Creative World

Week of January 02, 2012

banners


New — 2012 CATALOG www.abovealladvertising.net/catalog-2012.html

banners

banners

Sleep Innovations Unveils Sleep Solutions Center

Sleep Innovations, a market leader in advanced foam sleep solutions, has introduced a new in-store merchandising program. Partnering with TransWorld Marketing, an East Rutherford, NJ-based display firm, Sleep Innovations has developed interactive, modular displays designed to educate the consumer on the benefits and differences of a wide range of sleep products. Sleep Innovations has developed a Sleep Solutions Center that contains a combination of mattresses, mattress toppers and pillows, and extensive educational materials. “We are reinventing the way consumers shop for their sleep products,” said Lisa Thorstenson, Exec. VP Channel Marketing at Sleep Innovations. “By educating the consumer in-store, they can make informed decisions and purchases that will lead to better sleep.” (Web site) www.transworldmarketing.com

Massive Audio Products Offers Life Sized WEE MAN Stand-Up Display To Dealers And Resellers

Massive Audio, a Los Angeles, CA leader of 12 volt audio products, has teamed up with professional Skateboarder/Movie/TV Star, "WEEN MAN," who is the perfect spokesperson to demonstrate the Quality, Style and Power of Massive Audio products. WEE MAN starred in all "JACKASS 1, 2 & 3D" movies, and a free WEE MAN life size card board cut out display is now available for all Authorized Dealers and Resellers. "We are so pumped to have this awesome marketing tool for our resellers," said Craig Bremner, Massive Audio National Sale Manager.

Great Wolf Lodge - Pocono Mountains Unveils 'Great Wolf Story Explorers'

Recognizing that today's children are growing up in a world where touch-screen tablet, smartphone-using parents expose them to the newest technologies at the youngest ages, Great Wolf Resorts®, North America's largest family of indoor water park resorts, has unveiled its newest attraction, called "Great Wolf Story Explorers." Designed with this young, tech-savvy generation in mind, Great Wolf Story Explorers™ is a modern-day adaptation of the classic storytelling experience, but using technology that's undeniably futuristic. The new attraction blends the best of classic storytelling, interactive engagement, and imagination into a fully participatory, hi-tech experience that's first-of-its-kind. Great Wolf Story Explorers is being debuted at Great Wolf Lodge® - Pocono Mountains, PA., with plans for future installation at other Great Wolf Lodge locations.

"The family entertainment landscape is evolving just as rapidly as the technology used by our guests, and that changes expectations entirely," said Kim Schaefer, CEO of Great Wolf Resorts. "Great Wolf Story Explorers is our expression of how the power of imagination combined with cutting-edge technology can captivate the minds of a whole generation of children who have grown up experiencing entertainment in ways never before seen."

Built upon a proprietary software platform developed by Creative Kingdoms, creator of the resort's popular MagiQuest® game, the attraction not only takes its young guests on an adventure throughout the resort, but makes the experience fully interactive by making the players the main characters. Unlike traditional interactive story-telling, the "explorer" is fully integrated into their chosen story and has the ability to choose their particular course.The experience begins with the young "explorer" choosing a plush toy, which becomes the child's companion. Players then pause to strike several pre-determined poses for a camera before becoming the main character in an interactive story which will lead them through a series of video screens. As they move from location to location, they must scan the RFID wristband worn by their plush toy at the various video screens. Each time the RFID wristband is scanned, an animated video character comes to life on -screen, tells more of the story, and guides players to the next stop. The story, which was developed in collaboration with Creative Kingdoms, is told entirely by the animated characters in the game's video screens. The same characters are the resort's animal mascots known as the Great Wolf Kids®. After completing the entire storybook, players are given a keepsake of their adventure: A personalized storybook which integrates the photos taken at the beginning of their adventure with the actual story illustrations, literally making them the main characters in the story.

Arby's Introduces New Kids Meal And Partners With Share Our Strength's No Kid Hungry Campaign to Help End Childhood Hunger

Arby's is rolling out a new Kids Meal featuring more wholesome choices parents can feel good about serving their children. Additionally, the Arby's Foundation has just signed on as a partner with Share Our Strength's No Kid Hungry® campaign, a national effort to end childhood hunger in America by 2015.

Guided by nutritionists and customer insights gleaned from moms, Arby's new Kids Meal will include Chiquita® apple slices and a strawberry yogurt dipping sauce as the side item, instead of fries. New Kids Meal items include: Jr. Turkey and Cheese Sandwich, apple slices with strawberry yogurt dipping sauce and a choice of: low-fat milk, Capri Sun® 100% Fruit Juice, or bottled water. Kraft® Macaroni & Cheese entree, apple slices with strawberry yogurt dipping sauce and a choice of: low-fat milk, Capri Sun 100% Fruit Juice, or bottled water. The new Kids Meals have reduced calories by an estimated 40 percent, total fat by approximately 70 percent and sodium by an average of 50 percent, compared to Arby's previous Kids Meal offerings. As a No Kid Hungry Campaign partner, the Arby's Foundation will support the cause with donations, including an upcoming restaurant fundraising program and national and local awareness support through engagement of customers, employees and partners. The Arby's Foundation's goal is to contribute a minimum of $1 million to the No Kid Hungry.

DieHard Auto Battery Now Available At 194 Meijer Stores

Sears Holdings has entered into a licensing agreement to distribute DieHard® Gold auto batteries at Meijer Corporation's 194 locations. Earlier this year, Meijer began selling DieHard brand portable power chargers and jump chargers. Chris Caruso, GM of DieHard, said, "For more than 40 years, the DieHard brand has delivered superior performance that consumers demand with each turn of the key. Now we are strategically expanding the distribution of the DieHard brand to provide access to America's most preferred auto battery brand to more consumers when they need it. To achieve that goal, Sears Holdings has entered into a license agreement with East Penn Manufacturing to distribute DieHard Gold to Meijer."

"Meijer is pleased to enhance our automotive department with the addition of DieHard auto batteries," said Mark Carpenter, automotive buyer for the Grand Rapids, Michigan-based retailer. "Meijer customers expect the highest quality products at an exceptional value, plus the addition of the DieHard brand to our automotive offerings is yet another way we are living up to our promise of higher standards and lower prices."

Quiznos Expands Convenience Growth Strategy With New Meijer Relationship

Quiznos, one of the nation's premier quick service restaurant (QSR) chains and pioneer of the toasted sandwich, has formed a relationship with Meijer, a Great Lakes region supercenter chain and grocery retailer, which calls for Quiznos restaurants to open inside Meijer locations in Michigan. The relationship between Quiznos and Meijer is the most recent in a series of successful partnerships and store openings in Quiznos' non-traditional development strategy.

"Meijer brings a history of insight and creativity into the Great Lakes region and the local grocery store customer. Meijer saw an opportunity to better serve their loyal customer base by offering Quiznos as a dining option. This made Meijer the ideal choice to extend our non-traditional store offering and best meet regional needs in the Great Lakes," said Shultz Hartgrove, senior vice president of convenience and non-traditional development for Quiznos. "Quiznos and Meijer will benefit from the store becoming a one-stop shop for groceries, household goods and lunch." The new Quiznos restaurant will be located in the Meijer store on Jackson Road in Ann Arbor, Michigan, with a plan to look at further expansion to more Meijer supercenters.

"We are pleased to welcome Quiznos into our stores," said Jennifer Bonney, real estate property manager for Meijer. "We believe the strength of the Quiznos brand and menu will be a perfect fit to draw in additional breakfast, lunch, and dinner customers for our stores, while offering our current customers another dining option."

Canon U.S.A. Introduces New Printer Cartridge Recycling Program

Continuing its commitment to environmental responsibility and sustainability, Canon U.S.A., a leader in digital imaging, has launched a new nationwide inkjet cartridge recycling program designed in collaboration with FedEx Office®, Sims Recycling Solutions and Close the Loop.

Canon PIXMA printer users can now drop off empty genuine PIXMA inkjet cartridges at more than 1,600 FedEx Office Print and Ship Centers across the United States. From FedEx Office locations, cartridges will be consolidated by Sims Recycling Solutions, who specialize in the large-scale processing of electronic waste. After being consolidated by SIMS Recycling, the Genuine Canon ink cartridges go to Close the Loop, a "material recovery" company specializing in the recycling of inkjet cartridges. This program will be free of cost to all Canon consumers.

"With the rise in consumer environmental awareness, Canon is pleased to offer customers the opportunity to participate in this national recycling program," said Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies and Communications, Canon U.S.A. "Environmental responsibility and awareness have always been a top priority for Canon, and recycling is one of the simplest yet most beneficial aspects of this."

Toys"R"Us Expands Imaginarium Offerings And Unveils Enhanced Imaginarium Learning Shops

Customers will be inspired to "Just Imagine" when visiting the learning departments in Toys"R"Us stores this holiday season with the unveiling of a brand redesign for Imaginarium®. The new logo gives a fresh look to the specialty learning brand, while the introduction of 50 new products promote childhood development by stimulating visual, auditory and manual senses. The 2011 additions to the Imaginarium line bring the total assortment to more than 100 unique products that span five classic categories - Discovery, Pretend, Harmony, Express and Creativity. The company is supporting the Imaginarium redesign and product expansion with a fully integrated marketing program. Beginning October 4, customers nationwide can also find their favorite Imaginarium toys in a new in-store feature shop prominently located in the front of stores.

With splashes of familiar hues of green and blue associated with the Imaginarium redesign, the learning areas have been refreshed with soft, natural signage that uses cloud and tree imagery. The redesigned Imaginarium logo appears throughout, highlighting the full array of Imaginarium signature items, including perennial favorites and new items being introduced this year.

"Since acquiring the brand more than 10 years ago, Imaginarium has become one of the most comprehensive segments in our differentiated product portfolio," said Mark Murphy, Senior Vice President, "R"Us Brands, Toys"R"Us, Inc. "We are excited to expand the line this fall with a whole new assortment of great toys and updated packaging, while showcasing Imaginarium as an anchor for our learning environment in our stores. Imaginarium products have long promoted learning and discovery, and together with their quality design, have become a favorite among children and parents."

Black Box Launches 500ml Tetra Pak Wines

Black Box, America's first premium and best-selling 3-liter box wine known for its quality and conveniently sleek packaging, is introducing three of its award winning varietals, Cabernet Sauvignon, Merlot and Chardonnay, in 500-milliliter Tetra Pak® cartons, or the equivalent of three servings per pack. The wines will be available nationwide.

"Black Box is proud to continue a tradition of redefining how wine can be packaged, consumed, shared and enjoyed," said Black Box Wines Director of Marketing, Kim Moore. "We're eager for new Black Box consumers to trial our brand in this smaller format and also extend our core wines into Tetra Pak to meet the needs of our 3L consumers seeking the same quality and value coupled with convenience and practicality."

New ARM & HAMMER® Sensitive Skin Plus Scent Launched

Sensitive skin sufferers no longer need to sacrifice scent for sensitivity with the introduction of ARM & HAMMER® Sensitive Skin Plus Scent Detergent. This breakthrough detergent features a skin-friendly fresh scent that is hypoallergenic and clinically tested to be good to sensitive skin, while delivering deep cleaning and freshness to laundry. This new scented, sensitive detergent joins ARM & HAMMER® Perfume and Dye Free, to now provide the first line of sensitive skin detergents with Fresh Scent and no scent options. "We're thrilled to continue to revolutionize the way households across the country do laundry, by providing sensitive skin sufferers with the first fragranced detergent clinically tested to be good to sensitive skin," said Kevin Kuchinski, Vice President, Church & Dwight Fabric Care. "Our sensitive skin-friendly line of ARM & HAMMER® detergents offers the choice of both scented and unscented detergents and all are still specially formulated with the freshness and cleaning boost of Baking Soda at a great value."

Bertolli Heats Up Frozen Aisle With Launch Of Bertolli Premium Meal Soups For Two

New Bertolli® Premium Meal Soups for Two is a line of hearty, fresh-tasting meal soups, now available in the frozen aisle of grocery stores nationwide in four varieties. Bertolli® Premium Meal Soups feature tender chicken and beef, al dente pasta, fragrant herbs and crisp vegetables like zucchini, yellow squash and tomatoes flash frozen at the peak of freshness for a feast in every bowl. "Bertolli® Premium Meal Soups for Two offer the heartiness and fresh taste of a soup that you would expect from an authentic Italian restaurant," said Rachel Porges, Brand Manager for Bertolli® Frozen Meals at Unilever.

Campbell Introduces Slow Kettle Line Of Premium Soups

Campbell Soup Company offers a new entry into the premium soup category with its line of Campbell's® Slow Kettle® Style soups. Campbell chefs combined distinctive ingredients like Asiago cheese, Baby Bella mushrooms and white beans and slowly simmered them, to create Slow Kettle Style soups to be "better than homemade." Campbell's Slow Kettle Style soups are packaged in a clear plastic tub, which allows consumers to see the ingredients and are designed to appeal to higher-income shoppers who enjoy products with a more premium experience. The new soups are now available in the soup aisle at supermarkets and mass retailers nationwide.

"Although many brands have enjoyed success by offering premium products in categories like pasta and bread, the soup category has been slow to respond," said Ed Carolan, Vice President and General Manager, Soup and Simple Meals, Campbell Soup Company. "We believe the time is right to introduce a premium line of soups that addresses this opportunity. As people continue to become more interested in gourmet foods, they are seeking out products that offer an 'everyday premium' experience. We anticipate that the new Slow Kettle Style soups will provide the quality they are seeking."

Domino's Pizza Introduces High Quality Line With New Artisan Pizza

Domino's Pizza is beginning a national campaign around the latest offering in its lineup of ongoing menu expansion - Domino's Artisan Pizza in three Domino's Artisan Pizza flavors: Spinach & Feta, Italian Sausage & Pepper Trio and Tuscan Salami & Roasted Veggie. A national TV campaign shows the launch of the new pizza to be about gourmet taste - and not about gimmicks. Fabio Viviani, the celebrity chef known best for his time as a fan favorite on Top Chef, makes a cameo appearance in one of the commercials.

"We have great tasting hand-tossed pizza and a terrific specialty line, but the Domino's Artisan Pizzas truly take special to a whole new level," said Russell Weiner Domino's Pizza Chief Marketing Officer. "The campaign is a playful way to demonstrate that for us to show believers we can be gourmet, this pizza needs no gimmicks - just consumers to simply try it."

GUNNAR Optiks Teams Up With LG Electronics To Enhance Cinema 3D Experience In The Home

GUNNAR Optiks has formed an alliance with LG Electronics to co-promote GUNNAR's premium 3D eyewear to consumers who have purchased LG CINEMA 3D HDTVs. The cooperation represents the first time that optical equipment used by professionals in the entertainment industry will be available to consumers for use with 3D TVs. Joint promotional initiatives, primarily encompassing digital marketing elements, will be executed in the United States to position GUNNAR's Premium 3D eyewear as a premium accessory for LG CINEMA 3D customers. GUNNAR Optiks' Premium 3D eyewear reaches a global distribution network within both the consumer electronics and optical retail environments. "Achieving the highest laboratory-tested light transmission and highest measured optical resolution, our 3D eyewear has provided both professionals and consumers an optimal visual experience in theaters," said Rob Aarnes, president at GUNNAR Optiks. "Together with LG's experience in 3D TV technology, this unique combination of innovation is now available in the home for consumers around the globe. We're pleased to align our efforts to reinforce our belief that the future of 3D lies with LG's passive CINEMA 3D technology."

LiveWire Energy Introduces Three New Flavored 'Energy Chews'

LiveWire Energy™, manufactured by LiveWire Ergogenics, is introducing three new full flavored energy chews into the marketplace. LiveWire Energy chews, a portable and pocket-sized alternative to energy drinks or shots, offer consumers with an action-packed lifestyle a quick premium flavored energy boost anytime, anywhere in three bold new premium flavors - Cinnamon Fire, Sour Apple and Dark Roast Coffee. These new products will join the successful original four flavors - Mint Chocolate, Chocolate, Pomaberry and Citrus Mango. LiveWire Energy chews are made from a proprietary blend of B vitamins and taurine (an organic amino acid), Ginseng and advanced caffeine that is low in sugar, calories and carbohydrates. One chew is as powerful as the leading can of energy drink. Consumers simply place a chew in their mouth and it dissolves in less than a minute but lasts for hours. LiveWire Energy chews are not gum, but they have a similar compactness that allows consumers on the run to take it anywhere, anytime for a quick lift in energy.

Merillat Bath Cabinetry Introduced

When thinking about Merillat® cabinetry, the first thing that comes to consumers' minds is usually the kitchen. Now Merillat cabinetry has smart solutions for the bathroom too. Today's bathrooms are increasingly being considered the home's sanctuary. Creating these dream spaces takes a great deal of planning and coordination, but with the new bath section on Merillat.com, homeowners will be inspired to create their own oasis. Since the bathroom is typically smaller, designing the bath is all about maximizing the amount of functional space - which is why Merillat cabinetry is the perfect solution.

"Homeowners' want to design their bathrooms to reflect their personalities," said Susan Cross, communications manager for Merillat. "And, with the many design options and storage accessories from Merillat cabinetry, homeowners can create a relaxing getaway in their own homes that meets their individual needs."

Toshiba Unveils Cloud-Based Backup Capability For Canvio® 3.0 Portable Hard Drives

Toshiba's Digital Products Division (DPD), a division of Toshiba America Information Systems, introduced its Canvio® 3.0 portable hard disk drive (HDD) line featuring cloud-based backup capabilities. Designed to meet the needs of consumers who increasingly rely on the cloud for digital storage, the Canvio 3.0 drives are pre-loaded with Windows™-based NTI® BackupNow EZ™ software that provides step-by-step and fully-customizable backup capabilities to the cloud and to the drive. Users create a cloud account with NTI® BackupNow EZ™ where they can backup specific folders, certain file types, and conduct a complete system backup to the Canvio 3.0. The backup software also scans the user's system and files and recommends which files to backup to cloud-based or on-device storage.

Ukala Sydney Launches In U.S. Footwear Market

Australian fashion brand Ukala Sydney has gained fast momentum on the global footwear stage, securing key partnerships with a number of big name global retailers. For the Fall/Winter season, Ukala products will be sold in well-known department stores Bon Ton and Stride Rite, as well as in specialty retail stores Wilson's Leather and Shoe Department. "We are very pleased with the rapid momentum Ukala has gained in the footwear market," said Ukala's Brand Manager Michael Schaefer. Ukala's classic, fashion and slipper collections are made with plush Australian Merino wool and are available in a range of fashion colors, in women's size US 5-10.

Rayovac Introduces New Lithium Ion Mobile Device Charger

Rayovac has introduced the Rayovac Platinum Rechargeable Power Pack. Consumers plug their devices into the Power Pack and get another 6 hours of talk or play time so they are never caught without power. Stylishly designed in white and with a comprehensive adapter kit, the new Platinum Rechargeable Power Pack is a complete and innovative solution for portable high-tech devices. The handy device is no bigger than a cell phone; small enough to take anywhere, but large enough that it won't lose in a car or purse. Three hours of recharging the Power Pack by USB or outlet, and it's ready to give electronic gadgets an extra 6 hours of use. It comes with the adapters needed to charge them all: Micro USB, Mini USB, and Apple devices. With its 800-mAh internal Lithium Ion rechargeable battery, an MP3 Player can be charged three times on just one recharge of the Power Pack.

"The Power Pack will give people the peace of mind to know they will never be without power and allow them to focus on enjoying their vacation or simply getting their work done. It's brilliant," said David Carlson, Director of Marketing Communications for Rayovac.

Mission Athletecare Unveils Game-Changing Court Grip Product

Mission Athletecare™, the world's first and only Athlete-Engineered™ company, will change the game of basketball when it unveils its revolutionary Court Grip™ product, a proprietary, patent-pending formula that is scientifically engineered to enhance traction and combat the negative effects of dusty, worn-out courts. Co-developed by a team of world-renowned scientists and engineers who specialize in the areas of nanotechnology, rubber substrate performance and tire traction, and extensively tested by seven-time NBA All-Star and MISSION Athletecare™ partner Dwyane Wade, Court Grip™ is poised to revolutionize the game of basketball as we know it today. Court Grip™ is packaged in an eight ounce bottle that athletes apply via sponge applicator to the soles of their sneakers, providing instant, sustained traction. Its proprietary, pressure-sensitive nanotechnology is designed to activate when a player makes a cut - and gives an athlete the ability to make quicker moves, be more explosive when changing direction, and play with increased confidence.

Plantation Brand 'Raw' Sugar Adopts Innovative Resealable Carton

Plantation® brand natural "raw" sugar will be the first product to go to market in the new Zipbox® resealable carton format, a joint venture between Zip-Pak and T.H.E.M. (Technical Help in Engineering and Marketing). Plantation®, which will debut in the United States this year, chose Zipbox® because it alters the packaging landscape on the shelf, ensuring it stands out among traditional pouch packs in the "natural sugars" segment. Zipbox is a poly-coated paperboard carton incorporating an attached flexible film header containing a ZIP-PAK® Press-to-Close™ solution. Zipbox is designed to facilitate direct-filling of products without the need for an inner liner. By removing the liner, the package can hold up to 40 percent more product, maximizing the product-to-package ratio and cube utilization to reduce transportation costs.

M-Edge Accessories Produces Kid-Friendly, Drop-Proof iPad Case

M-Edge Accessories, a market leading designer of accessories for tablets and e-readers, has unveiled the SuperShell for iPad 2, a shock-absorbent foam frame that wraps around the device and prevents damage from drops and rough play. Available at Best Buy, the SuperShell is ideal for home and classroom settings, as well as industries where the iPad 2 is at risk. The SuperShell is made with ultra-protective closed-cell foam that wraps securely around the iPad 2. The rear-facing camera and speaker are both accessible, with push buttons for volume and power control. The finely dimpled texture and ridges create a comfortable, ergonomic grip for hands of all sizes. High-impact corners provide maximum protection, absorbing shocks if dropped and allowing the iPad to bounce to safety completely unharmed. The SuperShell is currently available in the kid-friendly, comic book-inspired color Atomic Green.

K2 To Launch Exclusive Line Of Rolling Stones Skis

K2 skis and The Rolling Stones have collaborated to create limited edition Rolling Stones skis. The first of four Rolling Stones skis will be available on the versatile SideShow chassis this November. K2 worked closely with the band to create four equally quintessential Stones graphics. The bases of the skis will share two of the most recognizable emblems of the past 50 years: the iconic Rolling Stones Lip and Tongue logo and the famous K2 logo. The skis' release will roll out on a global scale and be available at K2 Authorized dealers.

H2O Plus' New Aqualibrium Bio-Boost Systems Introduced In Water-Rich Collection

H2O Plus, the global leader in marine-based skincare, is launching new Aqualibrium Bio-Boost Systems in its water-rich collection. H2O Plus developed the new Aqualibrium Bio-Boost treatment duos with internationally sourced waters plus marine ingredients to optimize skin tone and texture. The complete collection is a dermatologist-tested, marine-based daily skin therapy regimen that hydrates with glacier waters from the Italian and Swiss Alps, minimizes fine lines and wrinkles with volcanic waters from France's Auvergne region and brightens skin tone with Eastern European waters enriched by aquatic watermint. The force behind this system, glacier water, is naturally filtered through crystal rocks in the Italian and Swiss Alps to preserve its purity leaving it rich in vital minerals like Magnesium to motivate cell metabolism and moisturize skin. The Aqualibrium Hydrating Bio-Boost System is a concentrated serum and mist combination that provides healthy hydration for firmer, more youthful looking skin. H2O Plus' Marine Aqualibrium Bio-Boost Systems are available through the company's retail stores and Ulta locations nationwide.

XZipit By La-Z-Boy Scores Big With Launch Of Ultimate Sports Fan Recliner

Just in time for the World Series, and college football, La-Z-Boy has launched a new "must have" game day accessory, XZipit® by La-Z-Boy® recliners. These new recliners allow sports fans to show their team spirit by showcasing their favorite team logos and mascots. The XZipit® team logo panels zip in and out of the seat back, with a patented hidden zipper design for easy customization and an endless array of possible looks or seasonal changes, offering sports fanatics the best seats in the house. XZipit panels are available in MLB, NBA, NHL NASCAR, MLS and College logos as well as symbols, military, outdoor collection and other lifestyle designs. Now, devoted fans can equip their family room with a look worthy of the team spirit - and once the season is over, a quick removal of the panel transforms the home back from game-day comfort to everyday coziness.

Disney Introduces Appmates Mobile Application Toys

In an industry first, Disney introduced Disney AppMATesTM Mobile Application Toys, a new toy line that comes to life digitally when used with an Apple iPad by allowing kids to use the tablet's screen as a virtual play mat. Developed in collaboration between Disney Consumer Products (DCP) and Disney Mobile and featuring patent-pending technology, the magic begins when kids place their vehicle on the iPad and begin to explore the world of Cars. Cars 2 Appmates app is a free app created by Disney exclusively for use with Appmates toys. By guiding the Appmates vehicle on the screen, the iPad becomes a virtual play mat. Created in collaboration with Spin Master, Disney Appmates toys are available starting Oct. 1 at national retailers, Apple Store and Disney Store.

"We have cracked the technology code in changing the way kids play with their toys," said Sunny Lauridsen, director of digital toys for DCP. "Kids will always use toys to play out their favorite Disney stories, but Disney Appmates now allows them to include technology which has become a way of life for them through a beautifully rich app."

"We believe iPad is becoming a critical canvas for the next generation of storytelling, and with Appmates we're bringing Disney characters to life in a way never previously imagined," said Bart Decrem, general manager of Disney Mobile.

The Craftsman Brand Launches Craftsman AssureLink Gateway Garage Door Openers

The Craftsman® brand debuts a groundbreaking technology for homeowners this fall with two new garage door opener models - AssureLink™ DC Chain Drive Garage Door Opener and AssureLink™ DC Belt Drive Garage Door Opener with DieHard® Battery Back-up. The AssureLink™ Gateway technology incorporated into these two new models allows homeowners to monitor and operate their garage door from virtually anywhere with an internet connection from a smartphone, internet-enabled mobile phone, computer or tablet. Even from thousands of miles away, users can check open/close status and then operate the garage door as desired. The Craftsman AssureLink™ DC Chain Drive Garage Door Opener and AssureLink™ Garage Door Opener with DieHard® Battery Back-up are available now in Sears stores nationwide.

BabySpa Natural Skin Care Line Debuts

BabySpa® has launched its natural bath and body care collection, introducing the world's first stepwise approach to baby skin care with a "Stages" system that targets the changing needs of infants and toddlers as they grow and experience different environments. Formulated in harmony with children's developmental milestones, BabySpa® blends gentle and soothing ECOCERT® certified ethnobotanical ingredients while providing complete sensory spa experiences. BabySpa® has formulated each product with specific ingredients that address children's unique skin physiology needs throughout their growing years. Stage One products are formulated for the extra-sensitive skin in newborns through crawlers when babies spend the majority of their time indoors and are particularly vulnerable to their external environment. Stage Two products are formulated for walkers through preschoolers, providing proper moisture, long-lasting hydration, and natural protection from UV rays and changing climatic conditions that affect the skin.

Bret Michaels Pets Rock Collection Coming Exclusively To PetSmart Stores In 2012

Singer, songwriter and pet enthusiast Bret Michaels is introducing a line of pet products to be available exclusively at PetSmart. The Bret Michaels Pets Rock™ collection will launch in summer 2012 and be available in the more than 1,197 PetSmart stores in the United States, Canada and Puerto Rico.

"Our pet parents have told us they want unique, high-quality products for their pets that are also fun and reflective of their personalities," said Matt McAdam, vice president of merchandising for PetSmart. "Adding the Bret Michaels Pets Rock collection to PetSmart stores enables us to continue to meet our pet parents' needs with a 'cool' line of products from an entertainer with a demonstrated passion for our four-legged family members."

CEC Entertainment Appoints Scott McDaniel CMO

CEC Entertainment has appointed Scott McDaniel as Executive Vice President, Chief Marketing Officer. McDaniel joins CEC Entertainment from PepsiCo where he most recently served as a Vice President and was responsible for Frito Lay North America's largest customer, Walmart.

Cabela's Names Scott Williams CMO

Cabela's has added Scott Williams to its executive team as Executive Vice President and Chief Marketing and E-Commerce Officer. Previously, Williams served as President of Fanatics, Inc., a vertically integrated online retailer of team and league licensed sports apparel and collectibles. Before joining Fanatics, Williams was a Corporate Vice President of Wal-Mart Stores.

The Weinstein Company Names Stephen Bruno President Of Marketing

The Weinstein Company has appointed Stephen Bruno as president of marketing. Bruno will oversee and execute marketing campaigns and strategy for all theatrical titles. Bruno most recently served as director of consumer marketing at HBO, where he ran advertising and promotional point on multiple original series as well as sports programming.

Hormel Foods Promotes Robert Samples To V.P., Sales & Marketing

Hormel Foods has promoted Robert Samples to vice president of sales and marketing at Farmer John (Vernon, Calif.). In his new role, Samples will be accountable for the retail and foodservice sales and marketing functions for Farmer John. With the formation of the consumer products sales division, Samples advanced to his current position as director of planning and support services and has been instrumental in the development of the company's category management team.

Heineken USA Enhances Retail Partner Support, Innovation With New Appointments N. Lake And M. Acevedo

Heineken USA has appointed Nick Lake as the company's new senior director, category management. In his role, Lake will be responsible for directing all Heineken USA category management activity, leading 16 category managers focused on national and regional off-premise and on-premise chain accounts. He will also lead Heineken USA's drive to provide thought leadership and actionable insights to retailers that will enable them to grow the Heineken USA portfolio, as well as the entire upscale segment of the beer category. Monique Acevedo was appointed as vice president of innovation, reporting directly to Lesya Lesyj, chief marketing officer. Heineken USA created the new role, vice president, innovation, to support efforts to expand its innovation capabilities. Acevedo will lead innovation for all Heineken USA brands and manage its innovation team.

Cherokee Names Sally Mueller, Chief Brand Officer; Jamie Curtis, VP Marketing

Cherokee, a leading innovator and global marketer of fashion and lifestyle brands, has named Sally Mueller as the Company's Chief Brand Officer and Jamie Curtis as its VP Marketing. Mueller joins The Cherokee Group with over 24 years of experience at the Target Corporation, where she helped take the company from a regional discount retailer to an internationally recognized global brand. Curtis joins the Cherokee Group from Coach, where she most recently served as Senior Director of Collaborations. In this newly created position, she will work with Cherokee's senior management in providing marketing leadership for the Company's existing and new brand acquisitions.

Testrite Visual Offers Countertop FrameGraphix™

Testrite Visual Product offers Countertop FrameGraphix™ which offer a sleek, frameless look. The all metal unit, with an edge to edge frameless look, is offered with a satin silver or matte black finish. Countertop FrameGraphix are offered in six standard sizes for graphics from 11" x 14" to 24" x 36". Custom sizes and finishes are also available. The units hold a variety of sign substrates, including styrene, photo papers and fabrics. All units ship fully assembled.For more information, contact Testrite Visual Products, 216 South Newman St., Hackensack, NJ 07601; (Tel) 201-543-0240; (Web site) www.testrite.com

Above All Advertising Introduces Recyclable Displays

Above All Advertising has introduced recyclable displays made from a high strength Eco Board that is 100% recyclable. In addition to being Eco-Friendly, this board is light weight, providing significant transportation cost reductions. The board is easy to fabricate for all types of display designs. It can feature beautiful, full-color graphics. For more information about recyclable displays, contact Above All Advertising, 6980 Corte Santa Fe, San Diego, CA 92121; (Tel) 866-552-2683; (Web site) www.abovealladvertising.com

Midway Displays Offers Tray And Dump Bin Components

Midway Displays offers a stock display system featuring tray and dump bin components. This display features three 15" x 15" square trays. The display is economical and easily assembles in the store. The header sign provides a large space for brand identification. For more information about this 3 Tier Stackable Tray Merchandiser, contact Midway Displays, 6554 S Austin Ave., Bedford Park, IL 60638; (Tel) 708-563-2323; (Web site) www.midwaydisplays.com

Outwater Introduces Improved FlipFrame Light Box

Outwater Plastics has introduced the new and improved FlipFrame Light Box. The FlipFrame Light Box comes ready to use, with mounting hardware, acrylic cover and power supply included. The energy efficient unit features a 100,000 hour LED life. FlipFrame offers an easy load front load feature for easy graphics changes. It is only 3/4" thick, yet it features an attractive 1" wide beveled edge profile. FlipFrame is offered in various sizes to hold graphics from 8.5" x 11" to 24" x 36". For more information, contact Outwater Plastics, P.O. Box 500, Bogota, NJ 07603; (Tel) 800-631-8375; (Web site) www.outwater.com

LuciteLux™ Introduces Illumination Series

Used primarily for retail LED displays and shelving, the LuciteLux™ Illumination Series offers superior brightness and formability. When customers asked for a thinner light-guiding continuous cast acrylic sheet for edge-lit display and shelving, LuciteLux™ answered with a new .236 millimeter sheet. This new product is ideal for LED-lighted retail shelving and other applications where illumination is a key design factor. In addition to superior brightness and formability, LuciteLux light-guiding acrylic sheet offers unparalleled uniformity of thickness, processability, weatherability and solvent resistance. For more information, visit (Web site) www.lucitelux.com

Interlink Americas Introduces VP Series-Digital Advertising-LCD Poster

Interlink Americas, Long Beach, CA, has introduced the VP Series-Digital Advertising-LCD Poster, an innovative new point of sale product that combines a video and printed poster. The Video Posters are available in 7", 10.2", 15", and 17" sizes (double sided). The units feature a snap-frame, allowing the printed poster to be easily changed. Speakers are integrated into the units, which offer multiple mounting options. For more information, contact Interlink Americas, (Tel) 562-366-4523; (Web site) www.industriallcd.com

HiGear Innovations Introduces Aura Wide Screen Display

Aura, developed by HiGear Innovations, is the world's largest multi-touch widescreen display that not only attracts people but also engages them, and is now available to companies looking to amp up their presence at any large trade show or marketing event. More than a widescreen display, Aura brings interaction to life. At 100" it is the largest multi-touch display of its kind on the market. Aura creates a spectacle on the show floor; people cannot pass by without taking notice. The immersive interactive content keeps people from simply leaving too quickly. As crowds gather, Aura's powerful processing and software package effortlessly engages multiple users' interactions simultaneously. And in the midst of inundating lights and sound, the Aura's standard 12,000 lumen projection system shines bright, demanding attention from every angle. In addition there is an upgrade option for Aura to over 24,000 lumens which amps up the experience further. For more information, call 800-280-9603 or visit (Web site) www.higearinnovations.com

Outwater Plastics Offers “Arc-It” Exhibit Lighting

Outwater Plastics offers “Arc-It” Exhibit Lighting, offered in Halogen and LED lighting configurations. Outwater’s Arc-It Lights feature a fully adjustable light head that allows for great flexibility. The lighting is available with an Arc Style 24" Curved Arm or Goose Neck Style 19" Flexible Arm. Adjustable C-clamps make it easy to install the lights on exhibit panels from 7/8" to 3 3/8" thick. The lights feature sturdy steel construction and an attractive Satin Chrome finish. For more information, contact Outwater Plastics, P.O. Box 500, Bogota, NJ 07603; (Tel) 800-631-8375; (Web site) www.outwater.com

ExpoSystems Canada Offers AdVantage Exhibit System

ExpoSystems Canada offers the AdVantage exhibit system, which offers fast and easy set up, and a unique 360 degree hinge system for versatility and stability. The system can support dramatic rear-lit graphics, towers, counters and showcases. Accessories include header panels, solid aluminum end caps, literature pockets, slat wall with fixtures and folding light boxes. For more information, contact ExpoSystems Canada, 3640 B McNicoll Ave. Scarborough, ON, Canada M1X 1G5; (Tel) 800-263-3976; (Web site) www.exposystems.com

Brumark Introduces FlexFloor Clear Choice

Brumark has introduced FlexFloor Clear Choice™, a new exhibit and event flooring product offering unbeatable image durability and flexibility in printed flooring. With FlexFloor Clear Choice, images of virtually any size are printed on the back of clear, rollable vinyl flooring for maximum protection and image life. This durable, reusable flooring is 10' wide for fast roll-out and dismantle. "We're excited to add an innovative new custom-printed flooring option to our popular line of FlexFloor rollable flooring," said Dave Walens, president of Brumark. "The ability to print on the back of clear flooring really takes custom-printed flooring to the next level. FlexFloor Clear Choice is an easy and cost-effective way to make a bold statement." FlexFloor Clear Choice is available in four texture options and a convenient portable solution, FlexFloor Clear Choice to Go!™ For more information about Brumark Total Flooring Solutions, visit (Web site) www.brumark.com

WONKA Unveils 3D Digital Golden Ticket In Window Display At Toys"R"Us Times Square

WONKA®, creator of imaginative chocolate bars, has launched a nationwide search for the legendary WONKA Golden Tickets, with the unveiling of an extraordinary contraption dubbed the "WONKA Golden Ticket Choco-tabulator," which creates 3D digital Golden Tickets, now on public display at Broadway & 44th in the store window of the Toys"R"Us Times Square in New York City.

The Golden Ticket Choco-tabulator, a larger-than-life digital machine, is nearly 16 feet wide and eight feet tall. Made with real chocolate and other confectionary delights, the WONKA Golden Ticket Choco-tabulator incorporates a state-of-the-art 3D digital video screen with real-life visual and sensory effects. The latest technological tricks and some very intricate mechanics are used to create a mega-machine that reveals glimpses inside WONKA's factory and a giant dose of chocolate fun. With each well-timed move, the engineering marvel works to produce an incredible 3D virtual image of the iconic WONKA Golden Ticket.

"The Golden Ticket Choco-tabulator was the perfect way to channel our enthusiasm for WONKA," said Hector Alvarez, creative art director of Syyn Labs. "We're using more than 16,000 pieces of chocolate, cookies, toffee and peanuts, 5,000 particles of glitter pixels for the Golden Ticket, 350 custom laser-cut pieces, one infinity reflection mirror, and the whole machine, which is larger than three SUVs combined, weighs more than 1,000 pounds. From beginning to end, each chocolate ball will roll through 60 different turns and will be on public display through the holiday season."

"The WONKA Golden Ticket Choco-tabulator is a one-of-a-kind work of art never before seen in a store window display," said WONKA spokesperson Tricia Bowles of Nestlé USA Confections and Snacks. "During this special anniversary year for Willy Wonka, beloved through the stories and films, we are excited to have the world enjoy this technological masterpiece combining old school mechanics with cutting edge digital technology. It's a fitting kickoff to the digital version of the timeless Golden Ticket promotion."

Wendy's Promotes Dave's Hot 'N Juicy Cheeseburger

Wendy's® is giving its cheeseburgers a complete "taste-lift" by totally reinventing it - beef patty, bun and toppings -- and aptly naming it Dave's Hot 'N Juicy™ Cheeseburger. An homage to Wendy's founder, Dave Thomas, the cheeseburger is the hottest and juiciest in the company's history. "More than 40 years ago, my father named Wendy's after me," said Wendy Thomas. "Now, we get to name our hottest and juiciest cheeseburger after him. It would make him proud - and hungry!"

Wendy's devoted more than two years to developing Dave's Hot 'N Juicy Cheeseburger, using input from 10,000 consumers across the country. The new made-to-order cheeseburger starts with fresh, North American beef, and the patty is thicker so it will be juicier. It features crisp, hand-leafed lettuce; red-ripe tomatoes; two slices of melted American cheese; sweet, mild red onion rings; crinkle-cut dill pickles; and precise amounts of ketchup and real mayonnaise.

The launch of Dave's Hot 'N Juicy Cheeseburger is being supported by one of the most extensive nationwide, integrated marketing communications campaigns. Created by Kaplan Thaler Group, the campaign features images and clips from the 1984 Wendy's iconic "Where's the Beef?®" commercials, starring the late Clara Peller. Included in the campaign, an electronic billboard in New York's Times Square that will cycle through a four-screen "Where's the Beef?"/"Here's the Beef!" A 26-city mobile "Tour of America" will distribute more than 37,000 free Hot 'N Juicy cheeseburgers to Americans.

Virgin America Launches 'Deals On The Fly' With Geo-Social Service Loopt

Virgin America is teaming up with Loopt, the geo-social network, to offer travelers mobile check-in rewards at various locations throughout the airline's sleek and sustainable new home at San Francisco International Airport's Terminal 2. Travelers that virtually "check-in" at T2 using the Loopt iPhone or Android mobile app and watch a short video on T2's unique design, can score real-time digital deals from a number of T2's vendors and dining locations, discounts on Virgin America flights and special offers on services like SFO's Green Rental Car program.

As the only San Francisco-based airline, Virgin America is an anchor tenant at SFO's T2. Much like the airline that calls it home, the new terminal intends to elevate the typical travel experience by offering the best in design, technology, food and sustainable practices. "T2 offers design, art, retail and dining experiences unlike any airport in the U.S.," said Abby Lunardini, Vice President of Corporate Communications at Virgin America. "Much like our airline, we think T2 represents the evolution of the travel experience. By offering real-time rewards for check-ins throughout the terminal, we hope to give our tech-forward guests another reason to explore all T2 has to offer."

The Walking Company Campaigns To 'Give Cancer The Boot'

The Walking Company, specialty retailer of comfort footwear, recently conducted 'Walking for Hope,' a nationwide campaign dedicated to raising funds to combat breast cancer. 'Walking for Hope' will support the City of Hope, National Breast Cancer Foundation, and local charitable organizations and events across the country focused on the fight against cancer. The pledges committed to these highly regarded charities will be supported through the sales of The Walking Company's exclusive pink ribbon collection of footwear and accessories from UGG® Australia, Dansko®, ECCO®, Aetrex®, ABEO® and more. The limited edition collection will only be available at The Walking Company's 211 retail locations nationwide.

"We are all about the benefits of walking, so when an opportunity comes along to support cause-related walks and join the fight against breast cancer we feel like it is a perfect match for who we are as a company," said Lee Cox, Senior Vice President of Retail at The Walking Company. "We are particularly proud of our 'Walking for Hope' partners as well. We worked with top comfort footwear brands to offer a unique line of pink ribbon products, and selected top charities to ensure that the money raised is used most effectively in the fight against breast cancer."

Ace Marketing And EYE Launch Their First National Campaign On Mobiquity Networks In 67 Malls Across US

Ace Marketing & Promotions and EYE have launched their first national campaign for the motion picture "The Way" on Mobiquity Networks. Various promotions including a movie trailer for "The Way" are available for download via Bluetooth or Wi-Fi to mall visitors across Mobiquity's and EYE's 67 mall network.

Mobiquity Networks offers advertisers, such as Visio Entertainment for "The Way," the opportunity to deliver rich media content to Bluetooth or Wi-Fi enabled devices within a 300ft radius from a Mobiquity zone. Mobiquity Networks units are strategically positioned near entrances, anchor stores, escalators and other high-traffic and high dwell-time areas throughout each mall to maximize advertising messaging reach and frequency. "This extension of an Out-of-Home campaign onto consumers' handsets is a fantastic example of the power of Mobile Proximity Marketing," said Jeff Gunderman, SVP Eye Shop. "This network will give excellent exposure to 'The Way's' movie trailer among mall goers across the US." (Web site) www.acemarketingdemo.com

Garfield The Cat Will Star In New Marketing Campaign For Straw Hat Pizza

Straw Hat Pizza has licensed the famous Garfield cartoon character from cartoonist creator Jim Davis and Paws, Inc., which will debut in Straw Hat Pizza restaurants and marketing materials in the months ahead. "Garfield loves Straw Hat Pizza and he is loved by all generations from adults to kids, so he's a perfect fit for our fun, family-friendly restaurant brand," said Jonathan Fornaci, president, Straw Hat Pizza. Garfield will be incorporated into the 53-year-old restaurant chain's game rooms decor, the Straw Hat Pizza annual kid's Valentine's Day promotion, kid's meals products and so much more.

Recently, Straw Hat Pizza updated its decor package with a focus on expanding outside of California. "We incorporated its original California style with messages and images into new wall murals to enhance the decor in new locations outside California," said Linda Duke, from Duke Marketing, the brand's agency of record. "We will use Garfield to invigorate the game room decor and kids materials for the brand." (Web site) www.strawhatpizza.com

Freschetta® Pizza Campaign Helps Fund Breast Cancer Research

The makers of Freschetta® pizza are committed to helping find a cure for breast cancer and are giving fans of their pizza a way to support this important cause through the Freschetta® "Proud to Support Pink®" program. Each purchase of specially marked Freschetta® pizzas will trigger a $1 donation, up to a total of $50,000, to Memorial Sloan-Kettering Cancer Center.

"Breast cancer is an ever-present disease that affects us all, whether you're a survivor, a supporter of a family member or friend fighting the disease or indirectly know someone affected, " said Chris Leising, Freschetta® brand senior director of marketing. "We are proud to support this important cause and are inviting everyone to join us so we can help take one step closer to finding a cure and spreading hope."

InContext Solutions and IMI Merchandising Form Virtual Store Partnership

InContext Solutions, a pioneer in web-based 3-D virtual store environments for research, visualization and e-commerce, has formed a partnership with IMI Merchandising, a leader in the design and implementation of in-store marketing programs. IMI Merchandising will utilize InContext Solutions' technology to better serve its customers, facilitating research and visual collaboration around in-store marketing and improving client return on investment.

"InContext Solutions' advanced 3-D environmental modeling capability enables us to enhance the effectiveness of our InVision Retail Science Lab, foster better design collaboration with our clients and improve speed-to-market for our merchandising solutions," said Larry Wolfson, vice president, strategic marketing for IMI Merchandising.

Bob Gillespie, CEO of InContext Solutions, said, "Combining our cutting-edge technology with IMI Merchandising's retail science practice methodology will give their clients a better understanding of what influences the shopper's path to purchase and ultimately improve the client's overall marketing practices." (Web site) www.imimerchandising.com

Gilbarco Gas Pumps Offer Personalized Retail Promotions Using Applause With Integrated Loyalty

Now Gilbarco Veeder-Root's Applause™ Media System and Applause™ TV with Outcast will help retailers differentiate themselves by personalizing the customer experience -- and boost site profits by tailoring content, promotions, and on-demand coupons based upon loyalty status and purchase history. Using the Applause loyalty interface, the POS-independent solution will also allow retailers to easily combine mobile couponing and social media promotions directly from the pump. Gilbarco Veeder-Root is partnering with top loyalty providers Excentus, Kickback Points and Outsite Networks to design a generic interface to allow retailers to work with their preferred loyalty partner.

"We are launching an extremely robust loyalty interface for our Applause media platform," said Richard Browne, Vice President of Marketing for North America at Gilbarco Veeder-Root. "Targeted digital media at the forecourt gives c-store retailers a huge advantage over other retail formats. Retailers can greet fueling customers by name, anticipate their interests, and provide relevant offers or coupons for immediate redemption inside the store."

"Personalized marketing increases consumer interest and retailer success," said Pat Lewis, CEO of Kickback Points. "With Applause, we add the benefits of printing coupons straight from the fuel dispenser and providing a direct link to social media and mobile technologies -- it's a win-win." (Web site) www.gilbarco.com

Inmar To Deliver Industry's First End-To-End, Shelf-Edge Mobile Instant Couponing Solution

Inmar has entered into partnerships with SoftWallet, a location-aware smartphone content delivery service, and Co-Options Shopper Marketing, a marketing services firm that specializes in collaborative shopper marketing programs. The partnerships will enable shoppers to use their smartphones to access Instant Redeemable Digital Coupons at chain grocery retailers that are part of Inmar's Digital Promotions Offer Exchange. IRDC can be made available via brand packaging and in-store, shelf-edge vehicles.

This innovative approach enables brands and retailers to reach consumers in the store when they are making purchase decisions. Shoppers use their smartphones to scan an offer's QR code; the offer is then placed on their store loyalty card for redemption at checkout. With smartphone usage rapidly increasing, enabling consumers to access IRDC via their smartphones gives brands access to this growing market and provides convenience for shoppers.

"IRDC from SoftWallet and Co-Options provide brands and retailers an entirely new way to reach consumers in-store," said Bob Carter, president of Promotion Services for Inmar. "With the added power of Inmar's Digital Promotions Network, we deliver a solution that works across retailers from the point of discovery through acceptance, redemption and settlement. Brands reach more consumers at more retail locations, and retailers have more offers, which increases store traffic." (Web site) www.inmar.com

inOvationTV8 Media Platform Deployed At Fuel Retailers Across U.S.

Wayne, a global innovator of fuel dispensers and technologies, will deploy the new inOvationTV8 media platform at fuel retailer locations throughout the United States. Co-developed with Gas Station TV (GSTV), the largest national away-from-home television network at the pump, inOvationTV enables fuel retailers to inform and entertain fueling customers with a variety of sports, entertainment, business and other content.

The inOvationTV platform is available free of charge to qualified stations and is installed either as a retrofit to stations already equipped with Wayne's Ovation™ fuel dispensers or during production of new Ovation dispensers at the factory. The inOvationTV program includes Wayne's integrated 10.4" VGA screens, system installation and maintenance, six-year technical support, and delivers GSTV's content, programming, retailer marketing and production as well as programming services and solutions.

Fuel retailers outfitted with inOvationTV will be able to deliver content that includes sports from ESPN, news and entertainment from HLN, business and personal finance news from Bloomberg TV, local weather from AccuWeather and GSTV's original social media television show, "Your Neighborhood." In addition to GSTV programming, fuel retailers will receive other benefits through inOvationTV such as upgraded payment-processing technology through Wayne's iX™ Technology Platform and traffic-driving promotional announcements produced by GSTV. According to GSTV's Nielsen and retailer research studies, GSTV programming and retailer promotions deliver significant increases in returning customers, customer conversion from the forecourt to the C-store, C-store sales life and fuel sales lift. (Web site) www.inovationtv.com

iSIGN Media Acquires Pinpoint Media Group

iSIGN Media Solutions will acquire Pinpoint Media Group. "This is an excellent strategic opportunity for iSIGN to vertically integrate its ownership of the digital distribution and collection of advertising, media and customer data associated with the Pinpoint network and also implement the iSIGN technology across one of the largest digital signage networks in North America," said Alex Romanov, iSIGN's Chief Executive Officer. "We are excited about the iSign technology and believe it will satisfy the demand of advertisers for real-time metrics which will translate into increased revenues on the VPAN," said Enmanuel Rumbos, Pinpoint's President. (Web site) www.isignmedia.com

UVIDEO LCD Video Player Offers Benefits Of Video And Print

UVIAUS, a provider of high-impact marketing materials for businesses and individuals, has introduced UVIDEO, a thin, lightweight LCD video player that can be embedded in mailers, sales brochures, training materials, portfolios and other media. "We all know how powerful video can be for making a strong, lasting impression on audiences. Now, through UVIDEO, there's no need for those audiences to drop everything to watch a DVD or go to a website. All they have to do is open the portfolio or mailer they've just received, and the video is right there for them to see and hear," said Jaycen Thorgeirson, president of UVIAUS.

At the heart of UVIDEO are thin-film transistor (TFT) LCD screens that are capable of high-resolution video. The video and audio components are embedded in the wafer-thin package that can be incorporated into a wide variety of paper media. The memory capacity of the modules ranges from 128 megabytes to 32 gigabytes, providing as much as 30 minutes of video and audio. Lithium-ion batteries in each unit provide one to two hours of continuous playback and hold their charge for as long as one year on standby. The units are fully reprogrammable and rechargeable via USB. Available screen sizes range from 1.8 inches to 7 inches. For more information, visit (Web site) www.uviaus.com

Outwater Plastics

Books
Click On Image To View Digital Edition
November 2011 Issue
September 2011 Issue
July 2011 Issue
May 2011 Issue
March 2011 Issue
January 2011 Issue
November 2010 Issue
September 2010 Issue
July 2010 Issue

May 2010 Issue
March 2010 Issue

January 2010 Issue

November 2009 Issue

Back to Top

To See Previous Issues of Online Weekly in Creative's Archives, click here
.

To See other Creative Online Newsletters click here
Home Page | Inside Creative | Advertiser Index | Fax Response | Media Kit | Newsletters| Online Weekly| Library of Ideas | Online Weekly | Linkedin Group| 2012 Illustrated Guide to P.O.P., Exhibits & Promotion Issue|
The Web Creativemag.com