Haas Multiples created this unique look and feel using recognizable farm elements such as weathered barn doors, pitchforks and silos integrated with eye-catching graphics and contemporary materials including steel, glass and concrete. Consumers who “test drive” Gateway computers do so from tractor seats, real barn boards are used to fashion the cash wraps and product stations and the floor is reminiscent of rural buildings, made of natural concrete. Gateway’s beginnings were in a barn, so it was important for the company to portray that down-to-earth image.
"Consumers are increasingly concerned about germs, and our improved Brillo pad responds to this concern," said Steve Childs, Senior Brand Manager at Dial.
Brillo’s new ingredient is the patented Aegis Microbe Shield a colorless, odorless substance that maintains its effectiveness for the life of the pad. The Shield is used in other consumer and medical products, such as disposable diapers and air conditioning filters.
The Million Dollar Shot will be offered to the winner of an in-store sweepstakes conducted in Champs Sports stores across the U.S. A winner will be selected at random from all eligible consumers who make transactions with American Express Cards in Champs Sports stores. Consumers may also enter on American Express’ Web site, through ExpressNet on America On-Line or via mail-in post card.
The winner receives a trip for four to All-Star Weekend and gets the chance to shoot. If the contestant makes the shot, American Express will give him or her $1 million. If the contestant misses, he or she receives a $10,000 consolation prize. American Express will support the promotion with media advertising while Champs Sports will provide in-store point-of-purchase displays and an in-store promotional video.
The Latrobe Daily Brews promotion was created to encourage consumers to interact with the Rolling Rock brand on premise. It parodies the small town newspaper featuring irreverent fictitious stories and a few real elements such as the "Rolling Rock Bartender of the Month" and "Become Head of Promotions for Rolling Rock" (for a day). The newspaper also offers Latrobe Wear, a line of official branded clothing available for purchase through the paper.
An on-premise display encourages people to “take one, nobody’s looking. The promotion was developed by b. little & co., a New York-based promotion agency.