Creative World

Week of January 09, 2012

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New — 2012 CATALOG www.abovealladvertising.net/catalog-2012.html

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Clarisonic Interactive Display Encourages Trial At Retail

The Clarisonic interactive display and merchandiser is an excellent tool for encouraging trial and providing information about the brand. The video, supported by an updatable flash card, provides a continual loop (with or without sound) about the benefits of sonic cleansing. When a customer is in range of the display, the sensor activates the menu showcasing the 6 subcategories of the brand which are easily navigated with touch-screen buttons. The front of the unit holds 2 live devices (which are charged on the back of the unit as needed). The consumer can learn, touch, try and buy the various devices (brushes are also merchandised on the unit). This display is fabricated in acrylic by RPG, (The Royal Promotion Group), 119 West 57th Street, New York, NY 10019; (Web site) www.rpg57.com

On-Premise P.O.S. Supports Celebrate Hockey's Heroes Promotion

Pepsi, Lays and Gatorade are running a contest in conjunction with the National Hockey League called Celebrate Hockey's Heroes. As this year's Hockey season begins, PepsiCo is offering one winner a fan getaway to the NHL awards in Las Vegas to be held in June 2012 including 4 tickets, air fare, accommodations and $1000 spending money. Entry into the contest is earned by the online entry of a UPC code from any participating product.

This program is supported by on premise point-of-sale materials including the cooler sticker produced by Proprint Services, Toronto, Canada. This cling vinyl is litho printed full color on a low tac repositionable vinyl, trimmed to size, kit packed with all other elements and shipped across the country. The Hockey's Heroes Promotion has been very successful in creating awareness for the NHL and increasing sales across all product lines. (Web site) www.proprintservices.com

adidas Displays adiZero Rose 2 Signature Basketball Shoe

adidas is displaying NBA star Derrick Rose’s new signature basketball shoe, the adiZero Rose 2. The adiZero Rose 2 signature shoe, designed exclusively for Derrick Rose, features SPRINTWEB to reduce weight and increase comfort, while the SPRINTFRAME external heel counter allows for stability and motion control. The unique herringbone and volcanic traction pattern give optimum grip and pay homage to Derrick’s explosive play. The adiZero Rose 2 will launch in home and away colors and roll out in five additional colors exclusively at Foot Locker and Eastbay.

“Derrick is one of the most iconic and explosive athletes, and we wanted to showcase his signature shoe in a unique way that puts the basketball world on notice,” said Lawrence Norman, adidas Vice President of Global Basketball.

Cie Games' Car Town Launches In-Game "Buy-And-Play" Integration Supporting Release Of Universals' Fast Five On Blu-ray And DVD With Walmart Retail Program

Cie Games, creator of the popular Facebook game Car Town, has launched a comprehensive social gaming, online and in-store cross-marketing program specific to Walmart to support the release of the blockbuster film Fast Five, debuting on Blu-ray™ and DVD, from Universal Studios Home Entertainment.

All purchases of the Fast Five Blu-ray and DVD Disc combo pack at Walmart.com or in Walmart stores unlock an exclusive gift with purchase: a virtual version of the ARMET GURKHA armored vehicle featured in the film to race against other Car Town players. As an added bonus, consumers who pre-ordered the combo pack will receive a virtual Fast Five locker with a bulletproof vest to display in their Car Town garage.

"This program is one of the most extensive and successful efforts to date by a major film studio to leverage the nexus between real-world marketing and promotion via social gaming," said Justin Choi, president and CEO, Cie Games. "Featuring Car Town as the exclusive pre-order and gift-with-purchase offer for the Fast Five Blu-ray and DVD Disc at Walmart is evidence of how leading global brands and retailers are taking advantage of the power of social games to drive consumer behavior."

The Fast Five cross-marketing promotion included revenue generating in-game microtransactions, significant in-game film integration and a limited-time-only Regal Cinemas ticket purchasing promotion during the theatrical-release window. The integration continues to the Home Entertainment window. Car Town players can watch the Fast Five Blu-ray and DVD trailer at the in-game drive-in theater environment, race their friends, complete special missions tied to Fast Five's storyline and own the fastest, most recognizable cars from the film franchise. A retail component, includes front-of-store merchandising, end-cap placement and corrugated displays. (Web site) www.ciegames.com

Southern Comfort Partners With Tabasco Brand For New Fiery Pepper Product

Southern Comfort has launched Southern Comfort Fiery Pepper, a fierce fusion of Southern Comfort and Tabasco® brand pepper sauce. The new spicy concoction delivers a perfectly balanced mixture of genuine whiskey, and the premium flavors of Southern Comfort, infused with original Tabasco brand pepper sauce. Served as a cold shot or incorporated into a cocktail, Southern Comfort Fiery Pepper finishes off any drink with the perfect amount of heat.

"This partnership between Southern Comfort and Tabasco brand strikes the perfect balance between sweet and heat and brings together two iconic brands for a one-of-a-kind product," said Mark Bacon, VP, Managing Director, Southern Comfort. "Fiery Pepper gives our consumers another unique way to enjoy Southern Comfort that will challenge their senses and fire up the night."

"We're proud to partner with another iconic brand born in Louisiana to create a spicy addition to the classic Southern Comfort line," said Paul McIlhenny, president and CEO of McIlhenny Company, maker of Tabasco brand pepper sauce. "We look forward to a future of fiery cocktails." (Web site) www.SouthernComfort.com

Starbucks Launches 'Create Jobs For USA' Initiative With Opportunity Finance Network

Starbucks Coffee Company is teaming up with Opportunity Finance Network® to launch Create Jobs for USA, which will pool donations from Starbucks customers, employees and concerned citizens into a nationwide fund for community business lending. Starbucks chairman and ceo Howard Schultz, said, "Create Jobs for USA empowers Americans to help other Americans create and sustain jobs, with Starbucks and OFN as a catalyst and the Indivisible wristband as a symbol of our country's unity."

Starting November 1, Create Jobs for USA will accept donations online at www.CreateJobsforUSA.org and at nearly 6,800 company-operated Starbucks stores in the United States. Donors who contribute $5 or more will receive a red, white, and blue wristband with the message "Indivisible." The wristband is designed to serve as a symbol of Americans uniting with other Americans to help create jobs. One hundred percent of donations will go to OFN to help fund loans to community businesses-including small businesses, microenterprises, nonprofit organizations, commercial real estate, and affordable housing- all across the country committed to creating and sustaining jobs. Every $5 donation will result in $35 in financing to support community businesses. The CDFI community lenders will issue $30 in financing, on average, for each $5 donation through their respective financing sources.

Nestle's New Construye El Mejor Nido ('Create The Best Nest') Program Supports Hispanic Heritage Month

Nestle USA has launched Construye el Mejor Nido ("Create the Best Nest"), a new communication platform that uses Nestle's nutrition, health & wellness expertise to help Hispanic consumers nurture a fulfilling family life. "Hispanic Heritage Month is the perfect time for Nestle USA to reaffirm its strong history of awareness, trust and expertise among Hispanic consumers," said Juan Motta, head of Nestle's Emerging Markets division.

Campaign elements include: Spanish-Language Television: 76% of Hispanic consumers watch Spanish language television. Social Media: Facebook reaches 98% of Hispanic women 35-49 who go online. Bilingual Lifestyle Website: 52% of Hispanics are online, and 47% visit Spanish-language sites daily. In-Store Marketing: Research indicates that Hispanic consumers shop multiple channels each week, so Construye El Mejor Nido will reach Hispanic shoppers in both independent and mainstream stores through culturally relevant in-store circulars, bilingual door hangers, and recipe booklets. Engaging Sampling: Nestle is partnering with Hispanic families as part of their real life celebrations via the distribution of "Fiesta Packs" filled with Nestle products, recipes, and party supplies. The new Construye El Mejor Nido program marks many firsts for Nestle including: 1st integrated multi-brand platform that crosses both consumer & shopper in the U.S.; 1st time Nestle USA will invest behind the Nestle brand in a corporately branded TV campaign; 1st time Nestle iconography of the "nest" is leveraged and brought to life in the U.S.; and 1st time Nestle USA will leverage its strong equity and drive associations between the Nestle brand and individual brands.

Zions Bank Celebrates Opening of The Homeowner's Cafe

Zions Bank, Utah's oldest financial institution, recently celebrated the grand opening of a new resource center dedicated to the issues involved with home ownership, called The Homeowner's Cafe in Midvale, Utah. The Homeowner's Cafe is the first resource of its kind in the area to serve as an education center where both clients and non-clients of Zions Bank can go for guidance with their homeownership questions.

"At Zions Bank, we understand how overwhelming homeownership can be, which is why we have created a new resource for the community - The Homeowner's Cafe," said Scott Anderson, president and CEO of Zions Bank. "Our goal is to make you feel at home when it comes to homeownership. This facility will be both an online venue and a physical location for first-time homebuyers, experienced owners or investors, and troubled homeowners looking for guidance. Consultation at The Homeowner's Cafe is free and available to everyone in our community."

OfficeMax Stores Harness Google Wallet To Provide Customers With Faster, Easier Shopping Experience Using Their Smart Phones

OfficeMax has launched new checkout terminals in more than 100 stores that harness Google Wallet to enable customers to pay, redeem coupons and reap the benefits of OfficeMax's MaxPerks® Rewards loyalty program, all with a single tap of their mobile phones. These new contactless payment terminals, powered by MasterCard PayPass™, are available in OfficeMax stores throughout the greater New York, Chicago, Los Angeles, San Francisco and Washington D.C. markets. OfficeMax is the first office supply retailer to implement the full range of Google Wallet features - payment, coupon redemption and loyalty programs - to help customers save time and money on their in-store purchases. It's also the first national office supply retailer to accept mobile payments through Google Wallet, which is an app that turns consumers' phones into their wallets, available on the Sprint Nexus 4G phones.

"OfficeMax is interested in using the very latest technology to deliver a faster, easier and personalized in-store shopping experience for our customers, and mobile payments with Google Wallet lets us do just that," said Ryan Vero, Executive Vice President and Chief Merchandising Officer at OfficeMax. "It's one of many recent mobile programs we've rolled out to help provide customers with a truly customized and engaging shopping experience."

Guiding Stars Teams Up With Marsh Supermarkets And healthyAisles To Launch In-Store Nutrition Guidance Program

Guiding Stars®, the world's first store-wide nutrition navigation system, has formed a partnership with Marsh Supermarkets, Vestcom's healthyAisles® attribute system and Project 18. The new, first-of-its-kind collaboration will empower Marsh shoppers to make informed decisions about healthier food choices.

"We have a strong commitment to family nutrition, and we continue to evolve with our customers' needs and nutrition goals," said John Kelly, senior vice president, marketing, Marsh Supermarkets. "The partnership with Guiding Stars and healthyAisles will strengthen our unique nutrition and wellness offerings by providing in-store tools that make shopping for nutritious foods easier."

At 67 Marsh Supermarkets throughout central Indiana, Guiding Stars, healthyAisles and Project 18 will be featured on shelf tags to help shoppers easily identify foods that fit in to their healthy lifestyle. With Guiding Stars, each item throughout the grocery store receives a zero-to-three star rating according to its nutritional value, offering busy shoppers a simple, at-a-glance tool that helps them quickly identify foods that offer the most nutrition for the calories. The healthyAisles program provides nutrition information that showcases products that are gluten free, heart healthy, low sodium, organic or whole grains to address individual dietary or lifestyle needs. Project 18 is a collaboration between Marsh Supermarkets and Peyton Manning Children's Hospital at St. Vincent to help kids eat smarter and get active.

Ford, General Mills Partner In Box Tops For Education Program

Ford Motor Company and General Mills, two companies that have made supporting education a key element of their businesses, are partnering to provide additional funding to schools across the country through the Box Tops for Education® program. Ford, the first automotive company to partner with General Mills on its Box Tops for Education® initiative, has kicked-off a two-month program, which aims to generate $1 million in support for schools throughout the U.S. By purchasing a Ford vehicle, ordering a brochure or watching a product video, consumers will be able to raise money for schools of their choice from Ford.

"Since this company started, Ford has always looked for ways to support our country's young people and their education," said Jim Farley, group vice president, Ford Global Marketing. "We are delighted to be the first automotive company to partner with General Mills on Box Tops for Education because it provides us a unique way to reach and help students across the whole country."

"The partnership with Ford is a major step for Box Tops for Education as we continue to offer new ways to activate the program beyond the packaged goods category," said Mark Addicks, senior vice president and chief marketing officer for General Mills. "Ford's involvement in the program will allow us to drive needed revenue for schools across the country in a very interactive way with one of America's most storied brands."

During the two-month "Ford Drives Box Tops" Sweepstakes, Ford will provide sweepstakes winners with eBoxTops, which will be automatically credited to the school of their choice. Five 10,000 Box Top prizes worth $1,000 and one 200,000 Box Tops prize worth $20,000 will be given to the BTFE-eligible school of the winner's choice at the end of the Sweepstakes. Schools can use the money in any way they choose.

Baskin-Robbins Partners With Kraft Foods HUDDLE TO FIGHT HUNGER To Help Provide 25 Million Meals To Feeding America

Baskin-Robbins, the world's largest chain of ice cream specialty shops, is supporting Kraft Foods in its mission to donate 25 million meals to Feeding America®. During, for every scoop of Baskin-Robbins'. "Trick-OREO-Treat" ice cream sold, one meal will be donated to Feeding America. Scoops of this limited time only Halloween flavor, featuring Vanilla ice cream packed with Halloween OREO® cookies, BABY RUTH® and Butterfinger® candy pieces, will support Kraft Foods HUDDLE TO FIGHT HUNGER, a call to action encouraging families, retailers, communities and employees to help provide meals to those in need throughout the country.

"Fighting hunger and helping those is need is important to Baskin-Robbins," said Brian O'Mara, Vice President of Marketing of Baskin-Robbins." "We are honored to help support the Kraft Foods HUDDLE TO FIGHT HUNGER through the sales of Trick-OREO-Treat."

"Many Americans are faced with the challenge of putting food on the table, especially during the holiday season," said Greg Board, Director of National Accounts of Kraft Foods. "We are thankful to have Baskin-Robbins as a partner in the HUDDLE TO FIGHT HUNGER program to help Kraft Foods reach its goal of donating 25 million meals to Feeding America this year."

DOW POWERHOUSE™ Solar Shingle Introduced To U.S. Markets

The Dow Chemical Company is bringing the DOW POWERHOUSE™ Solar Shingle to U.S. markets, starting in Colorado and rolling into targeted states through 2012. The POWERHOUSE™ Solar Shingle is a revolutionary new roofing product that combines the performance and protection of a conventional asphalt roof with an integrated photovoltaic (PV) system that powers the home. The DOW POWERHOUSE™ Solar Shingle protects the home like a standard roofing shingle while providing energy that saves the homeowner money. Dow is transforming the residential market by making a solar installation as easy as installing an asphalt rooftop - all while maintaining the home's attractiveness. POWERHOUSE™ Solar Shingles are both the roof and the solar energy generator, and look like they actually belong on a home. According to Dow Solar Vice President, Jane Palmieri, providing a solution that has solved the "aesthetics issue" is a critical success factor for bringing solar technology to new populations and communities. "There is a lot of amazing technology in the POWERHOUSE™ product," Palmieri said. "But what we learned from the consumer is that they value the look of their homes because it is an expression of who they are. Homeowners want, expect and deserve a solar product that they can be proud to display. And POWERHOUSE™ makes that possible."

Inventure Foods Debuts Nathan's Famous Snacks

Inventure Foods has partnered with legendary Nathan's Famous to license the popular Nathan's restaurant brand name for a new line of snacks that will be available at grocery, vending and convenience store retailers this fall. The Nathan's Famous snacks will offer consumers unique and tasty ready-to-eat snacks that replicate the tastes found within Nathan's popular restaurant menu. Snacks under the Nathan's brand will include Cheddar Cheese, Chili Cheese and Honey Mustard flavored Crunchy Crinkle Fries as well as a Nathan's crinkle cut potato chip.

Kodak's Newest PLAYFULL Waterproof Pocket Video Camera Provides Affordable And Worry-Free Fun

Eastman Kodak Company has launched the new PLAYFULL Waterproof Video Camera, a pocket video camera that is the perfect size to have on hand for any occasion. Showing Kodak's commitment to innovation, affordability and understanding the consumer's needs, the PLAYFULL makes capturing every enjoyable moment fun and worry free.

"Today's consumers are looking for products that offer worry free simplicity while meeting the needs of their active lifestyles," said Phil Scott, Vice President of Marketing, Digital Capture and Accessories, Kodak. "A video camera should be easy to use, convenient to carry, and designed so you don't worry about it regardless of where you are. That is why the new KODAK PLAYFULL Waterproof Video Camera is small enough to fit easily in a pocket or small purse, it is waterproof so it is always with you for those unpredictable moments and it's affordable."

SoupMan Employs Shelf Stable Packaging For Heat-And-Serve Soups

SoupMan Heat-and-Serve-soups will be available in shelf-stable, Tetra Recart packaging in January for national distribution. Original SoupMan soups, previously available only in the frozen section, will be sold in the main grocery soup aisle, where over $6 billion a year in soup purchases are made. The new Tetra Recart carton packaging enables the soups to be handled like traditional canned soups, but with the Original SoupMan quality and taste.

"Our retail partners and our consumers have been asking us for shelf-stable packaging for years" said Arnold Casale, CEO. "But we had to find a process that enabled us to maintain the impeccable quality of our product, so that the unique flavors and individual textures of our ingredients were maintained."

Russian Standard Gold Vodka Launches In U.S.

Russian Standard Vodka, Russia's number one premium vodka brand, has launched Russian Standard Gold in the U.S. market, with select availability nationwide. The spirit, which continues the brand's growth in the U.S. and their stellar reputation of offering high-quality vodka, uses the finest Russian ingredients including carefully selected Siberian Golden Roots for a uniquely rich and exceptionally smooth taste. Russian Standard Gold is soft on the palate and has hints of spice, vanilla and cinnamon notes. "Russian Standard Gold introduces the gold standard in vodka production," said Leonid Yangarber, CEO of Russian Standard Vodka USA. "It embodies the true Russian spirit of generosity, just as Russian Standard Vodka embodies the traditional Russian passion for vodka. We are happy to give our consumers an exceptional spirit to enjoy as they make treasured memories this holiday season."

New Timberland® Mountain Athletics® LiteTrace™ Ultra-Light Multi-Sport Boot Debuts

At just 12.5 ounces, the new Timberland® Mountain Athletics® LiteTrace™ Mid offers fast-paced adventurers the stability, traction, durability and waterproof protection of a hiking boot with the lightness of a sneaker. The LiteTrace™ boot's innovative, single-layer waterproof upper uses no-sew construction and minimal seam sealing for ultra lightweight, breathable performance. By eliminating layers, the membrane is closer to the foot and the outside of the shoe, where heat and vapor transfer most easily, creating a unique, breathable waterproof shell. A Pebax® foam heel insert further reduces weight in the shoe. Timberland is the first brand to use Pebax® foam - which is 20 percent lighter than EVA, more durable and resistant to temperature change - in a multi-sport boot. The LiteTrace™ boot also features Green Rubber™ outsoles, made with 42 percent recycled rubber for traction and durability on the trails. Though minimalist shoes have risen in popularity worldwide in recent years, especially in the running space, Timberland noticed a void in the multi-sport category. Brian Moore, vice president of men's footwear for Timberland, said, "Weighing just over 12 ounces - our lightest design yet - the LiteTrace™ boot strikes a perfect balance between minimal and durable. Men no longer need to compromise; they can now get the protection, stability and waterproofing they need, in an extremely lightweight multi-sport shoe." Timberland is supporting the launch of the LiteTrace™ collection with an integrated marketing campaign.

Zarbee's Launches Nighttime Cough And Sleep Drink

Zarbee's, a children's cough and cold brand, has launched Zarbee's Nighttime Cough and Sleep Drink, an all-natural, drug-free, over-the-counter nighttime cough remedy proven safe and effective for children two years of age and older. Developed by Dr. Zak Zarbock, one of the country's top pediatricians, Zarbee's Nighttime Cough and Sleep Drink is made from antioxidant-rich buckwheat honey, which recent clinical studies have shown is more effective at relieving coughs associated with colds and upper respiratory illnesses than Dextromethorphan (DM) or diphenhydramine, the two most common ingredients in over-the-counter cough medicines. Zarbee's Nighttime Cough and Sleep Drink comes in a convenient powder that is ready to be mixed with two ounces of soothing warm water. Grape-flavored Zarbee's Nighttime Cough and Sleep Drink is available at Walgreens, Rite Aid, Kmart, Kroger, Winn Dixie, and Meijer stores nationwide.

XYIENCE Launches Xenergy Xtreme Frostberry Blast

XYIENCE, maker of Xenergy energy drink, has added Xenergy Xtreme Frostberry Blast to its lineup of energy drink flavors. The third in its collector can series, Frostberry Blast's can features the image of Wanderlei "The Axe Murderer" Silva, a UFC middleweight fighter and international icon in the sport of mixed martial arts. Xenergy Xtreme Frostberry Blast is a balanced blend of blueberry and raspberry flavors, which like all Xenergy beverages, is sugar- and calorie-free. The beverage is named for its frost-like color.

Parker Pens Debuts Ingenuity Collection

Parker Pens has debuted the Parker Ingenuity Collection, an innovative new writing system that consists of a cutting-edge refill tip and an engraved metallic hood that together, constitute the newest technology in pens. The Parker Ingenuity Collection has two categories, Classic and Daring, both available in two sizes and in six different finishes for a total of twelve options to suit any personal style. The daring collection draws from the latest trends in the watch, jewelry and cosmetic industries while the classic collection continues the tradition of timeless elegance. From the innovative 5th Technology exclusive to the elegant Parker Ingenuity Collection emerges a form of pen that combines modern thinking with fine design. The Parker Ingenuity Collections are available at fine pen shops and specialty retailers nationwide.

John Varvatos STAR USA Fragrance Launches

John Varvatos, the master of modern rock 'n' roll style, together with fragrance partner Elizabeth Arden, have introduced the premiere fragrance for John Varvatos STAR USA, an extension of the younger, edgier John Varvatos STAR USA Collection, a total lifestyle collection with a preppy meets rock aesthetic that gives rise to funked-up classics. The John Varvatos STAR USA fragrance lives in a world that is polished, but rough around the edges; it's a place where hidden meaning is out in the open, but can only be seen by those with a sixth sense for keeping things interesting. The fragrance package maintains the brand's unique aesthetic with a voice all of its own. The bottle is made of smoky glass and silver metal, drawing inspiration from 19th century vials and industrial materials, while the spring system of the cap is reminiscent of antique beer bottles.

American Icon Ivory Soap Gets Modern Day Makeover

Ivory, Procter & Gamble's oldest and most iconic consumer brand, has launched a refreshing new advertising campaign and product packaging for its current line of bar soaps, body washes and liquid hand soap that aims to contemporize the 132-year-old brand. Targeting the modern mom who is incredibly complex yet driven by simplicity, the new campaign highlights the value and simplicity of Ivory, focusing on giving busy moms and families a product that delivers what they are looking for. Driving this modern makeover is the bold new look and feel of the product packaging ? a vibrant new color scheme and packaging redesign that complements the current Ivory product offerings of Lavender, Aloe and Simply Ivory bar soaps and body washes. Jay Sethi, Ivory brand manager, said, "We've answered the call for consumers wanting a 'simple and clean' solution and the most powerful aspect of Ivory still remains the simplicity of the product."

evolve motorcycles Launches Line Of 100% Electric Vehicles

evolve motorcycles is premiering its two-wheeled 100% electric vehicles. The company's fall launch will feature three models: titanium, neon and helium as well as a preview of two of their upcoming designs. The bikes are capable of speeds up to 60 mph and offer the highest battery ranges in the industry. All models use lithium ion battery technology for easy charging (the same technology that powers your cell phone) and feature an ultra-efficient battery management system to take the worry out of operating and maintaining the electrical components.

Hammacher Schlemmer Introduces The 45,000 Station Car Radio

Hammacher Schlemmer introduces The 45,000 Station Car Radio, a device that plays live streams from local or global AM, FM, and Internet-only radio stations. The unit plugs into a car's 12-volt power socket and connects to an iPhone running a free app that allows you to search music stations by genre or quickly navigate through thousands of talk-radio and news stations. An iPhone connects to the unit via Bluetooth and plays content from any audio app, including Pandora and Stitcher, or music stored on your smartphone through the car's speakers. The app allows you to assign six favorite preset stations and will even recommend radio stations based on the genres you listen to. "The 45,000 Station Car Radio brings unprecedented access to worldwide radio stations-all without requiring a monthly service fee like satellite radio," said Hammacher Schlemmer's General Manager, Fred Berns.

The Atari Arcade Brings Direct Control To Atari's Greatest Hits App

The Atari Arcade powered by Duo from Discovery Bay Games joins the growing line of "app-based accessories" designed specifically for the iPad and iPad 2. Boasting a retro design, complete with an analog joystick and four control buttons, the Atari Arcade brings a mobile, arcade-like experience to the "Atari's Greatest Hits" app, which has amassed over three million downloads to date on the App Store.

"We've worked closely with Atari to ensure this controller is optimized to the fullest extent for each game offered in their app," said Craig Olson, CEO, Discovery Bay Games. "We've designed the Atari Arcade so that it delivers a cool-factor for today's digital gamer that's both nostalgic and sleek." The Atari Arcade will be available at Target, Apple Stores, and Toys "R"Us.

CodeBlue Introduced As Cross-Functional Super Drink Designed To Help The Body Revive And Recover

CodeBlue, the first cross-functional super drink to hit the marketplace, is designed to help the body revive, replenish and recover. Packed with the healing properties of traditional herbs, this all-natural beverage has the electrolyte replenishment of a sports drink as well as the antioxidants and vitamins found in enhanced water. CodeBlue goes beyond hydration by replacing vital nutrients and fluids, promoting revitalization without caffeine or calories and restoring the body back to balance.

Cool Gear Launches Go Gear Liquid Travel Containers

Cool Gear International, a leading global designer and manufacturer of innovative hydration and food storage products, has released its first travel product nationwide, Go Gear™, airline carry-on approved liquid travel containers. Go Gear travel tubes are made of squeezable BPA-free silicone material and feature easy-to-fill wide-mouth bottle openings for simple liquid transferring and dispensing. They come in 1.25 oz., 2 oz. and 3 oz. sizes, meeting airline-approved guidelines for the size of carry-on liquids. Go Gear is available in several stylish colors including turquoise, green and magenta and comes with write-on sticker labels for identifying contents easily. Go Gear is available nationwide at Wal-Mart and CVS stores.

BlueStar's New 'Petite' City Living Collection Of Gas Cooking Appliances Introduced

Created to integrate perfectly into a small kitchen area, the new City Living Collection of 24-inch-wide cooking equipment from BlueStar™ introduces a new standard in high-performance appliances designed especially for metropolitan living. The compact 24-inch-wide high-performance gas range features BlueStar's signature 22,000 BTU open burners and ultra low simmer capabilities, and can be fully customized to suit the specific cooking needs of the home chef. In addition to the 24-inch-wide range, the City Living Collection offers 24-inch-wide cooktops in LP or natural gas. The 24-inch-wide wall ovens have a standard left to right swing door, convection oven and fully extendable racks. The unique 15-inch indoor charbroiler offers 15,000 BTUs of power and adjustable grate positioning for variable temperature cooking. The line also offers coordinating pro-line and low-profile hoods starting at 24-inches wide for ample venting coverage.

Aprica Baby Brand Introduces New Moto Travel System To U.S. Product Portfolio

Premium global baby brand Aprica® has introduced the Moto™ Lightweight Travel System with innovations that make quick family getaways possible for parents and caregivers who like to include baby in every outing. For Aprica parents, comfort, convenience and style are equally important. Moto Lightweight Travel System combines the simple design Aprica is known for and modern elements for even the tech-savviest of parents.

"As Japan's leading baby brand, Aprica understands how important modern, simple design is for parents on the go," said Jim Poppens, Vice President of Marketing for Newell Rubbermaid's Baby and Parenting Essentials global business unit. "We're bringing those favorite design elements to the U.S. market."

New Airborne® Chewables Provide Easy Way To Support Immune System On-The-Go

Airborne, maker of Airborne immune support supplements, has introduced convenient and great-tasting new chewable tablets, available in Berry and Citrus flavors. New Airborne® Chewables can be consumed on-the-go with no water needed. The key ingredients in Airborne products have been shown to help support a healthy immune system. One Airborne Chewable tablet provides a blast of vitamin C, as much vitamin C as in three 8-ounce glasses of orange juice. Airborne Chewables are sold in 32 count bottles at drug, grocery, club and mass merchants nationwide.

all® Free Clear Removes Fall Allergens With Every Wash

all® free clear is an allergen fighting laundry detergent, removing 99% of the top everyday allergens, dust mite matter, cat and dog dander, and also fall's biggest allergen, ragweed, in every wash. It's specially-formulated without dyes and perfumes, and although gentle on the skin, all® free clear has tough stainlifters™ that fight tough dirt and stains, leaving the family's clothes clean while also removing these top allergens. "We want moms to know that all® free clear can not only fight tough stains but is also the perfect detergent for fall, removing fall's #1 allergen, ragweed pollen," said Teresa Bello, Marketing Director, Sun Products.

Campbell Partners To Develop New Wolfgang Puck Italian Sauces

Campbell Soup Company has introduced four unique Italian sauces under the Wolfgang Puck brand. Each of the new sauces is inspired by Chef Puck's love of Italian cuisine and based upon sauces served at his most popular restaurants. The new Wolfgang Puck Italian sauces are available in four varieties: Arrabbiata, Creamy Vodka, Four Cheese and Tomato Basil. Each variety was developed using many of the same ingredients that Chef Puck uses in his restaurants, including distinctive blends of herbs and spices and some of the finest cheeses.

"Partnering with Chef Puck has enabled us to offer an exciting lineup of sauces, which deliver gourmet quality and taste people associate with the Wolfgang Puck experience, at a value that we know many consumers are looking for," said Michael Barkley, Campbell's VP-Cooking.

New DRAMBUIE 15 Made With Finest Selection Of 15-Year-Old Speyside Malts

DRAMBUIE Liqueur has introduced a new premium expression, DRAMBUIE 15, to the United States. DRAMBUIE 15 is a refined, drier expression of DRAMBUIE achieved by the careful selection of old Speyside malts with soft, complex fragrance and flavors to complement the aromas of the secret DRAMBUIE recipe. The resulting drink is designed to appeal to malt whisky drinkers and is perfect for sipping and savoring either neat or over ice. With a price point that exceeds that of DRAMBUIE original, DRAMBUIE 15 will appeal to existing DRAMBUIE customers trading up, as well as to malt whisky experimenters. "Many DRAMBUIE fans are also frequent scotch buyers, particularly malt whisky enthusiasts. This exciting high-quality product, which emphasizes DRAMBUIE Liqueur's whisky cues, is designed to appeal to their palate, as well as those new to our storied brand," said Cherie Koster, Senior Brand Manager for DRAMBUIE.

New NERF-Branded Tech Gear From Sakar Introduced For The Holidays

The NERF experience is moving into new territory this holiday season with NERF-branded night vision goggles, helmet cams and other audio, visual and technology merchandise from Sakar International, produced under license from Hasbro. Specially engineered and molded to resemble the distinctive material loved by generations of NERF fans, the new NERF-branded gear will range from everyday technology accessories to action items designed for imaginative play. Highlights include NERF-inspired: Night vision goggles for see-in-the-dark fun; A digital helmet cam that can be mounted on either a helmet or bike; A pocket DVR with a preview screen; and 2.1 and 5.1 MP digital cameras packaged with social networking software.

Noah's Expands And Re-Launches Its Sparkling Spring Water Brand

Noah's Sparkling Spring Water has expanded, adding three new flavors, and re-launched in Rexam 12 oz. SLEEK® cans. Noah's Sparkling Spring Water comes from Adobe Springs in California, and contains 110 mg. of magnesium per liter, nearly 20 times the amount in other bottled spring waters. Researchers have found that Magnesium is an essential mineral that provides substantial health benefits, according to Noah's. The waters are now available in four great-tasting flavors including original and the new Lime, Blueberry Pomegranate and Peach Mango. All added flavors are natural. Previously sold only in glass bottles, the company chose to re-launch Noah's Sparkling Spring Water in Rexam SLEEK cans because of the significant advantages they deliver including that aluminum cans are the best environmental and sustainability choice. Noah's Sparkling Spring Waters are currently available at select retail locations in California, Nevada, Idaho and Utah with plans to drive expansion across the country.

LEGO Group Unveils First Fully Integrated Digital-To-Physical Gaming Experience

The LEGO Group has introduced LEGO® Life of George, its first product to combine digital and physical play for a hands-on LEGO gaming experience. Featuring patent-pending brick recognition software, powered by EyeCue, the game challenges players to build models, and place them on a play mat that acts as a "green screen" to capture the image and receive a score based on accuracy and speed. Beginning October 1, 2011, players can purchase the LEGO Life of George set from LEGO Stores and shop.lego.com and download the free Apple iOS compatible gaming application.

"We understand consumers' powerful connection to casual gaming, and we have seen how successfully the LEGO brand can translate to a virtual experience, so we pursued development of a fun way to combine both physical and virtual play into one product," said Paal Smith-Meyer, head of new business at LEGO Group. "Life of George is a result of our desire to provide an innovative way for existing and new fans to play with LEGO bricks and interact with the brand."

Norton Anti-Theft Web-Service Protects Consumers In Case Of Theft Or Loss

Norton by Symantec has released Norton Anti-Theft, a new Web-service that allows consumers to remotely lock, locate and recover a lost or stolen Windows based laptop, or Android smartphone or tablet. This new offering supports the Norton Everywhere initiative, which extends Norton's security expertise and technologies to protect consumers everywhere they go, regardless of device or platform.

"Laptops, smartphones and tablets have become more personal than ever because consumers can take them wherever they go," said Dave Cole, vice president of mobile products at Norton. "However, the convenience of mobility also brings the risk of theft or accidental loss, so safeguards need to be in place. Norton Anti-Theft allows consumers to take defensive measures in preparing for the worst case scenario and proactive measures when an unfortunate incident occurs."

The Powerbag 'Stay Charged' Tour Hits College Campuses And Retailers Nationwide

RFA Brands has launched Powerbag™, a new collection of stylish backpacks, cross-body messenger bags, tablet bags, slings and wheeled travel bags with a built-in charging system that charges favorite mobile devices on the go. Seamlessly integrated into every Powerbag is the exclusive Powerbag Charging System, which charges all mobile devices, including Smartphones, iPods/MP3 players, Tablets, eReaders, Bluetooth headsets and more, right in the bag.

As part of the launch campaign, the Powerbag "Stay Charged" Tour will embark this fall on the ultimate road trip: a multi-city, nationwide tour that will give students on college campuses and other retail shoppers a chance to experience Powerbag for themselves. The Powerbag Stay Charged Tour kicks off in Boston, Massachusetts at CollegeFest, the most heavily attended back-to-school event in New England. The tour will hit many college campuses and will also make stops at key Powerbag retail partners, such as Best Buy, F.Y.E. and OfficeMax. The Powerbag "Stay Charged" Tour will power its way across America in a 37 foot interactive lounge and showroom that features a host of engaging activities including video game stations, a chance to win cool prizes playing classic games such as Plinko and Cornhole, and tons of free giveaways. All visitors will have a chance to try Powerbag for themselves.

"Students are on the leading edge of a growing need in our society to constantly be plugged in - whether they're on Facebook, texting, downloading and watching movies, or listening to music. And you can't stay connected without power," said Lynda Rose, chief marketing officer for RFA Brands. "The Powerbag 'Stay Charged' Tour will let people experience how Powerbag can make their lives so much easier by being able to charge up their digital devices right in their bag."

Bose Introduces Bose Bluetooth Headset Series 2

Bose has introduced the Bose Bluetooth headset Series 2, debuting new Bose technologies to offer an experience unrivaled in the vast marketplace of Bluetooth headsets. Conversations remain clear and natural -- even in challenging environments, or when surrounding noise levels change suddenly. The Bose Bluetooth headset Series 2 integrates Bose full-range audio and A2DP, and comes in right- and left-ear versions. The Bose Bluetooth headset Series 2 includes a proprietary dual microphone system to improve speech intelligibility far beyond that of conventional Bluetooth headsets, rejecting background noise and dramatically reducing the audible effects of wind. To keep incoming voices clear, Bose® TriPort® acoustic structure and Bose Adaptive Audio Adjustment technology react automatically as noise levels change; there's no need to adjust volume settings or strain to hear a conversation. The Bose Bluetooth headset Series 2 includes a portable zipper case, a one-foot USB cable, a power adapter with fold-flat prongs for easy packing, and three StayHear® tips (small, medium, large) for a personal fit. The Bose Bluetooth headset Series 2 will be sold at select authorized Bose dealers, and Bose retail stores.

Lands' End Promotes C. Kolbe To Brand President

Lands' End has promoted Chris Kolbe to Brand President. In this position, Kolbe will drive strategy and decision making for all of merchandising, design, brand marketing, public relations and creative services. Kolbe is also tasked with ensuring the company's commitment to quality, value and service across all retail, direct and international channels. He most recently served as Chief Merchandising and Design Officer for Lands' End.

Menasha Packaging Promotes John Van Driest To Sales Manager of Neenah Complex

Menasha Packaging has promoted John VanDriest to sales manager of its Neenah Complex, which includes corrugated manufacturing facilities in Neenah, Green Lake and Hartford, Wis. Van Driest joined Menasha Packaging in 2010 as manager of marketing and lean solutions. (Web site) www.menashapackaging.com

Fixture Resource Group Names Steve Champagne As Dir., Of Business Development

Fixture Resource Group, a provider of custom fixtures and displays, has named Steve Champagne as the Director of Business Development. Champagne brings extensive sales success in the areas of custom fixtures as well as permanent POP displays, and will also head up the company’s expansion with a Dallas, TX sales office.(Web site) www.FixtureResourceGroup.com

Planar Introduces New Line Of LCD Displays For Digital Signage

Planar Systems, a worldwide leader in specialty display solutions, has introduced a new series of large format LCD displays exclusively designed to deliver superior commercial performance and affordability for digital signage applications. Planar's new PS-Series includes six models ranging from 42 to 65 inches. The line also includes models with LED backlighting and dual touch technology, proving that ultra-slim and interactive LCD displays can be cost-effective. These full HD displays deliver a variety of advanced features including multiple connectivity options, video wall support, RS-232 control, and ambient backlight control, making the Planar PS-Series an ideal combination of value, performance and reliability for any digital signage project in environments such as retail, quick service restaurants, hospitality, healthcare, corporate meeting rooms, and lobbies.

The Planar PS4200 and PS6500 professional LCD displays provide full HD 1080p resolution, a comprehensive set of inputs, enhanced durability, and wide range of advanced features for digital signage applications. The Planar PS4250, PS4650 and PS5550 professional LCD displays with edge-lit LED backlighting are ultra slim, energy-efficient, and lightweight. These displays also provide full HD 1080p resolution, a comprehensive set of inputs, enhanced durability and wide range of advanced features for digital signage applications. The Planar PS4200TL is a 42-inch professional LCD display featuring integrated dual touch capability, full HD 1080p resolution, a comprehensive set of inputs, enhanced durability, and a wide range of advanced features for digital signage applications. The Planar PS-Series began shipping in September of 2011 and is available for purchase through Planar's worldwide network of authorized resellers. For more information, visit (Web site) www.planardigitalsignage.com

NanoLumens Introduces New Flex Displays

NanoLumens, a Norcross, Ga-based digital display company, is introducing an expanded line of Flex Displays, as well as its first line of Non-Flexible Displays. The company’s “digital wall paper” technology turns any surface into a powerful communications platform, while eliminating virtually all the weight, energy, and cost efficiency issues associated with traditional large format digital displays. “Our Flex technology can now be assembled to satisfy any shape and size requirement,” said Rick Cope, President of NanoLumens. “Our new line of NanoSlim™ and NanoShape™ non-flexible displays will offer customers a more cost-effective alternative when flexibility is not a requirement.” For more information, contact NanoLumens, (Tel) 678-421-9694 (Web site) www.nanolumens.com

ExhibitCraft Names Vickie Siculiano As Mktg., Mgr.

ExhibitCraft, a full-service trade show exhibit design company headquartered in Wayne, New Jersey, has named Wayne-based internet marketing specialist, Vickie Siculiano, as its new Marketing Manager. Siculiano has over 10 years of marketing experience in a variety of both B2B and B2C industries, including ecommerce and retail. In addition to focusing on trade show exhibit display offerings, Siculiano will also be building awareness of ExhibitCraft's Branded Spaces custom corporate interior design offerings. (Web site) www.dcnj.com

Great Britain 3D Tour Premieres In Hollywood

Great Britain's national tourism board, VisitBritain and British Airways have launched the US phase of their global, four year, multi-million dollar marketing campaign bringing a unique piece of England, Scotland and Wales to nine major cities around the world. Renowned 3D street artists Joe and Max have been commissioned to create nine one-of-a-kind, interactive artworks, which allow the public to virtually insert themselves into some of Britain's finest landmarks. Karen Clarkson, Vice President North America, VisitBritain, said, "Great Britain 3D is the first ever global tour of interactive 3D art with the sole purpose of promoting a destination to an overseas audience."

"Working with VisitBritain we are delighted to be showing why it is a great time to come to the UK and to fly with British Airways," said John McDonald, Vice President Marketing, Americas, British Airways. Los Angeles hosted the only North American stop on the tour, and this very alternative red carpet was rolled out in Hollywood right next to the famous Kodak Theatre - the home of the Academy Awards. Other canvases have made appearances in equally iconic locations in Singapore, Sydney, Shanghai, Delhi, Utrecht, Stockholm and Milan. To entice all Americans to step off the canvas and into the real thing, British Airways today announced a special offer, with savings of up to $150 when flying from any North American gateway to anywhere in the UK in British Airways' World Traveller Plus, its premium economy class.

Mr. Peanut Arrives In Big Apple To Plant Urban Park

Mr. Peanut arrived in the Big Apple in his biodiesel Nutmobile to unveil a new urban park - a Planters Grove - on Manhattan's Lower East Side. Mr. Peanut was joined by local youth service corps members, residents of the New York City Housing Authority's Lillian Wald Houses and Kraft employees for a day of community planting to add the finishing touches to the park. This is the third Planters Grove built in the U.S. this year as part of the Planters "Naturally Remarkable" program.

"Planters Groves reflect the values rooted in Planters heritage - sustainability, healthy lifestyles and community," said Scott Marcus, Senior Brand Manager, Planters. "By bringing a Planters Grove to NYCHA's Lillian Wald Houses, residents and families will experience the many environmental, health and quality of life benefits that parks can provide communities."

Each Planters Grove was designed by Ken Smith, acclaimed New York City landscape architect, with features that include: A rainwater garden with an underground system that collects rain water to help irrigate the park's vegetation and reduce stormwater overflow. A wood surround that defines the park's peanut-shape and acts as a trellis structure for a variety of greenery. Native flowers and plants which will attract several species of birds and butterflies year-round and numerous benches to provide seating for seniors and families. The New York City Planters Grove was created in partnership with The Corps Network, the national organization promoting and advocating for Service and Conservation Corps across the U.S. Members of Green City Force, a New York City-based corps program providing NYCHA youth with green-collar job training, led the construction efforts and will help care for the park with NYCHA residents.

New Jack In The Box Contest Scores Big With Gamers

Targeting gamers who love fast food and getting free stuff, whether it's food or cool new video games, Jack in the Box restaurants, GameStop and Dr Pepper have created an exciting new peel & reveal game. Even losers can be winners in the new Jack's Got Game contest that offers Jack in the Box guests three chances to win.

Jack's Got Game awards instant prizes for Jack in the Box food and special offers at GameStop stores as well as daily prizes like Xbox 360 consoles and a trio of hot, new video games launching this fall: Gears of War 3, Battlefield 3 and Assassin's Creed Revelations. Even if guests don't win an instant prize or daily prize, they can still win the weekly grand prize - a $5,000 GameStop shopping spree. Jack in the Box will offer five grand prizes over the course of the contest - that's a total of $25,000 in GameStop merchandise. Tracy Dunn, director of menu marketing and promotions for Jack in the Box, said, "With prizes ranging from Jack in the Box food and popular video games to five weekly GameStop shopping sprees totaling $25,000, we think everyone will feel like a winner."

Kristin Djurdjulov, divisional vice president of marketing and promotions at GameStop, added, "Gamers mirror the demographics of core fast-food customers, so this is a great event for GameStop and Jack in the Box. Whether one is a fan of action-packed video games like Gears of War 3 or Assassin's Creed Revelations or prefers old-fashioned arcade games, this is a fun and rewarding way to connect with our brands."

Easy Spirit Unveils 'Looks Like A Pump, Feels Like A Sneaker' Campaign

Easy Spirit has unveiled a regional campaign that celebrates the heritage of the Easy Spirit brand by helping women live their lives in comfort. As part of the campaign, the brand recently unveiled the newest addition to its Anti-Gravity collection, the Parnella pump. The collection is being supported with in-store signage.

"A classic pump is a must-have in every woman's closet - especially this Fall. The new Parnella pumps and the 'Looks Like A Pump, Feels Like A Sneaker' campaign capture the essence of the heritage commercial Easy Spirit is most known for - women playing basketball in pumps," said Amy Rapawy, Senior Vice President, Marketing, Easy Spirit.

Hass Avocados Launches 'Taste The Wow' Tour

Hass Avocados from Mexico has launched the “Taste the Wow!” tour, a multi-city mobile marketing tour bringing the “Taste-mobile” to health and food events around the nation to boost sales for this holiday season. Jackie Bohmer, Marketing Director of the Mexican Hass Avocado Importers Association, said, “Avocados are a key ingredient in an endless number of recipes that can bring flavor and texture to the holiday table.” The Mexican Hass Avocado Importers Association is dedicated to supplying consistent high quality avocados from Mexico throughout the year, found in the local grocery store’s produce aisle.

Coca-Cola Unveils New Global Campaign For London 2012 Olympic Games

Coca-Cola has unveiled its global integrated campaign for the London 2012 Olympic Games, Move to the Beat, aligned with the vision to make London 2012 a Games to inspire the youth of the world. The ambition of Move to the Beat is to bring teens closer to the Olympic Games and to sport in general. Harnessing teens' passion for music, and drawing inspiration from London's musical heritage, the campaign fuses London music with Olympic sport to connect young people to London 2012. "The number one passion point for teens is music," said Shay Drohan, Senior Vice President of Sparkling Beverages at The Coca-Cola Company. "Through Move to the Beat, Coca-Cola is inspiring teens around the world to move to the beat of London and come together in the biggest Olympic Games activation in our 84-year partnership."

Move to the Beat will include the following elements: An uplifting anthem created by GRAMMY award-winning producer Mark Ronson and chart-topping vocalist Katy B fuses the sounds of Olympic sports with the beat of London music. Five young Olympic hopefuls will act as ambassadors for the Move to the Beat campaign. The global television commercial featuring Mark Ronson, Katy B and all five Olympic hopefuls will demonstrate the fusion of music and sport against a London backdrop. The campaign elements will be activated globally across multiple platforms including mobile, digital and in-store communications. Through text messaging, mobile Web and revolutionary apps, Coca-Cola will empower a new generation of Olympic Games fans to create, interact and share the musical beat of the Olympic Games anytime, anywhere. Limited edition Coca-Cola packaging will bring the movement and the energy of the Olympic Games to life in stores around the world.

Mercatus Partners With Price Chopper Supermarkets To Power Retailer's Cross-Channel Digital Marketing Strategy

Mercatus USA, a software development company delivering cross-channel marketing capabilities to the retail industry, is partnering with Price Chopper Supermarkets to blueprint the Mercatus Smart Shopping Technology to Price Chopper's unique digital marketing strategy. By leveraging Mercatus' technology and retail industry experience, Price Chopper will improve competitive advantage in the grocery segment, boost brand equity, and improve financial performance.

"We believe that the Mercatus Smart Shopping Technology can help us communicate and connect more meaningfully with our customers on a variety of levels and ultimately, to contribute to the growth of our overall business," said Russell Zwanka, Senior Vice President Sales, Merchandising and Marketing for the progressive 128-store chain. (Web site) www.mercatustechnologies.com

PepsiCo Taps Huemanitas To Lead Its Multicultural Retail And Shopper Marketing Efforts

PepsiCo has tapped Denver-based agency Huemanitas to lead its multicultural retail and shopper marketing efforts. Huemanitas, an independent cultural marketing group, will partner with TracyLocke, PepsiCo's longtime general market retail and shopper marketing agency of record, to deliver culturally relevant programming across PepsiCo's beverage portfolio. The partnership enables the beverage giant the capability to create culturally relevant platforms targeting multicultural shoppers at retail.

"With Huemanitas and TracyLocke together in lock step, we can now close the distance with multicultural shoppers along their path-to-purchase, to fully engage multicultural audiences at retail," said Javier Farfan, Senior Director of Cultural Branding at PepsiCo. (Web site) www.huemanitas.com

Phillips & Company Launches A First-Of-Its-Kind QR Code Marketing Service Called Blue Marble

Phillips & Company has launched Blue Marble™, a new patent-pending marketing service that enables any business to transform its rooftop into a space-accessible billboard by integrating a dynamic QR code into the physical site, taking an aerial or satellite image from space and making it accessible in leading navigation applications like Google Earth® and Google Maps®.

Phillips & Company President, Rich Phillips, said, "Our use of satellite imagery in day-to-day applications is proof that our 'big blue marble' called Earth is one global market accessible through the Internet, mobile phones and GPS devices. By using QR code technology, we are taking dynamic marketing to literally the next level - low-earth orbit. But the benefits are to any company on Earth that wants to optimize their real estate investment and build a marketing program that can take advantage of today's mobile revolution." Phillips & Company is working with 44Doors to manage content and deliver actionable marketing data to Blue Marble customers. 44doors Capture™ delivers relevant messaging and content to mobile devices based on location, time of day, consumer preferences and other variables, driving traffic to specific online and offline points of engagement and purchase.

Orvis Expands Mobile Strategy With Launch Of iPhone And Android Rich Apps Powered By Digby

The Orvis Company has launched its iPhone and Android rich apps powered by mobile commerce leader Digby. The rich apps complement all of Orvis' cross-channel touch points including retail stores, e-Commerce, catalogs, and a mobile-optimized website.

The Orvis iPhone and Android apps, powered by the Digby Mobile Platform, provide features that include:Search and browse capabilities to buy merchandise through the enhanced user interface; Categories that are easy and efficient to navigate; Product descriptions to make purchase decisions straightforward; Complete site search capability and store locators to make mobile shopping effortless; and Sharing capabilities through Facebook, Twitter and email.

"We are excited about expanding our partnership with Orvis to help them develop a rich and engaging cross-channel mobile experience," said Dave Sikora, Founder and CEO of Digby. "As mobile adoption rates continue to soar over the holiday season, we are going to see rich mobile apps that create an enhanced mobile shopping experience and deeper retailer-consumer relationships move to the top of all multi-channel retailers' priority lists." (Web site) www.orvis.com

ZipList Teams Up With aisle411 To Help Shoppers

ZipList, a leader in online and mobile grocery list and recipe box management, has partnered with aisle411, the mobile retail navigation service that saves shoppers time, money and frustration by helping find what they are looking for in-store. With more than 30 ZipList partners to date, this new relationship will make it easier for foodies to track down each grocery item on their shopping list at thousands of retail locations in aisle411's network.

Existing ZipList users will be able to see and access their recipe boxes and shopping lists within aisle411's iPhone application, available for free. When users add or delete items, or discover and save recipes through aisle411, it will automatically sync with users' ZipList accounts. The result is a truly universal recipe box and grocery-shopping list available anytime someone goes shopping. The combination of ZipList's personalized meal recommendations, single click conversion of ingredients to shopping lists and aisle411's unparalleled access to grocery store layouts and aisle maps makes for simple in-store navigation.

"Our partnership with aisle411 takes us one step closer to creating a happy, stress-free grocery shopping experience for our users," said Geoff Allen, founder and CEO of ZipList. "Now when you want to make a recipe you discovered and saved on ZipList, we can highlight exactly where to go in the store to get those items and display offers to save you money on the way."(Web site) www.aisle411.com

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