This display showcases Nivea skin care products and also links the brand with an important breast-cancer awareness program as a sponsor of the Canadian Breast Cancer Foundation. This program was designed for Wal-Mart and the unit had to offer a significant variety of products and a substantial product count to meet consumer demand. The unit also required a relatively small footprint and a striking appearance with a solid brand message for the well-known brand. The Nivea Cares Tower Display was created by Menasha Packaging, 601 E. Erie Avenue, Philadelphia, PA 19134. (Web site) www.menashapackaging.com
Freson Market Opens Old-World Inspired Prototype Store
CBX, a strategic branding and retail design agency, has designed an old-world inspired prototype for Freson Market Ltd., a privately held, supermarket chain with 15 units throughout the Canadian province of Alberta. CBX developed the exterior and interior design, store layout, and all graphics-including a striking new logo-for the ground-up Manning, Alberta, store. The new 17,000-square-foot store organizes specialty perimeter departments around a well merchandised, amply lit and easy-to-navigate grocery core.
Though located mainly in rural Alberta towns, Freson stores are increasingly facing competition from larger chains and multi-nationals, explained Joseph Bona, president of CBX's retail division. "Our objective was to capitalize on that heritage by making sure customers could sense the family's presence in their local store,"he said.
The design achieved that goal in several ways. First, the revamped logo, which debuts on the Manning store exterior, is graphically powerful, but includes subtle tweaks. The former blue and red logo has given way to a deep burgundy field where custom sans serif type spells out Freson Bros. The new, larger mark is topped with a stylized black bow tie, again a subtle reference to earlier times when shoppers knew and trusted their local purveyors. An added tagline, which reads: "Serving the community proudly since 1955," is rendered in a Spencerian script-like hand. "These graphic assets were conceived to subliminally reinforce Freson's 54-year family connection with the communities it serves. During the design project's research phase, the CBX team found vintage photos of early Freson locations-prominently hung at the company's Peace River headquarters-which provided a source of inspiration for the in-store graphics program. Freson's signature burgundy color is complemented in the produce department by warm woods found in loose tables and barrel-style fixtures and in an open ceiling truss system. Continuing around the store's perimeter, department signage applied to soffitts and walls is designed to recall earlier times with a hand-painted, gold-leaf embellished look. Other solid-looking materials such as the brick used in the deli department further suggest personalized permanence. (Web site) www.cbx.com
Burger King Debuts Bold New Global Restaurant Design Showcasing Value And Superior Guest Experience
Burger King Corp. has strengthened the company's broad-based commitment to global restaurant growth and the continued delivery of a quality food experience that rivals casual dining at the official grand reopening of its new 20/20 restaurant design at Schiphol Airport in Amsterdam.
BKC Chairman and CEO John Chidsey, said, "As we continue to grow and strengthen the brand worldwide, this new restaurant design exemplifies our vision for the brand's future and reinforces our goal of delivering superior products and positive guest experiences."
The renovated restaurant epitomizes the new design with a contemporary industrial palette of metallic and black accents, complemented by finishes that resemble brick and concrete. The classic and contemporary restaurant design incorporates a variety of new, innovative elements set to a backdrop that evokes the industrial look of corrugated metal, brick, wood and concrete. Design options include a series of liquid crystal display (LCD) menu screens, graphics that reflect the famous brand promise, highly visible HOME OF THE WHOPPER® signage, a prominent red flame parapet dining area anchored by a flame chandelier, and an array of HAVE IT YOUR WAY® seating options - bar, banquette, booth, or table. Drawing inspiration from Burger King Corp.'s flame-broiling, the "grill-centric" design brings the signature cooking process to life with bold colors, textures, imagery and text.
Best Buy Opens First 24-Hour Location In NYCs Union Square
Best Buy Co. plans to open its first 24-hour retail location in New York City's Union Square. The 48,000 square foot store will be open each week from 8:00 a.m. on Monday through 12:00 a.m. on Sunday, re-opening for regular Sunday hours of 10:00 a.m. to 8:00 p.m.
Best Buy is constantly looking to build on its existing culture of innovation and tailor its stores to the needs of local customers. Knowing that consumers in the New York area love options, Best Buy's new 24-hour location will provide numerous opportunities for convenient shopping of consumer technology and entertainment products.. Located in a high-traffic area, store officials anticipate a very vibrant atmosphere around the clock, appealing to a wide array of customers and maintaining the commitment to world-class and energized service day or night.
"Today's consumers have hectic lifestyles that don't always conform to traditional retail hours," said Brian Dunn, CEO, Best Buy. "New York has long been known as the city that never sleeps, making Manhattan the perfect location for our first 24-hour store." The 24-hour store in lower Manhattan will provide around-the-clock in-store service and support to customers, including Geek Squad services and in-store pick-up of items purchased via online or phone channels. Local customers will have the option of same-day delivery for products purchased at any hour of the day.
Bloomingdale's And Warner Bros. Join Forces For In-store Shops And Windows That Showcase Merchandise Inspired By DC Comics
In a groundbreaking partnership, which brings the powerful world of DC Comics Super Heroes together with one of the nation's most prominent retailers, Bloomingdale's stores and Warner Bros. Consumer Products have joined forces to celebrate the upcoming 75th anniversary of DC Comics. This holiday season, Bloomingdale's will debut brand-new shops featuring DC Comics-inspired clothing and accessories. Designers contributing to the exclusive collection include Trunk, Junk Food, Converse, Psycho Bunny and JACK SPADE in men's and Because We Were Bored in Young World.
Continuing the infusion of pop culture from Bloomingdale's fall film campaign, the DC Comics' shops will feature culturally relevant merchandise that will be this holiday season's answer to fresh and innovative gift giving. In addition, DC Comics has released rarely-seen comic book imagery to be showcased exclusively by Bloomingdale's during this initiative.
"DC Comics Super Heroes are timeless icons that have long inspired the world of fashion," said Brad Globe, President, Warner Bros. Consumer Products. "We are delighted that Bloomingdale's, an American cultural icon with a venerable reputation in retail, will exclusively kick off the 75th anniversary celebration with innovative shops and exclusive products perfectly suited to the characters of DC Comics."
Gamers Test Their Driving Skills With New Online Game From Progressive Car Insurance Company
A quick trip around town becomes an important lesson in safe driving for online gamers when they play Progressive's new, online game Route-rageous! on Facebook or Yahoo! Games. Route-rageous! is the second online game developed by the car insurance company. The first, Special Investigations Unit: Case of the Crooked Crackup, is available on Yahoo! Games.
Route-rageous! challenges players to earn points "driving" around town by laying out a driving route using arrows, speed markers, and different types of vehicles. Along the way, drivers must avoid colliding with other vehicles, navigate jumps, and stay on the road. Running errands and collecting coins earns players points, while riskier driving behavior, like jumping ramps, costs points.
Chris Scott, Progressive's emerging media manager, said, "Expanding the game to a social networking site like Facebook allows players to easily challenge their friends, see how others are scoring, and share the fun. Our goal was to create a fun, interactive, game. Sure, online games help us build our brand, but as a gamer myself, I feel it's important to create games people actually want to play, not just advertisements dressed up as games."
FAB Collection Provides Innovative And Effective Skincare For Even Most Challenged Skin
First Aid Beauty(TM) LLC (FAB) is launching its solution-driven line of skincare products exclusively in Sephora stores in January 2010. FAB is a premium collection that caters to universal beauty concerns, as well as the needs of sensitive and challenged skin. Creating an entirely new category in the prestige marketplace, FAB ups the ante on drugstore brands aimed at problem skin by delivering innovative daily solutions and treatments, scientifically advanced and dermatologist-recommended formulations, luxurious product textures and contemporary, identifiable packaging.
Founder & CEO Lilli Gordon, said, "FAB extends the focus from anti-aging to also tackle acne, dark circles, persistent redness, irritation, pre- and post-cosmetic treatment and other environmental reactions, so that beautiful, glowing skin is attainable by conquering all the skin concerns we face. This is true 'First Aid Beauty.'"
Burt's Bees Natural Acne Line Introduced
Burt's Bees has introduced a truly natural acne line clinically proven to help reduce and prevent acne for clear, smooth, and healthy-looking skin. Salicylic Acid, the active ingredient found in each product, is sourced naturally from the Willow Bark of the Black Willow tree (Salix nigra). The product line includes Purifying Gel Cleanser, Pore Refining Scrub, Daily Moisturizing Lotion and Targeted Spot Treatment. Burt's Bees® Natural Acne Solutions™ products are found in mass retailers such as Target, drug stores, grocery and natural health food stores nationwide.
Anheuser-Busch Launches Bud Light Golden Wheat Nationwide
Inspired by consumer interest in a more flavorful light beer and the growing popularity of wheat beers, Anheuser-Busch introduces Bud Light Golden Wheat - an unfiltered wheat brewed with citrus, a hint of coriander and the superior drinkability of Bud Light. "Bud Light has the unique ability to introduce wheat beers to a broader audience of beer drinkers," said Mike Sundet, senior director of Bud Light brands. "With the personality of Bud Light, Bud Light Golden Wheat appeals to light beer drinkers who seek a variety of flavor options from their beer."
Hansen Introduces Blue Sky Free
Hansen Beverage Company is launching their first set of 100% all-natural, guilt free soda, Blue Sky Free. Responding to the popular demand of the natural minded consumer, Blue Sky Free is offered in 5 different all-natural flavors that are great tasting, calorie and caffeine free, do not contain artificial ingredients, and contain zero preservatives. Remaining true to their core values of "go natural, use less, live free," Blue Sky Free is naturally sweetened with Truvia(TM), an all-natural sweetener that is extracted from the stevia plant. The all-natural, guilt free, refreshing soda comes in Root Beer, Cola, Ginger Ale, Lemon Lime & Cherry Vanilla Creme. Blue Sky Free will be made available through natural- and health-food chains and independent retailers.
Coca-Cola Unveils Sleek, New 90-Calorie Mini Can
Coca-Cola has introduced a new 90-calorie sleek mini can to give consumers a better way to manage their calories. The 7.5-fluid ounce mini can carries the distinct Coca-Cola contour-shaped bottle image in white with a red background. Additional brands that also will feature the sleek mini can packaging include: Sprite, Fanta Orange, Cherry Coca-Cola and Barq's Root Beer. It will be sold in eight-packs. Consumers in Washington, D.C. and New York City will get a first glimpse of the 90-calorie sleek mini can when it debuts in December. The rollout will expand to the rest of the country and be well underway by March 2010.
"The Coca-Cola mini can is a great option for smaller thirst occasions, and for calorie-conscious consumers," said Hendrik Steckhan, president and general manager, Sparkling Beverages, Coca-Cola North America. "Our new sleek mini can supports the idea of moderation and offers people yet another way to enjoy their favorite Coca-Cola beverage."
James Dyson Introduces Bladeless Fan
James Dyson has designed the Dyson Air Multiplier(TM) fan, which has no blades. Instead, it uses a unique technology to multiply air 15 times, and through unprecedented advancements in airflow engineering, expels 119 gallons of smooth and uninterrupted air every second. Until today, conventional electric fans have gone largely unchanged. The fundamental problem has remained the same for more than 125 years; the blades chop the air creating an uneven airflow and unpleasant buffeting. The Dyson Air Multiplier(TM) fan is powered by an energy efficient brushless motor and air speed can be precisely adjusted with a dimmer switch. Conventional fans are wired to run at just two or three settings. No blades mean no need for a grille and it's safe and simple to clean. The Dyson Air Multiplier(TM) fan is available in two 10-inch models: blue & iron and silver & white with an MSRP of $299.99.
G24 Innovations Ships World's First Commercial Application Of DSSC Solar Technology To Repower Mobile Electronic Devices
G24 Innovations, a global pioneer of Dye-Sensitized Solar Cells (DSSC), announced the first ever commercial shipment of DSSC photovoltaic modules to Hong Kong-based consumer electronics bag manufacturer, Mascotte Industrial Associates. The shipment of modules to Mascotte marks an important milestone for G24i, making it the first commercial manufacturer of DSSC technology for mass consumer use in the world. The G24i photovoltaic panel will be integrated into a range of bags targeting the consumer market. The panel will harvest energy while used outdoors as well as in low light conditions indoors - a unique advantage of the G24i DSSC module - and repower mobile electronic devices such as mobile phones, e-books, cameras, and portable LED lighting systems. The G24i module is based on a technology invented by the internationally acclaimed chemist, Prof. Michael Grätzel, Ph. D, Director, Laboratory of Photonics and Interfaces at the Swiss Federal Institute of Technology (EPFL) in Lausanne.
New LaCie Starck Desktop Hard Drive Designed With Intelligent Touch
LaCie, in collaboration with world-famous designer Philippe Starck, announced the LaCie Starck Desktop Hard Drive and the LaCie Starck Mobile Hard Drive. Complementing Starck's design philosophy is an intelligent surface that responds to touch. Encased in sturdy aluminum, the LaCie Starck Desktop Hard Drive and LaCie Starck Mobile Hard Drive offer the most resistant choices for consumer hard drives on the market. The durable exterior protects the hard drives from shock and overheating, making them thoroughly dependable. The LaCie Starck Desktop Hard Drive features a status LED in the form of Starck's signature symbol. The symbol glows orange or green to indicate different activity. The LaCie Starck Mobile Hard Drive offers a built-in USB cable, uniquely placed for convenient storing and data accessibility. The LaCie Starck Desktop Hard Drive is available in 1TB and 2TB capacities, and the LaCie Starck Mobile Drive in 320GB and 500GB capacities.
New Vaseline Sheer Infusion With Stratys-3 Moisturizing Complex Debuts
New Vaseline® Sheer Infusion™ with Stratys-3™ infuses and suspends superior moisture across all layers of your skin. Only Vaseline® Sheer Infusion™ delivers superior moisture** and an unmatched silky feel. Stratys-3™ is the most effective patented moisturizing complex on the market. It combines three powerful ingredients that infuse and suspend moisture across all layers of skin-- the top, the core, and deep down. Vaseline® Sheer Infusion™ with Stratys-3™ is available in three varieties: Botanical Blend, Vitamin Burst, and Mineral Renewal.
WD TV Live HD Media Player Introduced
WD®, a world leader in external storage solutions, has introduced the WD TV Live HD media player featuring network capability and Full-HD 1080p resolution. The new WD TV Live HD media player makes it easy for anyone to play HD (high definition) videos stored on USB and network drives, as well as Internet content from popular Web sites, on the biggest screen in their home -- their HD television. Building on the success of the WD TV HD media player, the WD TV Live HD media player offers a new, more responsive interface to help consumers enjoy a world of digital content in their living room, without a computer.
Consumers are investing millions of dollars in HD TVs, with HD televisions representing more than 50 percent of TVs sold in the U.S., according to Parks Associates (Home Networks for Consumer Electronics 2009). But consumers' digital content is often relegated to the relatively small screen on their PC or Mac computers. The WD TV Live HD media player is the newest member in the family of WD TV media players by WD, which make moving digital content from a computer to playing it on a big screen TV simply plug-and-play.
Continuing its focus on redefining the laminate countertop, Wilsonart introduces a brand new lineup of stylish, molded acrylic sinks specifically designed to be undermounted to laminate countertops. New Wilsonart® HD® Sinks provide more options for today's custom-minded homeowner who is looking for affordable luxury, especially in a tight economy.
Wilsonart introduced the Wilsonart HD brand of decorative laminates in 2005, revolutionizing countertops through 21st century design and technology. Wilsonart HD Sinks bring a new dimension to the countertop, integrating the top, edge and now, the sink, into a complete, captivating piece.
Beauty and Practicality Wilsonart HD Sinks favor the curvaceous appeal found in luxury plumbing fixtures and appliances, including a softly rounded front and ergonomic beveled edge. An integrated faucet deck holds soap and sponges and ensures water flows downward into the sink. Deeper, roomy bowls leave more room for pots and pans. The drain position, at the back of the sink, leaves more room underneath for storage, yet still accommodates pipes and disposal units.
Made of strong, thermal-formed acrylic, these sinks are stain-resistant, heat-resistant and renewable. The real beauty of these sinks is that they can be integrated into a Wilsonart® HD® Laminate countertop, with no seam to trap dirt and moisture, providing a look that was previously only available with expensive solid surface and stone countertops. Wilsonart has also developed a new installation system, including adhesives that ensure a strong bond between the laminate and sink, creating an integrated countertop that won't absorb water.
Consumer Cellular Adds Senior-Friendly Cell Phone
Consumer Cellular, a nationwide provider of cellular phones and services, is expanding its product line to include two senior-friendly cell phones designed by Doro®, an award-winning Swedish company. With enlarged, raised buttons and easy-to-read display text, the Doro PhoneEasy® 345 and 410 cell phones offered exclusively by Consumer Cellular make dialing and text messaging simple for older users. The Doro PhoneEasy models offer a loud and vibrating ringer, soft-touch surfaces for better grip and Bluetooth® technology for operation with wireless headsets and neck loops, as well as advanced hearing aids. Doro develops features that make using phones simpler, like large, contoured, separated buttons for easier dialing.
Flip MinoHD Line Introducecd
The maker of the Flip Video(TM) family of camcorders, recently acquired by Cisco® , announced the second generation of its popular Flip MinoHD(TM) line. The premium Flip MinoHD offers consumers an easy and stylish way to capture and share high-definition (HD) video with a sleek new design, up to two hours of recording time, and a large high-resolution screen. The new Flip MinoHD camcorder offers a stylish new look with brushed metal finish. True to its heritage, the new MinoHD can be personalized with one of thousands of designs or can be custom designed by the user at theflip.com. The sleek device now has a slightly rounder design, responsive touch-sensitive buttons, and a durable brushed metal finish.
GlideTV Introduces Input Device To Navigate The Internet From TV
GlideTV, the company dedicated to simplifying the digital entertainment experience in the living room, has released its first product, the GlideTV® Navigator(TM). This stylish device, which fits in the palm of a hand, combines the functionality of a keyboard, mouse and AV remote and makes it a breeze to access digital content stored on a home theater PC (HTPC) that is connected to a TV. The new GlideTV Navigator, a study in modern design, reinvents the computer input device for the living room. The contrast of the highly-polished material and elegant curves is a fitting reflection of the sophisticated technology held within.
"Up to now, consumers who wanted to connect a computer to the TV to take advantage of digital content had to bring office equipment to their living room, making the experience bulky and cumbersome," said Chris Painter, President and founder. "With the Navigator, GlideTV brings simplicity to accessing internet-based entertainment and ushers in a new era for computing in the living room."
Innovative Beverage Products Launches HealthShots
HealthShots(TM) is a new product line fortified with a host of healthy blends formulated specifically to taste great while also providing functional ingredients based on health and wellness concerns. "In our intensive shopper and market research, we've found consumers are concerned about personalized health platforms and seeking more convenient, easy to carry products, with refreshing, great taste that are beneficial supplements for themselves and their families," said Donna Hartsough, Senior Director of Brand Strategy. The first three HealthShot(TM) beverages are: Brain Refresh HealthShot, Men's Edge HealthShot, and Sustained Energy HealthShot. Upcoming HealthShot(TM) additions will include targeted shots that focus on platforms such as Immunity, Joint Health and Relaxation.
NatureMill Unveils XE Series of Automatic Home Composters
NatureMill, Inc. today unveiled its new XE Series of automatic home composters. The new models offer the simplicity and durability required for every day composting, with the convenience of indoor or outdoor use, while reducing overall energy consumption. Now ordinary home users, including apartment dwellers, can nearly eliminate landfill waste and related greenhouse gasses by composting their food waste.
"There's no excuse NOT to compost. You don't need a backyard, a pitchfork, or worms," says Russ Cohn, founder and President of NatureMill. "Our newest composters are easier to use than a trash can - they are emptied less often and smell much better." The XE Series is available at limited Costco and Target locations throughout the US.
Distinct Beverages Launches Protegy Protein Energy Drink
Fitness enthusiasts usually have to choose between an energy or a protein drink to quench their thirst pre- or post-workout. Distinct Beverages has combined these two key features in a unique beverage hybrid called Protegy, the first carbonated protein energy drink on the market, available in 12 oz. Rexam SLEEK(TM) aluminum beverage cans. Targeting athletes and health-conscious consumers, Protegy contains 25 grams of pure whey protein isolate and an energy blend of caffeine, Ginseng, B Vitamins, Pomegranate and Acai berry extracts. It is lactose free and has 0 grams of carbohydrates or sugar.
Jake Townson, president, Distinct Beverages, said, "Consumers will experience the many health benefits of the protein in addition to the wholesome energy boost." Distinct Beverages chose to bring Protegy to market in the Rexam SLEEK can because of the package's overall "sleek" look and feel. The aluminum beverage can also keeps beverages fresh and cold longer, is easily portable and is the best environmental choice with a recycle rate at more than double any other beverage package.
Vuka's Functional Beverage Line Launched
Vuka LLC of Denver has recently launched a new line of sparkling, juice-based energy drinks in colorful, 16-ounce re-sealable, extruded aluminum bottles created by Exal Corporation of Youngstown, Ohio. Vuka, which means, "wake up" in Zulu, is a series of four all-natural drinks enhanced with vitamins and nutrients. Named 'Awaken,' 'Work Out,' 'Think' and 'Renew,' each drink is specifically geared toward different occasions throughout the day.
Antiguo Tequila From Herradura Arrives In U.S.
Consumers visiting Mexico have enjoyed the taste of Antiguo Tequila, a super-premium brand from Casa Herradura. Now U.S. consumers will have the opportunity to add Antiguo to their bars north of the border. "Antiguo Tequila continues to build on its storied history from Mexico. Originally developed in 1924 and served exclusively to family and friends of the manor at Hacienda del Refugio, we are thrilled to bring this super-premium tequila to the U.S," said Mark Bacon, U.S. brand director for Casa Herradura Tequilas. "Antiguo was launched in Mexico in 1995 to commemorate Casa Herradura's 125th anniversary of producing the world's finest tequilas. True to the original formula that was kept a secret for almost a century, Antiguo has become one of the fastest growing tequila brands in Mexico."
Diageo Appoints Maggie Lapcewich President Global Tequila
Diageo, world leading spirits, wine and beer company, has appointed Maggie Lapcewich to the role of President Global Tequila. In this role, Lapcewich will be the single point of leadership accountability for the global tequila business encompassing Cuervo and Don Julio. Over the past few years, Diageo has made significant progress in developing a comprehensive and strategic global tequila strategy. Through the creation of this role, the Company will continue to further advance its strategy and relationship with Casa Cuervo, JCI and the Don Julio joint venture. Prior to this, Lapcewich has held a number of roles at Diageo including General Manager, Trade Marketing Director and Brand Director Cuervo tequilas/high energy brands.
Dunkin' Brands Appoints John Costello New Chief Global Customer And Marketing Officer
Dunkin' Brands, parent company of Dunkin' Donuts and Baskin-Robbins, has strengthened its senior management team with the addition of respected consumer and retail industry veteran John Costello to the newly-created position of Chief Global Customer and Marketing Officer. Costello will oversee Dunkin' Donuts' strategic worldwide marketing efforts and brand identity, serving as head of the Dunkin' Donuts U.S. marketing team and partnering with the operations team to further drive sales. He will also provide functional direction to the Dunkin' Donuts international marketing team, as well as Baskin-Robbins U.S. and international marketing teams. One of the early pioneers of multi-channel marketing, Costello has served as the Executive Vice President of Merchandising and Marketing at The Home Depot, Senior Executive Vice President of Sears, and Chief Global Marketing Officer of Yahoo.
EcoTek Lighting Introduces Arched Graphics Menu Board
EcoTek Lighting has introduced an Arched Graphics Indoor Menu Board with Direct Backlit LED Array technology. The Arched Graphics direct backlit LED menu board provides a clean contemporary look while allowing graphics to be changed easier than ever before. This revolutionary product provides up to 25% more usable graphics space per square foot of wall than a typical lift-and-drop menu board. EcoTek Lighting's direct backlit menu boards are the first of their kind in the industry. In the fast casual restaurant industry, even, balanced lighting is extremely important, and direct backlit LED arrays produce even illumination across the entire graphics display area, optimizing light output with no hotspots. Rick Farrell, president of EcoTek Lighting, said, "LED illumination saves 80% of electricity compared to incandescent, and 55 to 75% compared to fluorescent lighting. Not only does it show off the proper colors of the graphics, but it helps reduce ambient air temperature to save on air-conditioning costs. The illumination life span of our high quality LEDs is more than eight years in Quick Serve Restaurant (QSR) and fast casual restaurant environments." A single Modular Power Supply will power multiple menu boards. For more information, call Eco Tek Lighting at 800-733-6661, or visit (Web site) www.EcoTekLighting.com
Skyline Exhibits Partners With S-Point Design to Introduce Occasions™ Custom Modular Table
Skyline Exhibits recently partnered with S-Point Design, an award-winning industrial design studio in Shanghai, China to create the Occasions™ custom modular table. It's a stylish table system with built-in storage, a variety of finishes or graphics, and a host of accessories. It was designed to be lightweight, easy to set up and pack small. "Occasions is a great looking table," added Scott Roschi, Skyline's Creative Director. "It's going to be a nice addition to many of our exhibit designs. It's amazing that a table that packs so small can do so much." Occasions can be used as a single table or expanded to any length by connecting units. For more information, visit (Web site) www.skyline.com
The Tradeshow Network Marketing Group Offers New Design Cagalogs
The Tradeshow Network Marketing Group has created three new trade show display design catalogs to help bring new ideas to those clients participating in trade show events using rental exhibits. The catalogs are divided into three segments to include Custom Rentals, Pavilion Rentals, and Structural Rentals. These catalogs are all FREE and available for download at our website at www.thetradeshownetwork.com trade-show-catalogsrequest.html. For more information call 877-730-5300 or visit (Web site) www.thetradeshownetwork.com
4 Orange Vodka, Distilled From Pure Florida Oranges, Launches
4 Orange Vodka - a super-premium vodka distilled exclusively from pure Florida oranges, has been introduced by Imperial Brands Inc., a wholly owned subsidiary of Belvedere, S.A.. Crafted at Florida's first registered distillery, Florida Distillers Company, this orange-based vodka embodies the essence of Florida. 4 Orange will have a suggested retail price of $24.99 for a 750 ml bottle, and will be available at select Florida retailers, restaurants and Miami International Airport's duty free stores. A full print, billboard and social media brand campaign promoting "4 Orange, 4 Florida" will support its launch in addition to statewide product samplings.
'Exploring Trees Inside And Out' Sponsored By Doubletree Hotels And Arbor Day Foundation Launches At Boston Children's Museum
The "Exploring Trees Inside and Out" exhibit, sponsored by Doubletree Hotels and the Arbor Day Foundation, has officially opened at Boston Children's Museum. Touting colorful leaf piles along with other fun tree-related adventures, the interactive environmental education exhibit is part of a three-year environmental education project, which encourages family members of all ages to explore the incredible wonders of trees in a dynamic indoor experience.
Designed by the Arbor Day Foundation and the Dimensions Educational Research Foundation, "Exploring Trees Inside and Out" is a spacious, 2,500-square-foot exhibit created for kids ages two to 10 to develop a better understanding about the significant role trees play in the environment. A variety of inventive and interactive activities allow children to explore trees in a multi-sensory way through its fun-packed and educational components. For example, children will be able to: Crawl through a log and experience it as a habitat for other living things; Help a seed "grow" into a young oak inside a huge acorn; and Explore the "heart" of a tree trunk and move the "blood" of the tree up and down its "veins."
"As part of a six-year community outreach relationship with the Arbor Day Foundation, Doubletree Hotels is proud to sponsor the national tour of 'Exploring Trees Inside and Out' and bring this great environmental education exhibit to the Boston area," said Mary Beth Parks, vice president - brand marketing for Doubletree Hotels. Following the Boston Children's Museum, the "Exploring Trees Inside and Out" exhibit will continue its tour to some of the top science centers and children's museums in Philadelphia, Los Angeles and Chicago during 2010.
ecoATM Installs First eCycling Station To Provide Only Automated Solution For Mobile Phone And Consumer Electronics Trade-ins
ecoATM has installed its first Automated eCycling Station for eWaste recycling take-back programs and trade-in promotions at Nebraska Furniture Mart in Omaha. By automating the buy-back and payment process, the system offers financial incentives to consumers for all used mobile phone models and will soon support other consumer electronics, regardless of their condition.
"The ecoATM makes it easy and convenient for our customers to trade-in and recycle their used mobile phones," said Jay Buchanan, Electronics Division Director, Nebraska Furniture Mart, Inc., America's Largest Home Furnishings Store. "This benefits both our customers and the environment."
"We are extremely pleased with the initial results and consumers' delight with the system," said Mark Bowles, CEO, ecoATM Inc. "ecoATM's solution finally makes it easy for consumers to give their used phones a second life or to recycle them. Over 100 million used, but still valuable, phones are quietly retired to closets and drawers each year in the US where they decay into zero value and then enter our landfills years later. Our automated ecoATM provides consumers and retailers an easy, convenient, incentivized method to convert those devices into real money instead of toxic waste." ecoATM will launch additional eCycling Stations with several more national retailers over the next quarter in San Diego, Boston, Dallas, and Seattle.
Fuddruckers Promotes 'World's Greatest Hamburgers™' Fudds Prime
Fuddruckers, The World's Greatest Hamburgers™ has introduced Fudds Prime™: 100% All-American premium-cut beef only from Fudds Herd at participating Fuddruckers in Texas and New Mexico. "Better beef makes a better burger," said CEO Peter Large. "Fudds Prime™ is Fuddruckers newly branded beef that tells guests they've chosen better beef and a better burger. Fresh, never frozen, Fudds Prime™ is 100% All-American premium-cut, vegetarian-fed beef born and bred only in the U.S.A. and you can only get Fudds Prime™ burgers at Fuddruckers restaurants."
To prove the superior taste and value of Fudds Prime™ burgers, participating Fuddruckers restaurants in Texas and New Mexico are offering guests a 1/3 pound juicy Fudds Prime™ burger, grilled to order, Fudd Fries and a drink for just $7 if they create their very own cowboy or cowgirl "Wanted: A Juicy Fudds Prime™ Burger" poster at FuddsPrime.com and bring it into their participating Fuddruckers.
Jamba Juice Launches Fall 'Feel Good Moments' Campaign And Sweepstakes
Jamba Juice has launched its fall 'Feel Good Moments' campaign and sweepstakes, a three-month promotion centered around making people feel good. The campaign, which is comprised of three parts including 'Feel Good Bucks', 'Feel Good Moment Sweepstakes' and unexpected public 'Feel Good Events', embraces the excitement customers have for Jamba Juice products and blends up another way to keep them feeling good.
The 30 million Jamba Juice 'Feel Good Bucks'--vouchers worth anywhere from $1 towards a Jamba purchase to $10,000 in cash--will be circulated through various channels including street teams, direct mail, brand partners and online. Bringing an element of surprise to Jamba Juice customers, the individual value of the Feel Good Buck will be revealed by a Jamba team member when entered at a Jamba register. All bucks are worth at least one dollar toward a Jamba purchase including the new Grab 'n Go wraps, salads, sandwiches, California Flatbreads and Fruit Tea Infusions. Coinciding with the 'Feel Good Bucks', Jamba Juice will encourage customers to win their ultimate 'Feel Good Moment' by filling out a sweepstakes form--located on the back of their buck and in-store--and submitting it at their local Jamba Juice. Whether it's a trip to an exotic destination, supporting their favorite cause or paying off a student loan--Jamba will fulfill any wish up to $10,000 and within the legal limits. Three lucky winners will be randomly selected and announced throughout the campaign.
"Jamba's mission revolves around promoting healthy, active fun and engaging our customers in exciting and unique ways," said James D. White, President and Chief Executive Officer, Jamba, Inc. "The Feel Good Moments campaign gives us over 30 million opportunities to engage customers through multiple channels and in a variety of memorable, positive and lighthearted ways."
Red Mango Promotes Pumpkin Spice Frozen Yogurt
Red Mango, a fast-growing retailer of authentic nonfat frozen yogurt, has launched a new seasonal flavor, Pumpkin Spice, to celebrate the favorite food of the fall harvest. Red Mango invites consumers to discover Pumpkin Spice frozen yogurt, available at all Red Mango locations nationally for a limited time, through December 31, 2009. Founder, president & CEO of Red Mango, Inc., Dan Kim said, "Evocative of a spoonful of pumpkin pie, Pumpkin Spice frozen yogurt delivers all the wonderful flavors of autumn without the guilt."
AirTran Airways And Atlanta Falcons Launch Falcons 1
AirTran Airways and the Atlanta Falcons have launched a one-of-a-kind, custom-painted Boeing 717 in Falcons colors. The plane, dubbed Falcons 1, will operate across the company's network of more than 60 destinations. Falcons 1 marks the first time in the company's history that an aircraft has been co-branded from nose to tail.
"There's no better way to celebrate our partnership than to launch the best looking airplane in the sky," said Tad Hutcheson, AirTran Airways' vice president of marketing and sales. "Falcons 1 will serve millions of passengers and act as a constant reminder of our winning team, the Falcons and AirTran." The partnership includes joint promotions and prominent signage at the Georgia Dome and billboards featuring Falcon players in full uniform in addition to Falcons 1.
DudeWheresMyBar.com Is First-Ever Alternate Reality Game For Consumer Packaged Goods Brand With $10,000 Solid Gold Butterfinger Bar Grand Prize
Nestlé USA has launched "Dude, Where's My Bar?", an innovative online narrative game for consumers to help solve the mystery surrounding the theft of TV actor Seth Green's vintage Butterfinger bar. The "lite" alternate reality game starring Seth Green will call upon the clever, irreverent thinking of Butterfinger fans, as they compete to find and solve clues that could lead to the return of Green's missing bar and a one-of-a-kind grand prize: a solid-gold Butterfinger bar worth $10,000.
Green, collaborated with Butterfinger to produce "Dude, Where's My Bar?" using comedy and the real world as a platform. Dubbed an "alternate reality game lite" (ARGL), DudeWheresMyBar.com propels fans into an entertaining storyline created by the comedic genius of Green and the one-and-only iconic candy bar brand. "Dude, Where's My Bar?" combines the innovations of a multi-platform narrative game with video vignettes featuring Green and co-starring actors Sean Cullen, Stuart Pankin and Jon Wellner. "Butterfinger has long been associated with clever, irreverent humor," said Butterfinger marketing manager Daniel Jhung. "Leave it to this brand to serve up the first-ever consumer packaged goods ARG with a light, Butterfinger twist."
Additech Partners With Gas Station TV To Enhance Offering To Fuel Retailers
Additech, a leading outsourced operator of at-the-pump interactive merchandising systems, and Gas Station TV (GSTV), a leading digital television network at-the-pump, have announced a new partnership through which Gas Station TV's standard programming will now be available to qualifying retailers that install an Additech system. GSTV programming features ESPN sports, NBC News and Entertainment segments, local weather from AccuWeather, and informative advertising. Additech's systems integrate with fuel dispensers and point-of-sale systems to offer a variety of products and services to consumers right at the pump. Now, GSTV enhances the fueling experience by providing engaging programming.
"Marketers are always looking for effective ways to reach consumers at locations where they can capture their attention. Advertising at the gas pump fits that description perfectly. It engages consumers while they fill up, which makes the fuel island an ideal location for news and advertising," said David Leider, CEO of GSTV. "The synergies between our two companies create an excellent opportunity for gas retailers to further engage and create repeat, loyal customers."
Mirrorball Taps Andrew Goldberg To Manage Accounts
Mirrorball, the pioneering non-traditional marketing agency, has appointed advertising veteran Andrew Goldberg as its director of client service. Goldberg has spent the past 12 years developing advertising campaigns and communication plans for some of the world's most iconic brands. Most recently, Goldberg was at Wieden+Kennedy running the Jordan brand, Nike NY, and Nike Canada accounts.
Passage Events Announces Name Change To RALLY Marketing Group
Passage Events has changed its name to RALLY Marketing Group to reflect the company's approach to creating campaigns grounded by real-life brand experiences. To complement its existing capabilities, RALLY will now provide a suite of strategic services to help advertisers, marketers and agencies discover new ways to get their brand involved in the lives of the people they want as customers.
"At RALLY, we produce results by creating new real-life experiences that inspire people to get involved with the brands they know and love in an unexpected way", said RALLY Executive Vice President, Kelly Parriott. To assure success in the real world, RALLY monitors each campaign in real time utilizing a variety of measurement systems and methodologies. These tools monitor specific activities and gauge customer response, allowing RALLY's team and the client to make changes throughout the campaign to best optimize each day's activities.
News America Marketing Launches Smartsource Mobile Coupon Program
News America Marketing announced its SmartSource mobile coupon program. The SmartSource Magazine coupon insert will carry a message that consumers can get additional coupons by texting the word "coupons" to the number 87415. In response, thirteen coupon offers will be sent to their phone with an opt-in prompt asking for their e-mail address and permission to send them additional mobile offers in the future. The coupons will then be sent to the e-mail address that's entered, allowing the consumer to print them at their convenience using SmartSource.com's secure printable coupon technology.
"We believe that SmartSource Mobile's couponing solution will provide the needed reach, scalability and coupon security that the consumer packaged goods community has been asking for in a mobile solution," said Henri Lellouche, SVP, iGroup, News America Marketing.
"We are pleased to be able to provide an additional savings opportunity to consumers at a time when budgets are still being stretched to their limits, " added Chris Mixson, President, News America Marketing. "We are committed to continuing to offer coupons wherever consumers prefer to find them, whether in the newspapers, online, in-store, or on their mobile devices."
