Monster Power In-Line Display Designed For Best Buy Stores
Kosakura designed and engineered this Monster Power In-Line Display to fit all the specific needs of Best Buy and their racking systems. The header was designed to mimic the front panel of a Monster PowerCenter while incorporating a 10.2" monitor showing customer benefits. The video content can be easily updated in the field. The display shipped as a plug and play unit. Store personnel just had to lift the display into position and plug in the Monster Cable extension cord. All Monster PowerCenter's have been attached to the metal shelves for security. A custom clear acrylic top on the upper Monster PowerCenter lets consumers see the interworking of the electronics. The left side of the display was designed for an ergonomic shelf that allows a complete flipbook reviewing all 4 products. Each shelf has adjustable hole patterns to accept multiple Monster PowerCenter SKU's for future adaptability. Over 1200 displays have been placed in the Best Buy retail locations throughout the US and Canada. (Web site) www.kosakura.com
Hershey Bliss Chocolate Displays In Retailers Nationwide Honor Young Breast Cancer Survivors
The Hershey Company kicked off Breast Cancer Awareness Month recently with the fifth annual Hershey's® Tour de Pink - a four-day, 220-mile bike ride benefiting the Young Survival Coalition, dedicated to the critical issues unique to young women and breast cancer.
In addition, special edition Hershey's Bliss® Chocolate featuring pink ribbon wrappers are available at mass, grocery and specialty retailers nationwide. Hershey's also is honoring young survivors by featuring five women and their survivor stories on displays at participating retailers and on www.hersheyspledge.com. In honor of Breast Cancer Awareness Month, The Hershey Company will donate $300,000 to YSC, raising awareness for breast cancer and funding critical programming and education.
Barbara Creations Displays First Popular-Priced Eyewear With Bamboo Temples
Barbara Creations has introduced the first popular-priced, non-prescription reading glasses and sunglasses with hand-finished, natural bamboo and spring hinge temples. Anticipating further acceleration in consumer demand for sustainable materials used in full-featured, fashion-forward products at affordable prices, BCI developed these comprehensive unisex eyewear lines with a suggested retail price for both ECOspex and ECOshades of $19.99/pair.
"Consumers demand products that use sustainable materials, look great, and offer high quality and all-day comfort - at a price designed to encourage multiple and repeat purchases," said Tibor Gross, Executive Vice President, Barbara Creations. "Lightweight and strong, natural bamboo is one of nature's most sustainable resources. This 100 percent biodegradable plant has the capacity to acclimate to the environment and regularly renew itself."
All ECOshades(TM) models offer 100 percent UV protection and are available in full-frame and rimless square or oval styles. ECOspex(TM) reading glasses are available in +1.25, +1.75, +2.25 and +2.75. A portion of all net proceeds will be donated by BCI to the World Wildlife Fund. (Web site) www.bcicorp.com
Pharmavite Pilots LearnSomething Interactive Digital Signage To Reach Shoppers in Stores
Pharmavite, a global leader in the dietary supplement industry, has placed LearnSomething's ShopperAssist(TM) digital signage in aisles and at endcaps in drug store and supermarket chains. From an LCD screen with ten user selectable buttons, shoppers will be able to access brief videos on choosing the right vitamin solutions for everyday dietary needs. The first retailers committed to pilot ShopperAssist(TM) include Wegmans, Walgreen's, USA Drug, Safeway, Meijer, Harris Teeter and BI-LO.
LearnSomething's ShopperAssist(TM) allows shoppers to select their area of interest from a menu and view brief multimedia segments based on non-biased, unbranded content vetted by medical experts. Shoppers will be able to select segments on bone & joint help, heart health, women's health, mood & stress relief, prostate protection and other timely health topics.
Pharmavite's Skip Aldridge, executive vice president of sales and chief customer officer, said, "Our approach with Nature Made(R) vitamins has always been that our success begins with educating consumers with accurate information to help them make individual decisions based on their unique nutritional needs. We believe that ShopperAssist can be an important component of that ongoing initiative. Our experience in sponsoring other LearnSomething platforms to engage customers in the store with relevant educational information has made us believers in their Shoppertunities line of products." (Web site) www.learnsomething.com
Dedicated Display Area Highlights Sprint's Commitment To Eco-Friendly Products And Accessories
Beginning in September, all Sprint-owned retail locations will feature a new dedicated environmentally-responsible section that highlights eco-friendly products and accessories such as the SOLIO Solar Charger and carrying cases made from recycled materials. Sprint also will implement a new sustainable design blueprint for all future Sprint-owned retail store builds and refurbishments.
New and refurbished stores will implement numerous sustainable design elements consistent with LEED design standards, and will include energy-efficient lighting, low water usage plumbing fixtures and low VOC paint and carpet. The roll out of these energy efficiency upgrades is expected to reduce the carbon footprint of each store by about 19,000 pounds of carbon dioxide equivalents.
GNC Unveils New Retail Environment With One-Stop Shopping Ranging From Nutritional Supplements To Holistic Wellness Products
GNC, a leading global specialty retailer of nutritional products, is unveiling a new retail experience that will serve as the company's prototype for the future. The store seeks to transform the brand into the premier health and wellness resource for the entire family. Consumers will experience an entirely new retail environment, including new product categories, a wider array of offerings and a new, modern design.
GNC recently opened the first concept store for this new retail environment in Pittsburgh, the company's headquarter city, and plans to roll it out in other locations throughout the United States. GNC's new 3,000 square-foot location is a one-stop shopping experience for consumers seeking not only innovative, high-quality fitness and nutritional supplements, but also natural, alternative treatments for holistic wellness. The new store offers nearly triple the number of products available in today's GNC stores, with 1,000 new items. It features a comprehensive portfolio of health, wellbeing and sports nutrition products - under GNC's proprietary brands and other best brands in the category - as well as expanded product offerings in the categories of natural health and healing, probiotics, cleansing, proteins and health and beauty.
"GNC is launching an entirely new retail experience that will solidly position our brand and stores as the premier resource for a world class offering of health and wellness products for every member of the family," said Joseph Fortunato, GNC's Chief Executive Officer. "The new concept store focuses on improving the quality of life for our customers by inspiring healthy and active lifestyles through not only innovative fitness and nutritional supplements, but also a wider assortment of natural and alternative treatments for holistic wellness. Consumers will find products they haven't typically discovered in a GNC. This retail concept will grow the GNC brand by expanding our customer base, while maintaining loyal core customers, and is one more way that GNC is increasing our ongoing commitment to help consumers 'Live Well.' "
GNC's new store is divided into four individual sections that showcase distinct product categories. GNC tapped the retail design firm Arnell to develop a retail design that represents a more efficient use of wall and floor space to offer the customer a clearer vision and greater sight lines. The noticeably new contemporary retail environment provides an enhanced showcase for GNC's product offerings while simplifying store navigation, making it easy for consumers to find specific products to meet their needs.
Aeropostale Opens First 'P.S. From Aeropostale' Store
Aeropostale, a mall-based specialty retailer of casual and active apparel for young women and men, has opened its first "P.S. from Aeropostale" store in the Palisades Mall in West Nyack, New York. The Company plans to open approximately nine additional stores, primarily in the New York metropolitan area. The new P.S. from Aeropostale(TM) brand offers trend-right merchandise at compelling values for girls and boys ages seven to twelve.
"We are very pleased with the opening of our first P.S. from Aeropostale," said Julian R. Geiger Chairman and CEO of Aeropostale. "The P.S. from Aeropostale store provides an experience that is cool for kids and enjoyable for parents. We believe that the brand will be loved by kids and endorsed by mom."
Kohl's Marks Grand Opening Of New Stores In Key Markets
Kohl's Department Stores marks the grand opening of 37 new stores that have created more than 5,200 jobs across six states.
"We are proud that Kohl's is in a position to grow and add more than 5,000 jobs to the economy," said Kevin Mansell, Kohl's chairman, president and chief executive officer. "We have used our financial strength during this downturn to expand in key markets, such as California, as well as invest in our existing store base in order to gain market share at a time when customers are looking for value more than ever."
In addition to the new California locations, Kohl's is opening stores in Florida, Louisiana, Nevada, Texas and Utah. During spring 2009, Kohl's opened 19 stores, including its first Alaska location. In total, the retailer opened 56 stores in 2009, and now operates 1,059 stores in 49 states. Kohl's is also remodeling 51 locations nationwide this year. Based in Menomonee Falls, Wis., Kohl's is a family-focused, value-oriented specialty department store offering moderately priced, exclusive and national brand apparel, shoes, accessories, beauty and home products in an exciting shopping environment.
Audiovox And FLO TV Offer Live In-vehicle TV Through National Network Of More Than 12,000 New Car Dealers
Audiovox Corp. and FLO TV Inc. plan to launch of FLO TV Auto Entertainment, an in-vehicle entertainment system delivering live TV service. Audiovox will be a supplier of the aftermarket FLO TV Auto Entertainment system and will manage the launch through its Expeditor distribution network, which targets more than 12,000 new car dealers in 85 markets nationwide. Through this extensive network, FLO TV Auto Entertainment is scheduled to be available to consumers in the fourth quarter of 2009.
"We believe our FLO TV offering is head and shoulders above any other mobile TV system, from the reception quality and breadth of FLO TV programming content to the unobtrusive antenna that literally fits in the palm of your hand," said Tom Malone, president, Audiovox Electronics Corporation. "This car entertainment system from Audiovox and FLO TV, scheduled for initial introduction in the fourth quarter of 2009, will give consumers affordable live TV with the programming brands and TV shows that consumers know and love."
The first FLO TV Auto Entertainment system will be marketed under Audiovox's Advent brand, which is exclusive to the new car dealer network. It is compatible with all vehicle makes and models and adds to any in-car overhead or headrest entertainment system with screen sizes up to 10.5 inches. In addition, there are approximately 23 million vehicles in the U.S. equipped with existing in-car entertainment systems that can be retrofitted with the small, easy-to-install FLO TV Auto Entertainment system.
"Our collaboration with Audiovox demonstrates FLO TV's market expansion beyond mobile phones to deliver innovative live TV service to consumers," said Bill Stone, president of FLO TV. "The market for live mobile TV is growing, with tens of millions of U.S. vehicles already equipped with a variety of mobile video entertainment systems. FLO TV Auto Entertainment can provide consumers with the ideal combination of affordable and high-quality service to give them a home-like viewing experience in their automobiles."
The new FLO TV Auto Entertainment system will provide dealers with additional revenue channels and offer consumers a cost-efficient alternative to DVDs. Consumers will be able to purchase the system and service through an extensive network of more than 12,000 U.S. automotive dealers and expeditors through a partnership with Audiovox. In addition, FLO TV Auto Entertainment will be available in major retail outlets for purchase and installation by end of 2010.
Kodak Solar Charger Introduced
Now consumers can harness the sun's power to charge their favorite gadget on the go with the KODAK Solar Charger KS100-C+2. The charger powers any USB-chargeable device, like a MP3 player or cell phone, to provide up to 33 hours of additional run time. The rechargeable AA batteries inside are powered up by the sun's rays and even indoor lighting so you don't need to be plugged in to be turned on.
Nike Showcases New CTR360 Maestri Football Boot
NIKE, Inc. has unveiled a new concept in game improvement: a unique digital coaching experience called Nike Football+, launched alongside the new CTR360 Maestri boot - a football boot crafted for the player looking to master control.. A unique user-code that comes with every pair of the boots allows access to exclusive training content from some of the biggest names in the game, including Cesc Fabregas of Arsenal and Andrés Iniesta of FC Barcelona. The Nike Football+ and CTR360 boot connect innovative product design with the virtual and physical world of training to help improve player performance. "We're bridging the gap between the physical and digital world to give football players a competitive edge and inspire them through new experiences," said Stefan Olander, Nike Global Brand Connections Director. "Nike Football+ is an exciting innovation for footballers worldwide and a new development in training that will work hand-in-hand with our football products to deliver benefits to players at every level."
Wii Fit Plus Launches With New Customized Workout Features
Nintendo of America is launching Wii Fit Plus™, a revolutionary way for consumers to create their own customized workout, delivering new levels of personalization, convenience and enjoyment to at-home fitness. Designed exclusively for the Wii™ console, Wii Fit Plus invites all members of the household to make individualized workout routines according to their own unique schedules, activity preferences and fitness goals. Also, players can now see an estimated amount of calories burned during each workout while tracking their overall progress. Another new feature even incorporates animals by letting players track their pets' weight and create custom Mii™ characters for them.
"As the fast pace of the holiday season kicks in, Wii Fit Plus delivers an unbeatable at-home fitness option," said Cammie Dunaway, Nintendo of America's vice president of Sales & Marketing. "Whether people have specific fitness goals or just want a fun way to stay active, they can create a personalized, productive workout routine that they'll actually look forward to each day."
Nissan To Expand Production Of LEAF Zero-Emission Electric Car
In response to strong initial demand for the Nissan LEAF zero-emission electric car, Nissan North America will begin taking reservations for LEAF in spring 2010. Nearly 22,000 people in North America have contacted Nissan since the company unveiled the car in August. About 70 percent of the people in North America who have contacted Nissan about LEAF reside in markets where the all-electric zero-emission car first will be brought to market.
B&G Foods Introduces Polaner Sugar Free Preserves With Fiber
B&G Foods is launching Polaner Sugar Free Preserves with Fiber. Offering a unique way for consumers to enjoy a delicious burst of fruit flavor while adding a good source of fiber in every tablespoon, Polaner Sugar Free Preserves with Fiber fulfill consumer desires in regards to both taste and nutrition. With 80% fewer calories than standard preserves, Polaner Sugar Free Preserves with Fiber are sweetened with SPLENDA® brand sweetener and contain 3 grams of fiber (12% of the Recommended Daily Allowance), 10 calories, 0g of sugar and 2g net carbs per tablespoon. Available varieties include Strawberry, Seedless Raspberry, Apricot and Seedless Blackberry Preserves along with Orange Marmalade and Concord Grape Jelly.
"Consumers told us they loved the low calories and great taste of our Polaner Sugar Free Preserves, but they wanted more nutritional value, with fiber at the top of their wish list," said Marvin Schwinder, Director of Marketing at B&G Foods. "Everyone at B&G Foods is excited to offer this new product line to the jam, jelly and preserves category with the added nutritional benefits it provides."
Sylvania Ecobright Headlight Bulbs Help Protect Drivers And The Environment
OSRAM SYLVANIA has launched its new EcoBright™ headlight bulbs that offer excellent down road and side road visibility while reducing environmental impact. EcoBright bulbs use nine to 21 percent less energy than SAE maximum design specifications, and are 25 percent brighter compared to aged standard bulbs. Over the life of a pair of bulbs, drivers can save from $2 to $19 in fuel costs and reduce a car's carbon dioxide (CO2) emissions nine to 21 percent, or from 13 to 107 pounds, compared to bulbs operating to SAE standard maximums.
"EcoBright is the perfect option for drivers who are concerned about being environmentally responsible, yet don't want to sacrifice performance," said Joe Verbanic, Marketing Manager for SYLVANIA Automotive Lighting.
Black & Decker Introduces New Lightweight FLEX Vacuum
Black & Decker has launched FLEX (FHV1200), a lightweight vacuum small in size, but big on flexibility. The go anywhere, reach anything FLEX offers the convenience of a hand vacuum with the versatility of a full-size vacuum for the ultimate vacuuming experience. The FLEX Cordless Mini Canister Vac comes with a 4-foot flexible hose and a variety of accessories that give users the versatility associated with a full-size or canister vac, but in an ultra compact and portable design that makes it easy to carry throughout the home or car. With a high performance motor with cyclonic action, the FLEX provides 40% more power compared to a 12V DUSTBUSTER® to tackle the toughest messes. The easy to clean filter is dishwasher safe and ideal for mess-free cleanup.
New YoPlus Light Helps Maintain Digestive Health With Lower Calorie
Yoplait is shedding new light on digestive health by helping yogurt lovers regulate digestive health without compromising calorie intake or taste with the launch of YoPlus Light. Available in Honey Vanilla, Strawberry Banana and Key Lime flavors and with just 70 calories per cup, YoPlus Light contains a special blend of probiotic cultures and a natural dietary fiber, but now with 36 percent fewer calories than regular Yoplait.
"YoPlus Light's delicious flavors, smooth and creamy texture, and the added benefit of probiotics make it a win-win option for someone looking for a lower-calorie yogurt with healthful digestive benefits," said Ryan Stalker, associate marketing manager for YoPlus.
New Essentials Glycemic Health Brand Pasta Launched
National Starch Food Innovation has launched a new Hi-maize-enriched pasta by Racconto, a leading U.S. importer-producer of private label and branded Italian pasta. The all-natural Essentials Glycemic Health pasta line from Racconto is the first pasta available to consumers with Hi-maize resistant starch, a natural dietary fiber from corn with many health benefits. Clinical studies have shown the dietary consumption of Hi-maize resistant starch reduces the glycemic and insulin response of foods and significantly reduces insulin resistance in healthy, as well as pre-diabetic individuals, a key factor in maintaining healthy blood sugar levels. The pasta line is available in three varieties: penne rigate, rotini and rigatoni at select grocery retailers nationwide, including Hannaford, Giant and Price Chopper locations.
GreenDog Naturals®, a comprehensive family of all-natural and certified organic canine supplements, introduces Complete Calm, the first and only certified organic, herbal supplement for a calmer and more relaxed dog. Nervous behavior or situational anxiety in dogs is a common concern among dog guardians. Treatment has traditionally been prescription medication, which often has harsh side effects. Complete Calm is a natural, gentle alternative that soothes emotions and calms behavior in dogs. Complete Calm comes in a natural chicken flavor and will be available at select natural pet stores and select PETCO locations. Rainbow Light® Nutritional Systems launched the GreenDog Naturals line earlier this year.
EA SPORTS And Toy Island Line Of Innovative Sporting Goods Hits Shelves This Fall
EA SPORTS™ branded sports equipment created by Toy Island has been introduced in stores this fall. Designed to help young players take the excitement for sports to a new level as well as to develop core sports skills, Toy Island has begun rolling out the Sweet Spot Sports, Voice Command and Sure Shot lineup of EA SPORTS-branded products. The products are bringing classic sports activities to life in many new ways, utilizing infrared motion, touch sensors, and voice command. EA SPORTS branded products will be available for young baseball, football, basketball, soccer and hockey players.
"We're expanding the brand to give young and future EA SPORTS fans a realistic and innovative experience in the real-world of sports, just as you can in the interactive world by playing an EA SPORTS videogame," said Glenn Chin, Vice President of Brand Marketing at EA SPORTS, Electronic Arts.
SanDisk Targets Gamers With New Flash Memory Cards
SanDisk, a global leader in flash memory cards, has introduced new additions to its gaming card line designed to boost the storage capacity of handheld video game systems. The 16 gigabyte (GB) SanDisk® Memory Stick Micro™ (M2)™ card is compatible with the Sony® PSP® go system; the 32GB SanDisk® Memory Stick PRO Duo™ and Memory Stick PRO-HG Duo™ cards are compatible with the Sony PSP® system; and the 8GB SanDisk® SDHC™ card is compatible with the Nintendo DSi™ system. The cards enable gamers to store more of their movies, music, photos and content downloaded from the Internet without worrying about running out of space or consuming their handheld video game system's onboard storage.
Furbish Company Introduces SmartSlope Living Retaining Walls
Baltimore, MD-based Furbish Company has introduced sustainable SmartSlope Living Retaining Walls. The Company designs, sells, installs, and maintains the plant-based structures, and has revolutionized living retaining wall technology to provide extensive functional, ecological, and economical benefits.
"After extensive research and planning, we are pleased with our product and certain that it will provide the functionality and aesthetics that no other retaining wall system currently provides, we are excited to launch a product that makes such an ecological impact," said Michael Furbish, founder and president of The Furbish Company. SmartSlope is currently available in the Mid-Atlantic region, and has plans to expand nationally.
CelLynx Names Barry George CMO
CelLynx Group, a producer and marketer of breakthrough, plug 'n play mobile phone signal-amplification devices, has appointed Barry George Chief Marketing Officer. He brings a successful track record of over 25 years in technology sales and marketing. George has been consulting to CelLynx since March and is responsible for developing the company's Sales and Marketing Strategies for CelLynx 5BARz, the first plug 'n play unit that strengthens weak cellular signals to deliver higher quality signals for voice, data and video reception on cell phones being used indoors or in vehicles.
Blue Spark Technologies OffersInteractive Printed Media
Blue Spark Technologies, a leading supplier of thin, flexible printed battery solutions, and Novalia, a leading designer of printed electronics products, recently signed a joint marketing agreement to drive the creation and launch of innovative "Interactive Printed Media" products with applications for P.O.P. displays and packaging. Novalia's Interactive Printed Media (IPM) vision is based on existing printed electronics technologies. Technologies include programmable chips (ICs) and conductive inks, used along with traditional graphic inks, and thin, flexible "green" batteries as a primary power source. Printed electronics, by design, can easily and affordably be integrated into standard manufacturing processes and printed using traditional print processes, such as screen, offset, gravure and flexography. For more information, visit (Web site) www.bluesparktechnologies.com or (Web site) www.novalia.co.uk
Displays2go Introduced A Line Banner Stands
Displays2go has introduced a line of over-size banner stands which offer a commanding presence. Custom artwork is printed onto 5 foot wide by l0 foot high heavy-duty l3 oz. block-out banner vinyl. An aluminum base features a black powder-coated finish and is of a retractable type. Banner graphics retract into the base for protection during storage or travel. The banner stand comes with a 6l" wide canvas carrying bag that contains the entire display, base, graphics support poles and a banner gripper. For more information, contact Displays2go, 55 Broad Common Road, Bristol, RI 02809. (Web site) www.displays2go.com
Proprint Offers Smooth Stock Basewrap
Proprint Services Inc. continues to print high resolution graphics on smooth stock Basewrap, which ensures the graphics are never compromised by unsightly wedges and lines. The Back to School Basewrap shown was printed full color on poly with a strip of low tec adhesive tape applied to the backside. This tape is becoming popular as it makes applying the Basewrap easier for field people. This particular tape was printed 9: high with a 24" repeat image on 50' rolls. They were then packaged and shipped across the country for nationwide distribution.
For more information, contact Marc Salsky at marc@pop-online.com on Basewrap and other products by Proprint services Inc., 562l Finch Avenue East, Suite #5, Toronto, Ontario MlB 2T9 Canada. (Web site) www.pop-online.com
USA Display Offers Lazy Susan Spinner Display Rack
USA Display offers a “lazy susan” spinner display rack. This rack is constructed with eight pegboard panels around a hardwood frame and is available in a variety of heights and widths. It comes with locking casters. Custom signage is available. For more information, contact USA Display, PO Box 1700, Hendersonville, NC 28793, (Tel) 800-633-8241; (Web site) www.leisurecraftinc.com
Feeney Wireless Offers 3G-To-4G
Feeney Wireless, a leading Sprint business solutions provider, and The MediaTile Company, a world leading provider of cellular digital signage and SaaS solutions, have successfully built and are demonstrating the first 3G-to-4G network-ready, all-in-one digital signage solution. The system utilizes Sprint's 3G/4G WiMAX technology to deliver a more robust cellular digital signage solution that customers can deploy, while being Sprint 4G-ready as WiMAX locations "light-up" across the United States. Initially available from Feeney Wireless, the fully integrated 3G-to-4G WiMAX Digital Signage solution integrates Sprint's 3G/4G WiMAX technology and services with MediaTile's leading cellular digital signage platform, and is remotely controlled through the MediaCast SaaS-based content delivery and management system. WiMAX (an acronym for "Worldwide Interoperability for Microwave Access") is wireless broadband access technology from Sprint that provides comparable network performance as Wi-Fi networks, but without the typical coverage limitations. WiMAX, extends the range of typical Wi-Fi implementations to cover broad metropolitan areas, and outperforms 3G cellular broadband by an average of five times on download speeds. For more information, visit Feeney Wireless at (Web site) www.feeneywireless.com or The MediaTile Company at (Web site) www.mediatile.com
DePaul Packaging offers highly customized POS kitting & palletizing options and is expert in receiving Point-Of-Sale elements from a variety of global sources and turning them into complete Point-Of-Sale displays on short notice. Whether it's product kitted in ready-to-display merchandisers or products with ready-to-display collateral pieces such as easel cards and dump displays customized by store, DePaul Packaging gets it to account specific stores on time. DePaul Packaging partners with clients in servicing the shopper marketing needs of their chain store customers as well as the "independent" stores. For more information, visit: (Web site) www.DePaulPackaging.com
STM Introduces Corrugated Peg Hooks
STM has introduced Corrugated Peg Hooks, which install easily into corrugated displays; there are no die cut holes required, and they allow for easy movement of product on the display. The hooks are available in both single prong and loop hook style and are stocked in black and white. They are stocked in 4", 6" and 8" and made from strong GFN. For more information, contact STM, l055 Middlegate Road, #l, Mississauga, On Canada L4Y 3Y4. (Web site) www.shelftalkers.com
GRAFT Creates Exhibit For Volkswagen Of America
GRAFT created this exhibit for Volkswagen of America. The exhibit offered an advanced look at themes of growing importance in the coming decade. The life settings in the exhibit are a powerful tool to support and inspire a multitude of projects. Four futuristic scenarios illustrate a broad spectrum of user types, interests and aesthetics. The installation can be modified to suit a variety of foreseeable scenarios and uses. For more information, contact GRAFT, 3200 N. Figueroa Street, Los Angeles, CA 90065; (Tel) 323-441-9610; (Web site) www.graftlab.com
Hood Exhibit Creates Exhibit for Crytography Research
hood exhibits built this attractive and unconventional exhibit for Crytography Research, Inc. The 20 foot by 20 foot island exhibit was produced from laminate, wood, metal, fabric, acrylic and vinyl. Cryptography’s logo is reinforced by inverted pyramid-shaped laptop stations.Inspiration for the exhibit came from Cryptography President and Chief Scientist, Paul Kocker's collection of World War II Enigma machines during the design process. By working closely with Cryptography, hood was able to design an exhibit that successfully reinforced the company’s brand image and stimulated the imagination. For more information, contact hood exhibits, 1001 Canal Boulevard, Point Richmond, California 94804; (Tel) 415-721-1397; (Web site) www.hoodexhibits.com
PosterGarden created this exhibit for Tonnellerie Allary, a French Cooperage maker of wine barrels that are handmade by a small group of craftsmen. The exhibit features three Lonicera banner stands and a fabric counter, producing an artistic natural look. The Tonnellerie wine barrels were photographed and used as a background. The exhibit was so unusual and attractive it increased foot traffic to the booth which helped to increase consumer awareness and sales. For more information, contact PosterGarden, 630 NW l4th Ave., Portland, OR 97209; (Tel) 503-297-9982; (Web site) www.postergarden.com
Blazer Exhibits & Graphics Creates Trade Show Display For Xirrus Inc.
Blazer Exhibits & Graphics designed this trade show display for Xirrus Inc. for Interop 2009 in Las Vegas. Xirrus had live amateur boxing in the booth during the show and the theme for the entire exhibit was “us versus them.” The display looked like an authentic boxing ring with ropes, logo on floor and announcer box. There was a semi-circle box for the announcer and giveaways. Xirrus actually quadrupled the foot traffic to their booth with this display and lead generation grew over 400% from the previous year. Blazer Exhibits & Graphics (formerly Bullz-Eye Marketing & Events) is located at 418 South Abbot Ave. Milpitas, CA.95035; (Tel) 408. 263. 7000; (Web site) www.blazergraphics.com
3D Exhibits Opens Office In San Jose, CA
3D Exhibits, an exhibit and event design, fabrication and management agency, has established a Northern California office in San Jose, which will be anchored by new hires Amy Carr and Kristie Botelho, both of whom possess over ten years experience in exhibit account management and customer service. The new Northern California office provides 3D Exhibits with presence in this strategic market. Services including exhibit fabrication, warehousing, shipping, and labor will be provided by the 3D Exhibits Las Vegas facility. Carr, a senior account executive, will expand 3D Exhibits' west coast client base. Botelho, a senior account manager, will serve existing clients and develop new business. (Web site) www.3dexhibits.com
Clinique Fresh Faces Tour Brings Excitement Of Fashion World To College Campuses Across America
Clinique and Teen Vogue hit the road nationwide this fall on The Clinique Fresh Faces Tour, bringing an exciting piece of the beauty and fashion world to college campuses across America.
Clinique's one-of-a-kind, "Mobile Beauty Studio" is traveling across the country, providing young women with the opportunity to experience makeup application and hair styling by a team of skilled artists as well as have their photo taken by a fashion photographer. At the end of the tour, three young women who embody the spirit of Clinique and Teen Vogue will be awarded a once-in-a-lifetime New York experience.
The Mobile Beauty Studio will house makeup and hair stations, a mini-studio with a fashion photographer, a DJ spinning the latest tracks and a convenient Clinique boutique. At each tour stop, a team of top Clinique makeup experts and hairstylists will provide makeovers to get all Clinique Fresh Faces hopefuls camera ready. Signature looks created for The Clinique Fresh Faces Tour will be available and each participant will get to choose the one best suited for her skin tone and desired end-look. Participants will also enjoy a one-on-one, editorial-style photo shoot, taking home with them a professional headshot.. Their photo will then be uploaded to www.cliniquefreshfaces.com and enrolled in the search. The three winners of The Clinique Fresh Faces Tour will be flown to New York City for a professional photo shoot to be featured in Teen Vogue. Each of the three winners will receive a head-to-toe makeover styled by Teen Vogue and a year's supply of Clinique products.
Falling Star Argentine Wine Enters 3L Bag-In-A-Box Category
Falling Star, an Argentine wine imported to the U.S. by Frederick Wildman and Sons, enters the 3L bag-in-the-box category with two reds and a white-Malbec, Cabernet Sauvignon, and Chardonnay. The demand for value wines has surged with the recession, according to Wildman. "We saw it necessary to enhance and diversify," said Francine Kowalsky, Brand Manager for Falling Star, "and took this opportunity to the next level since boxes are gaining in popularity with consumers as screw caps have, in the last few years." The new Falling Star 3L Bag-in-a-Box wines are available at retailers this fall.
Inwindow Outdoor Debuts Interactive Campaign For CW's Vampire Diaries
Inwindow Outdoor, a leader in digital storefront advertising, has launched an interactive campaign to promote CW's new drama, Vampire Diaries. The Storescape campaign utilizes three premium Inwindow properties in Los Angeles and three in New York City and features a range of interactive technologies to engage the pedestrian, including augmented reality and Bluetooth.
Playing on the concept that vampires don't have reflections, pedestrians who approach the Inwindow Storescape will initially see their likeness on a screen. Shortly thereafter, a black crow approaches the viewer, circling around the viewer's head before flying off. The screen then flashes momentarily and the image of the viewer vanishes while the background scene - other pedestrians, cars, etc. - remains. A trailer of the show then launches on the screen and the pedestrian is sent a message to their mobile device, via Bluetooth, that allows them to view the trailer on their phone. Inwindow Outdoor's CW Storescape campaign for Vampire Diaries was created in partnership with OMG, deployment partner Helios Interactive Technologies, and augmented reality provider Total Immersion. (Web site) www.inwindowoutdoor.com
Sennheiser Sound Tour Brings True Sound To Consumers' Doorstep Through Creative Marketing Channels
Premium quality headphone manufacturer Sennheiser recently conducted its "Sennheiser Sound Tour," a customer engagement initiative that combined interactive social media elements, competing teams of "brand ambassadors" and on-site, consumer-focused appearances. The Sennheiser Sound Tour campaign was designed to familiarize a broader base of North American consumers with the Sennheiser brand.
The campaign sought to introduce "true sound" to a young and very busy demographic, appealing to individuals who identify with confidence, self-expression, fashion and most of all, high-quality sound. Its unconventional marketing tactics enabled direct interaction with customers, reducing "informational clutter" and providing a direct brand experience in a very effective fashion.
The Sennheiser Sound Tour was more than just a sampling tour. In addition to featuring pre-scheduled events across the U.S. and Canada, the two teams--comprised of real people who are both knowledgeable and passionate about Sennheiser's headphone products--were given the freedom to create and incorporate content from their customer engagements. This "reality show" component resulted in a series of highly creative, self-produced webisodes that added an important, interactive dimension to the campaign. The frequent consumer interactions also enabled customers all across North America to "discover, try and buy" Sennheiser headphones, which directly increased the number of conversions.
49-Foot-Tall Coca-Cola Bottle Unveiled At Atlanta's Turner Field
Freeman has designed, built and installed a 49-foot-tall, state-of-the art Coca-Cola bottle that debuted recently in Atlanta's Turner Field.
Constructed at Freeman's fabrication facility in Dallas and trucked via flatbed to Atlanta, the 11,000-pound bottle is made of a green polycarbonate material similar to bullet-proof glass. Recycled aluminum was used for both the bottle's base and its skeletal structure.
Freeman, a provider of integrated services for face-to-face marketing events, partnered with Display Supply & Lighting, to create the bottle's lighting, which can display more than 16 million colors. When fully lit, the bottle only uses energy equivalent to a large capacity clothes dryer. (Web site) www.freemanco.com
Pink Ribbon Produce In-Store Program Launches At Harris Teeter, Meijer And Price Chopper Stores
Pink Ribbon Produce, a unique retail program committed to raising breast cancer awareness, was launched this October at hundreds of Harris Teeter, Meijer and Price Chopper stores. The educational fundraising program, created by Consumer Effects International, teams the three grocery store retailers with produce suppliers in an effort to raise money for local Susan G. Komen for the Cure® Affiliates. Stores will direct shoppers to the participating produce suppliers with a Pink Ribbon program icon on posters and point of sale signs.
"This is a program that retailers and produce partners are passionate about because it impacts the lives of their employees, families and communities," said Debbie Augustine, CEO of Consumer Effects International.
TargetCast Networks-Programmed TVs Offer Advertising Customized For Venue
TargetCast Networks-Programmed TVs now offer advertising customized for the venue. TargetCast Networks, a purveyor of targeted out-of-home digital TV advertising, is pioneering a new non-Internet form of advertising, allowing major consumer outlets, including Chili's, Outback Steakhouse, Border's Books and Noah's Bagels, to offer advertisers the opportunity to transmit targeted advertising to customers while in their stores.
With the help of its recent acquisition of Ripple TV, TargetCast does this by placing the customized advertising in a conventional TV screen. For more information, visit; (Web site) www.targetcast.com
7-Eleven® Stores Star Domo, The Furry Brown Japanese Sensation In Fall Promotion
Domo, the fuzzy brown creature with a trademark enigmatic open-mouth expression, takes 7-Eleven® stores by storm this fall. From collectible Slurpee® cups filled with Fuji Frost by Fanta, and flocked Slurpee character straws to Big Bite® hot dog containers, coffee cups and even an exclusive Domo Attack! Energy drink, Domo will have 7-Eleven customers seeing brown, interrupted by red and sharp white teeth.
Created by Japanese illustrator and director Tsuneo Goda as the mascot for Japanese public television station NHK in 1998, Domo has a unique look and personality that quickly catapulted the character into one of the Internet's biggest sensations. Domo has achieved pop culture super-status through user-generated content and thousands of viral videos on popular websites like YouTube, Facebook and Flickr.
Collectible cups feature Domo and his furry sidekicks enjoying Slurpee drinks and one showing Domo experiencing a Brainfreeze™. For Domo fans, a tiny flocked Domo character is affixed to premium Slurpee straws, selling for $1.99. Coffee and Big Bite hot dogs, two of 7-Eleven's best-selling proprietary items, also get 'Domo-nized' as a limited offering through Nov. 15. To reach younger coffee drinkers, 7-Eleven is offering coffee in a special brown Domo cup for just 99 cents. Store signage promoting the coffee deal urges customers to "Obey the Domo." A larger-than-life Domo candy display will feature Snicker's and Reese's candy bars in the open mouth of the character as well as a shelf to display Domo DVDs. Domo is also front and center on much of the in-store product signage and storefront banners.
Big Tent Entertainment, the marketing and licensing company behind Domo, helped broker the deal with 7-Eleven. "Because Domo has such a hugely devoted, cult-like following among kids, teens and young adults, we believe he's a perfect match for 7-Eleven and its iconic Slurpee brand," said Big Tent Chief Executive Officer Rich Collins. "7-Eleven has created some very cool collectible items that will have Domo fans and Slurpee drinkers alike coming back for more."
