item, elevates any product launch, trade show, or special event to unbelievable heights. Patented V-Cubes offer multiple, customizable video screens that can be viewed in a 360 degree line of vision from the top of a table's surface. With 16 different LED color-changing lights enhancing the V-Cube's aesthetic beauty, a built-in DVD player and internal USB port provide an effortless solution for playing pre-programmed messages/images, enabling anyone to operate this innovative plug-and-play device. For more information, contact DECO AV, LLC, 2780 NW 55th CT, Fort Lauderdale, FL 33309, (Tel) 954- 602- 0484, (E-mail) zeev@deco-av.com or visit, (Web site) www.deco-av.com
Advanced Menu Systems Introduces Menu Board Retrofit Kits
Advanced Menu Systems, a leading provider of LED illumination solutions for the Fast Casual and Quick Serve Restaurant industries, has launched new lines of specialized backlit LED Indoor and Outdoor Menu Boards and LED Menu Board Retrofit Kits. AMS' menu boards feature an innovative LED-Array light source from ION™ Light Engines that utilizes low voltage, Class II power. With an emphasis on menu graphics display, energy-efficiency, functionality and simple change-out of graphics, AMS' menu boards reduce energy consumption 65% over conventional menu boards using fluorescent lamps. The LED indoor menu board product line includes four new models, Flat-Vu™, Arc-Vu™, Dual-Vu™ and Tri-Vu™. The unique Flat-Vu and Arc-Vu engineering eliminates "lift-and-drop" metal grids, providing 21% more display area for menu graphics in the same amount of wall space. The outdoor menu board product line includes the Drive-Thru Standard with fog-free doors and the Drive-Thru Day-Part, which provides twice the menu graphics area with rotating Day-Part panels. All menu boards are offered with sealed housings that reduce areas where airborne bacteria and virus can be trapped. All AMS' products are manufactured from environmentally-friendly, powder coated aluminum extrusions that are easy-to-install and attractive. UV & IR-free, these backlit LED menu boards help reduce building heat load and decrease air conditioning costs, are maintenance-free and qualify for LEED certification points. For more information, visit the Advanced Menu Systems web site, (Web site) www.advancedmenusystems.com
Moove Displays has launched a revolutionary banner display that comes in three sizes and is printed digitally with lamination, ensuring vibrant, long-lasting graphics. Moove Displays set up effortlessly. The flexible, one-piece structure bounces right into shape in a second, and can also be easily folded neatly and kept in a folder. Banner displays can be accessorized with brochure pockets and display bases. For more information, contact Moove Displays, (Tel) 646-233-3135; (Web site) www.MooveDisplays.com
ExpoSystems Canada Launches ExpoSystems USA
ExpoSystems Canada, manufacturer of modular display systems, has launched ExpoSystems U.S.A. LLC. Nigel Vance-Lousada, President & owner of ExpoSystems Canada, said, “We have formed this company as an independent American Corporation; It is specifically set up to sell to our existing dealer network in the United States as well as to attract new dealers.” Gina Mclane has been appointed President of ExpoSystems U.S.A LLC, which has its sales office in Cumming, GA and distribution handled at its facility in Chicago, IL. The company also has formed a partnership with Display Graphic Systems in Chicago IL, owned and operated by Paul Person. (Web site) www.exposystems.us
Expand International Introduces HP Latex Printer
Expand International has added a 104" wide HP latex printer, which allows for a wider range of printable materials from fabric to vinyl and can produce graphic panels at a true production speed with the highest of quality. This wide-format printer provides Expand with the ability to produce graphics for most of Expand's portable indoor displays as well as their outdoor flags and retractable banner stands. New water-based HP Latex Inks provide many of the benefits of solvent-ink technology without imposing the typical environmental, health and safety considerations. For more information, visit Expand's website at, (Web site) www.expandmedia.com
Metro Exhibits Names Kym Dowling Operations Mgr.
Metro Exhibits, a dynamic trade show exhibit manufacturer, has named Kym Dowling Operations Manager of its Las Vegas Exhibit facility to support recent company growth at its Las Vegas office. Prior to joining Metro Exhibits, Dowling spent the last 7 years as project manager for Las Vegas tradeshow company, Interex. (Web site) www.metroexhibits.com
Chambord Liqueur Names Boxing Clever Agency Of Record
Brown-Forman has named Boxing Clever as its agency of record for Chambord Liqueur and Chambord Flavored Vodka for the U.S. As Chambord’s agency of record, Boxing Clever will develop and execute the brand's digital and promotional campaigns and create point of sale materials to communicate the brand's world-renowned flavor profile.
Boxing Clever’s first creation for Chambord is a free iPhone application that boasts a product locator, which enables consumers to search for the nearest retailer carrying Chambord The app also allows users to share Chambord cocktail recipes through email, Facebook, and Twitter.
Harrison Ford Joins With Hamilton To Create New Watch Collection In Support Of Team Earth's Conservation Effort
Actor Harrison Ford and Hamilton have collaborated to create a new watch collection, the new Hamilton Khaki Team Earth Collection, geared toward supporting a Conservation International (CI) convened coalition called Team Earth. Under the motto, "It's time to DO", a significant portion of the proceeds generated by the new watch will go toward Team Earth's global call to address five key issues, beginning with climate change and moving on to water, food, health and waste.
Harrison Ford said, "I am proud to serve Conservation International as a campaigner. The first collection we created together with Hamilton proved a success. And Hamilton, by supporting CI's mission, is helping to achieve major conservation outcomes." Known for its innovative design, Hamilton has a strong foothold in Hollywood, with products appearing in over 350 films.
PUMA Sportlifestyle Brand Opens Pop-Up Retail And Nightlife Venue
Sportlifestyle brand, PUMA®, is launching The PUMA Social Club LA, a pop-up retail and nightlife venue in West Hollywood, CA. The PUMA Social Club LA pays homage to the After Hours Athlete - those who enjoy the smell of victory and the agony of defeat, all with a drink in hand, wearing their favorite pair of PUMA Clydes. The 6,500 square foot venue will bring the concept of "vintage" social sports - games like darts, pool, foosball, table tennis and bowling - to life.
The front of The PUMA Social Club LA will house The Pro Shop by LASC carrying the unofficial uniform for the late-night owl - from that classic PUMA Track Jacket, to the perfect kicks for a night on the town. The Pro Shop will sell exclusive PUMA Social product such as graphic tee shirts. When the sun goes down, The PUMA Social Club LA will come alive, hosting a wide variety of eclectic programming featuring social sport events, music, lounging and all around good times.
Designed with the ultimate rec room in mind, The PUMA Social Club LA has hints of chalkboard walls, raw wood, corrugated steel, neon lights and plush lounge furniture. A fully-operational cash bar and snacks are available for guests to satisfy their late night munchies.
Skyy Spirits Launches SKYY Vodka's New 'SKYY Sexy' Ad Campaign
SKYY Vodka has unveiled a sexy new ad campaign featuring bold, vibrant imagery that is both provocative and engaging. Shot by world-renowned photographer Raymond Meier, the campaign consists of five different executions - "Sexy Legs," "Unzipped," "The Package," "Lip Service" and "Iced Down" - each showcasing a different interpretation of SKYY sexy. The "SKYY Sexy" campaign is designed to engage and invite consumers to insert themselves into the sexy vodka cocktailing moment that SKYY is presenting in the ads. "The meaning of sexy is subjective and very open to interpretation," said Andrea Conzonato, Chief Marketing Officer. "Our new ads are suggestive, asking consumers to look beneath the surface of the graphics and interpret what SKYY sexy is for themselves."
Sobieski Vodka Promotes Addition Of Karamel, Raspberry And Orange Flavors
Sobieski vodka, the number one selling premium vodka in Poland, has unveiled three new flavors nationwide: Sobieski Orange, Sobieski Karamel and Sobieski Raspberry. Imported and marketed by Imperial Brands, Sobieski will be expanding its offerings with these new and exciting flavors.
"With great success resulting from introducing Cytron and Vanilia last year, we are diving deeper into the flavors market, and anticipate very positive results from the launch of these both popular and novel flavors," said Timo Sutinen, VP Marketing & Business Development, Imperial Brands. Sobieski vodka's current marketing campaign focuses on the "Truth in Vodka," and declares that consumers don't have to pay a king's ransom to get superb vodka.
Augmented Reality Displays 'Get In The Game' With Verizon And New England Patriots
Marketing agency Erwin-Penland approached Total Immersion to design a series of digital-out-of-home augmented reality experiences for sports stadiums throughout America. The newest augmented reality displays reside within the home of the New England Patriots, Gilette Stadium in Foxborough, MA. Innovative digital kiosks have been placed inside a Verizon pop-up retail environment in the stadium, attracting visitors to the store and entertaining shoppers while they browse the latest Verizon gadgets and gear.
Using face tracking, the "Get in the Game" application allows players to virtually try on several unique designs of Patriots football helmets and experience what it's like to be part of the all-star "Pats". Fans can then take snapshots of their uniforms and share them with friends via email. The experience, one of a sequence of permanent AR displays, will run throughout fall football season.
(Web site) www.t-immersion.com
Starlite Media has introduced the Multi-Vu sign. Each patented Multi-Vu sign provides 4 advertising panels (approximately 50" h x 35"w) to capture shoppers entering and exiting the supermarket. This provides a client with an interesting creative opportunity to utilize all four sides of a Multi-Vu unit. For more information, contact Starlite Media, LLC Headquarters, (Tel) 212.909.7700.(Web site) www.starlitemedia.com
Quiznos Supports Kidz Eat Free Program With Silly Bandz Promotion
Quiznos Kidz meals will include a three-pack of Silly Bandz, the popular collectible rubber bands worn by kids, with its Quiznos Kidz meals as part of a new Kidz Eat Free meal promotion. Quiznos is the only restaurant that is able to offer its customers Silly Bandz this year, giving parents a chance to add to their kids' Silly Bandz stash without spending a fortune. For a limited time, customers will receive one free Kidz meal and a free three-pack of Silly Bandz with the purchase of an adult entrée as part of the Quiznos Kidz Eat Free program.
"We want to give families a dining experience that marries quality ingredients and affordable prices with a fun and inviting atmosphere. Quiznos is thrilled to have Silly Bandz work with us to contribute to this spirit of lunchtime enjoyment," said Greg MacDonald, Quiznos President. "Quiznos brings a sense of whimsy to the restaurant industry that parallels the fun we aim to achieve with Silly Bandz, making Quiznos a perfect restaurant for our product," added Robert Croak, BCP Imports CEO and Silly Bandz Creator.
Hot Topic Launches In-Store Rewards On SCVNGR
Hot Topic shoppers looking for ways to have fun and save, to get the goods they want on their mobile phone by completing in-store challenges on SCVNGR, the social game all about going places, doing challenges, earning points and unlocking awesome rewards.
Have a passion for music, looking to save some moolah on your next band tee or pair of skinny jeans? Hot Topic shoppers can complete fast and fun in-store challenges and earn rewards -- things like 10% off your purchase of one item (1 point), free candy (10 points) or $10 off a Hot Topic purchase (25 points). Hot Topic shoppers can grab the free SCVNGR app from the Android Market or Apple App Store and go to one of Hot Topic's 680+ teen retail stores where they do the challenges, earn points and unlock awesome rewards. (Web site) www.hottopic.com
Hallmark Gold Crown Stores Promote 'Free Freaky Fridays' With Give Aways Of New Plush Phenomenon Freaky Pets™
Hallmark Gold Crown® stores and Abandon Entertainment will celebrate the launch of Freaky Pets with "Free Freaky Fridays," giving a free Freaky Pet to the first five customers who come to a participating store with the magic phrase, which will be provided on
Freaky Pets™, a first-of-its-kind line of transformable plush creatures that are cute one second, then cranky the next, are new and exclusively sold in Hallmark Gold Crown stores. The reversible creatures come alive online at www.FreakyPets.com where colorful avatars inhabit an imaginative 3D virtual world designed to entertain, intrigue and challenge children between the ages of 6 and 12. The plush toys will be sold exclusively at Hallmark Gold Crown stores nationwide. (Web site) www.FreakyPets.com
Good Earth Tea Serves Up Free EMI Music Downloads With 'Bold Taste - Bold Sounds' Promotion
Good Earth Tea is teaming up with EMI Music to offer consumers free music with every purchase of specially marked boxes of Good Earth Tea. Now through May 17, 2011, Good Earth Tea consumers can download a free song from EMI's long list of well-known artists. With over 25 different varieties of Good Earth Tea and more than two hundred thousand songs to choose from, consumers can enjoy both tea and music to suit almost any taste.
"At Good Earth Tea, we are all about creativity and imagination. That's why every tea we make is so full-flavored and distinctive. And that's what inspired our connection with creative, one-of-a-kind artists," said Deborah Glasser, Marketing Director for Tata Global Beverages, which owns Good Earth Tea. "Music offers yet another way to celebrate the uniqueness of our customers, and EMI's musical line-up is as distinctive as our teas."
Mauro DeCeglie, Senior Director of Brand Partnerships for EMI Music, said, "We're always looking for ways to connect the artists we represent with music fans in new and interesting ways, and so we're really excited about this new partnership with Good Earth Teas."
Consumers can download one song for each purchase, with no purchase limit. The "Bold Taste - Bold Sounds" promotion will be supported via point-of-purchase displays and social media efforts. (Web site) www.goodearth.com
