Lunch Center For Supermarkets Created By Point 1 Displays
A special display called, The Lunch Center, was distributed to supermarkets to provide a one-stop shopping merchandiser. The Lunch Center featured a major display of chips and shelves alongside of the chips allowed the retailer to stock the unit with his own choice of lunch foods which included bread, peanut butter, jams, etc. For more information contact Point l Displays Inc., 8479 Deveonshire Place, Montreal, Quebec, Canada H4P 2K l.(Web site) www.point1.ca
Gamon International Creates Campbell I.Q. Maximizer
This unit features an on shelf "Serpentine" which highlights the various categories of Campbell Soup products. The display helps reduce the shopping time from 58 seconds down to 8 seconds. The unit also helps reduce the competitive encroachment at the shelf and provides each SKU with a very large blillboard which was 200% larger than they had previously on other plan-o-grams. The Campbell's I.Q. Maximizer has made the shopping experience more consumer friendly and has helped sell more soup. The Campbell I.Q. Maximizer was created by Gamon International, Inc., l60l Lively Blvd., Elk Grove Village, IL 60007
(Web site) www.gamon.com.
Kodak Picture Maker In-Store Campaign Honors NASCAR's Rusty Wallace
Eastman Kodak Company and NASCAR have teamed up to offer 12 collectible NASCAR prints, including four of the retiring #2 driver Rusty Wallace, at more than 22,000 KODAK Picture Maker kiosks nationwide.
The campaign is part of Eastman Kodak's larger company-wide focus on its digital capabilities. When the Kodak Picture Maker is idle in stores, a looping video will encourage consumers to purchase the collectible photos. Additionally, point-of-sale materials support the promotion. Kodak has been an official sponsor of NASCAR since 1987. Marketing communications agency Eric Mower & Associates, Atlanta, GA, developed the in-store promotion for Eastman Kodak.
Xbox & adidas Form Global Alliance
Two global brands at the leading edge of youth culture, Xbox and adidas, have formed a long-term strategic alliance, merging the worlds of sports and entertainment.
One of the primary initiatives will be the placement of Xbox 360 kiosks in adidas stores. Xbox kiosks will be placed in retail locations across the U.S., Europe, Japan, Canada, Asia, Latin America, Australia and New Zealand for a variety of activities leading up to the FIFA 2006 World Cup.
adidas will install content on Xbox 360 consoles, while Xbox will have a presence on adidas' planned FIFA 2006 World Cup mobile portal. Xbox is supporting "Goal: The Movie" with a series of cross-promotional events with adidas. Xbox will also have kiosks at all adidas grassroots soccer events leading up to the FIFA 2006 World Cup.
"The alliance between adidas and Xbox reflects the fact that sports, lifestyle and video games are inextricably linked," said Peter Moore, Corporate Vice President of Worldwide Marketing and Publishing for Xbox at Microsoft. "Xbox 360 is a place where all three of these elements come together to truly amplify the sport experience."
Gizmondo High-Tech Sales Kiosks To Be Placed In Over 50 Top Malls Coast-To-Coast
Gizmondo Europe Ltd subsidiaries of Jacksonville, FL-based Tiger Telematics, is launching a $30 million marketing campaign to launch the Gizmondo multi-entertainment handheld in North America.
Part of the new marketing retail initiative will be placement of 50 mall kiosks coast-to-coat in the U.S. where consumers will be able to purchase and experience every aspect of the hardware, presented by well-trained Gizmondo staff. The kiosk will spur sales in retail outlets unrelated to Gizmondo from the marketing aspects of displaying, testing and sampling the units.
Carl Freer, co-founder and Chairman, Tiger Telematics, said, "We're particularly excited about the enormous marketing potential represented by the Kiosk initiative. This gives us the opportunity to engage the consumer on a one-to-one basis and walk them through the awesome entertainment experience only available on the Gizmondo handheld. Although units can be purchased there, the Kiosks are a unique way to create product awareness throughout the USA in key locations."
Tiger Telematics has appointed U.S. marketing company, ID Agency, to spearhead marketing activities for the for the forthcoming Gizmondo multi-entertainment handheld launch.
Carnival Cruise Lines Hosts Duty-Free Brand Promotion With Sauza & Malibu
Carnival Cruise Lines is partnering with Sauza tequila and Malibu rum for a duty-free promotional program, which targets adult passengers on cruises aboard Carnival's "Fun Ship" Fascination, featuring product tastings, specialty cocktails, sponsored pool parties and giveaways including the opportunity to win a Carnival cruise for two.
In line with Malibu flavored rum's "Seriously Easy Going" marketing campaign, Malibu will sponsor "Sail Away" parties as the cruise leaves ports along its journey, and "Seriously Easy Going" pool parties throughout the duration of the cruises. In addition, the Fascination's duty-free shop will offer promotional pricing on all Malibu flavors.
Sauza will sponsor the "Sauza Tequila Academy," an onboard program designed to teach adult passengers everything about the brand. Sauza will also sponsor a "Sail Away" party when the cruise departs Cozumel, Mexico and be available in the Fascination's duty-free store.
Mike Soskin, Marketing Director Duty Free, Allied Domecq, said, "The Carnival promotion is a great opportunity for Sauza and Malibu to reach target consumers in an environment where they are seeking new brands and experiences. Tying in with the world's most popular cruise line is also consistent with the high-end images of our premium spirits."
Bar displays will direct Fascination adult guests to staff who have been specially trained by brand ambassadors to educate consumers on ways to enjoy Malibu and Sauza. Passengers also will receive T-shirts and brand recipe cards, so they can relive their vacation memories at home.
KB Home And Martha Stewart Living Collaborate to Design, Build Homes
KB Home and Martha Stewart Living Omnimedia are collaborating on the design of new homes, bringing together the high-quality and innovative architectural designs of one of the country's leading homebuilders with the inspiration of the a leading provider of ideas and products for both inside and outside the home.
The first community designed by KB Homes and Martha Stewart Living Omnimedia (MSLO) to be called KB Home Twin Lakes: Homes Created With Martha Stewart, will feature approximately 650 homes in the Town of Cary, NC. The community will include single-family homes, ranging form 1,500 to 4,100 square feet and priced from the low $200s to the mid $400s, inspired by Martha Stewart's own homes in New York and Maine. Homebuyers will have the added advantage of choosing Martha Stewart's favorites among the flooring, faucets, light fixtures, cabinetry, countertops and other items available at the KB Home Studio in Raleigh, NC.
Stated Martha Stewart, MSLO Founder, "I'm delighted to team with KB Home to create beautiful and functional homes that are filled with the design, colors and high-quality materials that have been the inspiration for my homes over the years. Each room in the home will be carefully constructed and handsomely appointed. We look forward to presenting them to communities across the country." Model homes are scheduled to be completed in early 2006.
Disney Unveils Portable Digital Audio Player For Kids
Disney Consumer Products is launching the Disney Mix Stick digital audio MP3/WMA player, which allows kids to download music, copy CDs or listen to digital music on plug-and-play memory cards. For easy entertainment on demand, without a PC, kids can use the built-in SD/MMC card slot to listen to Disney Mix Clips, tiny plug-and-play add-on memory cards with near CD-quality music of popular albums from Walt Disney Records. Available in time for the holidays at a suggested retail price of $49.99, Disney Mix Sticks come in three styles: Disney Chrome, Forever Princess and Tinker Bell.
Nabisco Offers Cookies & Crackers Baked With 100% Whole Grain
Nabisco offers a 100% Whole Grain snack line offering varieties of popular snack favorites including Wheat Thins, Chips Ahoy!, Fig Newtons Fruit Chewy Cookies and Fig Newtons Bars. "Nabisco is committed to helping people get some of the nutrition they need from the foods they love," said Anne Park, Brand Manger, Biscuit New Products, Health & Wellness. "The new 100% Whole Grain snack line offers a convenient, delicious way to incorporate some whole grain foods into an overall balanced eating plan with the great taste and high quality that people have come to expect from Nabisco."
New Magellan RoadMate 800 Delivers Street Navigation & Multimedia Entertainment
Thales Navigation, global provider of Magellan Consumer GPS products, has introduced the new color, touch-screen Magellan RoadMate 800, a portable vehicle navigation system with integrated battery power, a music player and photo viewer. The Magellan RoadMate 800 marries portable Turn it on and Go! Street navigation with multimedia entertainment and travel functionality for battery-powered possibilities anywhere at any time. When the navigation feature is not in use, drivers can listen to music and create play lists or view photos and slide shows. The Magellan RoadMate 800 can be used in any vehicle without professional installation.
SheerBliss Ultra Super Premium Ice Cream Now In Store
SheerBliss, an ultra super premium gourmet ice cream packed into a galvanized, decorative beige can, is now in stores in the New York, Connecticut and New Jersey markets. The premium gourmet ice cream, made with the highest quality ingredients, is offered in 7 flavors including: California Pomegranate, Pomegranate with Dark Chocolate Chips, and Freedom (Vanilla, Pomegranate and Blueberry). SheerBliss incorporates POM Wonderful Pomegranate Juice when creating the pomegranate-based ice cream flavors.
Toshiba Appoints J. Barney V.P. Of Mktg.
Jeff Barney has been appointed Vice President of Marketing for Toshiba's Digital Products Division. Barney will leverage his 15 years of experience with Toshiba to closely align the Company's marketing programs with its business model. He will continue to report to Mark Simons, Toshiba Digital Products Division Vice President and General Manager. Most recently, Barney served as Chief Financial Officer for the Digital Products Division.
M. Goodman Appointed EVP, Mktg. Of SAM'S CLUB Stores
Wal-Mart Stores has named Mark Goodman Executive Vice President of Marketing and Membership of the retailer's SAM'S CLUB division. Goodman has served in several instrumental roles within McDonalds Corp. including Vice President of U.S. Strategy and Operations.
Safelite Group Appoints Placenti V.P. Of Mktg.
Safelite Group, Inc., a Columbus, OH-based provider of property and casualty claims management solutions and auto glass products and services, has appointed Mark Placenti, Vice President of Marketing and Business Development. Placenti joins Safelite from Fahlgren Advertising and has held positions with The Circle K Company, SBC Advertising and Whole Brain Films.
PABCO Roofing Names J. Corbett Director Of Sales & Mktg.
PABCO Roofing Products has appointed John Corbett to the position of Director of Sales and Marketing. In his new position, Corbett will be responsible for the rollout of PABCO's premium heavyweight laminated roofing shingle, the "Paramount."
Rubio's Restaurants Names RusinkoV.P. Of Mktg.
Rubio's Restaurants has named Lawrence Rusinko Vice President of marketing. Rusinko comes to Rubio's Fresh Mexican Grill most recently from Friendly Ice Cream Corp. where he served as Senior Vice President of Marketing. Prior to that, Rusinko was Vice President of Marketing for Panera Bread Company for eight years. "We searched extensively for someone who can help Rubio's become a household name and help grow the brand as successfully as Larry did at Panera Bread," said Sheri Miksa, President and CEO of Rubio's Restaurants.
Color Kinetics Names Bossert V.P. Of Mktg.
Color Kinetics Inc., a pioneer of intelligent solid-state lighting systems and technologies, has appointed Ellen Bossert as Vice President of Marketing. Bossert is a seasoned marketing executive with 16 years of experience in the high-tech and consumer products industries, most recently having served as CEO of Zoesis Studios, a developer of unique artificial intelligence-based entertainment technology for commercial use.
Cott Corp. Announces North American Realignment; Dennehy To Head Sales & Mktg.
Cott Corporation is realigning the management of its Canadian and U.S. businesses to position the North American business to become more profitable and responsive to customers' needs. Under the realignment, John Dennehy, currently Vice President of New Business Development for Cott U.S.A., will lead North American Sales and Marketing.
Alcone Acquires The Marketing Partners
Diversified Agency Services (DAS), a unit of Omnicom Group Inc., has acquired Irvine, CA-based The Marketing Partners, which will join Alcone Marketing Group's Irvine, CA operation.
"This is a natural fit," said Bill Hahn, CEO of Alcone Marketing group. "The team at the Marketing Partners shares Alcone's commitment to building consumer centric, integrated solutions for out clients. We look forward to providing the talent at The Marketing Partners with access to Alcone's broad range of resources."
NYC & Company Partners With CETV For Marketing Initiative
In an effort to enhance and customize the information provided to the millions of tourists visiting New York City each year and provide its membership of 1,800 businesses with cutting-edge advertising opportunities, NYC & Company, the City's official tourism marketing organization, has signed an agreement with City Explorer TV (CETV).
CETV will produce programming for broadcast on a closed-circuit network of flat panel screens to be located in NYC & Company's visitor centers in New York City. Programming, which will include both non-paid and advertiser-supported content, will highlight New York City attractions. CETV will produce and manage content and advertising sales for the marketing initiative.
"The agreement with NYC & Company will greatly expand the reach of CETV," said David Veckerelli, CETV Founder and President. "As has been demonstrated through our in-hotel network, the ability to deliver targeted, relevant content, at a time when the viewer is motivated to access such content, has proved to be an ideal and efficient manner in which to present a sponsor's message."
ExpoDisplays Provides ExpoSpace Exhibit For Caleel Hayden Corp.
Expo Displays provided its ExpoSpace exhibit for this 10'x30' inline exhibit for Caleel Hayden Corp. The booth was designed to help Caleel display its cosmetics lines in a creative, yet practical manner. The center graphics panel attracts attention. Prominent storage spaces are located throughout the display to provide booth staff with easy access to products. For more information about the ExpoSpace exhibit system, contact Expo Displays, 3401 Mary Taylor Road, Birmingham, AL 35235; (Web site) www.expodisplays.com.
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